

M-COM in General at Field Marshal K. M. Cariappa College, Madikeri


Kodagu, Karnataka
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About the Specialization
What is General at Field Marshal K. M. Cariappa College, Madikeri Kodagu?
This M.Com. program at Field Marshal K.M. Cariappa College, affiliated with Mangalore University, focuses on providing advanced knowledge and analytical skills in commerce and business management. It integrates theoretical concepts with practical applications, preparing students for diverse roles in finance, accounting, marketing, and general management within the dynamic Indian business landscape. The curriculum emphasizes critical thinking and problem-solving, aligning with contemporary industry demands.
Who Should Apply?
This program is ideal for commerce graduates seeking to deepen their understanding of advanced business principles and management practices. It caters to fresh graduates aspiring for entry-level managerial or analytical roles in corporate finance, taxation, or marketing. Additionally, it benefits working professionals aiming to enhance their qualifications, upskill for career advancement, or transition into strategic leadership positions within the rapidly evolving Indian economic environment.
Why Choose This Course?
Graduates of this M.Com. program can expect to secure roles such as Financial Analyst, Tax Consultant, Marketing Manager, or HR Executive in leading Indian companies and MNCs. Entry-level salaries typically range from INR 3-6 LPA, with significant growth potential up to INR 10-15 LPA for experienced professionals. The program also prepares students for professional certifications and higher studies, fostering leadership capabilities and a strong ethical foundation crucial for long-term career success in India.

Student Success Practices
Foundation Stage
Build a Strong Core with Conceptual Clarity- (Semester 1-2)
Focus on mastering fundamental subjects like Advanced Financial Accounting, Quantitative Techniques, and Research Methodology. Regularly attend lectures, clarify doubts with faculty, and form study groups to discuss complex topics. Practice problem-solving rigorously for numerical subjects.
Tools & Resources
Textbooks, Academic journals, Mangalore University library resources, Peer study groups
Career Connection
A strong conceptual base is crucial for understanding advanced topics and performing well in competitive exams and interviews for roles like junior accountant or business analyst.
Enhance Software Skills for Business Applications- (Semester 1-2)
Actively engage with the ''''Information System and Computer Applications in Business'''' course. Gain proficiency in MS Excel for data analysis, MS Access for database management, and learn to use basic statistical software packages if introduced.
Tools & Resources
MS Office Suite, Online tutorials (e.g., Microsoft Learn, YouTube), Practical lab sessions
Career Connection
These skills are highly valued in entry-level finance, marketing, and operations roles, enabling efficient data handling and decision support.
Develop Research Aptitude through Projects- (Semester 1-2)
Pay close attention to Research Methodology. Identify an area of interest early on and start exploring basic research problems. Engage in mini-projects or term papers to apply learned concepts of data collection, analysis, and report writing.
Tools & Resources
Academic databases (e.g., JSTOR, Google Scholar), Statistical tools (e.g., SPSS trial, R basics), Faculty guidance
Career Connection
Strong research skills are essential for academic pursuits, market research roles, and for critical thinking required in managerial positions.
Intermediate Stage
Specialize and Deepen Knowledge in Elective Areas- (Semester 3)
Carefully choose electives (Finance/Marketing) based on career aspirations. Delve deeper into subjects like Derivatives, Risk Management, Consumer Behavior, or Sales & Distribution. Seek external resources, online courses, and certifications related to the chosen specialization.
Tools & Resources
NISM certifications (for Finance), Digital marketing courses (for Marketing), Industry reports
Career Connection
Specialization enhances employability in niche roles like Investment Analyst, Credit Analyst, Brand Manager, or Sales Coordinator, making graduates more competitive.
Network and Gain Industry Exposure- (Semester 3)
Attend industry seminars, workshops, and guest lectures organized by the college or external bodies. Actively participate in inter-collegiate competitions, business quizzes, and case study challenges. Seek opportunities for short-term internships or live projects during breaks.
Tools & Resources
LinkedIn, College career services, Local industry associations (e.g., Chamber of Commerce)
Career Connection
Networking opens doors to mentorship, internships, and job opportunities. Industry exposure provides practical insights and a competitive edge in placements.
Hone Presentation and Communication Skills- (Semester 3)
Actively volunteer for presentations in class, participate in debates, and take on leadership roles in group projects. Seek feedback on communication style and work on improving articulation, both written and verbal.
Tools & Resources
Toastmasters clubs (if available), Presentation software (PowerPoint, Google Slides), Peer feedback
Career Connection
Effective communication and presentation skills are paramount for leadership roles, client interactions, and successful project management in any business domain.
Advanced Stage
Undertake an Impactful Project Work- (Semester 4)
Select a relevant and challenging topic for the mandatory project work. Apply all learned theoretical and analytical skills to conduct thorough research, collect and analyze data, and present findings in a professional report. Seek regular guidance from the faculty mentor.
Tools & Resources
Research software (e.g., R, Python libraries for data analysis), Survey tools (e.g., Google Forms), Academic writing guides
Career Connection
A well-executed project demonstrates practical application of knowledge, critical thinking, and problem-solving abilities, making a strong impression during interviews and enhancing portfolio.
Master Interview and Aptitude Skills- (Semester 4)
Dedicate time to prepare for campus placements or job interviews. Practice quantitative aptitude, logical reasoning, and verbal ability tests. Conduct mock interviews, work on resume building, and prepare a strong portfolio showcasing skills and projects.
Tools & Resources
Online aptitude test platforms (e.g., IndiaBix, PrepInsta), Resume builders, Interview preparation guides, College placement cell
Career Connection
Direct impact on securing desirable placements in corporate firms, banks, consulting, or government sectors.
Cultivate Professional Ethics and Adaptability- (Semester 4)
Internalize the principles of business ethics and corporate governance learned in earlier semesters. Develop adaptability by staying updated with industry trends, technological advancements, and economic changes. Be ready to embrace continuous learning.
Tools & Resources
Business news channels (e.g., Economic Times, Livemint), Professional development workshops, Industry whitepapers
Career Connection
These qualities are highly valued by employers for long-term career growth, ethical leadership, and navigating the complexities of the modern Indian business environment.
Program Structure and Curriculum
Eligibility:
- Bachelor’s Degree in Commerce/Management or an equivalent degree from any recognized university.
Duration: 2 years (4 semesters)
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 401 | Advanced Financial Accounting | Core | 4 | Financial Reporting Standards, Corporate Financial Statements, Amalgamation & Reconstruction, Liquidation Accounts, Human Resource Accounting |
| MC 402 | Quantitative Techniques for Business Decisions | Core | 4 | Operations Research Overview, Linear Programming, Transportation Problems, Assignment Problems, Network Analysis (PERT/CPM), Decision Theory |
| MC 403 | Business Ethics and Corporate Governance | Core | 4 | Ethical Theories in Business, Corporate Social Responsibility, Principles of Corporate Governance, SEBI Regulations & Compliance, Role of Board of Directors |
| MC 404 | Managerial Economics | Core | 4 | Scope of Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing, Profit Management |
| MC 405 | Information System and Computer Applications in Business | Core | 4 | Introduction to Information Systems, Data Communication & Networking, Database Management Systems, E-Commerce Applications, MS Excel and Access for Business |
| MC 406 | Research Methodology for Business | Core | 4 | Research Process and Design, Sampling Methods, Data Collection Techniques, Data Analysis (Parametric & Non-Parametric), Report Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 451 | Advanced Cost and Management Accounting | Core | 4 | Activity Based Costing, Standard Costing & Variance Analysis, Budgetary Control, Transfer Pricing, Performance Measurement Systems |
| MC 452 | Financial Management | Core | 4 | Financial Goals and Environment, Capital Budgeting Decisions, Capital Structure Theories, Working Capital Management, Dividend Policy |
| MC 453 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer Behavior, Market Segmentation & Targeting, Product and Pricing Decisions, Promotion and Distribution |
| MC 454 | Human Resource Management | Core | 4 | HR Functions and Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Industrial Relations |
| MC 455 | Income Tax and Tax Planning | Core | 4 | Basic Concepts of Income Tax, Heads of Income, Deductions from Gross Total Income, Assessment of Individuals, Tax Planning Strategies |
| MC 456 | Capital Market Operations | Core | 4 | Indian Financial System, Primary Market Operations, Secondary Market (Stock Exchanges), Depositories and Custodians, SEBI and Investor Protection |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 501 | International Business | Core | 4 | Globalization and International Trade Theories, Balance of Payments, Foreign Exchange Market, Multinational Corporations, International Economic Institutions |
| MC 502 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis (SWOT, PESTEL), Strategy Formulation (Corporate, Business, Functional), Strategy Implementation, Strategic Control and Evaluation |
| MC 503 | Security Analysis and Portfolio Management | Core | 4 | Investment Avenues and Process, Risk and Return Analysis, Valuation of Securities, Portfolio Theory (Markowitz Model), CAPM and APT, Portfolio Performance Evaluation |
| MC 504.1 | Derivatives | Elective (Finance Group A) | 4 | Introduction to Derivatives, Futures and Forwards Contracts, Options: Types and Valuation, Swaps: Interest Rate and Currency, Hedging Strategies using Derivatives |
| MC 504.2 | Risk Management and Insurance | Elective (Finance Group A) | 4 | Risk Management Process, Types of Risks, Principles of Insurance, Life Insurance and General Insurance, Reinsurance |
| MC 504.3 | Consumer Behavior | Elective (Marketing Group B) | 4 | Consumer Decision Process, Individual Influences on Behavior, Group Influences on Behavior, Market Segmentation & Consumer Research, Post-Purchase Behavior |
| MC 504.4 | Sales and Distribution Management | Elective (Marketing Group B) | 4 | Sales Force Management, Personal Selling Process, Sales Planning & Control, Marketing Channels and Management, Logistics and Supply Chain Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 551 | Goods and Service Tax (GST) | Core | 4 | Introduction to GST Law, Levy and Collection of GST, Input Tax Credit, Registration and Returns under GST, Reverse Charge Mechanism |
| MC 552 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts and Theories, Business Idea Generation, Business Plan Preparation, Sources of Finance for Entrepreneurs, Small Business Management, Government Support to SMEs |
| MC 553.1 | Behavioural Finance | Elective (Finance Group A) | 4 | Foundations of Behavioural Finance, Cognitive Biases in Investment, Emotional Biases in Investment, Prospect Theory, Market Anomalies and Bubbles |
| MC 553.2 | International Financial Management | Elective (Finance Group A) | 4 | Foreign Exchange Market Operations, Exchange Rate Theories, International Parity Relationships, International Investment Decisions, International Capital Budgeting |
| MC 553.3 | Services Marketing | Elective (Marketing Group B) | 4 | Characteristics of Services, Service Quality Management, Service Delivery Process, Customer Relationship Management in Services, Pricing and Promotion of Services |
| MC 553.4 | Brand Management | Elective (Marketing Group B) | 4 | Brand Concepts and Elements, Brand Identity and Image, Brand Equity Measurement, Brand Positioning and Communications, Brand Revitalization Strategies |
| MC 554 | Project Work | Project | 6 | Problem Identification, Literature Review, Research Methodology Design, Data Collection and Analysis, Report Writing and Presentation |




