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B-B-A-HONS in General at Goenka College of Commerce and Business Administration
Kolkata, West Bengal
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About the Specialization
What is General at Goenka College of Commerce and Business Administration Kolkata?
This B.B.A. (Hons.) program at Goenka College of Commerce and Business Administration focuses on providing a comprehensive understanding of business administration. It is designed to equip students with fundamental knowledge and practical skills essential for various management functions. The program reflects the dynamic Indian business landscape, preparing graduates for entry-level managerial roles across diverse sectors.
Who Should Apply?
This program is ideal for higher secondary graduates aspiring for a career in management and entrepreneurship. It caters to young individuals eager to develop leadership qualities, analytical skills, and a strong business acumen. Students from commerce, science, or humanities backgrounds with an interest in business operations and a drive for professional growth in the Indian corporate environment will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in finance, marketing, human resources, and operations within Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 2.5 to 5 LPA, with significant growth potential based on performance and experience. The program fosters critical thinking and problem-solving, opening doors to advanced studies like MBA or professional certifications.
Student Success Practices
Foundation Stage
Develop Strong Foundational Concepts- (Semester 1-2)
Focus on thoroughly understanding core subjects like Principles of Management, Financial Accounting, and Microeconomics. Attend all lectures, take detailed notes, and clarify doubts immediately. Utilize college library resources and online tutorials for additional learning.
Tools & Resources
College Library, NCERT/Standard Textbooks, Khan Academy, Investopedia
Career Connection
A solid theoretical base is crucial for cracking entrance exams for higher studies (e.g., CAT, XAT) and performing well in initial job interviews, demonstrating fundamental business knowledge.
Enhance Business Communication Skills- (Semester 1-2)
Actively participate in classroom discussions, group projects, and college-level debates or presentation competitions. Practice written communication through essay writing and report submissions, seeking feedback from faculty. Focus on improving English proficiency, which is vital for corporate roles.
Tools & Resources
Toastmasters (if available), English speaking clubs, Business Communication textbooks, LinkedIn Learning
Career Connection
Effective communication is a top skill employers seek. Strong communication leads to better presentations, client interactions, and team collaboration, significantly impacting career progression.
Cultivate Peer Learning and Networking- (Semester 1-2)
Form study groups to discuss complex topics and share insights. Engage with seniors for guidance on course material, exam preparation, and career prospects. Attend college events and seminars to meet faculty, alumni, and industry professionals, beginning your professional network.
Tools & Resources
WhatsApp groups, College alumni network, LinkedIn
Career Connection
A strong peer and professional network can provide valuable academic support, job referrals, and mentorship opportunities, opening doors to unforeseen career paths and insights into industry trends.
Intermediate Stage
Gain Practical Exposure through Internships/Projects- (Semester 3-5)
Actively seek short-term internships during semester breaks in areas like finance, marketing, or HR. Participate in college-organized industrial visits and work on live projects if available. Apply theoretical knowledge gained from subjects like Cost Accounting and Marketing Management.
Tools & Resources
College placement cell, LinkedIn, Internshala, company websites
Career Connection
Practical experience is highly valued. Internships provide real-world insights, skill application, and a competitive edge in placements, often leading to pre-placement offers.
Develop Analytical and Quantitative Skills- (Semester 3-5)
Pay close attention to subjects like Quantitative Techniques for Business and Financial Management. Practice problem-solving rigorously. Learn to use spreadsheet software (MS Excel) for data analysis and financial modeling, which is crucial for many business roles.
Tools & Resources
MS Excel, SPSS (basic usage), online courses on data analysis, quantitative aptitude books
Career Connection
Strong analytical skills are indispensable for roles in finance, market research, and consulting. Proficiency in data analysis tools enhances decision-making capabilities and makes candidates more marketable.
Engage in Case Study Analysis and Business Competitions- (Semester 3-5)
Participate in intra-college or inter-college business plan competitions, case study challenges, and quizzes. This enhances critical thinking, problem-solving, and teamwork. Analyze real-world business scenarios to apply theoretical concepts from Corporate Law and HRM.
Tools & Resources
Harvard Business Review cases, online case study platforms, college business clubs
Career Connection
Such participation demonstrates initiative, leadership, and practical business acumen to potential employers. It hones presentation skills and strategic thinking, key attributes for managerial roles.
Advanced Stage
Focus on Specialization and Advanced Skill Development- (Semester 6)
Deep dive into your chosen DSE subjects (e.g., Finance, Marketing). Pursue certifications relevant to your area of interest, such as NISM for finance or digital marketing courses. Work on the compulsory Project Work with utmost dedication, choosing a relevant and impactful topic.
Tools & Resources
NISM certifications, Google Digital Garage, Coursera, project mentors
Career Connection
Specialized skills and certifications make you job-ready for specific roles. A well-executed project demonstrates research capabilities and practical application, crucial for final placements.
Intensive Placement Preparation and Mock Interviews- (Semester 6)
Begin rigorous preparation for placement drives, focusing on aptitude tests, group discussions, and personal interviews. Attend mock interviews and resume-building workshops organized by the college. Tailor your resume and cover letter to specific job descriptions.
Tools & Resources
Placement cell, online aptitude test platforms, HR consultants, interview guides
Career Connection
Thorough preparation significantly increases the chances of securing desired job offers. Being confident and well-prepared for interviews leaves a lasting impression on recruiters.
Network with Industry Professionals and Alumni- (Semester 6)
Leverage your college''''s alumni network and platforms like LinkedIn to connect with professionals in your target industries. Seek mentorship, attend industry webinars, and gather insights into current trends and job market expectations. This is crucial for long-term career planning.
Tools & Resources
LinkedIn, alumni portals, industry association events
Career Connection
Networking can lead to hidden job opportunities, valuable career advice, and professional development. Building relationships early helps in understanding career trajectories and exploring different roles.
Program Structure and Curriculum
Eligibility:
- Passed Higher Secondary (10+2) or equivalent with at least 50% aggregate (best of 4 subjects) and English as one subject. Must have studied Mathematics/Business Mathematics/Statistics/Computer Science/Computer Application at 10+2 level. Maximum age 22 years as on 01st July of admission year. (Relaxation for reserved categories apply).
Duration: 6 semesters / 3 years
Credits: 128 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC1 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary nature of environmental studies, Natural Resources, Ecosystems, Biodiversity and its conservation, Environmental Pollution, Human Population and the Environment |
| GE1 | Microeconomics I | Generic Elective | 6 | Introduction to Economics, Consumer Behaviour, Demand and Supply, Production and Cost, Market Structures (Perfect Competition, Monopoly) |
| CC1 | Principles of Management | Core Course | 6 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| CC2 | Business Communication | Core Course | 6 | Introduction to Communication, Types of Communication, Barriers to Communication, Written Communication, Oral Communication, Business Reports and Presentations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC2 | English Communication | Ability Enhancement Compulsory Course | 2 | Introduction to Communication, Language of Communication, Writing Skills, Listening and Speaking Skills, Business Correspondence |
| GE2 | Macroeconomics I | Generic Elective | 6 | Introduction to Macroeconomics, National Income Accounting, Determination of Output and Employment, Money and Inflation, Open Economy Macroeconomics |
| CC3 | Financial Accounting | Core Course | 6 | Introduction to Accounting, Accounting Principles, Journal and Ledger, Final Accounts, Depreciation Accounting, Inventory Valuation |
| CC4 | Business Law | Core Course | 6 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Partnership Act |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| SEC-A | Computer Applications in Business | Skill Enhancement Course | 2 | Word Processing, Spreadsheets (MS Excel), Presentations (MS PowerPoint), Database Management Systems (MS Access), Internet and E-commerce |
| CC5 | Cost Accounting | Core Course | 6 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| CC6 | Corporate Law | Core Course | 6 | Introduction to Company Law, Company Formation, Shares and Share Capital, Management and Administration, Meetings, Winding Up |
| CC7 | Human Resource Management | Core Course | 6 | Introduction to HRM, Human Resource Planning, Job Analysis, Recruitment and Selection, Training and Development, Performance Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| SEC-B | E-Commerce | Skill Enhancement Course | 2 | Introduction to E-commerce, Business Models of E-commerce, E-payment Systems, E-security, E-marketing, M-commerce |
| CC8 | Financial Management | Core Course | 6 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| CC9 | Marketing Management | Core Course | 6 | Introduction to Marketing, Marketing Environment, Market Segmentation, Product Decisions, Pricing Decisions, Promotion Decisions |
| CC10 | Quantitative Techniques for Business | Core Course | 6 | Introduction to Operations Research, Linear Programming, Transportation Problem, Assignment Problem, Decision Theory, Network Analysis |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC11 | Income Tax Law and Practice | Core Course | 6 | Basic Concepts of Income Tax, Residential Status, Heads of Income (Salary, House Property), Business and Profession, Capital Gains, Other Sources, Deductions |
| CC12 | Auditing & Assurance | Core Course | 6 | Introduction to Auditing, Audit Planning, Internal Control, Vouching and Verification, Company Audit, Audit Report |
| DSE-A(1) | Indian Financial System | Discipline Specific Elective (Finance Group A, illustrative) | 6 | Structure of Indian Financial System, Financial Markets, Financial Institutions, Money Market, Capital Market, SEBI |
| DSE-A(2) | Investment Management | Discipline Specific Elective (Finance Group A, illustrative) | 6 | Investment Environment, Security Analysis, Equity Valuation, Bond Valuation, Portfolio Management, Mutual Funds |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC13 | Project Work & Viva Voce | Core Course (Project) | 6 | Research Methodology, Project Formulation, Data Collection and Analysis, Report Writing, Presentation Skills, Viva Voce |
| CC14 | Business Ethics & Corporate Social Responsibility | Core Course | 6 | Introduction to Business Ethics, Ethical Decision Making, Corporate Governance, Corporate Social Responsibility, Environmental Ethics, Ethics in Functional Areas |
| DSE-B(1) | Consumer Behaviour | Discipline Specific Elective (Marketing Group B, illustrative) | 6 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Individual Influences, Group Influences, Cultural Influences, Consumer Research |
| DSE-B(2) | Sales & Distribution Management | Discipline Specific Elective (Marketing Group B, illustrative) | 6 | Introduction to Sales Management, Sales Force Management, Personal Selling, Distribution Channels, Supply Chain Management, Logistics Management |
