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BACHELOR-OF-BUSINESS-ADMINISTRATION in General at Govind Mohan National College
Ambala, Haryana
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About the Specialization
What is General at Govind Mohan National College Ambala?
This Bachelor of Business Administration program at Gandhi Memorial National College, Ambala, provides a robust foundation in core business functions. Rooted in the Indian industry context, it prepares students for dynamic market challenges. The curriculum emphasizes analytical skills, managerial competencies, and ethical business practices, fostering future leaders contributing effectively to India''''s economy.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into diverse business fields like marketing, finance, and human resources. It also caters to aspiring entrepreneurs and working professionals looking to upskill or transition into management. Candidates with a strong aptitude for problem-solving and leadership will find this program highly beneficial for their career growth.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in management, marketing, finance, or human resources. Entry-level salaries typically range from INR 3-5 lakhs per annum, with experienced professionals earning significantly more. The program aligns with industry demands, opening doors to roles in Indian and multinational corporations, offering strong growth trajectories.
Student Success Practices
Foundation Stage
Build Strong Foundational Concepts- (Semester 1-2)
Focus on mastering core subjects like Business Economics, Accounting, and Mathematics. Utilize college library resources and online platforms for supplementary learning, ensuring a clear understanding of basic business principles.
Tools & Resources
College Library, NPTEL (for fundamental concepts), Khan Academy, Local Study Groups
Career Connection
A solid academic base is crucial for higher-level courses and forms the bedrock for entry-level analytical and financial roles in various Indian industries.
Develop Essential Communication Skills- (Semester 1-2)
Actively participate in communication-focused subjects, group discussions, and presentations. Join the college''''s debating society to enhance public speaking and professional writing, critical for corporate interactions.
Tools & Resources
College Communication Lab, Grammarly, TED Talks, Public Speaking Clubs
Career Connection
Strong communication is vital for interviews, client interactions, and team collaboration, significantly boosting employability in Indian corporate settings.
Begin Exploring Business Software- (Semester 1-2)
Get hands-on experience with fundamental business software like MS Office Suite (Excel, PowerPoint, Word) and basic accounting software. Attend college workshops or pursue online certifications to build proficiency.
Tools & Resources
MS Office 365, Tally ERP (educational version), Coursera/Udemy Courses
Career Connection
Software proficiency is a non-negotiable skill for most business roles, making you job-ready for administrative, data entry, and junior analyst positions in India.
Intermediate Stage
Engage in Practical Internship Experience- (Semester 3-4 (especially summer after Sem 4))
Seek out and complete a summer internship (e.g., after Semester 4) with a local or regional company. Apply theoretical knowledge to real-world business problems and build a professional network.
Tools & Resources
College Placement Cell, LinkedIn, Internshala, Company Websites
Career Connection
Internships provide critical industry exposure, enhance your resume for Indian job markets, and often lead to pre-placement offers, accelerating career entry.
Specialise through Skill Enhancement Courses- (Semester 3-5)
Identify areas of interest (e.g., Digital Marketing, Financial Modeling, HR Analytics) and pursue online certifications or college workshops. This deepens your expertise beyond the core curriculum.
Tools & Resources
NISM Certifications (finance), Google Digital Garage (marketing), edX/Coursera
Career Connection
Demonstrating specialized skills makes you a more attractive candidate for specific roles in India''''s competitive job market and commands better salary packages.
Participate in Case Competitions & Debates- (Semester 3-5)
Join college business clubs and actively participate in inter-college case study competitions, debates, and quizzes. This hones problem-solving, analytical thinking, and presentation skills under pressure.
Tools & Resources
College Business Club, AIMA Young Managers Competition, Various College Fests
Career Connection
Success in such competitions showcases leadership and critical thinking, impressing recruiters from top Indian management firms and consultancies.
Advanced Stage
Undertake an Impactful Project Report- (Semester 6)
Select a relevant industry problem or business area for your final year project. Conduct thorough research, data analysis, and present actionable insights, demonstrating your ability to lead a complete business study.
Tools & Resources
Research Papers, Industry Reports, SPSS/R (for data analysis), College Faculty Mentors
Career Connection
A well-executed project is a strong talking point in interviews, demonstrating research acumen, practical application, and problem-solving skills valued by Indian employers.
Prepare for Campus Placements & Interviews- (Semester 5-6)
Actively engage with the college placement cell for resume building, mock interviews, and group discussion practice. Network with alumni and industry professionals to understand job market expectations and prepare strategically.
Tools & Resources
College Placement Cell, LinkedIn, Naukri.com, Mock Interview Platforms
Career Connection
Thorough preparation directly impacts placement success, securing desired roles in leading Indian and multinational companies during campus recruitment drives.
Pursue Advanced Certifications or Higher Education- (Semester 6 and Post-Graduation)
Depending on career goals, consider pursuing professional certifications (e.g., NISM, CFA) or preparing for entrance exams for MBA programs (CAT, MAT, XAT) to further enhance your qualifications and career prospects.
Tools & Resources
Relevant Professional Body Websites, Coaching Institutes (for MBA prep), GMAT/GRE Resources
Career Connection
Advanced qualifications open doors to senior management roles, specialized functions, and significantly higher earning potential within the Indian corporate landscape.
Program Structure and Curriculum
Eligibility:
- 10+2 or equivalent examination with 40% marks in aggregate from Board of School Education Haryana or any other Board recognized by Kurukshetra University.
Duration: 3 years (6 semesters)
Credits: 130 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Organisation | Core | 4 | Forms of Business Ownership, Business Environment & Social Responsibility, Entrepreneurship Development, Globalisation of Business, Emerging Issues in Business |
| BBA-102 | Business Economics-I | Core | 4 | Nature & Scope of Business Economics, Demand Analysis & Elasticity, Consumer Behavior Theories, Production Analysis & Costs, Market Structures (Perfect & Imperfect Competition) |
| BBA-103 | Business Mathematics | Core | 4 | Matrices & Determinants, Calculus (Differentiation & Integration), Financial Mathematics (Interest, Annuities), Linear Programming, Set Theory & Functions |
| BBA-104 | Computer Applications in Management-I (Theory) | Core | 4 | Introduction to Computers & Software, Operating Systems & MS Office, Database Management Concepts, Internet, E-commerce & Network Basics, Information Technology Applications |
| BBA-105 | Business Communication | Core | 4 | Process & Principles of Communication, Verbal & Non-Verbal Communication, Business Correspondence & Reports, Presentations & Public Speaking, Barriers to Communication |
| BBA-106 | Environmental Studies | Qualifying | 0 | Multidisciplinary Nature of Environment, Ecosystems & Biodiversity, Environmental Pollution, Natural Resources, Environmental Ethics & Legislation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Principles of Management | Core | 4 | Evolution & Schools of Management Thought, Planning & Decision Making, Organizing & Staffing, Directing & Motivation, Controlling & Coordination |
| BBA-202 | Business Economics-II | Core | 4 | Macroeconomic Concepts, National Income & Its Measurement, Inflation & Deflation, Monetary & Fiscal Policy, International Trade & Balance of Payments |
| BBA-203 | Accounting for Business | Core | 4 | Accounting Principles & Concepts, Journal, Ledger & Trial Balance, Preparation of Financial Statements, Depreciation Accounting, Rectification of Errors |
| BBA-204 | Computer Applications in Management-II (Practical) | Core | 2 | Advanced MS Excel (Functions, Charts, Data Analysis), MS PowerPoint for Business Presentations, Working with MS Access (Database Creation), Basic Internet Tools & Email Management, Tally ERP Fundamentals |
| BBA-205 | Business Environment | Core | 4 | Components of Business Environment, Economic Environment & Policies, Political & Legal Environment, Socio-Cultural & Technological Environment, Global Business Environment |
| BBA-206 | Professional Communication Skills | Qualifying | 0 | Group Discussion Techniques, Interview Skills & Etiquette, Resume & Cover Letter Writing, Presentation Skills Development, Body Language & Grooming |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Marketing Management | Core | 4 | Concepts & Philosophies of Marketing, Market Segmentation, Targeting, Positioning, Product Life Cycle & New Product Development, Pricing Strategies, Promotion Mix & Distribution Channels |
| BBA-302 | Human Resource Management | Core | 4 | HRM Functions & Role, HR Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| BBA-303 | Business Statistics | Core | 4 | Data Collection & Presentation, Measures of Central Tendency & Dispersion, Correlation & Regression Analysis, Probability & Probability Distributions, Index Numbers & Time Series Analysis |
| BBA-304 | Production & Operations Management | Core | 4 | POM Scope & Objectives, Facility Location & Layout, Production Planning & Control, Inventory Management, Quality Management |
| BBA-305 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Financial Markets (Money & Capital Market), Financial Institutions (Banks, NBFCs), Regulatory Bodies (RBI, SEBI), Financial Instruments |
| BBA-306 | Cyber Security | Qualifying | 0 | Introduction to Cyber Security, Cyber Threats & Attacks, Network Security Concepts, Data Privacy & Protection, Cyber Laws & Ethics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Financial Management | Core | 4 | Financial Planning & Forecasting, Capital Budgeting Decisions, Cost of Capital & Capital Structure, Working Capital Management, Dividend Policy |
| BBA-402 | Research Methodology | Core | 4 | Research Process & Design, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis & Interpretation, Report Writing & Presentation |
| BBA-403 | Organisational Behaviour | Core | 4 | Foundations of Organisational Behaviour, Individual Behavior (Perception, Motivation, Personality), Group Dynamics & Team Building, Leadership & Power, Organisational Culture & Change |
| BBA-404 | Cost & Management Accounting | Core | 4 | Cost Concepts & Classification, Cost Sheet & Unit Costing, Budgetary Control, Standard Costing & Variance Analysis, Marginal Costing & CVP Analysis |
| BBA-405 | Entrepreneurship Development | Core | 4 | Entrepreneurship Concept & Process, Identifying Business Opportunities, Business Plan Preparation, Sources of Finance for Startups, Government Support & Policies |
| BBA-406 | Summer Internship Report & Viva-Voce | Practical/Project | 2 | Industry Exposure & Practical Learning, Data Collection & Analysis in Real Setting, Problem Identification & Solution Formulation, Report Writing & Presentation Skills, Application of Theoretical Knowledge |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | International Business Management | Core | 4 | Nature & Scope of International Business, Theories of International Trade, Foreign Exchange Markets & Management, International Marketing & Finance, Exim Policy of India |
| BBA-502 | Legal Aspects of Business | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013 (Basics) |
| BBA-503 | Banking and Insurance | Core | 4 | Structure of Indian Banking System, Reserve Bank of India & Monetary Policy, Commercial Banking Functions, Principles of Insurance, Types of Insurance (Life, General) |
| BBA-504(A) | Consumer Behavior (Elective-I, Example A) | Elective | 4 | Nature & Scope of Consumer Behavior, Consumer Decision Making Process, Individual Influences (Motivation, Perception), Group Influences (Family, Culture), Marketing Implications of Consumer Behavior |
| BBA-505(A) | Investment Management (Elective-II, Example A) | Elective | 4 | Investment Avenues & Process, Risk & Return Analysis, Security Analysis (Fundamental & Technical), Portfolio Management, Derivatives (Futures & Options) |
| BBA-506 | Skill Enhancement Course (e.g., Digital Marketing) | Skill Enhancement | 2 | Basics of Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing & Analytics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning & Industry Analysis, Strategy Formulation (Corporate, Business, Functional), Strategy Implementation & Control, Corporate Governance & Social Responsibility |
| BBA-602 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories & Principles in Business, Corporate Social Responsibility, Ethical Decision Making, Evolution & Principles of Corporate Governance, Role of Board, Shareholders & Stakeholders |
| BBA-603(A) | Advertising & Sales Promotion (Elective-III, Example A) | Elective | 4 | Nature & Scope of Advertising, Advertising Media Decisions, Creative Strategy & Message Appeals, Sales Promotion Tools & Techniques, Public Relations & Publicity |
| BBA-604(A) | Financial Markets & Services (Elective-IV, Example A) | Elective | 4 | Structure of Financial Markets, Money Market & Capital Market Instruments, Primary & Secondary Markets, Financial Services (Merchant Banking, Leasing), Regulatory Framework for Financial Markets |
| BBA-605 | Project Report & Viva-Voce | Project | 6 | Selection of Research Topic, Literature Review & Methodology, Data Collection, Analysis & Interpretation, Report Writing & Formatting, Presentation of Findings & Viva |
