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MBA in General at G. Pulla Reddy Engineering College (Autonomous)
Kurnool, Andhra Pradesh
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About the Specialization
What is General at G. Pulla Reddy Engineering College (Autonomous) Kurnool?
This Master of Business Administration program at G. Pulla Reddy Engineering College focuses on developing competent business leaders and managers equipped with analytical, strategic, and decision-making skills. The curriculum is designed to meet the evolving demands of the Indian industry, emphasizing practical application and a holistic understanding of business functions. It prepares students for diverse roles across various sectors.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the management consulting, finance, marketing, human resources, or operations sectors. It also caters to working professionals looking to upskill, enhance their leadership capabilities, or transition into managerial roles across different industries, especially those seeking a structured academic foundation for career advancement.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths in India as business analysts, marketing managers, financial consultants, HR specialists, or operations managers. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals commanding significantly higher packages. The program fosters critical thinking and problem-solving skills, enabling growth in both Indian and multinational corporations.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on understanding core management concepts (Economics, Finance, Marketing, HR) by active class participation, reviewing lecture notes daily, and forming study groups. Utilize academic support resources like the library and faculty office hours to clarify doubts.
Tools & Resources
Class lectures, Prescribed textbooks, Online academic journals (e.g., J-STOR, EBSCO), GPREC Library resources, Peer study groups
Career Connection
A solid foundation in core business areas is essential for all future specializations and roles, enabling effective problem-solving and strategic thinking in any business context.
Develop Essential Communication & IT Skills- (Semester 1-2)
Actively engage in Business Communication Skills Labs to refine oral and written communication, presentation skills, and group discussion techniques. Simultaneously, master IT applications crucial for business analytics and reporting using tools like MS Excel, PowerPoint, and basic data analysis software.
Tools & Resources
Communication Skills Labs, MS Office Suite, Online tutorials for advanced Excel functions, GPREC IT labs
Career Connection
Strong communication and IT proficiency are non-negotiable for modern managers, enhancing report creation, presentation delivery, and overall workplace efficiency, directly impacting placement readiness.
Cultivate Quantitative & Analytical Acumen- (Semester 1-2)
Pay close attention to Business Statistics and Quantitative Techniques. Practice problem-solving regularly, attend extra tutorial sessions, and apply statistical concepts to real-world case studies. Develop a strong logical and analytical mindset critical for data-driven decision making.
Tools & Resources
Textbooks, Online statistics resources (Khan Academy, NPTEL), Case studies provided by faculty, Dedicated lab sessions
Career Connection
Analytical skills are highly valued by recruiters for roles in finance, consulting, operations, and business analytics, enabling graduates to interpret data and make informed decisions.
Intermediate Stage
Engage in Summer Internship for Practical Exposure- (Between Semester 2 and 3)
Actively seek and complete a meaningful summer internship after Semester 2. Focus on applying theoretical knowledge to real-world business challenges, networking with industry professionals, and understanding organizational dynamics. Document learning and build a professional network.
Tools & Resources
College placement cell, LinkedIn, Industry contacts, Internship search portals (Internshala, Naukri), Faculty mentors
Career Connection
Internships provide invaluable practical experience, enhance resumes, and often lead to pre-placement offers (PPOs), significantly boosting placement prospects and industry readiness.
Specialize and Deepen Functional Expertise- (Semester 3)
Carefully choose elective subjects in Semester 3 based on career aspirations (e.g., Finance, Marketing, HR, Systems). Dedicate extra effort to specialized courses, pursue certifications relevant to the chosen field, and engage in specific case competitions or workshops.
Tools & Resources
Elective course materials, Industry-specific certifications (e.g., NISM for finance, Google Ads for marketing), Professional body memberships
Career Connection
Deepening expertise in a chosen functional area makes graduates more attractive to recruiters seeking specialized talent, opening doors to specific industry roles and faster career progression.
Participate in Business Competitions & Case Studies- (Semester 3)
Form teams and actively participate in inter-college or national-level business plan competitions, case study challenges, and management fests. This enhances problem-solving, teamwork, presentation skills, and provides exposure to diverse business scenarios.
Tools & Resources
Online platforms for competitions (Dare2Compete), Industry reports, Business news, Faculty guidance
Career Connection
Such participation demonstrates proactive learning, leadership potential, and practical application of knowledge, making a strong impression on potential employers and building a competitive profile.
Advanced Stage
Execute a High-Impact Management Project- (Semester 4)
Undertake the final Management Project with utmost sincerity, choosing a topic relevant to your specialization and career goals. Conduct thorough research, data analysis, and present actionable recommendations. Seek continuous feedback from your faculty mentor.
Tools & Resources
Research databases, Statistical software (SPSS, R), Academic guidelines for project reports, Faculty mentorship
Career Connection
A well-executed project showcases independent research capabilities, analytical skills, and problem-solving prowess, serving as a powerful portfolio piece during interviews and demonstrating readiness for managerial responsibilities.
Intensive Placement Preparation & Networking- (Semester 4)
Begin intensive preparation for placements early in Semester 4. This includes mock interviews, group discussion practice, resume building workshops, and aptitude test preparation. Actively network with alumni and industry professionals through college events and LinkedIn.
Tools & Resources
GPREC Placement Cell, Online aptitude test platforms, Mock interview services, LinkedIn, Alumni network
Career Connection
Strategic placement preparation ensures candidates are well-equipped to ace interviews and secure desirable job offers. Networking can open doors to opportunities not always advertised.
Focus on Leadership and Strategic Thinking- (Semester 4)
Engage in activities that foster leadership and strategic thinking, such as leading student clubs, organizing college events, or taking on leadership roles in team projects. Attend workshops on strategic management and global business trends to broaden your perspective.
Tools & Resources
Student clubs and committees, Leadership development workshops, Business magazines (e.g., Harvard Business Review, Economic Times), GPREC events
Career Connection
Demonstrated leadership and strategic acumen are key traits for fast-track career growth in management. These experiences prepare graduates for higher responsibilities and decision-making roles in the corporate hierarchy.
Program Structure and Curriculum
Eligibility:
- Pass in Bachelor’s Degree with 50% Marks (45% in case of reserved categories) and a valid score in ICET (Integrated Common Entrance Test)
Duration: 2 years (4 semesters)
Credits: 72 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20E00101 | Management & Organizational Behavior | Core | 3 | Management Concepts and Evolution, Organizational Behavior Foundations, Personality, Perception and Learning, Motivation, Leadership and Communication, Group Dynamics, Conflict and Stress Management |
| 20E00102 | Managerial Economics | Core | 3 | Economic Principles for Management, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing Decisions, National Income and Business Cycles |
| 20E00103 | Accounting for Managers | Core | 3 | Financial Accounting Principles, Preparation of Financial Statements, Ratio Analysis and Fund Flow Statement, Cost Accounting for Decision Making, Budgetary Control and Variance Analysis |
| 20E00104 | Business Environment & Law | Core | 3 | Economic and Political Environment, Socio-Cultural and Technological Environment, Legal Framework of Business, Consumer Protection Act, Business Ethics and CSR |
| 20E00105 | Business Statistics | Core | 3 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing |
| 20E00106 | Business Communication Skills Lab | Lab | 2 | Oral Communication Practice, Written Communication Skills, Presentation Techniques, Group Discussions, Interview Skills |
| 20E00107 | IT Applications for Business Lab | Lab | 2 | MS Office Applications for Business, Data Analysis with Spreadsheets, Database Management Basics, Internet and Web Applications, Business Software Tools |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20E00201 | Financial Management | Core | 3 | Financial Goals and Functions, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Decisions |
| 20E00202 | Marketing Management | Core | 3 | Marketing Concepts and Environment, Consumer and Industrial Buying Behavior, Market Segmentation and Targeting, Product Life Cycle and New Product Development, Pricing, Promotion, and Distribution Strategies |
| 20E00203 | Human Resource Management | Core | 3 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation, Employee Relations and Grievance Handling |
| 20E00204 | Production & Operations Management | Core | 3 | Operations Strategy and Productivity, Facility Location and Layout, Production Planning and Control, Quality Management and TQM, Supply Chain Management |
| 20E00205 | Business Research Methods | Core | 3 | Research Design and Types, Data Collection Methods and Instruments, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| 20E00206 | Quantitative Techniques for Business Decisions Lab | Lab | 2 | Linear Programming, Transportation and Assignment Problems, PERT/CPM for Project Management, Decision Theory and Game Theory, Simulation Techniques |
| 20E00207 | Advanced Business Communication Skills Lab | Lab | 2 | Professional Writing for Business, Negotiation and Persuasion Skills, Cross-Cultural Communication, Public Speaking and Body Language, Report Presentation Techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20E00301 | Strategic Management | Core | 3 | Strategic Analysis and Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Governance and Ethics, Competitive Advantage |
| 20E00302 | Entrepreneurship Development | Core | 3 | Entrepreneurial Process and Characteristics, Business Plan Development, Sources of Finance for Startups, Legal Aspects of Entrepreneurship, Innovation and Creativity |
| 20E00303 | Business Ethics & Corporate Social Responsibility | Core | 3 | Ethical Theories and Principles, Corporate Governance Models, Concepts of Corporate Social Responsibility, Stakeholder Management, Ethical Decision Making in Business |
| 20E00305 | Security Analysis & Portfolio Management (Elective - Finance Stream) | Elective | 3 | Investment Process and Avenues, Security Markets and Regulations, Equity and Bond Valuation, Portfolio Theory and Construction, Mutual Funds and Performance Evaluation |
| 20E00306 | Financial Markets & Services (Elective - Finance Stream) | Elective | 3 | Indian Financial System Overview, Capital Market Operations, Money Market Instruments, Banking and Insurance Services, Investment Banking and Merchant Banking |
| 20E00311 | Consumer Behavior (Elective - Marketing Stream) | Elective | 3 | Consumer Decision Making Process, Cultural and Social Influences, Psychological Factors in Buying, Models of Consumer Behavior, Industrial Buying Behavior |
| 20E00312 | Services Marketing (Elective - Marketing Stream) | Elective | 3 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Process and Physical Evidence, Pricing and Promotion of Services, Customer Relationship Management in Services |
| 20E00317 | Industrial Relations & Labour Laws (Elective - HR Stream) | Elective | 3 | Industrial Relations System in India, Trade Unions and Collective Bargaining, Labour Legislation and Regulations, Grievance Handling and Discipline, Workers Participation in Management |
| 20E00318 | Organizational Development & Change Management (Elective - HR Stream) | Elective | 3 | Organizational Development Interventions, Managing Organizational Change, Process Consultation and Team Building, Organizational Culture and Climate, OD Ethics and Evaluation |
| 20E00323 | Data Base Management Systems (Elective - Systems Stream) | Elective | 3 | DBMS Concepts and Architecture, Data Models and Normalization, SQL Queries and Operations, Database Design Principles, Data Warehousing and Data Mining Basics |
| 20E00324 | E-Business (Elective - Systems Stream) | Elective | 3 | E-Commerce Models and Strategies, E-Payment Systems, E-Marketing and Branding, Supply Chain Management in E-Business, E-Security and Legal Aspects |
| 20E00329 | Summer Internship | Project | 2 | Internship Project Planning, Data Collection and Analysis, Industry Problem Solving, Report Writing and Documentation, Presentation of Findings |
| 20E00330 | Communication Skills for Managers Lab | Lab | 2 | Advanced Presentation Techniques, Negotiation and Conflict Resolution, Cross-Cultural Business Communication, Business Etiquette and Professionalism, Advanced Interview Techniques |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 20E00401 | Global Business Environment | Core | 3 | Globalization and its Impact, International Trade Theories, International Financial System, Global Institutions and Regional Blocs, Cross-Cultural Management |
| 20E00403 | Strategic Financial Management (Elective - Finance Stream) | Elective | 3 | Financial Strategy Formulation, Value Creation and Shareholder Wealth, Mergers and Acquisitions, Corporate Restructuring, Risk Management in Finance |
| 20E00404 | Derivatives & Risk Management (Elective - Finance Stream) | Elective | 3 | Futures and Forwards Contracts, Options and Swaps, Hedging Strategies, Measurement of Financial Risk, Value at Risk (VaR) |
| 20E00409 | Digital Marketing (Elective - Marketing Stream) | Elective | 3 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Digital Advertising |
| 20E00410 | Brand Management (Elective - Marketing Stream) | Elective | 3 | Brand Identity and Brand Equity, Brand Positioning and Differentiation, Brand Architecture and Extensions, Brand Communication Strategies, Measuring Brand Performance |
| 20E00415 | Performance Management & Compensation Management (Elective - HR Stream) | Elective | 3 | Performance Appraisal Systems, Reward Management and Incentive Plans, Wage and Salary Administration, Employee Benefits and Services, Strategic Compensation Decisions |
| 20E00416 | Strategic Human Resource Management (Elective - HR Stream) | Elective | 3 | HR Strategy and Business Strategy Linkage, Talent Management and Succession Planning, Global HRM Challenges, HR Metrics and Analytics, HR Innovations and Future Trends |
| 20E00421 | Big Data Analytics (Elective - Systems Stream) | Elective | 3 | Big Data Concepts and Technologies, Hadoop Ecosystem, Data Mining Techniques, Predictive Analytics, Business Intelligence and Dashboards |
| 20E00422 | Enterprise Resource Planning (Elective - Systems Stream) | Elective | 3 | ERP Concepts and Architecture, ERP Modules and Functionalities, ERP Implementation Challenges, Supply Chain Integration with ERP, ERP Vendors and Future Trends |
| 20E00427 | Management Project | Project | 6 | Problem Identification and Research Design, Data Collection and Statistical Analysis, Findings, Discussion and Conclusion, Recommendations and Managerial Implications, Comprehensive Project Report Writing |
