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B-VOC in Retail Management at Government College for Women, Hisar
Hisar, Haryana
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About the Specialization
What is Retail Management at Government College for Women, Hisar Hisar?
This Retail Management program at Government College for Women, Hisar focuses on equipping students with essential skills for the dynamic Indian retail sector. It emphasizes practical knowledge, preparing graduates for various roles in a rapidly expanding industry. The curriculum covers core aspects from store operations to digital retail, aligning with the evolving demands of the Indian market and its growth trajectory.
Who Should Apply?
This program is ideal for 10+2 graduates seeking entry into the retail industry, providing a strong foundation for a management career. It also suits individuals looking to upskill for better career progression within retail or those transitioning from other service sectors aiming for specialized retail roles. Candidates with a keen interest in consumer goods and market dynamics will thrive in this curriculum.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Store Managers, Merchandisers, Retail Buyers, Marketing Executives, and E-commerce Specialists. Entry-level salaries typically range from INR 2.5-4 LPA, with significant growth potential up to INR 8-15 LPA for experienced professionals. The program provides a pathway to professional certifications in retail operations and management, enhancing career growth.
Student Success Practices
Foundation Stage
Master Retail Fundamentals and Communication- (Semester 1-2)
Focus on thoroughly understanding core retail concepts, business communication, and basic computer skills. Actively participate in classroom discussions and practice effective verbal and written communication. Build a strong foundation by revisiting challenging topics and seeking clarification from faculty members.
Tools & Resources
Retail Management textbooks, GJU S&T library resources, online communication courses (Coursera, edX), MS Office tutorials, peer study groups
Career Connection
A solid grasp of basics is crucial for entry-level positions in retail operations and customer service. Strong communication skills are vital for interacting with customers and colleagues, leading to better internship and job opportunities.
Engage in Early Industry Exposure- (Semester 1-2)
Actively seek and complete the mandatory field projects and internships with small local retail businesses or departmental stores. Observe daily operations, customer interactions, and inventory processes. Maintain a detailed logbook of experiences and insights gained during this practical exposure.
Tools & Resources
Local retail outlets, small business associations, college placement cell for internship leads, project report templates
Career Connection
Early exposure helps in understanding the real-world application of theoretical knowledge, building practical skills and a professional network, which are valuable for future internships and placements.
Develop Essential Soft Skills (Spoken English, Selling)- (Semester 1-2)
Dedicate time to improving spoken English, public speaking, and basic selling techniques. Participate in college debates, presentations, and role-playing exercises for selling skills. Seek regular feedback on communication style and presentation delivery from peers and instructors.
Tools & Resources
English language labs, online vocabulary apps (Duolingo), Toastmasters-style clubs if available, simulated selling environments, self-help books on selling
Career Connection
Excellent communication and selling skills are paramount for front-end retail roles, customer service, and eventually, managerial positions, significantly boosting employability in the Indian market.
Intermediate Stage
Specialize in Key Retail Functions- (Semester 3-5)
Deep dive into subjects like Merchandise Management, Marketing, Supply Chain, and CRM. Identify areas of personal interest (e.g., buying, visual merchandising) and seek additional resources or certifications related to those specializations. Participate in workshops or online courses to gain deeper insights.
Tools & Resources
Industry journals, NPTEL courses on supply chain/marketing, advanced retail books, professional body memberships (e.g., Retailers Association of India - RAI)
Career Connection
Specialization helps in defining a clearer career path, making students more attractive candidates for specific roles in merchandising, marketing, or logistics departments of larger retail organizations.
Network and Participate in Retail Competitions- (Semester 3-5)
Attend industry seminars, retail expos, and guest lectures to network with professionals. Form teams and participate in inter-college retail case study competitions or business plan challenges. Present innovative retail solutions and gain exposure to industry-specific problems.
Tools & Resources
LinkedIn for professional networking, college''''s industry interaction cell, national/state level B-plan competitions, retail association events
Career Connection
Networking opens doors to mentorship and job opportunities. Competitions enhance problem-solving, teamwork, and presentation skills, making students stand out during campus placements in India.
Master Practical Tools and Technologies- (Semester 3-5)
Gain hands-on experience with tools relevant to retail, such as advanced Excel for analytics, POS systems, basic ERP functions (if simulated), and digital marketing platforms. Explore software used in visual merchandising or inventory management to enhance practical skills.
Tools & Resources
MS Excel tutorials, trial versions of retail management software, Google Analytics, social media marketing tools, college computer labs
Career Connection
Proficiency in retail technologies is a significant advantage, preparing students for roles in retail analytics, e-commerce operations, or store management requiring technological acumen.
Advanced Stage
Excel in Advanced Project and Dissertation Work- (Semester 6)
Undertake the final industrial training/dissertation with a leading retail company. Focus on solving a real business problem, conducting thorough research, and presenting actionable recommendations. Leverage all acquired knowledge and skills for a high-quality output and meaningful contribution.
Tools & Resources
Company mentors, academic advisors, research databases, statistical analysis software (e.g., basic R or Python, or institution-provided tools like SPSS)
Career Connection
A well-executed dissertation/industrial training project can serve as a strong portfolio piece, demonstrating capabilities to potential employers and often leading to pre-placement offers.
Refine Interview and Placement Readiness- (Semester 6)
Actively participate in mock interviews, group discussions, and resume-building workshops organized by the college placement cell. Research target companies and roles thoroughly. Prepare a strong portfolio highlighting projects, internships, and achievements, focusing on behavioral and situational interview questions.
Tools & Resources
College placement cell, career counselors, online interview preparation platforms (e.g., Glassdoor, LinkedIn Job Prep), professional resume services
Career Connection
Thorough preparation directly impacts placement success, increasing the chances of securing desirable job offers from top retail employers in India and starting a rewarding career.
Explore Entrepreneurial Ventures or Advanced Study- (Semester 6)
For those inclined towards entrepreneurship, develop a detailed business plan for a retail startup, seeking guidance from faculty. For others, research post-graduate options (MBA in Retail Management) or professional certifications to further specialize and enhance career prospects.
Tools & Resources
Startup incubators, government schemes for entrepreneurs (e.g., Startup India), GMAT/CAT preparation materials, university websites for MBA programs, industry-specific certification bodies
Career Connection
This practice helps in strategic career planning, whether it''''s building one''''s own retail enterprise, contributing to a family business, or pursuing higher education for leadership roles and deeper domain expertise.
Program Structure and Curriculum
Eligibility:
- The candidate should have passed 10+2 Examination from a recognized Board/University or an equivalent examination recognized by the University.
Duration: 3 years (6 semesters)
Credits: 120 Credits
Assessment: Internal: Varies (40% for theory subjects, 60% for practical subjects), External: Varies (60% for theory subjects, 40% for practical subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-101 | Fundamental of Retail Management | Core | 4 | Introduction to Retail, Retail Formats, Retail Environment, Retail Theories, Retail Strategy |
| BVRM-102 | Business Communication | Core | 4 | Communication Process, Types of Communication, Business Letters and Reports, Presentations, Listening Skills |
| BVRM-103 | Basic Computer Skills | Core (Theory + Practical) | 4 | Computer Fundamentals, Operating Systems, MS Office (Word, Excel, PowerPoint), Internet Basics, Email Management |
| BVRM-104 | Spoken English | Core (Theory + Practical) | 4 | Grammar and Vocabulary, Pronunciation, Public Speaking, Group Discussions, Interview Skills |
| BVRM-105 | Field Project / Internship | Practical | 4 | Project Formulation, Data Collection, Report Writing, Presentation Skills, Practical Retail Exposure |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-106 | Retail Operations | Core | 4 | Store Operations Management, Merchandise Handling, Inventory Management, Store Layout and Design, Customer Service Excellence |
| BVRM-107 | Human Resource Management in Retail | Core | 4 | HR Planning and Recruitment, Selection and Training, Performance Appraisal, Compensation and Benefits, Employee Relations |
| BVRM-108 | Financial Accounting for Retail | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance and Financial Statements, Cost Concepts, Budgeting in Retail |
| BVRM-109 | Retail Selling Skills | Core (Theory + Practical) | 4 | The Selling Process, Customer Handling Techniques, Objection Handling, Closing Sales, Communication for Selling, Retail Etiquette |
| BVRM-110 | Field Project / Internship | Practical | 4 | Project Execution and Monitoring, Market Research in Retail, Data Analysis and Interpretation, Industry Interaction, Final Project Report |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-201 | Merchandise Management | Core | 4 | Merchandising Process, Product Assortment Planning, Category Management, Sourcing and Procurement, Pricing Strategies, Brand Management in Retail |
| BVRM-202 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Mix (4Ps), Market Segmentation, Targeting and Positioning, Consumer Behavior, Retail Branding |
| BVRM-203 | Retail Environment and Legal Aspects | Core | 4 | Legal Framework for Retail, Consumer Protection Act, Intellectual Property Rights, Environmental Regulations, Business Ethics and CSR |
| BVRM-204 | Customer Relationship Management (CRM) | Core | 4 | CRM Concepts and Objectives, Customer Loyalty Programs, Customer Service Strategies, Data Mining for CRM, CRM Technology and Implementation |
| BVRM-205 | Field Project / Internship | Practical | 4 | Advanced Project Scoping, Problem Solving Methodologies, Stakeholder Engagement, Presentation of Findings, Developing Recommendations |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-206 | Supply Chain Management in Retail | Core | 4 | SCM Fundamentals, Logistics and Distribution, Inventory Control Techniques, Warehousing Operations, Vendor Management, E-commerce Logistics |
| BVRM-207 | Visual Merchandising and Store Design | Core (Theory + Practical) | 4 | Principles of Visual Merchandising, Store Layout and Fixtures, Lighting and Color Psychology, Window Displays, Signage and Graphics |
| BVRM-208 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concepts, Developing a Business Plan, Funding Sources for Startups, Legal Formalities for Business, Innovation and Creativity |
| BVRM-209 | Retail Buying and Sourcing | Core | 4 | The Retail Buying Process, Vendor Selection and Management, Negotiation Strategies, Quality Control and Inspection, Global and Ethical Sourcing |
| BVRM-210 | Field Project / Internship | Practical | 4 | Comprehensive Retail Project, Implementation Strategies, Performance Measurement, Strategic Recommendations, Practical Problem Solving |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-301 | E-Commerce and Digital Marketing in Retail | Core | 4 | E-commerce Models and Platforms, Digital Marketing Channels, SEO and SEM Strategies, Social Media Marketing, Web Analytics and Online Payments |
| BVRM-302 | Retail Analytics and Information Systems | Core | 4 | Retail Data Analysis, POS Systems, ERP in Retail, Business Intelligence Tools, Data Warehousing for Retail |
| BVRM-303 | International Retailing | Core | 4 | Global Retail Trends, International Market Entry Strategies, Cultural Factors in Retailing, International Logistics, Cross-border E-commerce |
| BVRM-304 | Consumer Behavior in Retail | Core | 4 | Consumer Decision Making Process, Psychological Factors, Social and Cultural Influences, Impact of Retail Store Environment, Post-purchase Behavior |
| BVRM-305 | Field Project / Internship | Practical | 4 | Industry-Specific Research, Case Study Analysis, Strategic Planning for Retail, Solution Development, Executive Summary Preparation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BVRM-306 | Retail Operations and Supply Chain Excellence | Core | 4 | Lean Retail Principles, Six Sigma in Retail, Process Improvement Techniques, Supply Chain Optimization, Risk Management in Retail, Sustainability Practices |
| BVRM-307 | Retail Store Management | Core | 4 | Store Leadership and Supervision, Employee Motivation and Engagement, Performance Management, Conflict Resolution, Crisis Management, Store Security and Loss Prevention |
| BVRM-308 | Research Methodology | Core | 4 | Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics |
| BVRM-309 | Viva-Voce (Comprehensive) | Practical | 4 | Overall Retail Management Knowledge, Current Industry Trends, Problem Solving Aptitude, Verbal Communication Skills, Interview Preparedness |
| BVRM-310 | Industrial Training / Dissertation | Practical | 4 | Extended Industrial Experience, In-depth Research Project, Dissertation Writing, Practical Implementation, Project Defense and Evaluation |
