.png&w=1920&q=75)
MBA in Marketing at GITAM (Gandhi Institute of Technology and Management)
Sangareddy, Telangana
.png&w=1920&q=75)
About the Specialization
What is Marketing at GITAM (Gandhi Institute of Technology and Management) Sangareddy?
This Marketing specialization program at Gandhi Institute of Technology and Management, Hyderabad, focuses on equipping students with a comprehensive understanding of market dynamics, consumer behavior, and branding strategies crucial for the Indian business landscape. The curriculum emphasizes both traditional and digital marketing techniques, reflecting the evolving demands of the Indian industry. It aims to develop skilled professionals capable of driving marketing initiatives in a competitive environment, fostering innovation, and ethical practices.
Who Should Apply?
This program is ideal for fresh graduates from any discipline aspiring to build a career in marketing and sales. It also caters to working professionals seeking to enhance their strategic marketing skills or transition into marketing leadership roles within the FMCG, IT, retail, or service sectors in India. Candidates with strong communication, analytical abilities, and a keen interest in understanding consumer psychology would find this specialization particularly rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, or Marketing Consultant in leading Indian and multinational companies. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning upwards of INR 15-25 lakhs. The program aligns with industry demands for data-driven marketing and strategic branding, facilitating rapid growth trajectories in India''''s booming consumer market.
Student Success Practices
Foundation Stage
Build Strong Management Fundamentals- (Semester 1-2)
Focus intently on core management principles, business economics, and accounting for managers. Attend all lectures, participate actively in discussions, and seek clarifications regularly. Utilize library resources and online tutorials (e.g., Coursera, NPTEL) for deeper understanding of foundational concepts. Form study groups to discuss complex topics and prepare for internal assessments effectively.
Tools & Resources
GITAM Library, NPTEL Management Courses, Coursera for Business Fundamentals, Peer Study Groups
Career Connection
A solid grasp of business fundamentals provides the essential framework for all future specialization studies and helps in understanding broader business contexts, crucial for managerial roles and strategic decision-making in any Indian company.
Enhance Communication and Analytical Skills- (Semester 1-2)
Actively participate in business communication classes, practice public speaking, and refine report writing skills. Engage with ''''Business Analytics - I & II'''' courses seriously, utilizing tools like Excel and basic statistical software. Join Toastmasters or debate clubs within the institute to improve presentation and persuasive communication. Practice solving case studies to develop critical thinking and problem-solving abilities.
Tools & Resources
Toastmasters International (if local chapter exists), Microsoft Excel, Business case study platforms (e.g., Harvard Business Publishing), GITAM Communication Lab
Career Connection
Excellent communication and analytical skills are highly valued by Indian recruiters across all sectors, enabling effective client interaction, data-driven decision making, and leadership potential, which are vital for marketing and consulting roles.
Explore Industry Trends and Networking- (Semester 1-2)
Stay updated with current business news, market trends, and industry reports (e.g., from NASSCOM, FICCI, Deloitte). Attend guest lectures, webinars, and industry workshops organized by GITAM''''s business school. Connect with alumni and industry professionals on LinkedIn, seeking informational interviews. This proactive approach helps in understanding career options and building early professional relationships within the Indian business ecosystem.
Tools & Resources
LinkedIn, Economic Times, Business Standard, GITAM Alumni Network, Industry Reports (e.g., IBEF)
Career Connection
Early exposure to industry trends and networking helps in identifying potential career paths, understanding job requirements, and securing valuable internship opportunities in the competitive Indian market.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3-4)
Immerse yourself in the Core and Elective Specialization courses like Consumer Behaviour, Digital Marketing, and Brand Management. Beyond coursework, read marketing journals (e.g., Journal of Marketing Research), blogs (e.g., HubSpot, Moz), and industry case studies. Work on mini-projects that apply marketing concepts to real Indian businesses or startups, even if hypothetical. Consider pursuing online certifications in specific marketing areas like Google Ads or SEO.
Tools & Resources
Google Analytics Academy, HubSpot Academy, MOOCs on Digital Marketing, Marketing Case Study Books
Career Connection
Specialized knowledge and practical application build a strong profile for roles such as Digital Marketing Manager, Brand Executive, or Marketing Analyst, making you a competitive candidate in the Indian job market.
Leverage Internship for Practical Experience- (Semester 3)
Actively seek out challenging internship opportunities aligned with your Marketing specialization. Treat the internship as an extended interview, demonstrating initiative, problem-solving skills, and a strong work ethic. Network with colleagues and mentors within the organization. Document your learning and achievements meticulously for your resume and future interviews. Focus on gaining hands-on experience in areas like market research, campaign execution, or sales support.
Tools & Resources
Internshala, LinkedIn Jobs, GITAM Placement Cell, Company HR portals
Career Connection
A successful internship provides invaluable practical experience, strengthens your resume, and often leads to pre-placement offers (PPOs) in Indian companies, significantly boosting your career prospects.
Participate in Competitions and Workshops- (Semester 3-4)
Engage in inter-college marketing competitions, case study challenges, and hackathons. These platforms offer opportunities to apply theoretical knowledge, develop teamwork, and gain recognition. Attend specialized workshops on marketing analytics, content marketing, or sales strategy to acquire cutting-edge skills. Collaborate with peers on innovative marketing solutions for social causes or small businesses in India.
Tools & Resources
Dare2Compete, National Marketing Summits, Industry Association Workshops
Career Connection
Participation in competitions enhances your resume, showcases problem-solving abilities to recruiters, and builds a professional network, making you a more attractive candidate for leading marketing roles in India.
Advanced Stage
Strategize for Placements and Career Goals- (Semester 4)
Begin placement preparation early by understanding company profiles, practicing aptitude tests, and mock interviews. Tailor your resume and cover letter to specific job descriptions in the marketing domain. Identify your dream companies and roles within India (e.g., FMCG, E-commerce, Tech Marketing). Seek guidance from the placement cell, faculty mentors, and alumni for interview preparation and career advice. Focus on presenting your specialization knowledge and internship experiences effectively.
Tools & Resources
GITAM Placement Cell, Online Aptitude Platforms (e.g., IndiaBix), Mock Interview services, Company career pages
Career Connection
Proactive and strategic placement preparation significantly increases your chances of securing desired marketing roles with competitive salary packages in top Indian companies, aligning with your long-term career aspirations.
Undertake an Impactful Major Project- (Semester 4)
Choose a Major Project topic that is relevant to current industry challenges in Marketing in India, ideally with a real-world client or data set. Apply advanced analytical tools and strategic frameworks learned in your specialization. Focus on delivering actionable insights and measurable outcomes. Present your findings professionally and highlight the project''''s impact, demonstrating your ability to lead and execute significant marketing initiatives.
Tools & Resources
Statistical Software (e.g., R, Python, SPSS), Market Research Databases, Mentor guidance from faculty/industry professionals
Career Connection
A well-executed Major Project demonstrates your applied knowledge and problem-solving capabilities, serving as a powerful portfolio piece during interviews for roles requiring strategic thinking and project management in marketing.
Develop Leadership and Managerial Acumen- (Semester 4)
Take on leadership roles in student clubs, college events, or community service initiatives. This helps in developing team management, negotiation, and decision-making skills. Engage in cross-functional team projects to understand diverse perspectives. Seek feedback on your leadership style and continuously work on self-improvement. Participate in workshops focused on leadership, ethics, and corporate governance in the Indian context.
Tools & Resources
Student Council/Clubs, Leadership workshops, Feedback mechanisms from peers/mentors
Career Connection
Strong leadership and managerial acumen are critical for ascending to higher marketing management and leadership positions in Indian organizations, where the ability to motivate teams and drive results is highly valued.
Program Structure and Curriculum
Eligibility:
- Bachelor’s degree with a minimum of 50% marks or equivalent grade. Valid score in GMAT/CAT/XAT/MAT/NMAT/CMAT/GITAM GAT (MBA).
Duration: 4 semesters / 2 years
Credits: 90 (as per academic regulations, sum of listed courses is 88 credits) Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FSM101 | Management Principles and Practices | Core | 3 | |
| 23FSM102 | Business Economics | Core | 3 | |
| 23FSM103 | Accounting for Managers | Core | 3 | |
| 23FSM104 | Quantitative Techniques for Management | Core | 3 | |
| 23FSM105 | Organisational Behaviour | Core | 3 | |
| 23FSM106 | Business Communication | Core | 3 | |
| 23FSM107 | Business Analytics – I | Core | 3 | |
| 23FSM108 | Computer Applications for Business | Core | 3 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FSM109 | Marketing Management | Core | 3 | |
| 23FSM110 | Financial Management | Core | 3 | |
| 23FSM111 | Human Resource Management | Core | 3 | |
| 23FSM112 | Operations Management | Core | 3 | |
| 23FSM113 | Research Methodology for Management | Core | 3 | |
| 23FSM114 | Legal and Business Environment | Core | 3 | |
| 23FSM115 | Business Analytics – II | Core | 3 | |
| 23FSM116 | Entrepreneurship and New Venture Creation | Core | 3 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FSM201 | Consumer Behaviour | Specialization Core (Marketing) | 3 | |
| 23FSM202 | Sales and Distribution Management | Specialization Core (Marketing) | 3 | |
| 23FSM205 | Digital Marketing | Specialization Elective (Marketing) | 3 | |
| 23FSM207 | International Marketing | Specialization Elective (Marketing) | 3 | |
| 23FSM4XX | Open Elective - 1 | Open Elective | 3 | |
| 23FSM301 | Internship | Experiential Learning | 5 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23FSM203 | Services Marketing | Specialization Core (Marketing) | 3 | |
| 23FSM204 | Integrated Marketing Communication | Specialization Core (Marketing) | 3 | |
| 23FSM209 | Brand Management | Specialization Elective (Marketing) | 3 | |
| 23FSM210 | Marketing Analytics | Specialization Elective (Marketing) | 3 | |
| 23FSM4XX | Open Elective - 2 | Open Elective | 3 | |
| 23FSM302 | Major Project | Experiential Learning | 5 |
