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BBA in General at GIDC Rajju Shroff ROFEL Institute of Management Studies
Valsad, Gujarat
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About the Specialization
What is General at GIDC Rajju Shroff ROFEL Institute of Management Studies Valsad?
This Bachelor of Business Administration program at GIDC Rajju Shroff ROFEL Institute of Management Studies focuses on building a strong foundation in core business disciplines. Designed to meet the dynamic needs of the Indian economy, the curriculum emphasizes practical knowledge and essential management skills. It prepares students for diverse roles in sectors experiencing rapid growth and transformation, offering a comprehensive understanding of business operations.
Who Should Apply?
This program is ideal for recent higher secondary graduates aspiring to launch a career in management and entrepreneurship. It caters to individuals seeking a foundational understanding of business principles before pursuing advanced studies like MBA. Additionally, it suits those keen on developing an early professional skill set, preparing them for entry-level positions across various industries in India.
Why Choose This Course?
Graduates of this program can expect to pursue various India-centric career paths such as junior managers, business analysts, marketing executives, or HR associates in Indian companies and multinational corporations. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential based on experience and further education. The program also lays a strong groundwork for professional certifications in areas like finance or marketing.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intensely on core subjects like Management, Economics, Accounting, and Business Communication. Regularly review concepts, solve case studies, and participate in classroom discussions to internalize foundational principles.
Tools & Resources
NPTEL courses for foundational subjects, Harvard Business Review (student edition) for case studies, College library resources
Career Connection
A solid understanding of fundamentals is crucial for passing competitive exams and interviews for entry-level management trainee roles in finance, marketing, and operations in India.
Develop Essential Communication & IT Skills- (Semester 1-2)
Actively engage in presentations, group projects, and mock interviews to hone verbal and written communication. Simultaneously, master productivity tools like MS Office and basic data analysis software, recognizing their universal application in business.
Tools & Resources
LinkedIn Learning for communication courses, Official MS Office tutorials, Toastmasters International campus clubs (if available), English language labs
Career Connection
Strong communication and IT proficiency are non-negotiable for all professional roles, enabling effective collaboration and data handling in any Indian corporate setting.
Initiate Peer Learning & Networking- (Semester 1-2)
Form study groups with peers to discuss challenging topics, share insights, and collaboratively work on assignments. Actively participate in college clubs and events to build a network with seniors, faculty, and industry guests.
Tools & Resources
WhatsApp groups for study, College alumni network platforms, Campus career counseling center
Career Connection
Peer networks provide support and insights, while early professional networking can lead to internship opportunities and valuable career guidance within the Indian business ecosystem.
Intermediate Stage
Engage in Practical Application & Mini-Projects- (Semester 3-5)
Apply theoretical knowledge from subjects like Marketing Research, Financial Management, and Production & Operations Management through mini-projects, simulations, and real-world case studies. Seek opportunities for short-term internships or field visits.
Tools & Resources
NISM certifications (for finance electives), Marketing simulation games, Industry guest lectures, Local industry visits organized by the institute
Career Connection
Practical exposure helps develop problem-solving skills and makes students more attractive to employers seeking candidates with hands-on experience in specific functional areas like finance, marketing, or HR.
Specialize Through Electives & Certifications- (Semester 5)
Carefully choose elective subjects in Semester 5 based on career interests (e.g., Finance, Marketing, HR). Complement academic learning with relevant online certifications or workshops to deepen expertise in your chosen functional area.
Tools & Resources
Coursera/edX for specialized courses, Certifications from NISM (Finance), Google Ads/Analytics (Marketing), SHRM (HR) certifications
Career Connection
Demonstrating specialized skills through electives and certifications differentiates graduates, making them suitable for specific roles and departments in Indian companies.
Develop Entrepreneurial & Analytical Mindset- (Semester 3-5)
Participate in business plan competitions, entrepreneurship workshops, and analyze real-world business challenges using quantitative techniques. Focus on developing a critical and innovative thinking approach to problem-solving.
Tools & Resources
Startup India resources, Local incubators/start-up hubs, Case study competitions (e.g., conducted by IIMs), Advanced Excel/R for data analysis
Career Connection
An entrepreneurial mindset is highly valued across industries in India, fostering innovation and leadership, while analytical skills are critical for data-driven decision-making roles.
Advanced Stage
Undertake a Comprehensive Project & Report- (Semester 6)
Dedicate significant effort to the Semester 6 Project Report. Choose a topic aligned with your elective specialization, conduct thorough research, collect and analyze data, and present your findings professionally.
Tools & Resources
Research databases (JSTOR, EBSCO), Statistical software (SPSS, R), Academic writing guides, Faculty mentors
Career Connection
The project report showcases research, analytical, and presentation skills, serving as a significant portfolio piece during placement interviews for roles in Indian corporations.
Master Interview & Placement Preparation- (Semester 6)
Actively engage in campus placement drives. Attend mock interviews, group discussions, and aptitude test preparation sessions. Refine your resume, cover letter, and professional online presence (LinkedIn).
Tools & Resources
College placement cell, Online aptitude test platforms (e.g., IndiaBix), LinkedIn profile optimization, Career coaches
Career Connection
Rigorous preparation ensures students are job-ready and confident, significantly increasing their chances of securing desirable placements in top Indian companies and MNCs operating in India.
Cultivate Professional Ethics & Corporate Governance Awareness- (Semester 6)
Understand the importance of business ethics and corporate governance principles, particularly through the dedicated subject in Semester 5 and its application in practical scenarios. Develop a strong sense of professional integrity.
Tools & Resources
Case studies on ethical dilemmas, Discussions with industry professionals, Corporate governance reports of leading Indian companies
Career Connection
Employers in India increasingly seek candidates with strong ethical foundations and an understanding of corporate responsibility, vital for long-term career success and building trust.
Program Structure and Curriculum
Eligibility:
- HSC Pass with minimum 45% (40% for SC/ST)
Duration: 3 years / 6 semesters
Credits: 144 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101 | Fundamental of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis, Supply Analysis, Production Analysis, Cost Analysis, Market Structure |
| BBA103 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle, Journal, Ledger, Trial Balance, Final Accounts, Partnership Accounts, Company Accounts |
| BBA104 | Business Communication | Core | 4 | Introduction to Communication, Types of Communication, Oral Communication, Written Communication, Non-Verbal Communication, Business Correspondence |
| BBA105 | Computer Fundamentals | Core | 4 | Introduction to Computers, Hardware & Software, Operating Systems, Microsoft Office Suite, Internet & E-mail, Data Security |
| BBA106 | Quantitative Techniques | Core | 4 | Basic Mathematics for Business, Set Theory, Matrices and Determinants, Measures of Central Tendency, Measures of Dispersion, Introduction to Probability |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201 | Organizational Behavior | Core | 4 | Introduction to Organizational Behavior, Perception, Learning, Personality, Motivation Theories, Group Dynamics & Teamwork, Leadership Styles, Conflict Management |
| BBA202 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing Decisions, Promotion & Distribution Decisions |
| BBA203 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts & Classifications, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| BBA204 | Business Environment | Core | 4 | Introduction to Business Environment, Economic Environment, Political & Legal Environment, Socio-Cultural Environment, Technological Environment, International Environment |
| BBA205 | Information Technology for Business | Core | 4 | Database Management Systems, E-commerce & E-business, Data Warehousing & Mining, Enterprise Resource Planning (ERP), Cloud Computing, Business Analytics Overview |
| BBA206 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management & Industrial Relations |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Methods of Data Collection, Sampling Techniques, Data Analysis & Interpretation, Report Writing |
| BBA302 | Production and Operations Management | Core | 4 | Introduction to POM, Production Planning & Control, Plant Layout & Location, Inventory Management, Quality Management, Supply Chain Management |
| BBA303 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
| BBA304 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Companies Act, Partnership Act |
| BBA305 | Statistical Methods for Business | Core | 4 | Correlation Analysis, Regression Analysis, Index Numbers, Time Series Analysis, Hypothesis Testing, Chi-Square Test |
| BBA306 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Small Business Management, Sources of Finance for Entrepreneurs, Government Policies for SMEs |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA401 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, Global Financial Institutions, International Marketing, International Human Resource Management |
| BBA402 | Marketing Research | Core | 4 | Introduction to Marketing Research, Marketing Research Design, Data Collection Methods in Marketing, Questionnaire Design, Data Analysis in Marketing Research, Marketing Research Report |
| BBA403 | Management Accounting | Core | 4 | Introduction to Management Accounting, Marginal Costing, Budgetary Control, Standard Costing & Variance Analysis, Fund Flow & Cash Flow Statement, Ratio Analysis |
| BBA404 | Service Marketing | Core | 4 | Introduction to Service Marketing, Characteristics of Services, Service Design & Delivery, Service Quality & Customer Satisfaction, Pricing & Promotion of Services, Integrated Service Marketing |
| BBA405 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Influences on Behavior, Group & Social Influences, Cultural & Sub-Cultural Influences, Consumer Learning, Motivation & Personality |
| BBA406 | Environmental Studies | Core | 4 | Natural Resources & Management, Ecosystems & Biodiversity, Environmental Pollution & Control, Social Issues and the Environment, Environmental Ethics & Legislation, Human Population and the Environment |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA501A | Working Capital Management | Elective (Finance Group A) | 4 | Introduction to Working Capital, Management of Cash, Management of Receivables, Inventory Management, Short-term Financing, Working Capital Policy |
| BBA502A | Investment Management | Elective (Finance Group A) | 4 | Introduction to Investment, Investment Process, Risk and Return Analysis, Equity Analysis, Bond Analysis, Portfolio Management |
| BBA503A | Financial Markets & Institutions | Elective (Finance Group A) | 4 | Financial System Overview, Money Market Operations, Capital Market Operations, Commercial Banks & NBFCs, Role of RBI and SEBI, Financial Services |
| BBA504A | Income Tax | Elective (Finance Group A) | 4 | Basic Concepts of Income Tax, Residential Status, Heads of Income, Deductions from Gross Total Income, Computation of Total Income, Tax Planning |
| BBA505A | Practical based on Finance | Elective (Finance Group A - Practical) | 4 | Financial Statement Analysis, Project Report Preparation, Investment Portfolio Simulation, Budgeting Exercises, Tax Planning Cases |
| BBA501B | Advertising & Sales Promotion | Elective (Marketing Group B) | 4 | Introduction to Advertising, Advertising Media & Agencies, Advertising Campaign Planning, Sales Promotion Tools, Personal Selling, Public Relations |
| BBA502B | Rural Marketing | Elective (Marketing Group B) | 4 | Introduction to Rural Marketing, Rural Market Environment, Rural Consumer Behavior, Product & Pricing Strategies for Rural Markets, Promotion & Distribution in Rural Areas, Rural Marketing Challenges |
| BBA503B | Digital Marketing | Elective (Marketing Group B) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing & Web Analytics |
| BBA504B | International Marketing | Elective (Marketing Group B) | 4 | Introduction to International Marketing, Global Marketing Environment, International Market Entry Strategies, International Product & Pricing Strategies, International Promotion Strategies, International Distribution Channels |
| BBA505B | Practical based on Marketing | Elective (Marketing Group B - Practical) | 4 | Market Survey Design & Execution, Product Launch Planning, Advertising Campaign Design, Sales Promotion Strategy, Digital Marketing Analytics, Brand Building Exercises |
| BBA501C | Compensation Management | Elective (HR Group C) | 4 | Introduction to Compensation, Wage Theories & Policies, Job Evaluation Methods, Wage & Salary Administration, Incentives & Benefits, Performance-linked Pay |
| BBA502C | Industrial Relations | Elective (HR Group C) | 4 | Introduction to Industrial Relations, Trade Unions & Collective Bargaining, Industrial Disputes & Settlement, Grievance Handling, Discipline Management, Workers'''' Participation in Management |
| BBA503C | Talent Management & HR Analytics | Elective (HR Group C) | 4 | Talent Acquisition & Retention, Talent Development, Performance Management Systems, Employee Engagement, HR Analytics Metrics, HR Dashboards |
| BBA504C | Training & Development | Elective (HR Group C) | 4 | Introduction to Training & Development, Training Need Analysis, Training Design & Methods, Training Evaluation, Employee Development, Career Development |
| BBA505C | Practical based on HR | Elective (HR Group C - Practical) | 4 | HR Policy Analysis, Case Studies in HR Management, Role Plays for HR Scenarios, Recruitment Interview Simulations, Training Program Design |
| BBA506 | Business Ethics & Corporate Governance | Core (Common for all groups) | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance Principles, Stakeholder Management, Whistle-blowing & Ethical Leadership |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA601A | Derivatives & Risk Management | Elective (Finance Group A) | 4 | Introduction to Derivatives, Futures Contracts, Forward Contracts, Options Contracts, Swaps, Risk Management Techniques |
| BBA602A | Wealth Management | Elective (Finance Group A) | 4 | Introduction to Wealth Management, Financial Planning Process, Investment Products & Strategies, Insurance Planning, Retirement Planning, Estate Planning |
| BBA603A | Corporate Finance | Elective (Finance Group A) | 4 | Sources of Long-term Finance, Capital Structure Theories, Leverage Analysis, Mergers & Acquisitions, Corporate Valuation, Corporate Restructuring |
| BBA604A | Auditing | Elective (Finance Group A) | 4 | Introduction to Auditing, Types of Audit, Audit Planning & Procedures, Internal Control Systems, Audit Evidence & Documentation, Audit Report |
| BBA601B | Sales & Distribution Management | Elective (Marketing Group B) | 4 | Introduction to Sales Management, Sales Force Management, Sales Forecasting, Distribution Channels, Channel Management, Logistics Management |
| BBA602B | Brand Management | Elective (Marketing Group B) | 4 | Introduction to Brand Management, Brand Identity & Positioning, Brand Equity Measurement, Brand Communication Strategies, Brand Extension & Revitalization, Global Branding |
| BBA603B | Retail Management | Elective (Marketing Group B) | 4 | Introduction to Retail Management, Retail Formats & Theories, Retail Location & Site Selection, Merchandise Management, Store Layout & Design, Retail Pricing & Customer Service |
| BBA604B | Supply Chain Management | Elective (Marketing Group B) | 4 | Introduction to SCM, Logistics Management, Inventory Management in SCM, Transportation & Warehousing, Supply Chain Performance Measurement, Global Supply Chains |
| BBA601C | HR Planning & Audit | Elective (HR Group C) | 4 | Human Resource Planning Process, Demand & Supply Forecasting for HR, HR Audit Objectives & Scope, HR Audit Process & Tools, HR Metrics & Analytics, HR Scorecard |
| BBA602C | Strategic Human Resource Management | Elective (HR Group C) | 4 | Introduction to SHRM, HR Strategies & Business Strategy Linkage, HR as a Strategic Partner, Global Human Resource Management, HR in Mergers & Acquisitions, HR & Organizational Performance |
| BBA603C | Organizational Development & Change Management | Elective (HR Group C) | 4 | Introduction to Organizational Development, OD Interventions, Change Management Process, Resistance to Change, Learning Organization, OD Consultant Roles |
| BBA604C | Performance Management | Elective (HR Group C) | 4 | Introduction to Performance Management, Performance Appraisal Systems, Goal Setting & Feedback, Coaching & Mentoring for Performance, Reward Management, Performance Improvement Plans |
| BBA605 | Project Report | Core (Common for all groups) | 4 | Project Identification & Formulation, Project Planning & Execution, Data Collection & Analysis for Project, Project Implementation & Monitoring, Project Evaluation, Project Report Writing |
| BBA606 | Viva Voce | Core (Common for all groups) | 4 | Presentation of Project Report, Oral Examination on Project Content, General Business Knowledge, Communication Skills Assessment, Analytical Skills Assessment |
