.png&w=1920&q=75)
BBA in General at Goswami Ganesh Dutta S.D. College
Chandigarh, Chandigarh
.png&w=1920&q=75)
About the Specialization
What is GENERAL at Goswami Ganesh Dutta S.D. College Chandigarh?
This Bachelor of Business Administration (BBA) program at Goswami Ganesh Dutta Sanatan Dharma College, Chandigarh, focuses on equipping students with foundational business acumen. Rooted in the dynamic Indian industry landscape, the program offers a holistic understanding of management principles, fostering a strong base for future business leaders. Its general nature allows students to explore various facets of business before specializing, providing a comprehensive start.
Who Should Apply?
This program is ideal for fresh graduates from any stream (commerce, science, humanities) with a keen interest in business management, seeking entry-level roles in diverse industries. It also suits individuals aiming to develop entrepreneurial skills or pursue higher education like an MBA. Aspiring managers, analysts, and marketing professionals are typical candidates looking for a broad business education.
Why Choose This Course?
Graduates of this program can expect to secure roles in various sectors such as banking, finance, marketing, human resources, and operations within Indian companies. Entry-level salaries typically range from INR 3-5 LPA, with significant growth potential up to INR 8-12 LPA with experience. The program provides a solid foundation for managerial responsibilities and aligns well with pathways to professional certifications.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus diligently on understanding the basic principles of management, economics, accounting, and communication. Utilize textbooks, online resources like Swayam/NPTEL for supplementary learning, and participate actively in class discussions to build a strong theoretical foundation for future business studies.
Tools & Resources
Textbooks, NPTEL/Swayam courses on business basics, College library resources, Peer study groups
Career Connection
A robust understanding of fundamentals is crucial for performing well in advanced subjects, cracking competitive exams, and excelling in initial job interviews for management trainee roles across Indian industries.
Develop Practical Business Communication Skills- (Semester 1-2)
Actively practice both written and oral business communication. Participate in debates, presentations, and group projects. Focus on clear, concise, and professional language. Seek feedback on report writing and presentation delivery from faculty and peers to refine communication abilities.
Tools & Resources
Toastmasters clubs (if available), College communication workshops, Online platforms for business writing (e.g., Coursera), LinkedIn Learning
Career Connection
Strong communication is paramount for corporate success in India, enabling effective client interactions, seamless team collaboration, and persuasive presentations, which are key drivers for better career growth and leadership roles.
Cultivate Basic Digital Literacy & Spreadsheet Skills- (Semester 1-2)
Gain proficiency in essential computer applications, especially MS Office (Word, Excel, PowerPoint) and basic accounting software like Tally. Practice creating financial statements, data analysis, and presentations using spreadsheets and other tools effectively.
Tools & Resources
MS Office Suite, Tally ERP 9 software, Online tutorials (e.g., YouTube channels for Excel/Tally), College computer labs
Career Connection
These skills are fundamental entry-level requirements for almost all business roles in India, making candidates significantly more employable and efficient in tasks involving data handling, reporting, and basic financial operations.
Intermediate Stage
Engage in Live Industry Projects & Case Studies- (Semester 3-4)
Actively seek opportunities to work on live projects or participate in case study competitions related to HR, marketing, or finance. Apply theoretical knowledge from subjects like HRM, Marketing Management, and Financial Management to real-world scenarios to build practical experience.
Tools & Resources
College industry partnerships, National level case study competitions (e.g., by IIMs, XLRI), Business magazines, Harvard Business Review cases
Career Connection
Practical exposure provides a significant competitive edge, demonstrates problem-solving abilities, and helps build a robust portfolio, which is crucial for securing valuable internships and final placements in leading Indian companies.
Network with Professionals and Alumni- (Semester 3-4)
Attend industry seminars, workshops, and alumni meet-ups organized by the college or local business associations. Connect with professionals on platforms like LinkedIn to understand current industry trends, gain mentorship, and explore potential career avenues.
Tools & Resources
LinkedIn, College alumni network events, Local industry body events (e.g., CII, FICCI chapters), Industry conferences and webinars
Career Connection
Networking opens doors to internship opportunities, provides invaluable industry insights, and can lead to potential job referrals, which are highly valued and often critical in the Indian professional job market.
Pursue Skill-Based Certifications- (Semester 3-4)
Complement classroom learning with relevant online certifications in areas like Digital Marketing (Google Ads, HubSpot), Financial Modeling (NSE Academy), or Advanced Excel. These certifications should align with emerging career interests and industry demand.
Tools & Resources
Google Digital Garage, HubSpot Academy, NSE Academy, NISM certifications, Coursera, Udemy
Career Connection
These certifications demonstrate proactive learning and provide specialized skills that are highly sought after by Indian recruiters, making candidates stand out and become more industry-ready for specific roles.
Advanced Stage
Maximize Summer Training and Project Opportunities- (Semester 5)
Treat the compulsory summer training (BBA-501) as a critical opportunity for hands-on experience. Choose a project area aligned with career goals, meticulously apply research methodology, and network extensively during the internship. Develop a high-quality report and presentation.
Tools & Resources
Internship portals (Internshala, LinkedIn), Company websites for opportunities, Project guidance from faculty, Professional report writing tools
Career Connection
A successful summer training often converts into pre-placement offers or provides invaluable experience for final placements, showcasing industry readiness and practical skills to Indian employers.
Focus on Placement Preparation and Interview Skills- (Semester 5-6)
Dedicate significant time to prepare for campus placements. This includes rigorous aptitude test practice, building a professional resume, mastering group discussion techniques, and participating in multiple mock interview sessions to gain confidence and refine responses.
Tools & Resources
Placement cell resources, Online aptitude platforms (IndiaBix), Mock interview panels, Career counselors, Resume builders
Career Connection
Thorough preparation for placements ensures higher chances of securing desirable job offers in reputable Indian companies, leading to a strong and confident start to your professional career path.
Develop an Entrepreneurial Mindset & Business Plan- (Semester 6)
For those interested in entrepreneurship, actively engage with the Entrepreneurial Project (BBA-602). Work on developing a comprehensive business plan, understanding market feasibility, exploring funding options, and navigating legal compliances specific to the Indian startup ecosystem.
Tools & Resources
Startup incubators (if available at college), Government startup schemes (Startup India), Mentorship from local entrepreneurs, Business plan competitions
Career Connection
This practice lays the essential groundwork for launching one''''s own venture in India, fostering innovation, and providing a viable alternative career path to traditional employment, contributing to economic growth.
Program Structure and Curriculum
Eligibility:
- 10+2 examination with 50% marks (45% for SC/ST/BC) in any stream from a recognized Board/University.
Duration: 3 years (6 semesters)
Credits: 136 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 4 | Management Concepts and Evolution, Planning and Decision Making, Organizing and Departmentation, Staffing and Motivation, Directing and Controlling |
| BBA-102 | Business Economics – I | Core | 4 | Introduction to Business Economics, Demand Analysis and Forecasting, Production Function and Returns, Cost Concepts and Analysis, Market Structures and Pricing Strategies |
| BBA-103 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Index Numbers |
| BBA-104 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal, Ledger, and Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Introduction to Company Accounts |
| BBA-105 | Business Communication | Core | 4 | Communication Process and Types, Effective Oral Communication, Principles of Written Communication, Business Letters and Reports, Presentation Skills and Group Discussions |
| BBA-106 | Computer Applications in Management | Core | 4 | Computer Fundamentals and Generations, Operating Systems and Software, MS Office (Word, Excel, PowerPoint), Internet and E-commerce Basics, Data Security and Privacy |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behaviour | Core | 4 | Foundations of Organizational Behaviour, Perception, Learning, and Attitudes, Motivation Theories and Applications, Leadership and Power Dynamics, Group Dynamics and Conflict Management |
| BBA-202 | Business Economics – II | Core | 4 | National Income Accounting, Inflation, Deflation, and Business Cycles, Monetary and Fiscal Policies, Balance of Payments and Exchange Rates, International Trade Theories |
| BBA-203 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation, Targeting, Positioning, Product Decisions and Life Cycle, Pricing Strategies and Objectives, Promotion and Distribution Channels |
| BBA-204 | Cost & Management Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet and Reconciliation, Marginal Costing and Break-Even Analysis, Budgetary Control and Responsibility Accounting, Standard Costing and Variance Analysis |
| BBA-205 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Introduction to Company Law |
| BBA-206 | Computerized Accounting System | Core | 4 | Introduction to Tally ERP 9, Company Creation and Configuration, Ledger and Voucher Entries, Inventory Management in Tally, Financial Reports Generation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | HRM Concepts and Functions, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBA-302 | Production & Operations Management | Core | 4 | Operations Management Introduction, Production Planning and Control, Facility Location and Layout, Inventory Management Techniques, Quality Control and Maintenance |
| BBA-303 | Financial Management | Core | 4 | Financial Management Objectives, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Working Capital Management, Dividend Policy Decisions |
| BBA-304 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business, Data Resource Management, Decision Support Systems, E-business and E-commerce |
| BBA-305 | Banking & Insurance | Core | 4 | Indian Banking Structure, Commercial Banking Operations, Reserve Bank of India Functions, Principles of Insurance, Types of Life and General Insurance |
| BBA-306 | Environmental Studies | Core | 4 | Multidisciplinary Nature of Environmental Studies, Natural Resources and Their Conservation, Ecosystems and Biodiversity, Environmental Pollution and Control, Human Population and Environment |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Industrial Relations and Labour Laws | Core | 4 | Concepts of Industrial Relations, Trade Unions and Collective Bargaining, Industrial Disputes Act, 1947, Factories Act, 1948, Social Security Legislation |
| BBA-402 | Research Methodology in Business | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA-403 | Entrepreneurship | Core | 4 | Nature and Importance of Entrepreneurship, Creativity and Business Idea Generation, Business Plan Preparation, Forms of Business Organization, Sources of Finance for Entrepreneurs |
| BBA-404 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market and Exchange Rates, Global Marketing Strategies, Entry Modes in International Business |
| BBA-405 | Financial Markets & Services | Core | 4 | Indian Financial System Overview, Money Market and Capital Market, Stock Exchanges and SEBI, Mutual Funds and Investment Banking, Leasing and Factoring Services |
| BBA-406 | Office Management & Business Correspondence | Core | 4 | Principles of Office Management, Office Organization and Layout, Record Management, Types of Business Letters, Reports, Memos, and Digital Correspondence |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Summer Training Report & Viva Voce | Core | 4 | Industry Exposure and Experience, Report Writing Methodology, Data Collection and Analysis, Presentation of Findings, Viva Voce Preparation |
| BBA-502 | Income Tax Law & Practice | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Heads of Income (Salary, House Property, Business/Profession), Deductions from Gross Total Income, Assessment Procedure and GST Overview |
| BBA-503 | Global Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis (SWOT, PESTEL), Strategy Formulation and Implementation, Corporate Governance and Ethics, Global Strategic Alliances |
| BBA-504(i) | Advertising & Sales Management | Elective (Choose 1 out of 3) | 4 | Introduction to Advertising, Media Planning and Strategy, Sales Promotion Techniques, Personal Selling and Sales Force Management, Digital Marketing and Social Media Advertising |
| BBA-504(ii) | Project Management | Elective (Choose 1 out of 3) | 4 | Project Life Cycle and Initiation, Project Planning and Scheduling, Resource Allocation and Cost Estimation, Project Risk Management, Project Monitoring and Evaluation |
| BBA-504(iii) | Consumer Behaviour | Elective (Choose 1 out of 3) | 4 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Psychological Determinants, Social and Cultural Influences, Consumer Research and Marketing Applications |
| BBA-505(i) | Working Capital Management | Elective (Choose 1 out of 3) | 4 | Working Capital Concepts, Cash Management and Liquidity, Inventory Management Models, Receivables Management, Sources of Short-Term Finance |
| BBA-505(ii) | Database Management System | Elective (Choose 1 out of 3) | 4 | DBMS Concepts and Architecture, Data Models (Relational, Hierarchical, Network), SQL Queries and Operations, Database Design and Normalization, Data Warehousing and Data Mining Basics |
| BBA-505(iii) | Micro Finance | Elective (Choose 1 out of 3) | 4 | Introduction to Microfinance, Microcredit and Micro-savings, Self-Help Groups (SHGs), Rural Finance and Financial Inclusion, Impact of Microfinance in India |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Corporate Law | Core | 4 | Company Formation and Incorporation, Memorandum and Articles of Association, Share Capital and Debentures, Directors and Their Powers, Company Meetings and Winding Up |
| BBA-602 | Entrepreneurial Project | Core | 4 | Business Plan Development, Market Feasibility Analysis, Financial Projections and Funding, Legal and Regulatory Framework for Startups, Presentation and Pitching Skills |
| BBA-603 | Service Marketing | Core | 4 | Characteristics of Services, Service Quality and Customer Satisfaction, Service Pricing and Promotion, Service Design and Delivery, Managing Service Encounters |
| BBA-604(i) | Sales & Distribution Management | Elective (Choose 1 out of 3) | 4 | Sales Management Principles, Sales Forecasting and Budgeting, Sales Territory Management, Marketing Channels and Channel Design, Channel Conflict and Logistics Management |
| BBA-604(ii) | Operation Research | Elective (Choose 1 out of 3) | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation and Assignment Problems, Queuing Theory, Game Theory and Simulation |
| BBA-604(iii) | Rural Marketing | Elective (Choose 1 out of 3) | 4 | Rural Market Environment in India, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Distribution Challenges in Rural Areas, Rural Communication Strategies |
| BBA-605(i) | Investment Management | Elective (Choose 1 out of 3) | 4 | Investment Avenues and Goals, Risk and Return Analysis, Portfolio Management, Fundamental Analysis, Technical Analysis and Derivatives Introduction |
| BBA-605(ii) | E-Commerce | Elective (Choose 1 out of 3) | 4 | E-Commerce Models and Types, E-Payment Systems, E-Security and Privacy, Digital Marketing Strategies, E-Supply Chain Management |
| BBA-605(iii) | Cross-Cultural Management | Elective (Choose 1 out of 3) | 4 | Culture and Organizations, Dimensions of Culture, Global Leadership and Motivation, Cross-Cultural Communication, Managing Expatriates and Diversity |
