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B-COM in Business Studies at DR. RAM MANOHAR LOHIA MAHAVIDYALAYA, JURIA (JALIHAPUR)
Kanpur Dehat, Uttar Pradesh
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About the Specialization
What is Business Studies at DR. RAM MANOHAR LOHIA MAHAVIDYALAYA, JURIA (JALIHAPUR) Kanpur Dehat?
This Business Studies program at Dr. Ram Manohar Lohia Mahavidyalaya, Kanpur Dehat focuses on providing a comprehensive understanding of business principles, practices, and management. It is designed to equip students with the essential knowledge and skills needed to navigate the dynamic Indian business landscape, fostering entrepreneurial spirit and corporate acumen. The program’s core curriculum delves into various facets of commerce and administration.
Who Should Apply?
This program is ideal for fresh graduates from the 10+2 system eager to build a career in finance, marketing, human resources, or general management within Indian companies. It also benefits aspiring entrepreneurs looking to start their ventures in India, providing foundational business knowledge. Individuals seeking to enter roles in banking, accounting, or retail management will find this curriculum particularly relevant.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as accountants, financial analysts, marketing executives, HR assistants, or business development associates. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential up to INR 8-15 lakhs for experienced professionals in mid-management. The program aligns with various professional certifications in accounting and financial services.
Student Success Practices
Foundation Stage
Build Strong Conceptual Foundations- (Semester 1-2)
Focus on thoroughly understanding core subjects like Financial Accounting, Business Organization, and Business Economics. Utilize textbooks, online tutorials, and class notes diligently. Form study groups to discuss complex topics and solve practical problems together, ensuring clarity from the outset.
Tools & Resources
NPTEL lectures, Khan Academy, financial accounting software demos, university library resources
Career Connection
A solid foundation in these subjects is crucial for advanced studies and entry-level roles in finance, accounting, and general business administration.
Develop Essential Digital Literacy- (Semester 1-2)
Actively engage with the Computer Application in Business course. Master MS-Office suite (Excel for data, Word for reports, PowerPoint for presentations) and basic internet skills. Explore online tools for academic collaboration and research. Consider basic certification courses for proficiency.
Tools & Resources
Microsoft Office Specialist (MOS) certification, G Suite, Tally ERP modules, free online Excel tutorials
Career Connection
Digital proficiency is a non-negotiable skill for any modern business role, enhancing employability and efficiency across all sectors.
Enhance Communication and Soft Skills- (Semester 1-2)
Participate actively in classroom discussions, presentations, and group projects. Focus on improving both written and verbal communication, as covered in Business Communication. Seek feedback on your presentation and report writing skills to refine them.
Tools & Resources
Toastmasters International (if available), English language learning apps, mock interview practice, university''''s career services
Career Connection
Strong communication is vital for internships, interviews, and effective collaboration in any professional environment, leading to better career progression.
Intermediate Stage
Gain Practical Industry Exposure through Internships- (Semester 3-5 (during summer/winter breaks))
Actively seek and complete short-term internships, even unpaid ones, during semester breaks. Focus on roles in banking, insurance, or local businesses to apply theoretical knowledge from subjects like Corporate Accounting, Banking & Insurance, and Income Tax. This provides invaluable real-world insights.
Tools & Resources
Internshala, LinkedIn, college placement cell, local business networks
Career Connection
Internships build professional networks, provide practical skills, and often convert into pre-placement offers, significantly boosting career launch.
Master Data & Digital Tools- (Semester 3-5)
Deepen your understanding of Digital Marketing and Business Data Analytics. Take initiative to learn advanced features of spreadsheet software and explore basic data visualization tools. Consider participating in online competitions or projects related to digital marketing campaigns or data analysis for local businesses.
Tools & Resources
Google Analytics Academy, HubSpot Academy (free courses), Tableau Public, Power BI Desktop, Excel advanced functions
Career Connection
Proficiency in digital marketing and data analytics is highly sought after, opening doors to specialized roles and making you a more valuable asset in any business domain.
Participate in Business Competitions & Workshops- (Semester 3-5)
Join college-level or inter-college business plan competitions, case study challenges, or workshops on topics like entrepreneurship, financial literacy, or stock market simulations. This applies theoretical knowledge and develops problem-solving, teamwork, and presentation skills in a competitive environment.
Tools & Resources
E-Cell events, national/regional B-plan competitions, industry-led workshops
Career Connection
Such participation demonstrates initiative, develops leadership, and provides networking opportunities with industry experts, enhancing resume appeal for recruiters.
Advanced Stage
Specialize through Electives and Certifications- (Semester 5-6)
Choose elective subjects (DSE, VC, SEC) strategically based on your career interests, whether it''''s finance, marketing, or general management. Pursue relevant online certifications in areas like financial modeling, advanced digital marketing, or GST compliance to gain specialized, industry-recognized skills.
Tools & Resources
NISM certifications, Coursera/edX for specialized courses, professional body memberships like ICAI for career guidance
Career Connection
Specialization through electives and certifications makes you highly competitive for targeted roles and demonstrates deep commitment to a specific career path.
Intensive Placement Preparation- (Semester 5-6)
Begin rigorous preparation for campus placements or job applications. This includes crafting a professional resume, practicing mock interviews, participating in group discussion sessions, and refining quantitative aptitude and logical reasoning skills. Attend career counseling sessions offered by the college.
Tools & Resources
Mock interview platforms, aptitude test books/online resources, resume builders, college placement cell workshops
Career Connection
Effective placement preparation is directly linked to securing desirable job offers upon graduation, maximizing your chances for a strong career start.
Network with Alumni and Industry Professionals- (Semester 5-6)
Leverage college alumni networks and professional platforms like LinkedIn to connect with individuals in your desired industry. Attend industry webinars, seminars, and career fairs to gain insights, identify opportunities, and build relationships that can lead to mentoring or job referrals.
Tools & Resources
LinkedIn, college alumni portal, industry association events, professional networking apps
Career Connection
Networking opens doors to hidden job markets, provides mentorship, and offers valuable career guidance, proving crucial for long-term professional growth and opportunities.
Program Structure and Curriculum
Eligibility:
- 10+2 (Intermediate) in any stream from a recognized board
Duration: 3 years / 6 semesters
Credits: 112 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 101 | Financial Accounting | Major Core | 4 | Accounting Concepts, Journal and Ledger, Trial Balance, Final Accounts, Partnership Accounts, Company Accounts |
| DSC 102 | Business Organisation | Major Core | 4 | Nature of Business, Forms of Business Organization, Business Combinations, Business Size, Business Location, Business Ethics |
| VC 101 | Computer Application in Business | Vocational Course | 2 | Computer Fundamentals, Operating Systems, MS-Office (Word, Excel, PowerPoint), Internet & E-mail, Tally ERP |
| SEC 101 | Business Communication | Skill Enhancement Course | 2 | Communication Process, Types of Communication, Barriers to Communication, Written Communication, Oral Communication, Presentation Skills |
| CCC 101 | Co-curricular I: Physical Education and Yoga / NCC / NSS | Co-curricular Course | 2 | Physical Fitness, Yoga Practices, Health and Wellness, Sports and Games, Basic Drill/Community Service |
| CQC 101 | Compulsory Qualifying Course I: Food, Nutrition & Hygiene | Compulsory Qualifying Course | 2 | Introduction to Nutrition, Macro and Micro Nutrients, Balanced Diet, Food Safety, Personal Hygiene, Community Hygiene |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 201 | Business Law | Major Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Indian Partnership Act 1932 |
| DSC 202 | Business Economics | Major Core | 4 | Nature and Scope of Business Economics, Demand Analysis, Supply Analysis, Production Analysis, Cost Analysis, Market Structures |
| VC 201 | Advertising | Vocational Course | 2 | Nature and Scope of Advertising, Advertising Media, Advertising Appeals, Advertising Copy, Advertising Effectiveness, Social Advertising |
| SEC 201 | E-Commerce | Skill Enhancement Course | 2 | Introduction to E-commerce, Business Models, Payment Systems, E-security, Digital Marketing, E-commerce Legal Aspects |
| CCC 201 | Co-curricular II: Any of (Physical Education and Yoga / NCC / NSS) | Co-curricular Course | 2 | Physical Fitness, Yoga Practices, Health and Wellness, Sports and Games, Basic Drill/Community Service |
| CQC 201 | Compulsory Qualifying Course II: First Aid & Health | Compulsory Qualifying Course | 2 | Basic First Aid Principles, CPR, Injury Management, Common Illnesses, Health Education, Emergency Preparedness |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 301 | Corporate Accounting | Major Core | 4 | Share Capital, Debentures, Redemption of Debentures, Amalgamation, Absorption, Internal Reconstruction |
| DSC 302 | Business Regulatory Framework | Major Core | 4 | Company Law, Foreign Exchange Management Act (FEMA), Securities and Exchange Board of India (SEBI), Competition Act 2002, Intellectual Property Rights |
| VC 301 | Banking & Insurance | Vocational Course | 2 | Commercial Banks, Central Bank, E-banking, Types of Insurance, Life Insurance, General Insurance |
| SEC 301 | Digital Marketing | Skill Enhancement Course | 2 | Introduction to Digital Marketing, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing |
| CCC 301 | Co-curricular III: Any of (Physical Education and Yoga / NCC / NSS) | Co-curricular Course | 2 | Physical Fitness, Yoga Practices, Health and Wellness, Sports and Games, Basic Drill/Community Service |
| CQC 301 | Compulsory Qualifying Course III: Human Values & Environmental Studies | Compulsory Qualifying Course | 2 | Human Values, Ethics, Environmental Concepts, Ecosystems, Biodiversity, Environmental Pollution, Sustainable Development |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 401 | Cost Accounting | Major Core | 4 | Introduction to Cost Accounting, Cost Concepts, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| DSC 402 | Income Tax Law & Practice | Major Core | 4 | Basic Concepts of Income Tax, Residential Status, Heads of Income (Salaries, House Property), Business/Profession Income, Deductions, Computation of Total Income |
| VC 401 | Financial Literacy & Banking | Vocational Course | 2 | Personal Finance, Budgeting, Savings, Investments, Loans, Digital Banking |
| SEC 401 | Business Data Analytics | Skill Enhancement Course | 2 | Introduction to Data Analytics, Data Collection, Data Cleaning, Data Visualization, Basic Statistical Analysis, Business Intelligence Tools |
| CCC 401 | Co-curricular IV: Any of (Physical Education and Yoga / NCC / NSS) | Co-curricular Course | 2 | Physical Fitness, Yoga Practices, Health and Wellness, Sports and Games, Basic Drill/Community Service |
| CQC 401 | Compulsory Qualifying Course IV: Entrepreneurship Development | Compulsory Qualifying Course | 2 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan, Funding Sources, Marketing for Startups, Legal Aspects of Business |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 501 | Management Principles & Applications | Major Core | 4 | Nature of Management, Planning, Organising, Staffing, Directing, Controlling |
| DSC 502 | Auditing | Major Core | 4 | Nature and Scope of Auditing, Audit Procedures, Internal Control, Verification of Assets and Liabilities, Audit Report |
| DSC 503 | Goods & Services Tax (GST) | Major Core | 4 | Introduction to GST, Registration, Levy and Collection of GST, Input Tax Credit, GST Returns, E-way Bill |
| DSE 501 | Financial Management | Discipline Specific Elective | 4 | Financial Goals, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| DSE 502 | Marketing Management | Discipline Specific Elective | 4 | Marketing Concepts, Marketing Mix, Product Life Cycle, Pricing Strategies, Distribution Channels, Promotion Mix |
| VC 501 | Financial Modeling and Valuation | Vocational Elective | 2 | Financial Statement Analysis, Excel for Modeling, Valuation Techniques, Discounted Cash Flow, Relative Valuation, Scenario Analysis |
| SEC 501 | Communication Skills | Skill Enhancement Elective | 2 | Verbal Communication, Non-verbal Communication, Listening Skills, Public Speaking, Group Discussions, Interview Skills |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 601 | Corporate Laws | Major Core | 4 | Companies Act 2013, Formation of Company, Management of Company, Meetings, Winding Up, Corporate Governance |
| DSC 602 | Indian Economy & Financial Markets | Major Core | 4 | Structure of Indian Economy, Economic Reforms, Role of RBI, Money Market, Capital Market, SEBI |
| DSC 603 | Capital Market Operations | Major Core | 4 | Primary Market, Secondary Market, Stock Exchanges, Trading Mechanism, Derivatives Market, Mutual Funds |
| DSE 601 | Company Law | Discipline Specific Elective | 4 | Company Formation, Shares and Debentures, Company Management, Meetings and Resolutions, Winding Up of Companies, Corporate Social Responsibility |
| DSE 602 | Industrial Law | Discipline Specific Elective | 4 | Factories Act 1948, Industrial Disputes Act 1947, Trade Unions Act 1926, Payment of Wages Act 1936, Employees'''' Provident Funds Act 1952 |
| VC 601 | Stock Market Operations | Vocational Elective | 2 | Stock Exchange Functioning, Trading Account, Demat Account, Types of Orders, Technical Analysis, Fundamental Analysis |
| SEC 601 | Business Data Analytics | Skill Enhancement Elective | 2 | Data Visualization Tools, Predictive Analytics, Regression Analysis, Classification, Big Data Concepts, Machine Learning Basics |
