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B-B-A in General at Government First Grade College, Bilikere
Mysuru, Karnataka
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About the Specialization
What is General at Government First Grade College, Bilikere Mysuru?
This Bachelor of Business Administration program at Government First Grade College, Mysuru, focuses on developing strong foundational knowledge in various aspects of business management. It prepares students for diverse roles in the dynamic Indian corporate landscape by integrating theoretical concepts with practical skills. The program emphasizes a holistic understanding of business operations, from finance and marketing to human resources and operations. Industry demand for well-rounded business graduates remains high across sectors in India.
Who Should Apply?
This program is ideal for aspiring young professionals and fresh 10+2 graduates seeking a robust entry into the business world. It caters to individuals keen on understanding organizational functions, developing leadership capabilities, and building analytical skills. Students with a knack for problem-solving, an interest in management principles, and a desire to contribute to corporate growth would find this program highly beneficial. No specific prerequisite background beyond basic eligibility is required for admission.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in marketing, finance, human resources, operations, and entrepreneurship. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential for experienced professionals. Graduates often find opportunities in banking, retail, ITES, and manufacturing sectors. The curriculum also lays a strong foundation for pursuing advanced degrees like an MBA, aligning with professional certifications in management.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in financial accounting, business organization, and management principles. Create concept maps, solve practical problems regularly, and actively participate in classroom discussions to solidify knowledge. Utilize online resources for clarity on challenging topics.
Tools & Resources
NPTEL courses on management, Khan Academy for accounting basics, Online business journals
Career Connection
A solid foundation is crucial for excelling in advanced subjects and performing well in entry-level analytical and administrative roles in Indian companies.
Enhance Communication and IT Skills- (Semester 1-2)
Dedicate time to improving English language proficiency, public speaking, and written communication, which are vital for corporate success. Simultaneously, master computer fundamentals and e-commerce concepts by practicing with office software and understanding online business operations.
Tools & Resources
Spoken English classes, Toastmasters clubs (if available), Microsoft Office Suite, Basic coding tutorials for business applications
Career Connection
Strong communication and digital literacy are non-negotiable for placements in India''''s service-driven economy and for effective workplace collaboration.
Develop Peer Learning Networks- (Semester 1-2)
Form study groups with classmates to discuss course material, clarify doubts, and prepare for examinations collectively. Engage in healthy academic competition and collaborative projects to foster teamwork and diverse perspectives. This also helps in adapting to the college environment.
Tools & Resources
College library resources, Group study rooms, Online collaborative tools like Google Docs
Career Connection
Collaborative skills are highly valued in modern workplaces, preparing students for team-based projects and leadership roles.
Intermediate Stage
Engage in Practical Application & Case Studies- (Semester 3-5)
Apply theoretical knowledge from corporate accounting, financial management, and marketing to real-world business scenarios through case study analysis and simulated exercises. Participate in college business clubs and competitions that offer practical problem-solving experience.
Tools & Resources
Harvard Business Review cases (freely available ones), MDI Gurugram case study competitions, IIM Bangalore case studies
Career Connection
This practice hones analytical and decision-making skills, making graduates more attractive for management trainee and analyst roles in Indian financial and marketing firms.
Seek Industry Exposure & Mentorship- (Semester 3-5)
Actively look for short-term internships, industrial visits, and guest lectures to understand industry operations. Connect with alumni and industry professionals through LinkedIn or college networking events for guidance and career insights. Identify potential mentors early on.
Tools & Resources
LinkedIn, College alumni network, Local business associations, Industry newsletters
Career Connection
Direct industry interaction provides invaluable real-world context, helps in career exploration, and often leads to pre-placement offers or crucial networking opportunities.
Specialize Through Electives and Certifications- (Semester 5)
Thoughtfully choose elective subjects in areas like Marketing, Finance, or HRM based on career interests. Supplement these with relevant online certifications (e.g., NISM for finance, HubSpot for marketing, HRCI for HR) to build specialized skills and differentiate oneself in the job market.
Tools & Resources
NISM certifications, HubSpot Academy, Coursera, Udemy, edX
Career Connection
Specialization makes you a strong candidate for targeted roles and demonstrates proactive skill development, crucial for competitive job markets in India.
Advanced Stage
Master Project Work and Presentation Skills- (Semester 6)
Approach the final year project with utmost seriousness, focusing on rigorous research, data analysis, and a well-structured report. Practice presentation skills extensively, refining content delivery and handling Q&A sessions effectively.
Tools & Resources
Research methodology guides, SPSS/Excel for data analysis, Presentation software like PowerPoint/Google Slides
Career Connection
A well-executed project demonstrates independent research capability, problem-solving, and communication—key attributes for managerial and research roles.
Intensive Placement Preparation- (Semester 6)
Dedicate significant time to preparing for campus placements and off-campus interviews. This includes mock interviews, group discussion practice, resume building workshops, and aptitude test preparation. Understand company profiles and industry trends.
Tools & Resources
Placement cell resources, Online aptitude test platforms (e.g., IndiaBix), Interview preparation guides
Career Connection
Focused preparation maximizes the chances of securing desirable placements in top Indian companies and MNCs, leading to a smooth career launch.
Develop Professional Networking- (Semester 5-6)
Expand your professional network beyond college by attending industry conferences, workshops, and alumni meetups. Maintain connections with faculty, mentors, and industry contacts. A strong network can provide job leads, mentorship, and future collaborations.
Tools & Resources
Professional networking events, LinkedIn, Alumni association events
Career Connection
Networking is crucial for long-term career growth, opening doors to advanced opportunities and leadership roles in the Indian business ecosystem.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 with 45% marks (40% for SC/ST/CAT-1 candidates)
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC1 | Language I (Kannada/Sanskrit/Hindi/Urdu) | Hard Core | 3 | Language Grammar, Prose and Poetry, Functional Language, Writing Skills, Comprehension |
| HC2 | Language II - English | Hard Core | 3 | Basic English Grammar, Communication Skills, Reading Comprehension, Vocabulary Building, Introduction to Writing |
| HC3 | Fundamentals of Business Organization | Hard Core | 4 | Introduction to Business, Forms of Business Organizations, Sole Proprietorship & Partnership, Company Formation & Management, Cooperative Societies, Business Environment |
| HC4 | Financial Accounting - I | Hard Core | 4 | Accounting Concepts & Conventions, Journal, Ledger & Trial Balance, Subsidiary Books, Bank Reconciliation Statement, Depreciation Accounting, Final Accounts of Sole Traders |
| HC5 | Managerial Economics | Hard Core | 4 | Nature of Managerial Economics, Demand Analysis & Forecasting, Supply Analysis, Production and Cost Analysis, Market Structures & Pricing, Capital Budgeting |
| SEC1 | Computer Fundamentals & Internet | Skill Enhancement Course | 2 | Computer Basics & Components, Input/Output Devices, Operating Systems, Networking Concepts, Internet & Web Browsers, Email Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC6 | Language I (Kannada/Sanskrit/Hindi/Urdu) | Hard Core | 3 | Advanced Language Grammar, Literary Appreciation, Cultural Context, Communication Enhancement, Creative Expression |
| HC7 | Language II - English | Hard Core | 3 | Business Correspondence, Report Writing, Presentation Skills, Formal Communication, Advanced Grammar |
| HC8 | Principles of Management | Hard Core | 4 | Introduction to Management, Planning & Decision Making, Organizing Structure, Staffing & Human Resources, Directing & Motivation, Controlling & Coordination |
| HC9 | Financial Accounting - II | Hard Core | 4 | Company Accounts, Issue & Forfeiture of Shares, Issue & Redemption of Debentures, Amalgamation of Companies, Internal Reconstruction, Financial Statements of Companies |
| HC10 | Business Statistics | Hard Core | 4 | Data Collection & Classification, Measures of Central Tendency, Measures of Dispersion, Correlation Analysis, Regression Analysis, Index Numbers |
| SEC2 | E-Commerce | Skill Enhancement Course | 2 | Introduction to E-Commerce, E-Business Models, E-Payment Systems, E-Security & Fraud Prevention, Legal & Ethical Aspects of E-Commerce, E-Marketing Strategies |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC11 | Language I (Kannada/Sanskrit/Hindi/Urdu) | Hard Core | 3 | Advanced Literary Analysis, Critical Thinking, Creative Writing, Translation Skills, Cultural Understanding |
| HC12 | Language II - English | Hard Core | 3 | Professional Communication, Group Discussions, Interview Techniques, Public Speaking, Advanced Writing Skills |
| HC13 | Corporate Accounting - I | Hard Core | 4 | Company Accounts Review, Valuation of Goodwill, Valuation of Shares, Reconstruction of Companies, Amalgamation Accounting, Accounting Standards |
| HC14 | Financial Management | Hard Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Leverage Analysis, Dividend Policy |
| HC15 | Organizational Behavior | Hard Core | 4 | Introduction to OB, Personality & Perception, Motivation Theories, Group Dynamics & Team Building, Leadership Styles, Organizational Culture & Climate |
| SEC3 | Entrepreneurship Development | Skill Enhancement Course | 2 | Concept of Entrepreneurship, Entrepreneurial Characteristics, Business Idea Generation, Project Formulation & Appraisal, Sources of Finance, Support Institutions for Entrepreneurs |
| AECC | Environmental Studies | Ability Enhancement Compulsory Course | 4 | Multidisciplinary Nature of Environment, Natural Resources, Ecosystems & Biodiversity, Environmental Pollution, Social Issues & the Environment, Human Population & Environment |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC16 | Language I (Kannada/Sanskrit/Hindi/Urdu) | Hard Core | 3 | Regional Literature Study, Cultural Heritage, Contemporary Issues, Advanced Communication, Public Speaking |
| HC17 | Language II - English | Hard Core | 3 | Global Communication, Cross-Cultural Communication, Professional Etiquette, Advanced Presentation Skills, Critical Reading |
| HC18 | Corporate Accounting - II | Hard Core | 4 | Consolidated Financial Statements, Accounts of Banking Companies, Accounts of Insurance Companies, Departmental Accounts, Branch Accounts, Royalty Accounts |
| HC19 | Cost Accounting | Hard Core | 4 | Introduction to Cost Accounting, Material Costing, Labor Costing, Overhead Costing, Cost Sheet Preparation, Reconciliation of Cost & Financial Accounts |
| HC20 | Marketing Management | Hard Core | 4 | Introduction to Marketing, Market Segmentation & Targeting, Product Life Cycle & Branding, Pricing Strategies, Distribution Channels, Promotion & Advertising |
| SEC4 | Human Resource Management | Skill Enhancement Course | 2 | Introduction to HRM, HR Planning & Recruitment, Selection & Placement, Training & Development, Performance Appraisal, Compensation & Benefits |
| AECC | Indian Constitution | Ability Enhancement Compulsory Course | 4 | Preamble & Salient Features, Fundamental Rights & Duties, Directive Principles of State Policy, Union Executive & Legislature, State Government & Judiciary, Constitutional Amendments |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC21 | Management Accounting | Hard Core | 4 | Nature of Management Accounting, Budgetary Control, Standard Costing, Marginal Costing, Funds Flow Statement, Cash Flow Statement |
| HC22 | Business Law | Hard Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 1986, Companies Act 2013, Cyber Laws |
| HC23 | Operations Research | Hard Core | 4 | Introduction to Operations Research, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Game Theory |
| EL1.1 | Rural Marketing | Elective (Marketing Stream) | 4 | Rural Market Environment, Rural Consumer Behavior, Product Strategy for Rural Markets, Pricing in Rural India, Rural Distribution Channels, Rural Communication Strategies |
| EL1.2 | Investment Management | Elective (Finance Stream) | 4 | Investment Avenues, Risk and Return Analysis, Security Analysis, Portfolio Management, Indian Capital Market, Financial Derivatives |
| EL1.3 | Industrial Relations | Elective (HRM Stream) | 4 | Introduction to Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Grievance Redressal, Worker Participation in Management |
| EL2.1 | Services Marketing | Elective (Marketing Stream) | 4 | Nature of Services, Service Quality Management, Customer Relationship Management, Service Marketing Mix (7 Ps), Service Design & Delivery, Internal Marketing |
| EL2.2 | International Financial Management | Elective (Finance Stream) | 4 | International Monetary System, Foreign Exchange Market, Exchange Rate Risk Management, International Capital Budgeting, Sources of International Finance, Multinational Financial Management |
| EL2.3 | Compensation Management | Elective (HRM Stream) | 4 | Wage & Salary Administration, Job Evaluation Methods, Incentive Schemes, Employee Benefits, Executive Compensation, Strategic Compensation Decisions |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HC24 | Income Tax | Hard Core | 4 | Basic Concepts of Income Tax, Residential Status & Tax Liability, Income from Salary, Income from House Property, Profits & Gains of Business/Profession, Deductions & Assessment Procedure |
| HC25 | International Business | Hard Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Direct Investment, Cultural & Political Environment, Global Business Strategies, International Trade Procedures |
| PRJ | Project Work & Viva Voce | Project | 4 | Research Problem Formulation, Research Design & Methodology, Data Collection & Analysis, Report Writing, Presentation Skills, Viva Voce Examination |
| EL3.1 | Consumer Behavior | Elective (Marketing Stream) | 4 | Introduction to Consumer Behavior, Individual Determinants, Group Influences, Cultural Influences, Consumer Decision Process, Consumer Research |
| EL3.2 | Derivatives and Risk Management | Elective (Finance Stream) | 4 | Introduction to Derivatives, Forwards and Futures, Options Contracts, Swaps, Hedging Strategies, Risk Measurement & Management |
| EL3.3 | Strategic Human Resource Management | Elective (HRM Stream) | 4 | Introduction to Strategic HRM, HR Strategy Formulation, HR Planning & Talent Management, Strategic Compensation, Performance Management Systems, Organizational Change & HR |
| EL4.1 | Advertising & Media Management | Elective (Marketing Stream) | 4 | Introduction to Advertising, Advertising Objectives & Appeals, Media Planning & Selection, Advertising Budgeting, Digital Advertising, Ethics in Advertising |
| EL4.2 | Wealth Management | Elective (Finance Stream) | 4 | Financial Planning Process, Investment Products & Services, Retirement Planning, Estate Planning, Risk Management & Insurance, Tax Planning |
| EL4.3 | Performance Management | Elective (HRM Stream) | 4 | Concept of Performance Management, Performance Appraisal Methods, Goal Setting & Feedback, Coaching & Mentoring, Performance Improvement Plans, Reward Systems |
