

MBA in International Business at GITAM (Gandhi Institute of Technology and Management)


Visakhapatnam, Andhra Pradesh
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About the Specialization
What is International Business at GITAM (Gandhi Institute of Technology and Management) Visakhapatnam?
This International Business program at GITAM, Visakhapatnam, focuses on equipping students with a global perspective on business operations and management strategies. It integrates core management principles with the complexities of international trade, finance, marketing, and human resources. The program emphasizes India''''s growing role in the global economy, preparing graduates for dynamic roles in multinational corporations, export-import firms, and international consulting, aligning with the rising demand for globally competent professionals in the Indian market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the global business arena, particularly those with a keen interest in international trade, finance, and cross-cultural management. It also caters to working professionals aiming to upskill their international business acumen or transition into roles with global responsibilities. Individuals from diverse academic backgrounds, including commerce, economics, and engineering, who aspire to build careers in a globally interconnected business environment, will find this specialization highly rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as International Marketing Manager, Export-Import Executive, Global Supply Chain Analyst, or International Finance Specialist within Indian and global firms operating in India. Entry-level salary ranges typically start from INR 5-8 LPA, with significant growth trajectories for experienced professionals reaching INR 15-25+ LPA. The curriculum aligns with the skills required for global certifications like Certified Global Business Professional (CGBP), enhancing professional recognition.

Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong understanding of core subjects like Managerial Economics, Financial Management, and Marketing. Utilize online learning platforms to supplement classroom teaching and clarify concepts. Form study groups with peers to discuss complex topics and solve case studies.
Tools & Resources
Coursera (for business basics), Harvard Business Review (case studies), Peer study groups
Career Connection
A strong foundation is crucial for excelling in advanced specialization topics and cracking initial rounds of campus placements that test fundamental business knowledge.
Develop Analytical & Communication Skills- (Semester 1-2)
Actively participate in Business Analytics labs and communication skill development courses. Engage in debates, presentations, and report writing assignments to hone verbal and written communication. Learn to interpret data using tools like MS Excel for better decision-making.
Tools & Resources
MS Excel, Tableau (for visualization), Toastmasters clubs (if available), University language labs
Career Connection
These are essential transferable skills highly valued by employers for problem-solving and effective stakeholder interaction in any business role.
Proactive Summer Internship Search- (End of Semester 2)
Begin researching and applying for summer internships well in advance, focusing on organizations with an international business presence or trade operations. Tailor your resume and cover letter to highlight your interest in global markets. Leverage the career services department for guidance and networking opportunities.
Tools & Resources
LinkedIn, Internshala, Corporate career pages, GITAM''''s placement cell
Career Connection
A relevant summer internship provides practical exposure to the international business environment, helps build industry contacts, and often leads to pre-placement offers, significantly boosting career prospects.
Intermediate Stage
Deep Dive into International Business Electives- (Semester 3)
Thoroughly engage with the specialization subjects like International Financial Management, International Marketing, and Export-Import Procedures. Seek out supplementary readings, industry reports, and case studies related to real-world international business challenges in India. Prioritize learning about India''''s trade policies and agreements.
Tools & Resources
WTO publications, Exim Bank reports, Global business journals, Industry-specific newsletters, Indian Ministry of Commerce & Industry reports
Career Connection
Specialized knowledge makes you a strong candidate for specific roles in international trade, finance, and marketing departments of global companies.
Participate in Case Competitions & Simulations- (Semester 3)
Actively seek and participate in national or inter-college case study competitions focused on international business, global strategy, or supply chain. Engage in business simulations that mimic real-world international trade scenarios to develop decision-making skills under pressure.
Tools & Resources
Case competition platforms (e.g., IIM/XLRI competitions), Online business simulators, GITAM''''s student clubs
Career Connection
This builds critical thinking, problem-solving, and teamwork skills, enhancing your resume and demonstrating practical application of theoretical knowledge to potential employers.
Network with Global Business Professionals & Alumni- (Semester 3)
Attend industry seminars, webinars, and guest lectures focused on international trade and global economics. Connect with alumni working in international roles on LinkedIn and utilize GITAM''''s alumni network for informational interviews and mentorship opportunities.
Tools & Resources
LinkedIn, Industry association events (e.g., FICCI, CII), GITAM alumni network
Career Connection
Networking opens doors to mentorship, informational interviews, and potential job opportunities that might not be publicly advertised, especially within the niche of international business.
Advanced Stage
Master Project Work and Comprehensive Viva- (Semester 4)
Dedicate significant effort to Project Work I and II, choosing topics relevant to your International Business specialization. Ensure thorough research, rigorous analysis, and a well-structured report. Prepare diligently for the Comprehensive Viva-Voce by reviewing all core and specialized subjects, focusing on current global business affairs.
Tools & Resources
Research databases (JSTOR, EBSCO), Statistical software (SPSS, R), GITAM faculty mentors, Previous project reports
Career Connection
A strong project demonstrates research capabilities and practical problem-solving. Excelling in the viva showcases overall business acumen and confidence, both crucial for higher-level roles.
Tailored Placement Preparation- (Semester 4)
Customize your resume and cover letters to highlight international business skills, certifications, and project experiences. Practice group discussions and mock interviews, specifically focusing on questions related to global economics, trade policies, and cross-cultural scenarios. Prepare for aptitude tests relevant to global firms.
Tools & Resources
GITAM''''s placement cell, Mock interview sessions, Online aptitude test platforms, Industry-specific interview guides
Career Connection
Targeted preparation increases your chances of securing placements in multinational corporations, export-import houses, and consulting firms seeking international business specialists.
Continuous Global Affairs Awareness- (Semester 4)
Stay updated on current events, global economic trends, geopolitical developments, and changes in international trade policies, especially those impacting India. Read international business news regularly and follow reputable economic analysis sources.
Tools & Resources
Financial Times, The Economist, Business Standard, Mint, Bloomberg, Geopolitical analysis websites
Career Connection
Demonstrating awareness of global affairs during interviews shows a genuine interest in international business and the ability to think critically about real-world challenges, making you a more attractive candidate.
Program Structure and Curriculum
Eligibility:
- Graduation with not less than 50% aggregate marks or equivalent CGPA in any discipline from a recognized University.
Duration: 2 years (4 semesters)
Credits: 109 Credits
Assessment: Internal: Varies by course type (typically 40% for theory, 50% for lab/project), External: Varies by course type (typically 60% for theory, 50% for lab/project)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23GBS101 | Managerial Economics | Core | 3 | Demand and Supply Analysis, Production and Cost Theory, Market Structures, Pricing Strategies, Macroeconomic Environment |
| 23GBS102 | Financial Accounting | Core | 3 | Accounting Concepts, Journalizing and Ledger, Trial Balance, Financial Statements, Cost Accounting Basics |
| 23GBS103 | Organization Behaviour | Core | 3 | Foundations of OB, Individual Behavior, Group Dynamics, Leadership, Organizational Culture and Change |
| 23GBS104 | Business Communication | Core | 3 | Verbal and Non-Verbal Communication, Written Communication, Oral Presentations, Business Correspondence, Cross-cultural Communication |
| 23GBS105 | Information Technology for Managers | Core | 3 | IT Fundamentals, Data Management, Business Software Applications, E-commerce, Information Systems |
| 23GBS106 | Business Statistics | Core | 3 | Descriptive Statistics, Probability Distributions, Hypothesis Testing, Correlation and Regression, Time Series Analysis |
| 23GBS107 | Marketing Management | Core | 3 | Marketing Environment, Consumer Behavior, Market Segmentation, Product Life Cycle, Pricing and Promotion |
| 23GBS108 | Business Analytics-I | Core | 3 | Introduction to Analytics, Data Collection, Data Visualization, Spreadsheet Modeling, Decision Making |
| 23GBS109 | Business Communication Lab | Lab | 1 | Presentation Skills, Group Discussions, Mock Interviews, Report Writing, Public Speaking |
| 23GBS110 | Skill Development Course – I | Skill Enhancement | 1 | Soft Skills, Problem Solving, Critical Thinking, Time Management, Professional Ethics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23GBS111 | Financial Management | Core | 3 | Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| 23GBS112 | Human Resources Management | Core | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| 23GBS113 | Operations Management | Core | 3 | Operations Strategy, Process Design, Inventory Management, Quality Management, Supply Chain Management |
| 23GBS114 | Research Methods for Business | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
| 23GBS115 | Indian Business Environment | Core | 3 | Economic Reforms, Industrial Policies, Regulatory Framework, Social and Cultural Environment, Technological Impact |
| 23GBS116 | Management Science | Core | 3 | Linear Programming, Transportation Problems, Assignment Problems, Decision Theory, Queuing Theory |
| 23GBS117 | Entrepreneurship & New Venture Creation | Core | 3 | Entrepreneurial Process, Opportunity Recognition, Business Plan Development, Funding Sources, Legal Aspects |
| 23GBS118 | Business Analytics-II | Core | 3 | Predictive Analytics, Data Mining, Prescriptive Analytics, Big Data Concepts, Business Intelligence Tools |
| 23GBS119 | Business Data Analytics Lab | Lab | 1 | Statistical Software Usage, Data Manipulation, Model Building, Data Interpretation, Reporting |
| 23GBS120 | Skill Development Course – II | Skill Enhancement | 1 | Negotiation Skills, Leadership Qualities, Team Building, Conflict Resolution, Adaptability |
| 23GBS191 | Summer Internship | Internship | 1 | Practical Industry Exposure, Report Writing, Project Implementation, Skill Application, Professional Networking |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23GBS201 | Strategic Management | Core | 3 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Global Strategy |
| 23GBS202 | Legal and Ethical Aspects of Business | Core | 3 | Indian Contract Act, Company Law, Consumer Protection, Cyber Laws, Business Ethics and Governance |
| 23GBS203 | Global Business Management | Core | 3 | International Trade Theories, Global Business Environment, International Economic Institutions, Foreign Direct Investment, Global Strategy |
| 23GBS204 | Digital Marketing | Core | 3 | SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics |
| 23GBSIB201 | International Financial Management | Elective - International Business | 3 | Foreign Exchange Markets, Exchange Rate Theories, Currency Risk Management, International Capital Budgeting, International Working Capital |
| 23GBSIB202 | International Marketing | Elective - International Business | 3 | Global Marketing Environment, Market Entry Strategies, International Product Policy, Global Pricing, International Promotion |
| 23GBSIB203 | International Human Resources Management | Elective - International Business | 3 | Global HR Planning, Cross-Cultural Staffing, International Training, Expatriate Management, Global Compensation |
| 23GBSIB204 | Export-Import Procedures & Documentation | Elective - International Business | 3 | Export-Import Policy, Documentation, Customs Procedures, Logistics, Trade Finance |
| 23GBS209 | Skill Development Course – III | Skill Enhancement | 1 | Critical Thinking, Innovation, Problem-Solving, Presentation Skills, Adaptability |
| 23GBS292 | Project Work – I | Project | 3 | Research Design, Literature Review, Data Collection, Preliminary Analysis, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 23GBS210 | Comprehensive Viva-Voce | Viva-Voce | 2 | Overall Subject Knowledge, General Awareness, Communication Skills, Analytical Ability, Research Acumen |
| 23GBSIB205 | Cross-Cultural Management | Elective - International Business | 3 | Cultural Dimensions, Cultural Intelligence, Intercultural Communication, Global Team Management, Conflict Resolution |
| 23GBSIB206 | International Logistics and Supply Chain Management | Elective - International Business | 3 | Global Supply Chain Design, International Transportation, Warehousing, Inventory Management, Risk Management |
| 23GBSIB207 | International Trade Law and Policies | Elective - International Business | 3 | WTO Agreements, Tariff and Non-Tariff Barriers, Trade Disputes, Regional Trade Agreements, Anti-dumping Laws |
| 23GBSIB208 | Foreign Exchange Management | Elective - International Business | 3 | Exchange Rate Regimes, Derivatives (Futures, Options), Hedging Strategies, Balance of Payments, Forex Market Operations |
| 23GBS293 | Project Work – II | Project | 3 | Data Analysis, Interpretation, Conclusion Drawing, Recommendation Formulation, Final Report Submission |
| 23GBS294 | Social Immersion Project | Project | 3 | Community Engagement, Social Problem Analysis, Solution Development, Implementation, Impact Assessment |




