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MBA in International Business at Faculty of Management Studies, Marwadi University
Rajkot, Gujarat
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About the Specialization
What is International Business at Faculty of Management Studies, Marwadi University Rajkot?
This International Business program at Smt. R. D Gardi Department of Business Management, Atmiya University, focuses on equipping students with the skills and knowledge required to navigate the complexities of global commerce. India''''s rapidly expanding economy and increasing integration into global trade make this specialization highly relevant, fostering expertise in cross-border operations, international finance, and global marketing strategies.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into international trade, global marketing, or multinational corporations. It also caters to working professionals aiming to upskill for global roles or career changers transitioning into the dynamic international business landscape, particularly those with a foundational understanding of business principles and an eagerness to engage with diverse global markets.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Export-Import Managers, International Marketing Executives, Global Supply Chain Analysts, or FDI Consultants. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals potentially earning INR 10-25 LPA. Growth trajectories include leadership roles in international divisions of Indian companies and MNCs, aligning with certifications in EXIM or international trade.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Semester 1-2)
Actively engage with core management subjects (Marketing, Finance, HR) as they form the bedrock for international business applications. Focus on understanding fundamental concepts and participate in case studies and group discussions to grasp their practical relevance.
Tools & Resources
Core textbook readings, business case study websites (Harvard Business Review, IIM-A cases), peer study groups
Career Connection
A solid general management foundation is crucial for any global business role, enabling faster comprehension of international challenges and effective decision-making.
Develop Quantitative and Analytical Skills- (Semester 1-2)
Master tools for data analysis and decision-making, essential for global market assessment. Pay special attention to Quantitative Analysis for Managers and Research Methodology. Practice problem-solving and statistical analysis using relevant software.
Tools & Resources
Excel, online tutorials for statistical software (e.g., R basics), academic journals for research methodologies, NPTEL courses
Career Connection
Strong analytical skills are highly valued in international market research, trade analysis, financial forecasting, and risk assessment roles.
Enhance Communication and Presentation Skills- (Semester 1-2)
Improve articulation and presentation, vital for cross-cultural business interactions. Actively participate in all presentations, seminars, and group assignments, seeking feedback on public speaking and report writing. Consider joining a Toastmasters club or similar initiatives.
Tools & Resources
Presentation software (PowerPoint, Google Slides), public speaking guides, peer feedback sessions, Toastmasters clubs
Career Connection
Effective communication is paramount for negotiations, client interaction, and global team collaboration in international business settings, improving employability with MNCs.
Intermediate Stage
Deep Dive into International Business Electives- (Semester 3)
Select and master specialized subjects relevant to career aspirations within International Business. Engage deeply with electives like International Business Environment, International Marketing, and EXIM Management, researching current global trends and case studies.
Tools & Resources
Specialized textbooks, international business journals, industry reports (e.g., WTO, UNCTAD), online courses on Coursera/edX for specific international topics
Career Connection
Specialization provides in-depth knowledge and skills, making candidates highly competitive for roles in international trade, global marketing, and import/export operations.
Undertake a Meaningful Summer Internship Project (SIP)- (Summer break after Semester 2)
Gain practical, hands-on experience in an international business setting. Secure an internship with an export-import firm, a logistics company, or an international division of an MNC. Focus on a project that adds tangible value and aligns with your specialization.
Tools & Resources
University placement cell, LinkedIn, industry contacts, project management tools
Career Connection
Practical experience is critical for bridging academic knowledge with industry demands, often leading to pre-placement offers or strong recommendations for future roles.
Develop Cross-Cultural Competence- (Semester 3)
Understand and adapt to diverse cultural nuances in business. Actively study Cross-Cultural Management and engage in discussions about global business etiquette, communication styles, and negotiation tactics. Stay updated on international relations and global affairs.
Tools & Resources
Cultural intelligence frameworks, international news portals (BBC, Al Jazeera), books on cross-cultural communication, global business etiquette guides
Career Connection
Essential for effective leadership, team management, and successful business dealings in a globalized environment, enhancing employability with multinational corporations.
Advanced Stage
Focus on Global Strategy and Risk Management- (Semester 4)
Develop a strategic perspective on international operations and mitigate global risks. Concentrate on subjects like Global Strategic Management, International Logistics, and Risk Management in International Business. Analyze real-world case studies involving global challenges and strategic decisions.
Tools & Resources
Business simulation games, strategic management journals, global economic reports, financial risk analysis tools
Career Connection
Prepares students for senior roles involving international market entry, strategic planning, and risk mitigation for global ventures, positioning them for leadership positions.
Master International Trade Law & Policy- (Semester 4)
Understand the legal and policy frameworks governing global commerce. Thoroughly grasp International Trade Law & Policy, including WTO regulations, regional agreements, and Indian EXIM policies. Understand their implications for Indian businesses operating globally.
Tools & Resources
Official WTO website, Ministry of Commerce & Industry publications (India), legal journals focusing on international trade, online legal databases
Career Connection
Opens doors to roles in trade compliance, policy analysis, international legal departments, and consulting in export-import, critical for navigating regulatory complexities.
Undertake a Capstone Project and Viva-Voce with a Global Focus- (Semester 4)
Synthesize learning into a comprehensive research project relevant to international business. Choose a research topic for the Project Report and Viva-Voce that addresses a current or emerging issue, applying all learned concepts. Prepare thoroughly for the Comprehensive Viva-Voce.
Tools & Resources
Research databases (JSTOR, EBSCO, ProQuest), statistical software, mentorship from faculty, professional presentation tools
Career Connection
Demonstrates advanced research, analytical, and problem-solving skills, which are crucial for high-level strategic roles and provides a strong talking point for final placements and interviews.
Program Structure and Curriculum
Eligibility:
- Graduates with a minimum of 50% marks (45% for SC/ST/SEBC/EWS candidates) in any discipline from a recognized university, and a valid score in CMAT/GMAT/ATMA/MAT/XAT/GCET, or Atmiya University Entrance Exam.
Duration: 4 semesters / 2 years
Credits: 86 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1BM101 | Management Principles & Organization Behavior | Core | 3 | Management Process, Planning and Decision Making, Organizing and Staffing, Leadership and Motivation, Group Dynamics and Team Building, Organizational Change and Development |
| 1BM102 | Financial Accounting for Managers | Core | 3 | Accounting Concepts and Principles, Financial Statements Preparation, Analysis of Financial Statements, Fund Flow and Cash Flow Statements, Accounting Standards |
| 1BM103 | Managerial Economics | Core | 3 | Demand Analysis and Forecasting, Production and Cost Analysis, Pricing Strategies, Market Structures, Profit Management, Business Cycles and National Income |
| 1BM104 | Marketing Management | Core | 3 | Marketing Concepts and Environment, Consumer Behavior, Market Segmentation and Targeting, Product and Pricing Decisions, Promotion and Distribution Channels, Services Marketing |
| 1BM105 | Human Resource Management | Core | 3 | HRM Functions and Strategy, Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits, Industrial Relations |
| 1BM106 | Quantitative Analysis for Managers | Core | 3 | Introduction to Operations Research, Probability and Decision Theory, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Inventory Management |
| 1BM107 | Computer Applications in Business | Core | 3 | Computer Fundamentals and MS Office, Data Communication and Internet, Database Management Systems, E-commerce Concepts, Introduction to Data Analytics, Cloud Computing Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2BM201 | Production and Operations Management | Core | 3 | Operations Strategy and Productivity, Product and Process Design, Capacity and Facility Planning, Material Management and Inventory Control, Quality Management, Supply Chain Management Fundamentals |
| 2BM202 | Financial Management | Core | 3 | Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Working Capital Management, Dividend Policy, Leverages |
| 2BM203 | Research Methodology | Core | 3 | Research Process and Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Hypothesis Testing, Report Writing |
| 2BM204 | Strategic Management | Core | 3 | Strategic Planning Process, Environmental Analysis, Internal Capabilities Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| 2BM205 | Management Information System | Core | 3 | MIS Concepts and Framework, Information Systems in Business, Decision Support Systems, Enterprise Resource Planning (ERP), E-Business and E-commerce, IS Security and Ethics |
| 2BM206 | Entrepreneurship Development | Core | 3 | Entrepreneurial Process, Business Idea Generation, Business Plan Preparation, Sources of Finance, Institutional Support for Entrepreneurs, Legal Aspects of Entrepreneurship |
| 2BM207 | Business Law | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3BM301 | Business Ethics & Corporate Governance | Core | 3 | Ethical Theories in Business, Corporate Social Responsibility, Principles of Corporate Governance, Stakeholder Management, Ethical Decision Making, Indian Context of Ethics and Governance |
| 3BM302 | Innovation & Design Thinking | Core | 3 | Introduction to Innovation, Types and Models of Innovation, Design Thinking Process, Creativity and Idea Generation, Innovation Management, Implementing Design Thinking |
| 3BM303 | Business Analytics | Core | 3 | Introduction to Business Analytics, Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Data Visualization, Analytical Tools and Applications |
| 3BM304 | Corporate Tax Planning | Core | 3 | Income Tax Act Overview, Heads of Income for Companies, Deductions and Allowances, Assessment of Companies, Tax Planning Strategies, GST Fundamentals for Business |
| 3IB305 | International Business Environment | Elective (International Business) | 3 | Globalization and International Trade Theories, Economic and Political Environment, Cultural and Social Environment, Technological Environment, International Monetary System, Regional Economic Integrations |
| 3IB306 | International Marketing | Elective (International Business) | 3 | Global Marketing Strategy, International Market Entry Modes, Global Product and Brand Decisions, International Pricing Strategies, Global Promotion and Communication, International Distribution Channels |
| 3IB307 | EXIM Management (Export Import Management) | Elective (International Business) | 3 | Foreign Trade Policy of India, Export-Import Procedures, Documentation in International Trade, Customs Formalities, Export Finance and Payment Terms, Risks in EXIM Business |
| 3IB308 | Cross-Cultural Management | Elective (International Business) | 3 | Dimensions of Culture, Cultural Impact on Business, Cross-Cultural Communication, Motivation and Leadership across Cultures, Negotiation Styles across Cultures, Managing Global Teams |
| 3IB309 | International Financial Management | Elective (International Business) | 3 | Foreign Exchange Market, Exchange Rate Theories and Forecasting, Currency Risk Management, International Capital Budgeting, International Working Capital Management, International Equity and Debt Markets |
| 3IB310 | International Human Resource Management | Elective (International Business) | 3 | Context of IHRM, International Staffing, Training and Development for Expatriates, Performance Management in MNCs, International Compensation and Benefits, Repatriation Process |
| 3BM311 | Summer Internship Project (SIP) | Project | 6 | Project Identification and Objectives, Literature Review, Methodology and Data Collection, Data Analysis and Findings, Report Writing and Presentation, Practical Application of Management Concepts |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4BM401 | Digital Marketing | Core | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| 4BM402 | Supply Chain Management | Core | 3 | SCM Concepts and Drivers, Logistics Management, Inventory Management in SCM, Procurement and Sourcing Strategies, Warehousing and Transportation, Role of IT in SCM |
| 4IB403 | International Logistics and Supply Chain Management | Elective (International Business) | 3 | Global Supply Chain Design, International Transportation Modes, Global Warehousing and Inventory, Customs and Port Operations, Role of Technology in Global Logistics, Supply Chain Risk Management |
| 4IB404 | International Trade Law & Policy | Elective (International Business) | 3 | World Trade Organization (WTO) and Agreements, GATT and GATS, Regional Trade Agreements, Anti-Dumping and Safeguard Measures, Intellectual Property Rights in Trade, International Dispute Settlement |
| 4IB405 | Foreign Direct Investment | Elective (International Business) | 3 | Theories of Foreign Direct Investment, Modes and Determinants of FDI, Host and Home Country Policies on FDI, Impact of FDI on Economic Development, FDI in India - Trends and Challenges, Multinational Corporations and FDI |
| 4IB406 | International Relations | Elective (International Business) | 3 | Theories of International Relations, Geopolitics and Global Power Structures, Role of International Organizations (UN, EU), Foreign Policy Analysis, Global Conflicts and Cooperation, India''''s Role in International Relations |
| 4IB407 | Risk Management in International Business | Elective (International Business) | 3 | Political Risk Assessment, Economic and Financial Risks, Operational and Cultural Risks, Risk Mitigation Strategies, Hedging Techniques for Currency Risk, Insurance in International Trade |
| 4IB408 | Global Strategic Management | Elective (International Business) | 3 | Global Strategy Formulation, Achieving Global Competitive Advantage, International Market Entry Strategies, Global Mergers and Acquisitions, Global Organization Design and Control, Strategic Issues in Multinational Corporations |
| 4BM409 | Project Report and Viva-Voce | Project | 6 | In-depth Research Project, Application of Research Methodology, Problem Identification and Solution, Data Analysis and Interpretation, Comprehensive Project Report Writing, Oral Presentation and Defense |
| 4BM410 | Comprehensive Viva-Voce | Viva | 2 | Overall Understanding of MBA Curriculum, Application of Management Concepts, Industry Knowledge, General Awareness of Business Trends, Communication and Presentation Skills |
