.png&w=1920&q=75)
BBA in General at Gian Jyoti Institute of Management and Technology
S.A.S. Nagar (Mohali), Punjab
.png&w=1920&q=75)
About the Specialization
What is General at Gian Jyoti Institute of Management and Technology S.A.S. Nagar (Mohali)?
This BBA program at Gian Jyoti Institute of Management and Technology focuses on providing a strong foundation in core business administration principles. It equips students with comprehensive knowledge across various functional areas of management relevant to the evolving Indian business landscape. The curriculum emphasizes practical application and aims to develop well-rounded professionals for diverse roles in the industry, preparing them for future leadership.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking entry into the dynamic world of business and management. It suits individuals with an aptitude for leadership, problem-solving, and strategic thinking who aspire to management careers in India. Aspiring entrepreneurs and those looking to build a solid academic base for further postgraduate studies in management are also well-suited for this comprehensive program.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in marketing, finance, human resources, operations, and entrepreneurship across various sectors. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth trajectories in Indian companies based on performance and experience. The program also prepares students for competitive management entrance exams for further education.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong understanding of introductory subjects like Principles of Management, Business Economics, and Financial Accounting. Actively participate in class discussions and utilize online resources like Investopedia and NPTEL for conceptual clarity, ensuring a solid base for advanced studies.
Tools & Resources
Investopedia, NPTEL, class notes, textbooks
Career Connection
A solid foundation is crucial for understanding advanced topics, excelling in initial internship interviews, and performing effectively in entry-level analytical roles across Indian businesses.
Develop Effective Study Habits & Communication Skills- (Semester 1-2)
Cultivate consistent study routines, practice time management, and join study groups for peer learning. Emphasize improving business communication skills through presentations, report writing, and group projects, which are vital for effective corporate interactions and professional growth.
Tools & Resources
Grammarly, presentation software, peer study groups, communication workshops
Career Connection
Strong communication and disciplined learning habits are highly valued by employers in India, enhancing professional interactions, teamwork, and overall career progression.
Engage with Computer Applications for Business- (Semester 1-2)
Gain proficiency in essential business software like MS Office (Excel, Word, PowerPoint) and understand basic computer applications relevant to business operations. Participate in workshops or online courses to hone these practical skills, crucial for data management and presentation.
Tools & Resources
Microsoft Office Suite, online tutorials (e.g., LinkedIn Learning, Coursera for Excel), college computer labs
Career Connection
Digital literacy is a fundamental requirement in almost all modern Indian businesses, making these skills essential for efficiency, data analysis, and overall employability in various roles.
Intermediate Stage
Practical Application through Projects & Case Studies- (Semester 3-5)
Actively seek opportunities for practical application of theoretical knowledge through live projects, case study competitions, and simulations. Collaborate with peers to analyze real-world business scenarios, propose innovative solutions, and develop critical problem-solving capabilities.
Tools & Resources
Harvard Business Review cases, industry reports, team collaboration tools, business simulations
Career Connection
Enhances problem-solving abilities and critical thinking, which are key for roles requiring analytical and decision-making skills in Indian companies and for demonstrating practical competence.
Gain Industry Exposure & Network Effectively- (Semester 3-5)
Attend industry seminars, guest lectures by corporate leaders, and workshops organized by the college. Start building a professional network by connecting with faculty, alumni, and industry professionals, especially those in the Mohali/Chandigarh region and beyond.
Tools & Resources
LinkedIn, industry events, college alumni network, local business associations
Career Connection
Provides invaluable insights into industry trends, potential internship leads, and mentorship opportunities, which are crucial for navigating the competitive Indian job market and career progression.
Explore Specialization & Skill Development- (Semester 3-5)
Identify potential areas of specialization (e.g., Marketing, Finance, HR) and actively pursue relevant certification courses or advanced workshops. Focus on developing quantitative skills through tools like advanced Excel, basic data analysis, or financial modeling for business insights.
Tools & Resources
Coursera, edX, NISM certifications (for Finance), HRCI certifications (for HR), advanced Excel training
Career Connection
Specialized skills make candidates more competitive for internships and targeted entry-level roles in their chosen domain within Indian businesses, enabling a focused career start.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Engage in rigorous preparation for campus placements and off-campus interviews. This includes mock interviews, group discussions, comprehensive resume building, and aptitude test practice. Leverage the college''''s placement cell resources extensively for guidance and opportunities.
Tools & Resources
Placement cell workshops, online aptitude tests, resume builders, interview prep platforms like AmbitionBox
Career Connection
Direct pathway to securing good job offers with reputable Indian and MNC companies operating in India, ensuring a smooth and successful transition into professional life.
Undertake Comprehensive Projects & Internships- (Semester 6)
Focus on completing the mandatory Summer Training/Industrial Training and the Project Report with utmost dedication. Aim for internships in reputed companies that align with career aspirations to gain substantial hands-on experience and build crucial industry contacts and portfolio.
Tools & Resources
Industry mentors, company websites, project management tools, internship portals like Internshala
Career Connection
Practical experience is highly valued by Indian employers; successful projects and internships significantly boost employability and often lead to pre-placement offers, accelerating career growth.
Cultivate Leadership & Professional Ethics- (Semester 6)
Actively participate in student clubs, lead college events, and take on responsibilities to develop essential leadership and team management skills. Internalize professional ethics and corporate governance principles, which are crucial for responsible management and building a credible career in the Indian business context.
Tools & Resources
Student council, event organizing committees, case competitions focused on ethics, leadership workshops
Career Connection
These soft skills and a strong ethical grounding are critical for long-term career growth, promotions into leadership roles, and navigating corporate challenges responsibly and effectively in India.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 40% marks in aggregate (any stream) or an equivalent examination recognized by IKGPTU, Jalandhar.
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101-21 | Principles and Practices of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination, Managerial Ethics |
| BBA103-21 | Business Economics-I | Core | 4 | Nature of Business Economics, Demand Analysis and Forecasting, Supply Analysis and Elasticity, Production Analysis, Cost Concepts and Analysis, Market Structures |
| BBA105-21 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Accounting Cycle, Journal and Ledger, Trial Balance and Errors, Preparation of Financial Statements, Accounting for Depreciation |
| BBA107-21 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Partnership Act 1932, Company Law Overview |
| BBA109-21 | Business Communication | Core | 4 | Communication Process and Barriers, Types of Communication, Written Communication Skills, Oral Communication and Presentations, Intercultural Communication, Meeting Management |
| BBA111-21 | Computer Applications in Business | Core | 4 | Introduction to Computers, MS-Word and Spreadsheets (Excel), Presentation Graphics (PowerPoint), Database Management Systems, Internet and E-commerce Basics, Cyber Security Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA102-21 | Organizational Behavior | Core | 4 | Introduction to OB, Perception and Learning, Personality and Values, Motivation Theories, Leadership Styles, Group Dynamics and Team Building |
| BBA104-21 | Business Economics-II | Core | 4 | Macroeconomic Concepts, National Income Determination, Inflation and Unemployment, Business Cycles, Fiscal Policy, Monetary Policy |
| BBA106-21 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Material Costing Techniques, Labour Costing, Overhead Costing and Absorption, Marginal Costing and Break-Even Analysis |
| BBA108-21 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Buyer Behavior, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing Strategies |
| BBA110-21 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA112-21 | Environmental Studies | Core | 4 | Multidisciplinary Nature of Environmental Studies, Natural Resources and Associated Problems, Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Social Issues and the Environment |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201-21 | Production and Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and TQM, Supply Chain Management Basics |
| BBA203-21 | Business Statistics | Core | 4 | Measures of Central Tendency, Measures of Dispersion, Probability and Probability Distributions, Sampling and Sampling Distributions, Correlation and Regression Analysis, Time Series Analysis |
| BBA205-21 | Management Accounting | Core | 4 | Introduction to Management Accounting, Financial Statement Analysis, Ratio Analysis, Fund Flow Statement, Cash Flow Statement, Budgeting and Budgetary Control |
| BBA207-21 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Money Market, Capital Market, Role of Reserve Bank of India, Commercial Banks and NBFIs, Financial Regulators in India |
| BBA209-21 | Management Information System | Core | 4 | Foundations of Information Systems, Role of MIS in Business, Decision Support Systems, Enterprise Systems (ERP, SCM, CRM), E-business and E-commerce Strategies, Information Security Management |
| BBA211-21 | Open Elective-I (Example: Entrepreneurship Development) | Elective | 4 | The Entrepreneurial Process, Business Idea Generation, Feasibility Analysis, Business Plan Preparation, Sources of Finance for Startups, Marketing for New Ventures |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA202-21 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| BBA204-21 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Game Theory |
| BBA206-21 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories |
| BBA208-21 | Human Resource Development | Core | 4 | Introduction to HRD, Training and Development Programs, Career Planning and Development, Performance Management Systems, Employee Engagement and Empowerment, Organizational Change and HRD |
| BBA210-21 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Psychological Factors (Motivation, Perception), Social and Cultural Factors, Family and Group Influences, Consumer Research |
| BBA212-21 | Open Elective-II (Example: Banking and Insurance) | Elective | 4 | Types of Banks and Functions, Central Banking (RBI), Retail Banking Services, Principles of Insurance, Types of Insurance (Life and Non-Life), Regulatory Framework (IRDAI) |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301-21 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Social Responsibility |
| BBA303-21 | International Business | Core | 4 | Nature of International Business, Theories of International Trade, Global Business Environment, Foreign Exchange Markets, Export-Import Procedures, International Marketing and Finance |
| BBA305-21 | Specialization Subject-I (Example: Product and Brand Management) | Elective | 4 | Product Life Cycle, New Product Development, Branding and Brand Equity, Brand Strategies, Packaging and Labeling, Product Line and Mix Decisions |
| BBA307-21 | Specialization Subject-II (Example: Advertising and Sales Management) | Elective | 4 | Advertising Objectives and Budgeting, Media Planning and Selection, Sales Force Management, Personal Selling Process, Sales Promotion Techniques, Advertising Ethics and Regulations |
| BBA309-21 | Project Report | Project | 4 | Research Problem Identification, Literature Review, Methodology and Data Collection, Data Analysis and Findings, Report Writing and Structure, Presentation of Project |
| BBA311-21 | Open Elective-III (Example: Project Management) | Elective | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Resource Allocation and Budgeting, Project Risk Management, Project Monitoring and Control |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA302-21 | Entrepreneurship Development | Core | 4 | Entrepreneurial Mindset and Process, Opportunity Identification and Evaluation, Business Plan Development, Funding and Venture Capital, Legal and Regulatory Framework for Startups, Marketing for New Ventures |
| BBA304-21 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Marketing Strategies, Cyber Security and E-Commerce, Legal and Ethical Issues in E-Commerce |
| BBA306-21 | Specialization Subject-III (Example: Digital Marketing) | Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Web Analytics |
| BBA308-21 | Specialization Subject-IV (Example: Services Marketing) | Elective | 4 | Nature and Characteristics of Services, Service Quality Models, Service Process and Physical Evidence, Customer Relationship Management in Services, Service Pricing and Promotion, Managing Service Encounters |
| BBA310-21 | Summer Training/Industrial Training | Project | 4 | Practical Industry Exposure, Application of Management Concepts, Problem Identification and Resolution, Report Writing on Training Experience, Professional Skill Development, Networking with Industry Professionals |
| BBA312-21 | Open Elective-IV (Example: Investment Management) | Elective | 4 | Investment Avenues and Objectives, Risk and Return Analysis, Equity Analysis and Valuation, Debt Instruments, Portfolio Management, Mutual Funds and Derivatives Basics |
