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BJMC in General at Gian Jyoti Institute of Management and Technology
S.A.S. Nagar (Mohali), Punjab
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About the Specialization
What is General at Gian Jyoti Institute of Management and Technology S.A.S. Nagar (Mohali)?
This Bachelor of Journalism and Mass Communication (BJMC) program at Gian Jyoti Institute of Management and Technology focuses on equipping students with comprehensive skills in journalism, advertising, public relations, and various forms of media production. It addresses the dynamic Indian media landscape, emphasizing both traditional and digital platforms, to prepare graduates for a multi-faceted career in a rapidly evolving sector.
Who Should Apply?
This program is ideal for fresh graduates from any stream with a keen interest in media, storytelling, and communication. It suits individuals aspiring to be journalists, content creators, PR professionals, or advertisers. It also welcomes creative thinkers, critical analysts, and those seeking to understand and influence public opinion in the vibrant and diverse Indian media industry.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in print, broadcast, digital media, advertising agencies, and PR firms. Entry-level salaries typically range from INR 2.5 to 4 LPA, growing significantly with experience. Roles include reporters, editors, content writers, social media managers, and PR executives, with opportunities for upward mobility in major Indian media houses and emerging digital platforms.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Focus on mastering the basics of written and verbal communication, critical reading, and understanding media theories. Regularly practice news writing, active listening, and concise expression, crucial for any media role. Engage with diverse forms of media to develop analytical skills.
Tools & Resources
Grammarly, Major Indian news portals (The Hindu, Indian Express), Communication skill workshops
Career Connection
A solid foundation ensures professional writing and speaking, vital for effective reporting, content creation, client interaction, and overall career progression in media.
Engage with Diverse Media Content- (Semester 1-2)
Actively consume news from various national and international sources, follow reputable journalists on social media, and analyze different forms of media (print, TV, digital, radio) for their style, biases, and impact. This enhances media literacy.
Tools & Resources
Leading Indian news channels, Regional newspapers, Documentary series, Media analysis blogs
Career Connection
Develops media literacy and critical thinking, enabling informed decision-making, ethical reporting, and a nuanced understanding of public discourse as a media professional.
Develop Basic Digital Media Skills- (Semester 1-2)
Get comfortable with essential computer applications like MS Office and basic internet tools. Start learning fundamental concepts of digital content creation, including simple photo editing, social media management, and understanding web platforms.
Tools & Resources
GIMP (free photo editor), Canva, Basic tutorials on social media platforms, MS Office Suite
Career Connection
Essential for modern media roles, as digital proficiency is a baseline requirement for content creation, online journalism, social media marketing, and adapting to industry trends.
Intermediate Stage
Seek Hands-on Industry Exposure- (Semester 3-5)
Actively pursue internships during semester breaks at local newspapers, radio stations, PR firms, or digital marketing agencies. Gain practical experience in reporting, editing, ad copywriting, event coordination, or content management. Maintain a log of experiences.
Tools & Resources
Internshala, LinkedIn, GJIMT career services, Local media contacts
Career Connection
Internships are crucial for building a professional network, gaining real-world skills, and often lead to pre-placement offers, significantly boosting career prospects in the competitive Indian media market.
Specialize in a Media Niche- (Semester 3-5)
Identify a specific area of interest, such as broadcast journalism, digital marketing, corporate PR, or photojournalism, and deepen your knowledge and skills through workshops, online courses, and personal projects. Create specialized content.
Tools & Resources
Coursera, NPTEL, Industry-specific forums, Professional software trials relevant to the niche
Career Connection
Specialization makes you highly marketable, allowing you to target specific roles and demonstrate expertise, which is exceptionally valued by Indian employers and enhances career growth opportunities.
Build a Professional Portfolio- (Semester 3-5)
Start compiling all your assignments, practical work, internship projects, and self-initiated content (blogs, short videos, photographs, ad copies) into a well-organized portfolio, both online and offline. Ensure it showcases your best work.
Tools & Resources
WordPress (for a personal blog/website), Behance (for visual work), Google Drive/Dropbox for organizing digital assets
Career Connection
A strong portfolio is your resume in the media industry, effectively showcasing your capabilities, creativity, and practical skills, directly influencing hiring decisions and job interviews.
Advanced Stage
Master Placement & Interview Skills- (Semester 6)
Actively participate in campus placement drives, attend mock interviews, and refine your resume and cover letter tailored to media roles. Practice group discussions and prepare for technical and HR rounds, focusing on industry-specific knowledge and current affairs.
Tools & Resources
GJIMT placement cell, Online interview preparation platforms (e.g., Naukri.com resources), Career counseling sessions
Career Connection
Direct preparation for campus recruitment ensures you can effectively present your skills, articulate your career goals, and secure entry-level positions in competitive Indian media organizations.
Undertake a Capstone Project/Dissertation- (Semester 5-6)
Choose a challenging final year project or dissertation that allows you to apply all learned skills, conduct in-depth research, and produce a significant piece of media content or analysis, showcasing your expertise and critical thinking.
Tools & Resources
Academic databases, Research methodology guides, Industry mentors, Professional software for media production
Career Connection
A well-executed project demonstrates independent research, critical thinking, problem-solving, and practical application, which are highly valued for advanced roles or pursuing higher studies.
Network and Build Industry Relations- (Semester 5-6 and beyond)
Attend media conferences, workshops, and alumni events. Connect with industry professionals on platforms like LinkedIn, seek mentorship, and stay updated on industry trends and job opportunities. Build genuine, lasting professional relationships.
Tools & Resources
LinkedIn, Industry associations (e.g., Press Club of India, AAAI), Media events and festivals in major cities
Career Connection
Networking opens doors to hidden job markets, mentorship, and helps in navigating career growth, especially important in the relationship-driven and dynamic Indian media sector.
Program Structure and Curriculum
Eligibility:
- 10+2 in any stream with minimum 50% marks (45% for SC/ST) from a recognized board/university.
Duration: 3 years (6 semesters)
Credits: 131 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC 101 | Introduction to Mass Communication | Core | 3 | Communication Concepts, Theories of Mass Communication, Models of Communication, Ethics in Communication, Media Literacy, Global Communication Scenario |
| BJMC 102 | Reporting and Editing-I | Core | 3 | News Concepts and Values, Reporting Techniques, Interviewing Skills, Structure of News Stories, News Agencies, Basic Editing Principles |
| BJMC 103 | History of Press | Core | 3 | Origin of Printing, Indian Press History (Pre-Independence), Indian Press History (Post-Independence), Role of Press in Freedom Movement, Major Milestones in Press Development, Press Laws Evolution |
| BJMC 104 | Basics of Computer | Core | 3 | Computer Fundamentals, Hardware and Software Concepts, Operating Systems, Microsoft Office Applications, Internet and Web Concepts, Networking Basics |
| BJMC 105 | Fundamentals of Audio-Visual Media | Core | 3 | Basics of Sound and Acoustics, Visual Elements and Composition, Lighting Principles, Camera Techniques, Audio-Visual Production Process, Media Aesthetics |
| BJMC 106 | Reporting and Editing-I (Practical) | Practical | 2 | News Gathering Practice, Interviewing Exercises, News Writing Workshops, Headline Writing, Copy Editing Techniques, Proof Reading Skills |
| BJMC 107 | Computer Lab (Practical) | Practical | 2 | MS Word Document Creation, MS Excel Data Handling, MS PowerPoint Presentations, Internet Browsing and Research, Email Communication, Basic Image Editing |
| BJMC 108 | Communication Skills | Core | 3 | Verbal and Non-Verbal Communication, Listening Skills, Presentation Techniques, Group Discussion Strategies, Interview Skills, Interpersonal Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC 201 | Development Communication | Core | 3 | Concepts of Development, Role of Media in Development, Health Communication, Rural Communication Initiatives, Campaign Planning for Development, Participatory Communication |
| BJMC 202 | Reporting and Editing-II | Core | 3 | Specialized Reporting, Investigative Reporting, Feature Writing, Editorial Writing, News Analysis and Interpretation, Op-Ed and Column Writing |
| BJMC 203 | Photo Journalism | Core | 3 | History of Photojournalism, Camera Types and Functions, Composition Techniques, Ethics in Photojournalism, Photo Editing Basics, Caption Writing |
| BJMC 204 | Radio Journalism | Core | 3 | Evolution of Radio, Radio Formats and Programming, Script Writing for Radio, Voice Culture and Modulation, Interviewing for Radio, Radio Production Techniques |
| BJMC 205 | Introduction to Public Relations | Core | 3 | Concepts and Definitions of PR, Functions of Public Relations, PR Tools and Techniques, Media Relations, Crisis Communication Basics, Ethics in Public Relations |
| BJMC 206 | Reporting and Editing-II (Practical) | Practical | 2 | Field Reporting Assignments, Feature Writing Practice, Editorial Writing Exercises, News Story Structuring, Desktop Publishing Software, Page Layout Design |
| BJMC 207 | Photo Journalism (Practical) | Practical | 2 | Camera Handling and Operation, Photography Techniques, Photo Editing Software, Image Selection for News, Event Photography, Captioning and Metadata |
| BJMC 208 | Radio Journalism (Practical) | Practical | 2 | Voice Modulation Practice, Radio Scripting and Storyboarding, News Reading and Anchoring, Interview Recording Techniques, Audio Editing Software, Radio Program Production |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC 301 | Media Laws and Ethics | Core | 3 | Constitutional Provisions for Media, Press Laws in India, IT Act and Cyber Laws, Defamation and Libel, Obscenity and Censorship, Ethics and Accountability in Media |
| BJMC 302 | Television Journalism | Core | 3 | History of Television, News Gathering for TV, Scripting for Television, Camera Techniques for TV, Anchoring and Presentation, Television Program Production |
| BJMC 303 | Advertising | Core | 3 | Concepts and Types of Advertising, Functions of Advertising, Media Planning and Buying, Advertising Agencies Structure, Creative Strategies in Advertising, Ethics in Advertising |
| BJMC 304 | Public Relations (Advanced) | Core | 3 | Corporate Communication, Crisis Management in PR, Brand Building through PR, Social Media PR Strategies, Event Management in PR, PR Tools and Techniques |
| BJMC 305 | Media Management | Core | 3 | Media Industry Structure, Media Ownership Patterns, Finance and Budgeting in Media, Marketing Strategies for Media, Human Resources in Media, Management Principles for Media |
| BJMC 306 | Television Journalism (Practical) | Practical | 2 | Video Production Techniques, Camera Operation and Angles, Lighting for TV Production, Video Editing Software, Anchoring Practice, News Package Creation |
| BJMC 307 | Advertising (Practical) | Practical | 2 | Ad Copywriting, Layout Design and Visuals, Creative Briefs, Campaign Planning, Client Presentation Skills, Advertisement Production |
| BJMC 308 | Communication Research | Core | 3 | Research Methods in Communication, Data Collection Techniques, Sampling Methods, Content Analysis, Survey Research, Ethics in Research |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC 401 | Media and Society | Core | 3 | Media Effects Theories, Media and Social Change, Cultural Impact of Media, Gender Representation in Media, Audience Studies, Media and Politics |
| BJMC 402 | Anchoring and Interviewing | Core | 3 | Anchoring Techniques, Voice Training and Diction, Body Language and Presence, Interview Preparation, Live Reporting Skills, Studio Etiquette |
| BJMC 403 | Digital Media | Core | 3 | Internet Journalism, Social Media Platforms, Online Content Creation, Blogging and Vlogging, SEO Basics, Web Analytics |
| BJMC 404 | Event Management | Core | 3 | Event Planning and Design, Budgeting and Financial Management, Logistics and Operations, Marketing and Promotion, Sponsorship and Fundraising, Post-Event Evaluation |
| BJMC 405 | Film Studies | Core | 3 | History of Cinema, Film Theory and Criticism, Genres of Film, Direction and Cinematography, Editing and Post-Production, Indian Cinema Analysis |
| BJMC 406 | Anchoring and Interviewing (Practical) | Practical | 2 | Mock Anchoring Sessions, Interview Practice, Teleprompter Reading, Live News Reading, Field Reporting Simulation, Studio Performance |
| BJMC 407 | Digital Media (Practical) | Practical | 2 | Website Creation Basics, Social Media Management Tools, Content Curation and Strategy, Blog Writing and Publishing, Basic Video Editing for Web, Online Content Promotion |
| BJMC 408 | Internship (6 weeks minimum) | Practical | 3 | Practical Industry Exposure, Understanding Media Operations, Application of Academic Skills, Professional Report Writing, Industry Networking, Workplace Etiquette |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC 501 | Media Ethics & Law (Advanced) | Core | 3 | Press Council of India, Broadcast Regulations, Censorship and Freedom of Expression, Copyright and Intellectual Property, Media Accountability Mechanisms, Digital Media Laws |
| BJMC 502 | Global Media | Core | 3 | International News Flow, Global Media Systems, Globalization and Media, Cultural Imperialism Debate, International Media Organizations, Cross-Cultural Reporting |
| BJMC 503 | Advanced Reporting | Core | 3 | Conflict Reporting, Gender Reporting, Science and Environment Reporting, Data Journalism, Opinion and Analysis Writing, Advanced Investigative Methods |
| BJMC 504 | Documentary Film Making | Core | 3 | History of Documentary, Documentary Research, Scripting for Documentaries, Production Techniques, Camera Work and Interviews, Editing Documentary Films |
| BJMC 505 | Public Relations Campaign | Core | 3 | Campaign Planning and Strategy, Message Development, Media Pitching, Press Release Writing, Campaign Evaluation, Budgeting for PR Campaigns |
| BJMC 506 | Advanced Reporting (Practical) | Practical | 2 | Specialized Beat Reporting, In-depth Research for Stories, Advanced Interview Techniques, Long-form Reportage, Feature Writing for Magazines, Editorial Content Creation |
| BJMC 507 | Documentary Film Making (Practical) | Practical | 2 | Documentary Concept Development, Scripting and Storyboarding, Filming Techniques, Interviewing Subjects, Post-Production Workflow, Final Cut and Distribution |
| BJMC 508 | Dissertation / Project Work | Project | 3 | Research Topic Selection, Methodology Design, Data Analysis, Report Writing and Presentation, Literature Review, Viva-Voce Preparation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC 601 | Media Research (Advanced) | Core | 3 | Qualitative Research Methods, Quantitative Research Methods, Case Studies in Media, Ethnography in Media Research, Statistical Analysis for Media, Research Report Writing |
| BJMC 602 | Contemporary Issues in Media | Core | 3 | Fake News and Misinformation, Media Convergence, Citizen Journalism, Media Ownership and Monopoly, TRP System and its Impact, Artificial Intelligence in Media |
| BJMC 603 | Media Entrepreneurship | Core | 3 | Business Models in Media, Start-up Ecosystem for Media, Funding and Investment, Marketing Strategies for Media Ventures, Legal Aspects of Media Business, Innovation in Media Industry |
| BJMC 604 | Cross-Cultural Communication | Core | 3 | Cultural Dimensions, Intercultural Communication Barriers, Global Communication Strategies, Cultural Adaptation, Diversity and Inclusion in Media, Non-Verbal Communication across Cultures |
| BJMC 605 | Value Education & Professional Ethics | Core | 3 | Moral and Ethical Values, Ethical Dilemmas in Professions, Professional Conduct, Social Responsibility, Integrity and Transparency, Human Values and Media |
| BJMC 606 | Media Research (Practical) | Practical | 2 | Survey Design and Administration, Interview Transcription and Analysis, Basic Statistical Analysis Software (e.g., SPSS), Research Report Preparation, Data Visualization, Hypothesis Testing |
| BJMC 607 | Internship II / Industrial Training | Practical | 3 | Advanced Industry Exposure, Project Implementation in Industry, Mentorship and Guidance, Professional Skill Enhancement, Industry Report Preparation, Networking for Career Growth |
| BJMC 608 | Viva-Voce (Comprehensive) | Assessment | 2 | Overall Subject Knowledge Assessment, Communication Skills Evaluation, Current Affairs related to Media, Aptitude for Media Industry, Critical Thinking Assessment, Career Preparedness Discussion |
