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BCOM in Marketing at Government Kalidas Girls College, Ujjain
Ujjain, Madhya Pradesh
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About the Specialization
What is Marketing at Government Kalidas Girls College, Ujjain Ujjain?
This Marketing specialization within the BCom program at Government Kalidas Girls College focuses on equipping students with essential knowledge and practical skills in the dynamic world of marketing. Recognizing the growing Indian consumer market, the program delves into traditional and digital marketing strategies, preparing graduates for diverse roles in sales, advertising, brand management, and market research. Its emphasis on core business principles combined with targeted marketing electives makes it highly relevant for the evolving Indian industry landscape.
Who Should Apply?
This program is ideal for recent 10+2 graduates with a keen interest in business and consumer behavior, seeking entry into marketing, sales, or advertising careers. It also caters to individuals looking to build a strong foundation in commerce with a clear specialization path. Aspiring entrepreneurs who wish to understand market dynamics for launching their ventures will find this curriculum particularly beneficial, along with those aiming for further studies in marketing or business administration.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including Marketing Executive, Sales Manager, Brand Assistant, Digital Marketing Specialist, or Market Research Analyst. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs annually, with significant growth potential for experienced professionals. The curriculum aligns with industry demand, preparing students for roles in FMCG, retail, e-commerce, and service sectors within Indian companies, fostering growth trajectories in brand and product management.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on mastering core commerce subjects like Financial Accounting, Business Economics, and Business Organization. These foundational subjects are crucial for understanding the broader business context in which marketing operates. Participate actively in classroom discussions to grasp concepts thoroughly and attend workshops on basic business software applications.
Tools & Resources
NCERT textbooks for commerce, Online tutorials on basic accounting principles, Peer study groups
Career Connection
A solid foundation ensures better understanding of advanced marketing concepts and business decision-making, critical for future managerial roles.
Initiate Digital Skill Development- (Semester 1-2)
Leverage the ''''Digital Marketing'''' Skill Enhancement Course by actively experimenting with various digital marketing tools and platforms. Create a personal blog or social media page to apply concepts of SEO, content creation, and social media management. This hands-on experience is vital for developing practical skills in India''''s booming digital economy.
Tools & Resources
Google Analytics Academy, Facebook Blueprint courses, Canva for content creation
Career Connection
Early practical exposure to digital marketing enhances your resume for entry-level digital marketing specialist roles and relevant internships.
Cultivate Communication & Presentation Skills- (Semester 1-2)
Actively participate in group presentations, debates, and public speaking opportunities within the college. Focus on improving both written and oral business communication, a core subject. Seek feedback from professors and peers to refine your delivery and articulate ideas clearly, which is paramount in the Indian corporate environment.
Tools & Resources
Toastmasters International (if local chapter available), Online courses on public speaking, College debate clubs
Career Connection
Effective communication is a universal skill, critical for sales, client interaction, and leading marketing campaigns in any Indian organization.
Intermediate Stage
Engage with Marketing Principles and Case Studies- (Semester 3-4)
Deep dive into ''''Principle of Marketing'''' and ''''Rural & Urban Marketing'''' by analyzing real-world Indian case studies. Join college clubs focused on marketing or entrepreneurship to apply theoretical knowledge to practical scenarios, such as developing marketing plans for local businesses or social campaigns. This builds contextual understanding for the Indian market.
Tools & Resources
Harvard Business Review case studies (Indian context), Marketing journals, Business newspapers like The Economic Times
Career Connection
Develops analytical thinking and problem-solving abilities essential for marketing strategy roles and market segmentation efforts in India.
Pursue Skill-Based Certifications- (Semester 3-4)
Beyond the curriculum, acquire industry-recognized certifications in areas like Google Ads, HubSpot Inbound Marketing, or advanced Tally for accounting. These certifications demonstrate specialized skills and make your profile stand out to potential employers in India, especially for roles requiring specific software proficiency.
Tools & Resources
Google Skillshop, HubSpot Academy, Microsoft Excel certifications
Career Connection
Certifications validate your expertise, making you highly competitive for specialized roles in digital marketing, data analysis, or financial operations.
Network and Seek Mentorship- (Semester 3-4)
Attend industry webinars, guest lectures, and local business events in Ujjain or nearby cities. Connect with alumni and professionals in the marketing field through platforms like LinkedIn. Seek mentorship to gain insights into career paths, industry trends, and specific challenges within the Indian marketing ecosystem.
Tools & Resources
LinkedIn, Industry associations (e.g., Marketing Association of India), College alumni network
Career Connection
Building a strong professional network opens doors to internships, job referrals, and invaluable career guidance within the Indian corporate landscape.
Advanced Stage
Undertake Impactful Internships and Projects- (Semester 5-6)
Prioritize internships in marketing departments of companies, NGOs, or startups. Engage actively in project work related to ''''Marketing Management'''' and ''''Marketing Research''''. Aim to contribute tangibly to real marketing campaigns or conduct comprehensive market research studies, preparing you for the demands of the Indian job market.
Tools & Resources
Internshala, Naukri.com (for internships), SPSS/Excel for data analysis
Career Connection
Hands-on experience during internships significantly boosts employability and provides practical insights into industry operations, often leading to pre-placement offers.
Develop Advanced Analytical Skills- (Semester 5-6)
Focus on enhancing analytical skills through subjects like ''''Marketing Research'''' and ''''Business Statistics''''. Practice interpreting market data, understanding consumer insights, and making data-driven marketing decisions. Participate in business analytics workshops to sharpen your ability to derive actionable intelligence from complex datasets.
Tools & Resources
Google Sheets/Excel advanced functions, Basic R/Python for data analysis, Online courses on market analytics
Career Connection
Analytical prowess is highly valued in modern marketing roles, particularly in market research, brand strategy, and performance marketing in India.
Prepare for Placements and Professional Interviews- (Semester 5-6)
Actively participate in college placement cell activities, including resume building workshops, mock interviews, and group discussion practices. Research potential employers in the Indian marketing sector and understand their recruitment processes. Develop a strong portfolio showcasing your projects and achievements to present during interviews.
Tools & Resources
Placement cell resources, Online interview preparation platforms, Company career pages
Career Connection
Thorough preparation for placements directly translates into securing desirable job offers and a smooth transition into your chosen career path post-graduation in India.
Program Structure and Curriculum
Eligibility:
- 10+2 (Higher Secondary) from a recognized board
Duration: 3 years / 6 semesters
Credits: 132 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| FC 1 | Hindi Language | Foundation Course | 2 | Hindi Grammar, Letter Writing, Essay Writing, Official Correspondence, Translation |
| FC 2 | English Language | Foundation Course | 2 | Grammar and Usage, Comprehension, Precis Writing, Business Correspondence, Report Writing |
| CC 1 | Business Communication | Core | 4 | Communication Process, Types of Communication, Barriers to Communication, Business Correspondence, Presentation Skills, Group Discussions |
| CC 2 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Depreciation Accounting, Consignment Accounts |
| CC 3 | Business Organization & Management | Core | 4 | Nature of Business, Forms of Business Organization, Management Principles, Planning and Organizing, Directing and Controlling, Social Responsibility |
| CC 4 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Elasticity, Production and Cost, Market Structures, Pricing Strategies |
| SEC A | Digital Marketing | Skill Enhancement Course | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Digital Advertising |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| FC 3 | Environmental Studies | Foundation Course | 2 | Ecosystems, Biodiversity, Environmental Pollution, Waste Management, Sustainable Development, Environmental Ethics |
| FC 4 | Entrepreneurship Development | Foundation Course | 2 | Entrepreneurial Characteristics, Innovation and Creativity, Business Plan Development, Funding Sources, Government Policies, Small Business Management |
| CC 5 | Corporate Accounting | Core | 4 | Issue of Shares, Forfeiture and Reissue, Debentures, Redemption of Preference Shares, Company Final Accounts, Amalgamation and Absorption |
| CC 6 | Business Statistics | Core | 4 | Data Collection and Classification, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers, Time Series Analysis |
| CC 7 | Indian Company Law | Core | 4 | Company Formation, Memorandum of Association, Articles of Association, Share Capital, Directors and Management, Company Meetings and Resolutions |
| CC 8 | Micro Economics | Core | 4 | Consumer Behavior, Utility Analysis, Production Function, Cost Curves, Perfect Competition, Monopoly and Oligopoly |
| SEC B | Digital Marketing | Skill Enhancement Course | 2 | Digital Marketing Strategy, Web Analytics, Mobile Marketing, Affiliate Marketing, Online Reputation Management, Conversion Optimization |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC 9 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Material Costing, Labour Costing, Overhead Costing, Job and Batch Costing |
| CC 10 | Income Tax Law & Practice | Core | 4 | Basic Concepts of Income Tax, Residential Status, Heads of Income, Deductions from Gross Total Income, Computation of Tax Liability, Assessment of Individuals |
| CC 11 | Business Mathematics | Core | 4 | Matrices and Determinants, Differentiation, Integration, Linear Programming, Interest and Annuity, Set Theory |
| CC 12 | Principle of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Product Decisions, Pricing, Promotion, and Distribution |
| DSE A | Human Resource Management | Discipline Specific Elective | 4 | HRM Concepts, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Employee Relations |
| SEC C | Goods & Service Tax | Skill Enhancement Course | 2 | Introduction to GST, Components of GST, GST Registration, Input Tax Credit, GST Returns, Impact on Business |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC 13 | Management Accounting | Core | 4 | Nature of Management Accounting, Fund Flow Statement, Cash Flow Statement, Ratio Analysis, Budgetary Control, Variance Analysis |
| CC 14 | Goods & Service Tax (GST) | Core | 4 | GST Framework, Supply under GST, Time and Value of Supply, Composition Scheme, Payment of GST, Assessment and Audit |
| CC 15 | Financial Management | Core | 4 | Financial Goals, Sources of Finance, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| CC 16 | E-Commerce | Core | 4 | E-Commerce Models, E-Payment Systems, Online Marketing and Advertising, Website Design Principles, Cyber Security in E-Commerce, Legal and Ethical Issues |
| DSE B | Rural & Urban Marketing | Discipline Specific Elective | 4 | Rural Marketing Environment, Rural Consumer Behavior, Rural Marketing Strategies, Urban Market Segmentation, Marketing Mix for Rural Markets, Challenges in Rural and Urban Marketing |
| SEC D | Financial Accounting with Tally | Skill Enhancement Course | 2 | Introduction to Tally, Company Creation, Ledger and Voucher Entries, Inventory Management, Report Generation, GST in Tally |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC 17 | Indirect Tax | Core | 4 | Customs Act, Valuation under Customs, Central Excise Act, Service Tax Provisions, Basic Concepts of Indirect Taxes, CENVAT Credit |
| CC 18 | Auditing | Core | 4 | Introduction to Auditing, Types of Audit, Internal Control System, Vouching and Verification, Audit Report, Professional Ethics of Auditor |
| DSE C | Marketing Management | Discipline Specific Elective | 4 | Marketing Concepts and Philosophy, Strategic Marketing Planning, Product Life Cycle, Branding and Packaging, Integrated Marketing Communications, Marketing Channels and Logistics |
| DSE D | International Business | Discipline Specific Elective | 4 | Globalization and IB, Theories of International Trade, Foreign Direct Investment, International Monetary System, Multinational Corporations, International Marketing Challenges |
| SEC E | Computerized Accounting | Skill Enhancement Course | 2 | Accounting Software Overview, Data Entry and Processing, Financial Statement Generation, Payroll Management, GST Compliance in Software, Reporting and Analysis |
| PROJ 1 | Project Work / Internship | Project | 4 | Research Design, Data Collection Methods, Data Analysis Tools, Report Writing, Presentation Skills, Problem Solving |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC 19 | Banking & Financial System | Core | 4 | Structure of Indian Banking, Commercial Banks, Reserve Bank of India, Financial Markets, Financial Instruments, SEBI Regulations |
| CC 20 | Principle of Management | Core | 4 | Management Functions, Scientific Management, Motivation Theories, Leadership Styles, Organizational Culture, Decision Making |
| DSE E | Marketing Research | Discipline Specific Elective | 4 | Marketing Research Process, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Preparation and Presentation |
| DSE F | Organizational Behaviour | Discipline Specific Elective | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Leadership and Power, Group Dynamics and Teamwork, Conflict and Negotiation |
| SEC F | Supply Chain Management | Skill Enhancement Course | 2 | Introduction to SCM, Logistics Management, Inventory Management, Transportation, Warehousing, Supply Chain Strategy |
| PROJ 2 | Project Work / Internship | Project | 4 | Industry Problem Identification, Methodology Development, Data Collection and Analysis, Solution Formulation, Final Report Writing, Viva-Voce Preparation |
