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B-B-A in General at G.R. College Of Arts, Science and Commerce
Bengaluru, Karnataka
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About the Specialization
What is General at G.R. College Of Arts, Science and Commerce Bengaluru?
This Bachelor of Business Administration (BBA) program at G.R. College of Arts, Science and Commerce focuses on providing a comprehensive foundation in business principles and management practices. Designed to meet the evolving demands of the Indian corporate landscape, the program emphasizes a blend of theoretical knowledge and practical skills, preparing students for dynamic roles across various sectors. Its differentiators include a strong focus on contemporary business challenges and ethical leadership.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the diverse fields of business and management, including finance, marketing, and human resources. It also caters to individuals aiming to develop strong analytical and leadership skills required for junior to mid-level management positions in Indian companies. Aspiring entrepreneurs can benefit from its focus on business development and strategic planning, providing them with the necessary foundational knowledge.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths such as Business Analyst, Marketing Executive, HR Coordinator, Financial Associate, or Operations Manager within Indian and multinational corporations. Entry-level salaries in India typically range from INR 3-5 LPA, with experienced professionals potentially earning INR 8-15 LPA. The program aligns with industry needs, fostering skill sets crucial for professional growth and future managerial roles in the rapidly expanding Indian economy.
Student Success Practices
Foundation Stage
Build a Strong Conceptual Foundation- (Semester 1-2)
Focus on mastering core management and accounting principles from day one. Attend all lectures, take thorough notes, and actively participate in discussions. Utilize recommended textbooks and online learning platforms like NPTEL or Swayam for supplementary materials. A solid understanding of basics is critical for advanced subjects and competitive exams.
Tools & Resources
Textbooks, NPTEL, Swayam, Study Groups
Career Connection
Strong fundamentals help crack entry-level interviews and build a robust knowledge base for future specializations, providing a competitive advantage.
Develop Effective Study Habits & Time Management- (Semester 1-2)
Establish a consistent study routine, allocating dedicated time for each subject. Practice active recall and spaced repetition for better retention. Use digital calendars or planners to manage academic deadlines and personal commitments. Prioritize tasks and avoid procrastination to reduce stress during exam periods.
Tools & Resources
Google Calendar, Notion, Pomodoro Technique
Career Connection
Enhances discipline, organizational skills, and productivity, which are highly valued in any professional role, leading to better career performance.
Engage in Early Skill Building Activities- (Semester 1-2)
Beyond academics, participate in college clubs, debates, and presentations to hone communication, public speaking, and teamwork skills. Seek out workshops on basic computer skills, office automation (MS Excel, Word, PowerPoint), and entrepreneurship development. These practical skills are essential for all business roles.
Tools & Resources
College clubs, Toastmasters, Microsoft Office tutorials
Career Connection
Improves soft skills and practical abilities, making you more employable and confident in group settings and client interactions, boosting your career prospects.
Intermediate Stage
Seek Practical Industry Exposure through Internships- (Semester 3-5)
Actively look for short-term internships or live projects, especially during semester breaks, in areas like marketing, finance, or HR. Even unpaid internships offer valuable experience and networking opportunities. Utilize college career services or platforms like Internshala and LinkedIn to find suitable roles in Bengaluru''''s dynamic market.
Tools & Resources
Internshala, LinkedIn, College Placement Cell
Career Connection
Builds practical experience, enhances resume, and provides industry insights, significantly improving placement prospects and career readiness.
Develop Specialized Skills and Certifications- (Semester 3-5)
Identify areas of interest (e.g., digital marketing, financial modeling, HR analytics) and pursue online certifications from platforms like Coursera, Udemy, or Google Digital Garage. These certifications demonstrate initiative and specialized knowledge, making you stand out in the job market, especially for roles in specific business functions.
Tools & Resources
Coursera, Udemy, Google Digital Garage, Industry-specific platforms
Career Connection
Narrows down career interests, adds valuable skills, and provides a competitive edge for desired roles, leading to focused career growth.
Network Actively and Participate in Competitions- (Semester 3-5)
Attend industry seminars, workshops, and business conclaves. Connect with alumni, faculty, and industry professionals on LinkedIn. Participate in inter-collegiate business competitions, case studies, and quizzes to apply theoretical knowledge, build a professional network, and gain recognition. This is crucial for insights into current industry trends.
Tools & Resources
LinkedIn, College events, Industry association events
Career Connection
Opens doors to mentorship, job referrals, and a broader understanding of the corporate world, leading to better career opportunities and insights.
Advanced Stage
Intensive Placement Preparation and Mock Interviews- (Semester 6)
Engage in rigorous preparation for campus placements. Practice aptitude tests, group discussions, and mock interviews regularly. Seek feedback from career counselors and seniors. Refine your resume and cover letter to highlight relevant skills, projects, and internship experiences tailored to specific company requirements.
Tools & Resources
Online aptitude platforms, Interview preparation guides, College Placement Cell
Career Connection
Maximizes chances of securing a desirable job offer during campus recruitment drives, setting a strong foundation for your career.
Undertake a Comprehensive Industry Project- (Semester 6)
Focus on your final year project work with diligence, choosing a topic relevant to your career aspirations. This project showcases your analytical, research, and problem-solving skills to potential employers. Aim for a practical, industry-oriented project that solves a real-world business problem.
Tools & Resources
Research papers, Industry reports, Faculty mentors
Career Connection
Provides a strong portfolio piece, demonstrates practical application of knowledge, and can lead to job opportunities or further research prospects.
Develop Leadership and Ethical Decision-Making Skills- (Semester 6)
Take on leadership roles in college events, mentor junior students, and participate in community service initiatives. Reflect on ethical dilemmas in business case studies and develop a strong moral compass. These qualities are highly valued in managerial roles and contribute to long-term career success and responsible corporate citizenship.
Tools & Resources
Leadership workshops, Case studies, Volunteering opportunities
Career Connection
Cultivates leadership potential, fosters a sense of responsibility, and prepares for senior management roles that demand ethical leadership and decision-making.
Program Structure and Curriculum
Eligibility:
- Pass in II P.U.C. Examination of Karnataka P.U.C. Board or an equivalent examination (A level, IB, etc.) of any other board/university recognized by Bangalore University, with a minimum of 40% aggregate marks in any stream.
Duration: 3 years (6 semesters)
Credits: 136 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEPEN1.1 | English Language | Ability Enhancement Compulsory Course (AECC) | 3 | Communication Skills, Grammar and Vocabulary, Reading Comprehension, Basic Writing Skills, Introduction to Literature |
| BUBBANEP1.1 | Principles of Management | Discipline Specific Core (DSC) | 4 | Nature & Significance of Management, Planning and Decision Making, Organizing and Departmentation, Staffing and Human Resource Management, Directing and Controlling |
| BUBBANEP1.2 | Financial Accounting | Discipline Specific Core (DSC) | 4 | Introduction to Accounting, Accounting Cycle, Journal and Ledger, Trial Balance and Errors, Final Accounts of Sole Proprietorship |
| BUBBANEPED1.1 | Entrepreneurship Development | Ability Enhancement Compulsory Course (AECC) | 2 | Concept of Entrepreneurship, The Entrepreneurial Process, Business Plan and Feasibility Analysis, Funding and Startup Ecosystem, Legal Aspects of Entrepreneurship |
| BUBBANEPSEC1.1 | Computer Fundamentals and Office Automation (Practical) | Skill Enhancement Course (SEC) | 2 | Basics of Computer Hardware & Software, Operating Systems Fundamentals, Microsoft Word for Document Creation, Microsoft Excel for Data Management, Microsoft PowerPoint for Presentations |
| BUBBANEPVC1.1 | Tally (Practical) | Vocational Course (VC) | 2 | Introduction to Tally ERP.9, Company Creation and Ledgers, Voucher Entry and Accounting Transactions, Inventory Management in Tally, Financial Reports Generation |
| BUBBANEPOE1.1 | Fundamentals of Business Studies | Open Elective (OE) | 3 | Concept and Nature of Business, Forms of Business Organizations, Business Ethics and Social Responsibility, Introduction to Marketing and Finance, Global Business Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEPEN2.1 | English Language | Ability Enhancement Compulsory Course (AECC) | 3 | Advanced Communication Strategies, Report Writing and Business Correspondence, Presentation Skills, Public Speaking and Group Discussion, Literary Criticism and Appreciation |
| BUBBANEP2.1 | Organizational Behaviour | Discipline Specific Core (DSC) | 4 | Foundations of Organizational Behaviour, Perception, Learning, and Attitudes, Motivation Theories, Leadership Styles and Theories, Group Dynamics and Team Building |
| BUBBANEP2.2 | Marketing Management | Discipline Specific Core (DSC) | 4 | Introduction to Marketing, Marketing Environment, Marketing Mix (4Ps), Market Segmentation, Targeting, Positioning, Product Life Cycle and New Product Development |
| BUBBANEPIC2.1 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Historical Background of Indian Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Legislature, Judiciary and Emergency Provisions |
| BUBBANEPSEC2.1 | Digital Fluency (Practical) | Skill Enhancement Course (SEC) | 2 | Introduction to Digital Devices, Internet Basics and Web Browsers, Social Media Ethics and Usage, Cyber Security and Online Safety, Digital Citizenship and Digital India Initiatives |
| BUBBANEPVC2.1 | Banking (Practical) | Vocational Course (VC) | 2 | Introduction to Banking System, Types of Banks and Functions, Deposit Products and Loan Products, Digital Banking and Payment Systems, Customer Services in Banking |
| BUBBANEPOE2.1 | Basics of Human Resource Management | Open Elective (OE) | 3 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEPEN3.1 | English Language | Ability Enhancement Compulsory Course (AECC) | 3 | Critical Reading and Thinking, Academic Writing and Referencing, Research Skills and Report Structure, Debating and Argumentation, Vocabulary Building and Idiomatic Expressions |
| BUBBANEP3.1 | Business Statistics | Discipline Specific Core (DSC) | 4 | Introduction to Statistics and Data Collection, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Probability and Probability Distributions |
| BUBBANEP3.2 | Business Economics | Discipline Specific Core (DSC) | 4 | Nature and Scope of Business Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, National Income and Business Cycles |
| BUBBANEPES3.1 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems and Biodiversity, Environmental Pollution and Control, Natural Resources and Conservation, Global Environmental Issues, Sustainable Development and Waste Management |
| BUBBANEPSEC3.1 | Spreadsheet for Business (Practical) | Skill Enhancement Course (SEC) | 2 | Advanced Excel Functions (VLOOKUP, IF, SUMIF), Data Validation and Conditional Formatting, Pivot Tables and Charts for Data Analysis, What-If Analysis and Solver, Macros and Automation in Excel |
| BUBBANEPVC3.1 | E-Commerce (Practical) | Vocational Course (VC) | 2 | Introduction to E-Commerce Business Models, E-Payment Systems and Gateways, Digital Marketing Strategies, Cybersecurity in E-Commerce, Logistics and Supply Chain in E-Commerce |
| BUBBANEPOE3.1 | Personal Finance | Open Elective (OE) | 3 | Basics of Financial Planning, Savings and Investment Instruments, Insurance Planning (Life, Health), Retirement Planning, Managing Debt and Credit |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEPEN4.1 | English Language | Ability Enhancement Compulsory Course (AECC) | 3 | Professional Communication Skills, Group Discussions and Public Speaking, Interview Techniques and Etiquette, Business Presentation Strategies, Advanced Report and Proposal Writing |
| BUBBANEP4.1 | Business Law | Discipline Specific Core (DSC) | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Company Law Fundamentals, Negotiable Instruments Act, 1881 |
| BUBBANEP4.2 | Research Methodology | Discipline Specific Core (DSC) | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis and Report Writing |
| BUBBANEPHEA4.1 | Health and Wellness | Ability Enhancement Compulsory Course (AECC) | 2 | Concept of Physical and Mental Health, Nutrition and Balanced Diet, Stress Management Techniques, Yoga and Fitness Practices, Preventive Healthcare and Lifestyle Diseases |
| BUBBANEPSEC4.1 | Digital Marketing Tools (Practical) | Skill Enhancement Course (SEC) | 2 | Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Google Ads, Social Media Marketing (SMM), Email Marketing Campaigns, Content Marketing and Analytics Tools |
| BUBBANEPVC4.1 | Stock Market Operations (Practical) | Vocational Course (VC) | 2 | Introduction to Stock Market, Trading and Demat Accounts, Types of Orders (Market, Limit, Stop-Loss), Technical Analysis Basics (Charts, Indicators), Fundamental Analysis (Company Valuation) |
| BUBBANEPOE4.1 | Logistics and Supply Chain Management | Open Elective (OE) | 3 | Introduction to Supply Chain Management, Logistics Management Functions, Inventory Management Techniques, Transportation and Warehousing, Global Supply Chain and Challenges |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEP5.1 | Financial Management | Discipline Specific Core (DSC) | 4 | Nature and Scope of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| BUBBANEP5.2 | Human Resource Management | Discipline Specific Core (DSC) | 4 | HR Planning and Job Analysis, Recruitment and Selection Process, Training and Development Programs, Performance Management and Appraisal, Compensation and Employee Welfare |
| BUBBANEP5.3 | Operations Management | Discipline Specific Core (DSC) | 4 | Introduction to Operations Management, Production Planning and Control, Inventory Management Techniques, Quality Management and TQM, Facility Location and Layout |
| BUBBANEPDSE5.1.A | International Business | Discipline Specific Elective (DSE) | 4 | Theories of International Trade, Global Business Environment, International Economic Institutions (WTO, IMF), Foreign Direct Investment and EXIM Policy, International Finance and Exchange Rates |
| BUBBANEPDSE5.2.A | Goods & Services Tax (GST) | Discipline Specific Elective (DSE) | 4 | Introduction to GST Regime, GST Registration and Composition Scheme, Input Tax Credit (ITC), GST Returns and E-Way Bill, Assessment and Audit under GST |
| BUBBANEPSEC5.1 | Business Analytics Tools (Practical) | Skill Enhancement Course (SEC) | 2 | Introduction to Business Analytics, Data Visualization with Power BI/Tableau, Descriptive and Predictive Analytics, SQL for Data Extraction, Case Studies in Business Analytics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BUBBANEP6.1 | Business Strategy | Discipline Specific Core (DSC) | 4 | Concept of Strategic Management, Strategic Intent (Vision, Mission, Goals), SWOT Analysis and Environmental Scan, Generic Competitive Strategies (Porter), Strategy Implementation and Evaluation |
| BUBBANEP6.2 | Management Information System | Discipline Specific Core (DSC) | 4 | Foundations of Information Systems, Types of Information Systems (MIS, DSS, EIS), Database Management Systems, E-Business and E-Commerce Applications, Information Security and Control |
| BUBBANEP6.3 | Project Work | Discipline Specific Core (DSC) | 4 | Identification of Research Problem, Literature Review and Objectives, Methodology and Data Collection, Data Analysis and Interpretation, Project Report Writing and Presentation |
| BUBBANEPDSE6.1.A | Consumer Behaviour | Discipline Specific Elective (DSE) | 4 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Psychological Influences on Consumer Behaviour, Cultural and Social Influences, Consumerism and Marketing Ethics |
| BUBBANEPDSE6.2.A | Risk Management | Discipline Specific Elective (DSE) | 4 | Introduction to Risk and Uncertainty, Types of Business Risks, Risk Identification and Measurement, Risk Management Process, Enterprise Risk Management (ERM) |
| BUBBANEPSEC6.1 | Entrepreneurial Skills (Practical) | Skill Enhancement Course (SEC) | 2 | Idea Generation and Validation, Business Model Canvas, Pitching and Presentation Skills, Sources of Startup Funding, Legal and Ethical Aspects for Startups |
