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M-B-A in Tourism Administration at Field Marshal K. M. Cariappa College, Madikeri
Kodagu, Karnataka
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About the Specialization
What is Tourism Administration at Field Marshal K. M. Cariappa College, Madikeri Kodagu?
This Tourism Administration program at Field Marshal K.M. Cariappa College, affiliated with the University of Mysore, focuses on equipping students with essential management skills specific to the dynamic tourism and travel industry. Given India''''s burgeoning domestic and international tourism sectors, this specialization is highly relevant, addressing the growing demand for skilled professionals in destination management, tour operations, and hospitality. The program''''s blend of core MBA principles with specialized tourism subjects differentiates it.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into India''''s vibrant tourism and hospitality sectors, including those from commerce, arts, or science backgrounds with an interest in travel. It also caters to working professionals already in the industry looking to upskill in management, or career changers aspiring to transition into roles like tour managers, travel consultants, or tourism marketers. A foundational understanding of business operations is beneficial.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in travel agencies, tour operation companies, hospitality chains, airlines, and government tourism boards. Entry-level salaries typically range from INR 3-5 lakhs per annum, with experienced professionals earning upwards of INR 8-15 lakhs. Growth trajectories include roles like Destination Manager, Operations Head, or Marketing Director, with potential alignment to certifications in tourism management.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate significant effort to grasping foundational MBA concepts across finance, marketing, HR, and operations. Utilize supplementary resources like NPTEL courses, online business journals, and case study discussions to deepen understanding beyond classroom lectures. Form study groups to collaboratively tackle complex topics.
Tools & Resources
NPTEL, Harvard Business Review cases, LinkedIn Learning, Peer study groups
Career Connection
A strong grasp of core business principles is essential for effective decision-making and cross-functional leadership in any tourism management role, providing a solid base for specialization.
Develop Essential Communication & Soft Skills- (Semester 1-2)
Actively participate in group presentations, public speaking events, and debates to refine oral communication. Practice professional email etiquette and report writing. Seek feedback on your interpersonal skills and work on areas like negotiation, conflict resolution, and active listening. Engage in mock interviews.
Tools & Resources
Toastmasters International (if available), Grammarly, College communication workshops, Mock interview sessions
Career Connection
Excellent communication and soft skills are paramount for client-facing roles, team management, and effective networking within the fast-paced tourism industry, directly aiding career advancement.
Engage in Early Industry Exploration- (Semester 1-2)
Begin researching current trends, challenges, and opportunities within the Indian tourism sector. Follow industry news from leading publications like ET HospitalityWorld and connect with tourism professionals on platforms like LinkedIn to gain insights into various career paths and specializations available.
Tools & Resources
ET HospitalityWorld, Travel Trade Journal, Ministry of Tourism reports, LinkedIn
Career Connection
Early industry awareness helps in identifying suitable career interests, informs elective choices, and provides valuable context for internships and placement interviews.
Intermediate Stage
Deep Dive into Tourism Specialization & Certifications- (Semester 3-4)
Immerse yourself in specialized tourism electives, focusing on practical applications. Consider pursuing industry-recognized certifications like IATA foundation courses for ticketing or online modules in digital tourism marketing to gain a competitive edge and specialized skill sets.
Tools & Resources
IATA UFTAA certifications, Coursera/edX for specialized tourism courses, Tourism industry workshops
Career Connection
Specialized knowledge and relevant certifications enhance your resume, making you a highly attractive candidate for specific roles in travel agencies, tour operations, or destination marketing firms.
Secure and Maximize Internship Experience- (Semester 3-4)
Actively seek and complete internships with reputable travel companies, tour operators, or state tourism boards. Focus on hands-on learning, contributing to projects, and understanding operational challenges. Network with colleagues and superiors during your internship to build valuable professional contacts.
Tools & Resources
College placement cell, LinkedIn Jobs, Internshala, Industry events for networking
Career Connection
Practical internship experience is crucial for applying theoretical knowledge, gaining industry exposure, and often leads to pre-placement offers or strong professional references that aid future employment.
Participate in Industry-Specific Competitions & Projects- (Semester 3-4)
Engage in case study competitions, hackathons, or live projects related to tourism and hospitality management. Collaborate with peers to develop innovative solutions for real-world industry problems, which enhances problem-solving skills and provides portfolio-worthy experiences.
Tools & Resources
National/State level B-school competitions, Industry association challenges, College project opportunities
Career Connection
Participation in such events showcases your analytical and problem-solving abilities to potential employers, demonstrating initiative and practical application of knowledge.
Advanced Stage
Strategic Career Planning & Placement Preparation- (Semester 4)
By the final semester, clearly define your career goals within the tourism sector. Prepare a tailored resume, practice interview techniques, and participate in mock placement drives. Identify target companies and roles, and customize your applications to match their specific requirements.
Tools & Resources
College career services, Online resume builders, Mock interview platforms, Placement handbooks
Career Connection
Proactive and strategic placement preparation significantly increases your chances of securing desirable job offers in your chosen tourism domain, ensuring a smooth transition into the professional world.
Refine Research & Project Skills- (Semester 4)
Leverage your final semester''''s project work to demonstrate deep analytical thinking and problem-solving capabilities in a tourism-specific context. Focus on delivering high-quality research, robust analysis, and practical recommendations that can be showcased in interviews.
Tools & Resources
University library databases, Academic research journals, Statistical software (e.g., SPSS, R), Faculty mentors
Career Connection
A well-executed final project highlights your ability to conduct independent research, analyze complex data, and provide actionable insights, which is valued in strategic and analytical roles.
Cultivate a Professional Network & Mentorship- (Semester 4)
Actively expand your professional network through alumni connections, industry events, and platforms like LinkedIn. Seek out mentors in the tourism field who can provide guidance, career advice, and potential referrals. Maintain relationships built during internships and projects.
Tools & Resources
LinkedIn, Alumni association events, Industry association memberships (e.g., ADTOI, TAAI), Mentorship programs
Career Connection
A strong professional network is invaluable for discovering job opportunities, gaining industry insights, and receiving endorsements that can significantly accelerate your career growth in the competitive tourism sector.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed a Bachelor’s Degree of minimum three years duration in any discipline with a minimum of 50% (45% in case of SC/ST and Category-I) of marks in aggregate of all the years of the degree examination of the University of Mysore or any other University recognized as equivalent thereto by the University of Mysore, is eligible for admission to MBA programme.
Duration: 4 semesters / 2 years
Credits: 97 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 1.1 | Management Process & Organizational Behaviour | Core | 4 | Management Concepts, Planning and Organizing, Leading and Controlling, Foundations of Organizational Behaviour, Personality and Perception, Motivation and Group Dynamics |
| 1.2 | Managerial Economics | Core | 4 | Nature and Scope of Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure and Pricing, Business Cycles and Macroeconomics |
| 1.3 | Accounting for Managers | Core | 4 | Accounting Fundamentals and Concepts, Financial Statements Analysis, Cost Accounting Principles, Budgetary Control and Variance Analysis, Working Capital Management |
| 1.4 | Business Statistics | Core | 4 | Introduction to Statistics and Data Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Correlation and Regression Analysis, Hypothesis Testing and Non-Parametric Tests |
| 1.5 | Business Communication | Core | 4 | Process and Types of Communication, Oral and Written Communication Skills, Non-Verbal Communication, Presentation Skills and Public Speaking, Business Correspondence |
| 1.6 | Soft Skills Development | Skill Development | 3 | Self-Awareness and Self-Management, Interpersonal Skills and Teamwork, Time Management and Stress Management, Conflict Resolution and Negotiation, Ethics and Professionalism |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 2.1 | Human Resources Management | Core | 4 | HRM Concepts and Functions, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation, Industrial Relations and Employee Grievances |
| 2.2 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer Behaviour and Market Segmentation, Product Life Cycle and Branding, Pricing Strategies and Decisions, Promotion and Distribution Channels |
| 2.3 | Financial Management | Core | 4 | Financial Goals and Capital Structure, Sources of Finance and Cost of Capital, Capital Budgeting Decisions, Working Capital Management, Dividend Policy and Financial Markets |
| 2.4 | Research Methods for Management | Core | 4 | Research Process and Design, Data Collection Methods and Sampling, Measurement and Scaling Techniques, Data Analysis and Interpretation, Report Writing and Ethics in Research |
| 2.5 | Operations Management | Core | 4 | Operations Strategy and Productivity, Facility Location and Layout Planning, Production Planning and Control, Inventory Management Techniques, Quality Management and Supply Chain Management |
| 2.6 | Entrepreneurship Development | Skill Development | 3 | Entrepreneurship Concepts and Theories, Entrepreneurial Process and Motivation, Business Plan Preparation, Sources of Finance for Startups, Government Support and Innovation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 3.1 | Strategic Management | Core | 4 | Strategy Formulation and Implementation, Strategic Analysis and SWOT, Corporate Level Strategies, Business Level Strategies, Strategic Control and Evaluation |
| 3.2 | Management Information Systems | Core | 4 | MIS Concepts and Frameworks, Role of IT in Business, Data Management and Business Intelligence, Decision Support Systems, E-commerce and Cloud Computing |
| 3.3 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Fundamentals, Negotiable Instruments Act |
| 3.4 | Internship / Project Report | Project | 3 | Problem Identification and Formulation, Data Collection and Analysis, Findings and Discussion, Report Writing and Presentation, Ethical Considerations in Research |
| 3.5.3.1 | Tourism Business | Elective - Tourism Administration | 4 | Concepts and Typology of Tourism, Components of Tourism Industry, Tourism Organizations and Governance, Sustainable Tourism Practices, Impacts of Tourism: Economic, Social, Environmental |
| 3.6.3.2 | Fundamentals of Travel and Tour Operations | Elective - Tourism Administration | 4 | Role of Travel Agencies and Tour Operators, Package Tour Development and Pricing, Itinerary Planning and Destination Management, Tour Guiding Techniques, Marketing and Legal Aspects of Tour Operations |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 4.1 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Exchange Markets and Risk Management, International Financial Markets, India''''s EXIM Policy, International Marketing Strategies |
| 4.2 | Corporate Governance and Ethics | Core | 4 | Principles of Corporate Governance, Role of Board of Directors, Shareholder Rights and Responsibilities, Business Ethics and Values, Corporate Social Responsibility |
| 4.3.3.3 | Marketing of Tourism Services | Elective - Tourism Administration | 4 | Service Marketing Mix for Tourism, Market Segmentation and Targeting in Tourism, Branding and Positioning Destinations, Promotion and Communication Strategies, Digital Marketing for Tourism and CRM |
| 4.4.3.4 | Tourism Products, Resources and Development | Elective - Tourism Administration | 4 | Classification of Tourism Resources, Tourism Product Development, Destination Planning and Management, Types of Tourism: Rural, Eco, Adventure, Medical, Challenges in Tourism Development |
| 4.5.3.5 | Airfare & Ticketing | Elective - Tourism Administration | 4 | IATA Geography and Codes, Air Travel Formalities and Regulations, Manual and Computerized Ticketing Systems, Fare Calculation and Pricing, E-ticketing and Airport Operations |
| 4.6 | Project Work | Project | 8 | Identification of Research Problem, Literature Review and Methodology, Data Analysis and Interpretation, Drawing Conclusions and Recommendations, Comprehensive Project Report Presentation |
