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PGDM in Marketing at Good Shepherd Institute of Management Studies
Bengaluru, Karnataka
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About the Specialization
What is Marketing at Good Shepherd Institute of Management Studies Bengaluru?
This Marketing specialization program at Good Shepherd Institute of Management Studies focuses on equipping students with essential skills for the dynamic Indian market. It emphasizes strategic thinking, digital proficiency, and consumer insights, preparing graduates for diverse roles. The curriculum is designed to adapt to evolving industry trends, ensuring relevance and employability in India''''s competitive business landscape, particularly in Bengaluru''''s vibrant market.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, sales, or digital marketing roles in India. It also suits working professionals aiming to upskill in modern marketing techniques or career changers transitioning into the vibrant marketing industry, particularly those with a foundational understanding of business and a keen interest in consumer behavior and market dynamics.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in brand management, digital marketing, sales leadership, and market research. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more in fast-growing sectors like e-commerce and ITES. Professional certifications in digital marketing further enhance career prospects.
Student Success Practices
Foundation Stage
Build Strong Management Fundamentals- (Trimester 1-2)
Actively participate in core management classes like Marketing Management, Organizational Behavior, and Managerial Economics. Form study groups to discuss concepts, solve case studies, and clarify doubts. Utilize college library resources and online platforms like NPTEL for supplementary learning to strengthen foundational knowledge.
Tools & Resources
NPTEL, Harvard Business Review (Case Studies), Study Groups
Career Connection
A strong grasp of fundamentals is crucial for understanding advanced marketing concepts and excelling in early career roles.
Enhance Business Communication Skills- (Trimester 1-3)
Focus on improving both written and verbal communication. Participate actively in presentations, group discussions, and public speaking events. Seek feedback from faculty on assignments and presentations. Join Toastmasters or similar clubs if available to refine articulation and confidence, vital for client interactions.
Tools & Resources
Toastmasters International (if local chapter exists), Presentation software (PowerPoint, Canva), Business English courses
Career Connection
Effective communication is paramount in marketing for pitches, client management, and team collaboration, directly impacting career progression.
Cultivate Analytical & Quantitative Skills- (Trimester 1-3)
Pay close attention to subjects like Quantitative Techniques and Business Analytics. Practice data interpretation and problem-solving using tools like Excel or basic statistical software. Participate in data analysis workshops to develop skills essential for market research and marketing analytics roles.
Tools & Resources
Microsoft Excel, R-Studio (basic), Online courses on Coursera/Udemy for data analysis
Career Connection
Analytical skills are critical for data-driven marketing decisions, market research, and understanding campaign effectiveness, highly valued in modern marketing.
Intermediate Stage
Undertake a Meaningful Summer Internship- (Between Trimester 3 & 4)
Actively seek and engage in a summer internship in a marketing-related domain (e.g., sales, brand, digital marketing). Focus on applying theoretical knowledge, learning industry best practices, and building a professional network. Document your work and outcomes meticulously for your final report and future interviews.
Tools & Resources
LinkedIn, College placement cell, Internship portals like Internshala
Career Connection
Internships provide practical experience, clarify career interests, and significantly boost placement chances by demonstrating real-world applicability of skills.
Specialize and Build a Portfolio in Marketing- (Trimester 4-5)
Deep dive into chosen marketing electives, focusing on areas like Digital Marketing, Brand Management, or Marketing Analytics. Start building a portfolio of practical projects – this could involve running a mock digital campaign, analyzing a brand’s strategy, or conducting small-scale market research.
Tools & Resources
Google Analytics Academy, Meta Blueprint, HubSpot Academy (Free certifications)
Career Connection
A specialized portfolio showcases expertise, making you a more attractive candidate for specific marketing roles and demonstrating proactive learning.
Participate in Marketing Competitions & Workshops- (Trimester 4-5)
Engage in inter-college marketing case study competitions, ideation challenges, and industry-led workshops. This enhances problem-solving, teamwork, and presentation skills under pressure. Such participation also provides networking opportunities and exposes you to current industry thinking.
Tools & Resources
Dare2Compete.com, Industry events, Marketing clubs/associations
Career Connection
Winning or participating in competitions adds significant value to your resume, demonstrating practical application of knowledge and a competitive spirit, often leading to pre-placement offers.
Advanced Stage
Undertake an Industry-Relevant Final Project/Dissertation- (Trimester 5-6)
Choose a dissertation or final project topic that addresses a current marketing challenge in the industry. Work closely with a faculty mentor and, if possible, collaborate with a company. This project should demonstrate advanced analytical skills, critical thinking, and the ability to propose actionable solutions.
Tools & Resources
Statistical software (SPSS, R), Survey tools (Google Forms, SurveyMonkey), Industry reports (Nielsen, Forrester)
Career Connection
A strong final project is a powerful resume enhancer, showcasing expertise and problem-solving capabilities, often serving as a conversation starter in interviews.
Prepare Rigorously for Placements & Interviews- (Trimester 5-6)
Attend all placement workshops, mock interviews, and resume-building sessions organized by the institution. Research target companies and roles extensively. Practice answering common HR and technical marketing questions, focusing on behavioral aspects and specific project experiences. Network with alumni for insights.
Tools & Resources
Mock interview platforms, Aptitude test preparation sites, LinkedIn for alumni networking
Career Connection
Thorough preparation directly translates into better performance during the placement process, securing desirable job offers in leading marketing companies.
Develop a Personal Brand & Professional Network- (Trimester 4-6 (Ongoing))
Cultivate a strong professional presence online (LinkedIn) and offline. Regularly connect with industry professionals, mentors, and peers. Attend industry conferences and seminars. Personal branding helps you stand out in a competitive job market and opens doors to future opportunities and collaborations.
Tools & Resources
LinkedIn Professional Profile, Industry conferences (e.g., Marketing Conclaves), Professional associations
Career Connection
A robust professional network and a strong personal brand are invaluable for career advancement, mentorship, job referrals, and staying updated on industry trends throughout your career.
