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BBA in Branding And Advertising at Dr. Vishwanath Karad MIT World Peace University
Pune, Maharashtra
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About the Specialization
What is Branding and Advertising at Dr. Vishwanath Karad MIT World Peace University Pune?
This BBA (Branding and Advertising) program at Dr. Vishwanath Karad MIT World Peace University focuses on equipping students with a comprehensive understanding of brand building, marketing strategies, and effective communication. In the dynamic Indian market, where digital presence and consumer engagement are paramount, this specialization is highly relevant, preparing graduates to excel in competitive brand landscapes. The program differentiates itself by integrating practical advertising campaign planning with theoretical brand management.
Who Should Apply?
This program is ideal for fresh graduates from any stream who possess a creative mindset, strong communication skills, and a keen interest in consumer psychology and market trends. It also appeals to aspiring marketers and entrepreneurs seeking to build a strong foundation in branding and advertising. Prior experience in marketing is not required, making it accessible for those looking to kickstart a career in this vibrant industry.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including brand manager, advertising executive, media planner, digital marketing specialist, and PR consultant. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The program aligns with industry demands for professionals skilled in crafting compelling brand narratives and executing impactful advertising campaigns in the Indian context.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core subjects like Business Management, Financial Accounting, Business Economics, and Marketing Management. Actively participate in class discussions, solve case studies, and leverage library resources to solidify foundational knowledge crucial for advanced branding concepts.
Tools & Resources
MIT-WPU Library resources, online business news platforms (e.g., Livemint, Economic Times), basic accounting software tutorials
Career Connection
A strong grasp of business fundamentals provides a holistic perspective essential for strategic branding decisions and effective advertising campaign management.
Enhance Communication & Presentation Skills- (Semester 1-2)
Actively engage in Business Communication classes, participate in public speaking events, and seek opportunities to present projects. Join debate clubs or Toastmasters-like groups (if available) to refine verbal and non-verbal communication, crucial for client pitches and team collaborations in advertising.
Tools & Resources
Presentation software (PowerPoint, Google Slides), public speaking guides, peer feedback
Career Connection
Excellent communication skills are indispensable for convincing clients, leading teams, and effectively conveying brand messages, directly impacting career progression in branding and advertising roles.
Develop Digital Fluency- (Semester 1-2)
Utilize the ''''Digital Fluency'''' skill development modules seriously. Beyond the curriculum, explore online courses in basic digital tools, social media platforms, and content creation. Familiarize yourself with the digital landscape that forms the backbone of modern advertising.
Tools & Resources
Google Digital Garage, HubSpot Academy free courses, LinkedIn Learning, relevant online tutorials
Career Connection
A strong digital foundation is critical for understanding digital marketing, social media advertising, and leveraging data in branding strategies, making graduates more competitive in the job market.
Intermediate Stage
Immerse in Specialization Electives & Projects- (Semester 3-5)
Deeply engage with subjects like Brand Communication Strategies, Ad Campaign Planning, Media Planning & Buying. Proactively seek out and participate in real-world or simulated advertising projects, even beyond academic requirements. Form study groups focused on industry trends.
Tools & Resources
Case study analysis, marketing simulation games, industry journals (e.g., Adweek, Campaign India)
Career Connection
Practical application of specialization knowledge builds a strong portfolio and demonstrates hands-on experience, making you highly desirable for internships and entry-level roles.
Network and Seek Industry Exposure- (Semester 3-5)
Attend guest lectures, workshops, and industry seminars organized by the university. Connect with faculty members who have industry experience. Actively seek out networking opportunities with professionals on platforms like LinkedIn to understand current industry practices and job market expectations.
Tools & Resources
LinkedIn, industry conferences, alumni network
Career Connection
Networking opens doors to mentorship, internship opportunities, and insights into the practical realities of the branding and advertising world, facilitating smoother entry into the industry.
Excel in Summer Internship- (Semester 4 (during summer break))
Treat the Summer Internship Project as a critical learning and career-building opportunity. Proactively contribute to your assigned tasks, ask questions, and seek feedback. Leverage this experience to apply theoretical knowledge and understand corporate culture within a branding or advertising context.
Tools & Resources
Internship mentor, company resources, daily reflection journal
Career Connection
A successful internship often leads to pre-placement offers or strong references, significantly boosting your chances of securing a desirable full-time position after graduation.
Advanced Stage
Master Advanced Branding Concepts & Analytics- (Semester 6)
Focus on advanced subjects like Brand Audit & Valuation, Global & Contemporary Branding, and Business Analytics. Understand how data drives branding decisions and how to measure brand performance. Utilize analytical tools to gain deeper insights into consumer behavior and market trends.
Tools & Resources
Google Analytics, social media analytics platforms, market research reports, advanced Excel
Career Connection
Proficiency in brand analytics and advanced strategic thinking is highly valued in senior branding roles, enabling data-driven decision-making and proving return on investment.
Develop a Comprehensive Final Project- (Semester 6)
Undertake the Final Project with utmost dedication, choosing a topic that aligns with your career aspirations in branding or advertising. This project should showcase your ability to conceptualize, plan, execute, and analyze a complete branding or advertising strategy.
Tools & Resources
Project management software, extensive market research, creative design tools, faculty mentor
Career Connection
A strong final project acts as a significant portfolio piece, demonstrating your practical capabilities and strategic thinking to potential employers during recruitment.
Prioritize Placement Preparation & Mock Interviews- (Semester 5-6)
Actively participate in university placement preparatory sessions. Polish your resume and cover letter, focusing on quantifiable achievements and relevant skills. Engage in mock interviews, group discussions, and aptitude tests to refine your performance for campus placements.
Tools & Resources
Placement cell resources, online aptitude test platforms (e.g., Indiabix), interview preparation guides
Career Connection
Thorough preparation for placements significantly increases your chances of securing a job offer from desired companies, ensuring a smooth transition from academics to professional life.
Program Structure and Curriculum
Eligibility:
- Candidates should have passed 10+2 from any stream with English as a passing subject or equivalent examination with minimum 50% marks in aggregate (45% for candidates belonging to SC/ST/OBC) and a minimum of 30% marks in MIT-WPU CET (Common Entrance Test).
Duration: 3 years / 6 semesters
Credits: Credits not specified
Assessment: Assessment pattern not specified
