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BACHELOR-OF-JOURNALISM-MASS-COMMUNICATION-BJMC in General at Gitarattan Institute of Advanced Studies & Training
Delhi, Delhi
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About the Specialization
What is General at Gitarattan Institute of Advanced Studies & Training Delhi?
This Bachelor of Journalism & Mass Communication (BJMC) program at Gitarattan Institute of Advanced Studies & Training focuses on developing well-rounded media professionals ready for India''''s dynamic communication landscape. The curriculum integrates theoretical knowledge with practical skills across journalism, advertising, public relations, and digital media, preparing students for diverse roles in a rapidly evolving industry with significant growth potential in India.
Who Should Apply?
This program is ideal for creative fresh graduates seeking entry into media, journalism, or public relations. It also suits individuals with a flair for storytelling, current affairs, and digital communication, looking to build a robust foundation for a career in Indian media. Aspiring journalists, content creators, and communication specialists will find the curriculum comprehensive and enriching.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including reporters, content writers, PR executives, social media managers, and broadcasters. Entry-level salaries in India typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories in major media houses, digital agencies, and corporate communication departments. The program aligns with skills required for certifications in digital marketing and media analytics.
Student Success Practices
Foundation Stage
Master Core Communication Skills- (undefined)
Focus on developing strong written and verbal communication through extensive reading, writing exercises, and active participation in debates and group discussions. Practice summarization and critical analysis of news articles.
Tools & Resources
Leading Indian newspapers (e.g., The Hindu, Indian Express), Online language learning platforms (e.g., Grammarly, Duolingo for English proficiency), College debate and literary clubs
Career Connection
These fundamental skills are indispensable for effective reporting, content creation, public speaking, and professional correspondence in any media domain, significantly boosting employability.
Understand Media Landscape and Ethics- (undefined)
Deep dive into media history, current affairs, and journalistic ethics. Discuss real-world case studies of ethical dilemmas in Indian media and analyze regulatory frameworks.
Tools & Resources
Follow prominent Indian journalists and media critics, Watch documentaries on media evolution and ethical challenges, Join college media clubs and current affairs forums
Career Connection
Cultivates a responsible and informed perspective, essential for ethical decision-making and building credibility as a media professional in India''''s diverse media environment.
Build Basic Digital Media Proficiency- (undefined)
Acquire fundamental computer skills relevant to media, including MS Office, internet navigation, and basic photo/video editing. Understand the basics of digital content management.
Tools & Resources
MS Office suite, Canva (for graphic design basics), Basic video editing software (e.g., CapCut, DaVinci Resolve free version), Social media platforms for content observation
Career Connection
Prepares students for the digital-first nature of modern media, enabling them to create and manage digital content effectively and adapt to technological changes.
Intermediate Stage
Gain Hands-on Production Experience- (undefined)
Actively participate in practical workshops for news reporting, scriptwriting, radio and video production, and advertising campaigns. Seek opportunities to contribute to the college magazine, news bulletin, or local media initiatives.
Tools & Resources
College media lab equipment (cameras, microphones, editing suites), Professional editing software (e.g., Adobe Premiere Pro, Audition), Scriptwriting tools and templates
Career Connection
Develops a tangible portfolio of practical work and projects, a critical asset for securing internships and entry-level positions in production-oriented media roles in India.
Engage in Industry Exposure and Networking- (undefined)
Attend media conferences, guest lectures by industry veterans, and undertake short-term internships or shadow programs. Proactively build a professional network with peers, faculty, and industry professionals.
Tools & Resources
LinkedIn for professional networking, Media industry events and webinars (e.g., FICCI FRAMES, Delhi Media Conclave), Departmental alumni network for mentorship
Career Connection
Opens doors to internship and placement opportunities, provides invaluable insights into current industry trends, and helps establish professional relationships critical for career advancement.
Develop Specialized Media Skills- (undefined)
Identify specific areas of interest (e.g., PR, advertising, broadcast journalism, digital content creation) and pursue advanced electives, online certifications, or self-study modules. Focus on building a niche skillset.
Tools & Resources
NPTEL courses related to communication and media, Coursera/edX specialized media courses, Industry certifications in Digital Marketing, PR, or media analytics
Career Connection
Enhances employability by offering specialized expertise sought by specific segments of the Indian media industry, providing a competitive edge in job applications.
Advanced Stage
Build a Comprehensive Professional Portfolio- (undefined)
Consolidate all practical work, projects, articles, videos, and campaigns into a compelling professional portfolio. Undertake a major research project or a real-world media campaign as part of the curriculum.
Tools & Resources
Online portfolio platforms (e.g., Behance, personal website/blog), Cloud storage for media assets, Project management tools for organizing deliverables
Career Connection
Showcases practical capabilities, creativity, and readiness for the job market to potential employers, significantly boosting placement prospects and demonstrating real-world skills.
Undergo Intensive Placement Preparation- (undefined)
Engage in rigorous mock interviews, resume writing workshops, and aptitude test preparation. Understand the nuances of the Indian job market, including cultural fit and salary expectations in media companies.
Tools & Resources
College career services cell for personalized guidance, Professional resume builders and LinkedIn profile optimization guides, Online platforms for aptitude and communication skill tests
Career Connection
Directly prepares students for the competitive interview and selection processes of leading media organizations, maximizing their chances of securing desirable placements in India.
Strategic Career Planning and Mentorship- (undefined)
Seek mentorship from faculty or industry professionals to define long-term career goals. Explore entrepreneurship in media, freelance opportunities, or pathways for advanced studies and specialization.
Tools & Resources
Alumni mentors and industry experts for career guidance, Career counseling sessions offered by the institution, Resources on media startups and freelance platforms
Career Connection
Provides clarity on career trajectory, fosters leadership and innovation, and guides towards sustainable professional growth and impactful contributions in the evolving Indian media landscape.
Program Structure and Curriculum
Eligibility:
- Pass in 12th Class of 10+2 system of CBSE or equivalent with a minimum of 50% marks in aggregate and must also have passed English as a subject of study (Core/Elective/Functional) in the qualifying examination.
Duration: 3 years (6 semesters)
Credits: 86 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-101 | Introduction to Communication & Journalism | Core | 4 | Concept of Communication, Types of Communication, Process of Communication, Theories of Communication, Concept of Journalism |
| BJMC-103 | Media History | Core | 4 | History of Print Media in India, History of Radio in India, History of Television in India, New Media Technologies, Film History in India |
| BJMC-105 | Introduction to Computer | Core | 4 | Fundamentals of Computers, Operating Systems, MS Office Applications, Internet and Web Browsers, Cyber Security Basics |
| BJMC-107 | English Language & Communication Skills | Ability Enhancement Compulsory Course (AECC) | 2 | Basic English Grammar, Listening and Speaking Skills, Reading Comprehension, Writing Skills, Presentation Skills |
| BJMC-151 | Computer Lab | Lab | 1 | MS Word Exercises, MS Excel Exercises, MS PowerPoint Presentations, Internet Browsing & Email, Basic Photo Editing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-102 | Reporting and Editing | Core | 4 | News Concept and Values, News Gathering Techniques, Structure of News Stories, Principles of Editing, Types of Headlines |
| BJMC-104 | Media Laws and Ethics | Core | 4 | Freedom of Press, Defamation and Contempt of Court, Copyright and Intellectual Property, Codes of Ethics, Regulatory Bodies in Media |
| BJMC-106 | Current Affairs | Core | 4 | Indian Political System, Economic Issues, Social Issues and Developments, International Relations, Science and Technology |
| BJMC-108 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Natural Resources, Ecosystems, Biodiversity, Environmental Pollution, Environmental Policies and Practices |
| BJMC-152 | Reporting & Editing Lab | Lab | 1 | Interview Practice, News Story Writing, Feature Writing, Copy Editing, Headline Writing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-201 | Development Communication | Core | 4 | Concept of Development Communication, Models of Development, Role of Media in Development, Campaigns for Social Change, Case Studies in India |
| BJMC-203 | Radio Journalism and Production | Discipline Specific Core (DSE) | 4 | History of Radio in India, Radio News Reporting, Radio Programme Production, Script Writing for Radio, Voice Modulation |
| BJMC-205 | Public Relations | Generic Elective (GE) | 4 | Concept and Scope of PR, Tools and Techniques of PR, Corporate Communication, Crisis Management, Ethics in PR |
| BJMC-207 | Writing for Media | Skill Enhancement Course (SEC) | 2 | Feature Writing, Article Writing, Column Writing, Blog Writing, Press Release Writing |
| BJMC-251 | Radio Production Lab | Lab | 1 | Recording & Editing Audio, Radio News Bulletin Production, Radio Feature Production, Jingle Creation, Voice-over Practice |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-202 | Television Journalism and Production | Discipline Specific Core (DSE) | 4 | Television News Reporting, Video Camera Operations, Script Writing for TV, TV Programme Formats, Video Editing Basics |
| BJMC-204 | Advertising | Generic Elective (GE) | 4 | Introduction to Advertising, Types of Advertising, Advertising Campaign Planning, Copywriting, Advertising Ethics and Regulations |
| BJMC-206 | Photo Journalism | Skill Enhancement Course (SEC) | 2 | Basics of Photography, Types of Cameras and Lenses, News Photography, Photo Editing Techniques, Ethics in Photojournalism |
| BJMC-252 | TV Production Lab | Lab | 1 | Camera Handling & Shot Composition, Video Interview Techniques, News Package Production, Non-linear Editing Practice, Lighting for TV |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-301 | New Media | Core | 4 | Introduction to New Media, Digital Journalism, Social Media Communication, Mobile Journalism (MoJo), Cyber Media Ethics |
| BJMC-303 | Event Management | Discipline Specific Elective (DSE) | 4 | Concept of Event Management, Types of Events, Event Planning & Budgeting, Marketing and Promotion of Events, Event Safety & Logistics |
| BJMC-305 | Media Research | Core | 4 | Introduction to Research, Types of Research, Research Design, Data Collection Methods, Data Analysis and Interpretation |
| BJMC-351 | New Media Lab | Lab | 1 | Website Content Management, Social Media Campaign Design, Blogging & Vlogging, Podcast Creation, Basic SEO for Content |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BJMC-302 | Global Media & Cultural Studies | Core | 4 | Globalization and Media, Cultural Industries, Media Imperialism, Cultural Diversity, Intercultural Communication |
| BJMC-304 | Film Studies | Discipline Specific Elective (DSE) | 4 | History of Cinema, Film Theory and Criticism, Elements of Filmmaking, Indian Cinema, Documentary Films |
| BJMC-306 | Project Work | Project | 6 | Research Proposal Development, Data Collection and Analysis, Report Writing, Presentation Skills, Independent Media Production |
