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M-COM in Marketing at Golaghat Commerce College
Golaghat, Assam
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About the Specialization
What is Marketing at Golaghat Commerce College Golaghat?
This Marketing Management program at Golaghat Commerce College focuses on equipping students with advanced knowledge and strategic skills crucial for success in dynamic Indian and global markets. It emphasizes understanding consumer behavior, developing effective marketing strategies, and leveraging digital platforms, reflecting the evolving landscape of Indian commerce and industry. The program aims to create agile marketing professionals.
Who Should Apply?
This program is ideal for B.Com graduates seeking entry into brand management, market research, or digital marketing roles. It also caters to working professionals in sales or advertising looking to enhance their strategic marketing capabilities. Individuals from other commerce-related backgrounds with an interest in consumer psychology and market dynamics are also strong candidates.
Why Choose This Course?
Graduates can expect diverse career paths in brand management, marketing analytics, sales, and advertising agencies across India. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. The program aligns with industry demands for skilled marketers in e-commerce and traditional sectors, fostering leadership and innovation in Indian companies.
Student Success Practices
Foundation Stage
Build Strong Analytical & Statistical Foundations- (Semester 1-2)
Dedicate time to master statistical software (e.g., MS Excel, basic R/Python for data) and economic concepts. Form study groups to solve case studies on business environments and managerial economics, applying theoretical knowledge to practical scenarios.
Tools & Resources
NPTEL courses on Statistics for Management, Udemy courses on Excel for Business Analytics, Economic journals, Business newspapers (e.g., The Economic Times, Business Standard)
Career Connection
A solid grasp of analytics is fundamental for market research and decision-making roles, making students highly valuable to data-driven marketing teams.
Develop Effective Communication & Presentation Skills- (Semester 1-2)
Actively participate in class discussions, volunteer for presentations, and join college debate or public speaking clubs. Practice articulating complex business ideas clearly and persuasively, an essential skill for future marketing pitches and client interactions.
Tools & Resources
Toastmasters International local clubs, Online communication courses, Peer feedback sessions
Career Connection
Strong communication is critical for client management, brand representation, and leading marketing campaigns, directly impacting career progression in leadership roles.
Explore Business Applications of Technology- (Semester 1-2)
Go beyond basic computer applications by learning CRM tools (e.g., HubSpot free courses), basic digital marketing platforms (e.g., Google Ads/Analytics certifications), and data visualization. Understand how technology integrates into modern business operations.
Tools & Resources
Google Digital Garage, HubSpot Academy, LinkedIn Learning courses on CRM
Career Connection
Proficiency in business technology enhances efficiency and opens doors to roles in digital marketing, e-commerce operations, and marketing automation.
Intermediate Stage
Deep Dive into Marketing Concepts & Consumer Psychology- (Semester 3-4)
Actively engage with the Marketing Management and Consumer Behaviour subjects. Read marketing books (e.g., Philip Kotler), follow industry blogs, and analyze case studies of successful Indian brands. Conduct small-scale consumer surveys within your community to understand purchasing patterns.
Tools & Resources
Marketing Week, Brand Equity (The Economic Times), Books by Indian marketing experts, Local market research
Career Connection
A deep understanding of marketing principles and consumer insights is the bedrock for roles in brand management, product development, and market analysis.
Seek Practical Industry Exposure through Internships- (Semester 3-4)
Actively search for and complete internships (even short-term or virtual) with marketing agencies, FMCG companies, or startups. Focus on gaining hands-on experience in market research, digital marketing campaigns, or sales support.
Tools & Resources
Internshala, LinkedIn Jobs, College placement cell, Networking events
Career Connection
Internships provide invaluable real-world experience, build professional networks, and significantly improve placement prospects by demonstrating practical skills.
Participate in Business Competitions & Workshops- (Semester 3-4)
Join college clubs focused on marketing or entrepreneurship. Participate in inter-college marketing case competitions, business plan contests, or workshops on specific marketing tools (e.g., SEO, content marketing).
Tools & Resources
AIMA Young Managers Competition, Various college fests, Online marketing workshops
Career Connection
These activities hone problem-solving, teamwork, and presentation skills, making you more competitive for roles requiring strategic thinking and practical application of knowledge.
Advanced Stage
Specialize through Advanced Electives & Projects- (Semester 3-4)
Focus on your chosen specialization (Marketing) by excelling in subjects like Services Marketing and Advertising & Sales Management. Undertake your dissertation/project work on a contemporary marketing challenge, leveraging primary and secondary research.
Tools & Resources
Academic journals, Industry reports, Market research databases, Guidance from faculty mentors
Career Connection
Deep specialization makes you a subject matter expert, highly desirable for niche roles in marketing consulting, advertising, or specific industry sectors.
Build Professional Network & Prepare for Placements- (Semester 3-4)
Actively network with alumni and industry professionals via LinkedIn and college events. Prepare a strong resume, practice interview skills, and attend mock placement drives. Research target companies and their marketing strategies in India.
Tools & Resources
LinkedIn, College alumni network, Career guidance cells, Professional networking platforms
Career Connection
Networking often leads to job opportunities. Thorough preparation ensures you perform well in interviews, securing desired placements in top marketing firms or corporate marketing departments.
Develop Digital Marketing Acumen & Certifications- (Semester 3-4)
Complement your theoretical knowledge with practical digital marketing skills. Pursue certifications in Google Ads, Google Analytics, social media marketing, or SEO from recognized platforms. Implement these skills in personal projects or college initiatives.
Tools & Resources
Google Skillshop, Meta Blueprint, HubSpot Academy, SEMrush Academy, Coursera
Career Connection
Digital marketing is a high-demand field in India. Certifications and practical experience make you immediately employable in digital agencies, e-commerce, and corporate marketing teams.
Program Structure and Curriculum
Eligibility:
- B.Com. (Honours/Regular) of Dibrugarh University or any other University recognized by Dibrugarh University with at least 45% marks in Major/Honours or in aggregate. Candidates with BBA/B.Sc/BA with Economics/Statistics/Mathematics as Major/Honours or with at least 50% marks in aggregate are also eligible.
Duration: 4 semesters / 2 years
Credits: 96 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCOM 101 | Organisational Theory & Behaviour | Core | 6 | Fundamentals of Organizational Behaviour, Personality and Values, Motivation Theories, Group Dynamics and Team Building, Conflict and Stress Management |
| MCOM 102 | Managerial Economics | Core | 6 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| MCOM 103 | Statistical Analysis for Business Decisions | Core | 6 | Introduction to Statistics, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| MCOM 104 | Business Environment | Core | 6 | Nature of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, International Business Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCOM 201 | Accounting for Managerial Decisions | Core | 6 | Management Accounting Introduction, Cost Concepts and Classification, Budgetary Control, Standard Costing, Marginal Costing and Break-Even Analysis |
| MCOM 202 | Research Methodology | Core | 6 | Introduction to Research, Research Design, Data Collection Methods, Sampling Design, Data Analysis and Interpretation, Report Writing |
| MCOM 203 | Financial Management | Core | 6 | Introduction to Financial Management, Time Value of Money, Capital Structure Decisions, Working Capital Management, Dividend Policy |
| MCOM 204 | Computer Application in Business | Core | 6 | Introduction to Computers, MS-Office Applications, Data Management Systems, Internet and E-commerce, Information Systems in Business |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCOM 301 | Human Resource Management | Core | 6 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management |
| MCOM 302 | Strategic Management | Core | 6 | Introduction to Strategic Management, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| MCOM 303 | Marketing Management | Elective (Marketing Specialization) | 6 | Introduction to Marketing, Market Segmentation Targeting Positioning, Product Life Cycle and New Product Development, Pricing Decisions, Distribution Channels, Promotion Mix |
| MCOM 304 | Consumer Behaviour | Elective (Marketing Specialization) | 6 | Introduction to Consumer Behaviour, Cultural and Social Factors, Personal and Psychological Factors, Consumer Decision Making Process, Models of Consumer Behaviour |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCOM 401 | International Business | Core | 6 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, International Financial Institutions, Global Marketing |
| MCOM 402 | Services Marketing | Elective (Marketing Specialization) | 6 | Introduction to Services Marketing, Characteristics of Services, Service Quality Models, Service Design and Delivery, Pricing and Promotion of Services |
| MCOM 403 | Advertising and Sales Management | Elective (Marketing Specialization) | 6 | Introduction to Advertising, Advertising Media Planning, Advertising Campaign Management, Introduction to Sales Management, Sales Force Management, Sales Forecasting and Budgeting |
| MCOM 404 | Dissertation/Project Work | Core | 6 | Problem Identification, Literature Review, Research Design, Data Collection and Analysis, Report Writing, Presentation and Viva Voce |
