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B-A in English Journalism Sociology Ejs at Field Marshal K. M. Cariappa College, Madikeri
Kodagu, Karnataka
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About the Specialization
What is English, Journalism, Sociology (EJS) at Field Marshal K. M. Cariappa College, Madikeri Kodagu?
This English, Journalism, and Sociology (EJS) program at Field Marshal K.M. Cariappa College focuses on developing a critical understanding of society, communication, and human expression. With India''''s rapidly evolving media landscape and complex social structures, the program prepares students for roles in journalism, public relations, social work, and academia. It differentiates itself by blending literary analysis with practical media skills and sociological insights, catering to the growing demand for interdisciplinary professionals.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into diverse fields requiring strong communication, analytical, and critical thinking skills. It also suits individuals passionate about social issues, media ethics, and literary arts. Students from various backgrounds, including arts, humanities, and even science streams with an inclination towards social sciences, can thrive here. It particularly benefits those aspiring for careers in Indian media houses, NGOs, research organizations, or civil services.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including content writing, reporting, social media management, research analysis, and public relations. Entry-level salaries range from INR 2.5 to 4.5 lakhs annually, with significant growth trajectories in dynamic Indian companies and social sector organizations. The interdisciplinary nature also provides a strong foundation for pursuing higher education in specialized fields like mass communication, social policy, or literature.
Student Success Practices
Foundation Stage
Build Strong Communication and Analytical Base- (Semester 1-2)
Focus on mastering the fundamentals of English grammar, effective writing, and basic communication theories. Actively participate in class discussions in Sociology and Journalism to develop critical thinking on social issues and media roles. Utilize library resources for extensive reading beyond textbooks to broaden perspectives.
Tools & Resources
Grammar handbooks, Online writing labs (e.g., Purdue OWL), Local newspapers and news portals, Basic sociology texts, College library
Career Connection
Essential for all EJS careers; improves report writing, news comprehension, and foundational understanding for advanced studies.
Develop Interdisciplinary Reading Habits- (Semester 1-2)
Systematically read one classic English novel/play, one Indian social commentary book, and follow major news stories weekly. This practice helps connect concepts across English, Journalism, and Sociology, fostering an interdisciplinary mindset crucial for modern challenges.
Tools & Resources
Public libraries, Online literary archives, Reputable Indian news websites (e.g., The Hindu, Indian Express), NCERT Sociology texts
Career Connection
Enhances cultural literacy, critical analysis, and the ability to connect seemingly disparate fields, valuable for content creation and research.
Engage in Basic Media Observation and Social Field Visits- (Semester 1-2)
Regularly observe different forms of media (print, digital, broadcast) and critically analyze their content and impact. Participate in college-organized field visits to local NGOs or community projects to gain firsthand exposure to social realities, linking classroom theory to practical application.
Tools & Resources
Local TV news, Daily newspapers, Government social welfare scheme websites, College department for field visit coordination
Career Connection
Builds empathy, improves observational skills, and provides practical context for journalism and sociology studies, leading to more impactful storytelling and social analysis.
Intermediate Stage
Cultivate Practical Journalism and Research Skills- (Semester 3-5)
Start contributing to the college magazine/newsletter as a reporter or editor, focusing on news gathering, interviewing, and basic editing. Begin understanding social research methods by assisting faculty or participating in small-scale surveys, applying theoretical knowledge from Sociology.
Tools & Resources
College media club, Local community newspaper, Survey tools (Google Forms), Basic statistical software for data analysis
Career Connection
Develops portfolio-worthy journalism samples, introduces practical research experience, crucial for entry-level media and research roles.
Build a Professional Network and Digital Presence- (Semester 3-5)
Attend webinars, workshops, and guest lectures by industry professionals in journalism, PR, and social work. Create a professional LinkedIn profile, showcasing academic achievements and skills. Follow key industry leaders and organizations to stay updated on trends.
Tools & Resources
LinkedIn, Industry association websites (e.g., Press Council of India, PRCI), Event platforms (Eventbrite)
Career Connection
Facilitates internship and job opportunities, provides industry insights, and establishes an early professional footprint.
Participate in Debates, Literary and Social Competitions- (Semester 3-5)
Actively participate in inter-collegiate debates, essay writing contests, and literary fests. Engage in social awareness campaigns or student-led initiatives. This hones public speaking, persuasive writing, and teamwork skills, and demonstrates a commitment to social causes.
Tools & Resources
College debate club, Literary society, NSS/NCC units, Local youth forums
Career Connection
Boosts confidence, refines communication skills, and adds valuable experiences to resumes, making candidates stand out in competitive job markets.
Advanced Stage
Secure and Excel in an Industry Internship- (Semester 6)
Actively seek out and complete a minimum of one 4-6 week internship in a media house, PR firm, NGO, or research organization. Focus on applying classroom knowledge, learning new tools, and making tangible contributions. Document achievements for your portfolio.
Tools & Resources
College placement cell, Internship portals (Internshala, Naukri), Direct outreach to organizations
Career Connection
Provides invaluable real-world experience, often leads to pre-placement offers, and strengthens resume for immediate job market entry.
Specialize and Build a Comprehensive Portfolio- (Semester 6)
Based on career interests (e.g., digital journalism, social policy research, content writing), select relevant elective courses and undertake a final year project that showcases specialized skills. Compile all academic projects, articles, reports, and internship experiences into a well-organized digital portfolio.
Tools & Resources
WordPress, Behance, Google Sites for digital portfolio, Advanced software relevant to chosen specialization (e.g., video editing, statistical analysis)
Career Connection
Demonstrates expertise and readiness for specific roles, crucial for job applications and interviews, particularly in niche fields.
Master Interview Techniques and Career Planning- (Semester 6)
Participate in mock interviews, group discussions, and resume-building workshops organized by the college. Research potential employers and career paths thoroughly. Understand industry trends and prepare tailored applications for desired roles, aligning with skills developed in EJS.
Tools & Resources
College career guidance cell, Online interview preparation platforms (e.g., Glassdoor, InterviewBit), Career counseling
Career Connection
Maximizes chances of successful placement, helps in making informed career decisions, and ensures a smooth transition from academia to professional life.
Program Structure and Curriculum
Eligibility:
- Candidates who have passed the Two-Year Pre-University Examination of Karnataka P.U. Board or any other examination considered as equivalent thereto by Mangalore University are eligible for admission to this programme.
Duration: 3 years / 6 semesters
Credits: 126 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG 1.1 | Basic Communicative English | Language | 4 | English Grammar Basics, Reading Comprehension, Paragraph Writing, Vocabulary Building, Basic Communication Skills |
| KAN 1.1 | Kannada | Language | 4 | Kannada Grammar, Prose and Poetry, Communication Skills, Cultural Aspects, Basic Kannada Literature |
| ENG DSC 1.2 | Modern English Grammar and Usage | Core | 4 | Parts of Speech, Sentence Structures, Tenses and Aspects, Modals and Conditionals, Active and Passive Voice |
| JOUR DSC 1.3 | Introduction to Communication and Journalism | Core | 4 | Nature of Communication, Models of Communication, Mass Communication Theories, Evolution of Journalism, Role of Media in Society |
| SOC DSC 1.4 | Introduction to Sociology | Core | 4 | Nature and Scope of Sociology, Basic Sociological Concepts, Social Institutions, Culture and Socialization, Social Groups |
| AECC 1.1 | Indian Constitution | Ability Enhancement Compulsory Course | 4 | Preamble and Basic Features, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislature, Indian Judiciary |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG 2.1 | Functional Grammar | Language | 4 | Advanced Parts of Speech, Tense and Aspect Usage, Reported Speech, Punctuation Rules, Sentence Transformation |
| KAN 2.1 | Kannada | Language | 4 | Kannada Literary Forms, Major Kannada Authors, Modern Kannada Literature, Translation Practice, Cultural Narratives |
| ENG DSC 2.2 | Basic English Literature | Core | 4 | Literary Forms and Genres, Poetic Devices, Major Poets and Prose Writers, Introduction to Drama, Understanding Short Stories |
| JOUR DSC 2.3 | Reporting and Editing | Core | 4 | News Concepts and Values, Reporting Techniques, Interviewing Skills, News Structure and Layout, Principles of Editing |
| SOC DSC 2.4 | Indian Society | Core | 4 | Unity and Diversity in India, Caste System, Rural and Urban Society, Family and Kinship, Social Stratification |
| AECC 2.1 | Environmental Studies | Ability Enhancement Compulsory Course | 4 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Climate Change, Sustainable Development |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG 3.1 | Reading Skills | Language | 4 | Reading Comprehension Strategies, Critical Reading, Inferential Reading, Summarizing Techniques, Reading for Specific Information |
| KAN 3.1 | Kannada | Language | 4 | Contemporary Kannada Literature, Prose and Drama, Literary Analysis, Cultural Context, Regional Literature |
| ENG DSC 3.2 | European Classical Literature | Core | 4 | Greek Tragedy, Roman Comedy, Epic Poetry, Literary Theory by Aristotle, Elizabethan Drama |
| JOUR DSC 3.3 | Media and Society | Core | 4 | Role of Media in Democracy, Media Ownership and Control, Media Ethics and Accountability, Globalization and Media, Development Communication |
| SOC DSC 3.4 | Social Thinkers | Core | 4 | Auguste Comte: Positivism, Emile Durkheim: Social Facts, Max Weber: Rationality and Bureaucracy, Karl Marx: Class Conflict, M.N. Srinivas: Sanskritization |
| SEC 3.1 | Academic Writing | Skill Enhancement Course | 2 | Essay Writing, Research Paper Structure, Referencing and Citation, Avoiding Plagiarism, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG 4.1 | Writing Skills | Language | 4 | Paragraph and Essay Structures, Formal and Informal Letters, Report Writing, Creative Writing, Summarizing and Paraphrasing |
| KAN 4.1 | Kannada | Language | 4 | Kannada Folklore, Literary Criticism in Kannada, Translation Studies, Cultural Studies, Modern Literary Trends |
| ENG DSC 4.2 | English Literature from the 18th Century | Core | 4 | Neoclassicism and Romanticism, Major Poets: Wordsworth, Coleridge, Prominent Novelists: Jane Austen, Gothic Literature, Early Feminist Writers |
| JOUR DSC 4.3 | Advertising and Public Relations | Core | 4 | Principles of Advertising, Advertising Campaigns, Public Relations Concepts, PR Tools and Techniques, Corporate Communication |
| SOC DSC 4.4 | Social Problems in India | Core | 4 | Poverty and Inequality, Unemployment and Labor Issues, Child Labor and Education, Caste and Ethnic Conflicts, Gender-Based Discrimination |
| SEC 4.1 | Personality Development and Soft Skills | Skill Enhancement Course | 2 | Self-Awareness and SWOT Analysis, Communication and Interpersonal Skills, Leadership and Teamwork, Time Management and Stress Management, Etiquette and Professionalism |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG DSC 5.2 | Literary Criticism | Core | 4 | Classical Criticism: Plato and Aristotle, Romantic Criticism, New Criticism, Structuralism and Post-Structuralism, Reader-Response Theory |
| JOUR DSC 5.3 | Introduction to New Media | Core | 4 | Digital Media Landscape, Online Journalism, Social Media Platforms, Cyber Laws and Ethics, Multimedia Content Creation |
| SOC DSC 5.4 | Social Research Methods | Core | 4 | Research Design, Data Collection Techniques, Sampling Methods, Qualitative Research, Quantitative Research |
| ENG DSE 5.5 | Indian English Literature | Elective | 4 | Novels by R.K. Narayan, Poetry by Kamala Das, Drama by Girish Karnad, Themes in Indian Writing, Post-colonial Perspectives |
| OE 5.1 | Principles of Economics | Open Elective | 3 | Basic Economic Concepts, Demand and Supply Analysis, Market Structures, National Income Accounting, Public Finance |
| SEC 5.1 | Computer Applications Skills | Skill Enhancement Course | 2 | MS Office Suite Proficiency, Internet and Web Browsing, Data Management Basics, Presentation Tools, Basic Cybersecurity |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG DSC 6.2 | Indian English Literature | Core | 4 | Novels by Arundhati Roy, Poetry by Nissim Ezekiel, Drama by Vijay Tendulkar, Diasporic Literature, Subaltern Studies |
| JOUR DSC 6.3 | Media Laws and Ethics | Core | 4 | Press Laws in India, Broadcast and Digital Laws, Defamation and Libel, Copyright and Intellectual Property, Media Accountability and Codes |
| SOC DSC 6.4 | Rural and Urban Sociology | Core | 4 | Rural Social Structure, Agrarian Relations, Urbanization Processes, Slums and Urban Poverty, Urban Planning Challenges |
| JOUR DSE 6.5 | Photojournalism | Elective | 4 | History of Photojournalism, Visual Communication, Ethics in Photography, Photo Editing Techniques, Caption Writing for News |
| OE 6.1 | Human Rights | Open Elective | 3 | Concept of Human Rights, Universal Declaration of Human Rights, Human Rights in India, State and Civil Society, Human Rights Violations and Protection |
| SEC 6.1 | Digital Marketing and Social Media Management | Skill Enhancement Course | 2 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing Strategy, Social Media Marketing, Email Marketing Campaigns |
