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BBA in General at Dr. G. Shankar Government Women's First Grade College and Post Graduate Study Centre
Udupi, Karnataka
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About the Specialization
What is General at Dr. G. Shankar Government Women's First Grade College and Post Graduate Study Centre Udupi?
This BBA program at Dr. G. Shankar Government Women''''s First Grade College and Post Graduate Study Centre, Udupi, focuses on providing a strong foundation in management principles and business administration. The curriculum, affiliated with Mangalore University, is designed to equip students with essential analytical, decision-making, and leadership skills crucial for various roles in the Indian business landscape. It emphasizes a comprehensive understanding of core business functions, preparing graduates for diverse career opportunities.
Who Should Apply?
This program is ideal for young women who have completed their Pre-University education and aspire to build a career in business and management. It caters to fresh graduates seeking entry into corporate roles, entrepreneurship, or further professional studies. The curriculum is also suitable for those looking to develop a solid understanding of business operations and management practices, with a keen interest in contributing to India''''s growing economy.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including roles in finance, marketing, human resources, and operations. Potential job titles range from Management Trainee, Marketing Executive, HR Assistant, to Financial Analyst, with entry-level salaries typically between INR 2.5 to 4.5 lakhs per annum, growing significantly with experience. The program provides a strong base for professional certifications and advanced studies like MBA, enhancing growth trajectories in Indian companies.
Student Success Practices
Foundation Stage
Build Core Business Acumen- (Semester 1-2)
Actively engage with foundational subjects like Principles of Management, Financial Accounting, and Managerial Economics. Focus on understanding key concepts and their practical applications to business scenarios.
Tools & Resources
NCERT business studies books, online courses (e.g., Coursera''''s ''''Introduction to Management''''), class notes, peer study groups, basic accounting software tutorials
Career Connection
A strong grasp of business fundamentals is crucial for understanding advanced management concepts and excelling in entry-level analytical roles, providing a base for all future specializations.
Enhance Communication & Soft Skills- (Semester 1-2)
Dedicate effort to Language (English) courses, actively participate in group discussions, and practice public speaking. This builds confidence and articulation essential for professional interactions.
Tools & Resources
Toastmasters-style clubs (if available in college or local community), online resources for public speaking and presentation skills, reading business newspapers like The Economic Times, participating in college debates
Career Connection
Effective communication is a universal skill critical for job interviews, teamwork, client interactions, and leadership roles in any Indian corporate environment.
Develop Quantitative & Analytical Skills- (Semester 1-2)
Pay close attention to subjects like Business Statistics and Managerial Economics. Practice problem-solving to strengthen data interpretation and quantitative reasoning abilities.
Tools & Resources
Microsoft Excel for data analysis, basic statistical software tutorials, practice problems from textbooks and online platforms like Khan Academy, attending workshops on data analytics basics
Career Connection
These skills are critical for analytical roles in finance, marketing research, and operations, enabling data-driven decision-making and problem-solving, highly valued in Indian industries.
Intermediate Stage
Seek Early Industry Exposure- (After Semester 2 and Semester 4)
Look for summer internships, short-term projects, or volunteering opportunities in local businesses during academic breaks. This provides practical experience and helps understand corporate culture.
Tools & Resources
College placement cell, LinkedIn, local business directories (Udupi/Mangalore), alumni networks, industry association websites
Career Connection
Gaining real-world experience early on enhances your resume, clarifies career interests, and provides valuable networking opportunities for future placements in India.
Specialize through Elective Deep Dive- (Semester 5-6)
Once elective groups (e.g., Finance, Marketing, HR, IT) are chosen in Semester 5, delve deeper into these subjects beyond the curriculum through extra reading and certifications.
Tools & Resources
Industry-specific journals and magazines, financial newspapers (e.g., Livemint), NPTEL courses related to specialization, relevant professional certifications (e.g., NISM for finance, HubSpot for marketing)
Career Connection
Developing specialized expertise makes candidates more marketable for specific roles and provides a competitive edge in a chosen domain within the dynamic Indian job market.
Participate in Competitions & Workshops- (Semester 3-5)
Actively engage in inter-college business plan competitions, case study challenges, quizzes, or workshops related to management and entrepreneurship.
Tools & Resources
College event calendars, notices from student clubs and forums, online platforms like Dare2Compete, industry-led workshops
Career Connection
Participation enhances problem-solving, teamwork, presentation skills, and critical thinking, all of which are highly regarded by recruiters in Indian companies.
Advanced Stage
Excel in Final Project & Viva-Voce- (Semester 6)
Dedicate significant effort to the Semester 6 project, ensuring thorough research, meticulous data analysis, and a professional report. Prepare rigorously for the viva-voce.
Tools & Resources
Academic databases, research methodology guides, faculty mentors for guidance, presentation software (PowerPoint, Google Slides), mock viva sessions
Career Connection
A well-executed project demonstrates research, analytical, and communication skills, serving as a powerful portfolio piece for job applications and showcasing readiness for corporate challenges.
Intensive Placement Preparation- (Semester 6)
Focus on aptitude tests, mock interviews, and group discussions (GDs) specifically tailored for target companies and industries. Leverage college placement cell resources.
Tools & Resources
Online aptitude platforms (e.g., IndiaBix, PrepInsta), college placement cell workshops and training programs, alumni mentorship and guidance, current affairs reading
Career Connection
Dedicated preparation significantly increases the chances of securing desired placements in reputed companies across various sectors in the Indian job market.
Network for Career Advancement- (Semester 5-6)
Actively connect with alumni, industry professionals, and potential employers through platforms like LinkedIn, college alumni events, and industry conferences.
Tools & Resources
LinkedIn professional networking platform, college alumni association activities, industry webinars and seminars, career fairs
Career Connection
Building a strong professional network opens doors to hidden job opportunities, mentorship, and long-term career growth, which is crucial for navigating the competitive Indian corporate world.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed the two years Pre-University Examination conducted by the Karnataka Pre-University Education Board or any other examination considered as equivalent thereto by Mangalore University is eligible for admission to this programme.
Duration: 3 years (6 semesters)
Credits: 158 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBALANG1.1 | Language I - Kannada | Language | 4 | Modern Kannada Poetry, Kannada Prose, Short Stories, Grammar, Translation |
| BBALANG2.1 | Language II - English | Language | 4 | Communication Skills, Grammar and Usage, Reading Comprehension, Essay Writing, Functional English |
| BBA101 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Constituent Assembly, Preamble and Fundamental Rights, Directive Principles of State Policy, Union and State Government, Judiciary |
| BBA102 | Principles of Management | Core | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling |
| BBA103 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Policies and Practices |
| BBA104 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Conventions, Journal, Ledger, Trial Balance, Final Accounts of Sole Traders, Rectification of Errors |
| BBA105 | Fundamentals of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing, Promotion, and Place Decisions |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBALANG1.2 | Language I - Kannada | Language | 4 | Modern Kannada Drama, Literary Criticism, Biography and Autobiography, Business Communication in Kannada, Grammar and Vocabulary |
| BBALANG2.2 | Language II - English | Language | 4 | Advanced Communication Skills, Business Correspondence, Report Writing, Group Discussion, Interview Skills |
| BBA201 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Nature of Environmental Studies, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Environmental Protection Acts |
| BBA202 | Organizational Behaviour | Core | 4 | Introduction to Organizational Behaviour, Individual Behaviour, Group Dynamics and Teamwork, Leadership and Power, Motivation and Stress Management |
| BBA203 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers and Time Series |
| BBA204 | Corporate Accounting | Core | 4 | Accounting for Share Capital, Accounting for Debentures, Final Accounts of Companies, Amalgamation and Reconstruction, Valuation of Goodwill and Shares |
| BBA205 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 1986, Companies Act, 2013 (Basic Concepts) |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBALANG1.3 | Language I - Kannada | Language | 4 | Modern Kannada Fiction, History of Kannada Literature, Kannada Culture and Folklore, Applied Grammar, Literary Appreciation |
| BBALANG2.3 | Language II - English | Language | 4 | Functional English, Technical Writing, Public Speaking, Creative Writing, Advanced Presentation Skills |
| BBA301 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBA302 | Business Research Methods | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA303 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Financial Markets (Money and Capital), Financial Institutions (Banks, NBFCs), SEBI and RBI, Financial Services |
| BBA304 | Production and Operations Management | Core | 4 | Introduction to POM, Facilities Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBALANG1.4 | Language I - Kannada | Language | 4 | Modern Kannada Poetry, Kannada Essay Writing, Literary Criticism, Translation Skills, Kannada Folklore and Tradition |
| BBALANG2.4 | Language II - English | Language | 4 | Critical Reading and Analysis, Argumentative Writing, Professional Communication, Interpersonal Skills, Resume and Cover Letter Writing |
| BBA401 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Motivation and Process, Small Scale Industries, Project Report Preparation, Institutional Support to Entrepreneurs |
| BBA402 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, WTO and Regional Economic Groupings, Balance of Payments, Foreign Exchange Market and Management |
| BBA403 | Cost and Management Accounting | Core | 4 | Introduction to Cost Accounting, Cost Sheet and Cost Control, Marginal Costing and Break-even Analysis, Budgetary Control, Standard Costing and Variance Analysis |
| BBA404 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business, Decision Support Systems, Database Management Systems, E-commerce and ERP |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501 | Management Accounting | Core | 4 | Funds Flow Statement, Cash Flow Statement, Ratio Analysis, Working Capital Management, Capital Budgeting Decisions |
| BBA502 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Heads of Income (Salary, House Property, Business), Deductions from Gross Total Income, Computation of Taxable Income and Tax Liability |
| BBA503 | Financial Management | Elective (Finance Group A, Paper 1) | 4 | Nature and Scope of Financial Management, Time Value of Money, Capital Structure Theories, Cost of Capital, Dividend Policy |
| BBA504 | Investment Management | Elective (Finance Group A, Paper 2) | 4 | Investment Process and Avenues, Security Analysis (Fundamental and Technical), Equity Valuation, Bond Valuation, Portfolio Management |
| BBA505 | Banking Law and Practice | Elective (Finance Group A, Paper 3) | 4 | Evolution of Banking, Reserve Bank of India, Commercial Banks and their Functions, Negotiable Instruments, Banker-Customer Relationship and E-Banking |
| BBA506 | Skill Based Components of Electives (Practical) | Skill Enhancement Course (SEC) | 2 | Financial Statement Analysis, Investment Portfolio Simulation, Banking Procedures and Documentation, Case Studies in Finance, Software Applications in Finance |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis and Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Governance and Business Ethics |
| BBA602 | Project Report and Viva-Voce | Core (Project) | 4 | Project Identification and Literature Review, Research Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Documentation, Presentation and Viva-Voce |
| BBA603 | Derivatives Management | Elective (Finance Group A, Paper 4) | 4 | Introduction to Derivatives, Forwards and Futures, Options (Calls and Puts), Swaps, Strategies with Derivatives |
| BBA604 | International Financial Management | Elective (Finance Group A, Paper 5) | 4 | International Monetary System, Balance of Payments, Foreign Exchange Market, Exchange Rate Theories and Parity Conditions, International Capital Budgeting |
| BBA605 | Financial Markets and Services | Elective (Finance Group A, Paper 6) | 4 | Money Market Instruments, Capital Market and Stock Exchanges, SEBI Regulations, Mutual Funds and Insurance, Venture Capital and Credit Rating Agencies |
| BBA606 | Skill Based Components of Electives (Practical) | Skill Enhancement Course (SEC) | 2 | Advanced Financial Modeling, Derivatives Trading Simulations, International Financial Analysis, Financial Software Applications, Ethical Aspects in Finance |
