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FPM in Marketing at Great Lakes Institute of Management
Chengalpattu, Tamil Nadu
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About the Specialization
What is Marketing at Great Lakes Institute of Management Chengalpattu?
This Marketing specialization program at Great Lakes Institute of Management focuses on developing advanced research capabilities and deep theoretical understanding in contemporary marketing issues. It prepares scholars to contribute original knowledge to the field through rigorous research, aligning with the evolving dynamics of the Indian consumer market. The program emphasizes analytical thinking and a comprehensive grasp of marketing phenomena within global and local contexts.
Who Should Apply?
This program is ideal for aspiring academics, researchers, and marketing professionals who aim to pursue doctoral-level studies and contribute to scholarly literature. It caters to individuals holding master’s degrees, or strong bachelor’s degrees with relevant entrance exam scores, seeking to transition into faculty roles at top B-schools or advanced research positions in industry, both in India and internationally.
Why Choose This Course?
Graduates of this program can expect to secure faculty positions in premier management institutions across India, engaging in teaching, research, and consultancy. They can also pursue leadership roles in marketing research firms, think tanks, or strategy departments, leveraging their advanced analytical skills. Expected salary ranges in academia or specialized research roles can be competitive, growing significantly with experience in the Indian market.
Student Success Practices
Foundation Stage
Mastering Research Methodologies- (Coursework Years 1-2)
Engage rigorously with foundational courses in quantitative and qualitative research methods. Actively participate in workshops on statistical software (e.g., SPSS, R, Python for data analysis) and qualitative analysis tools (e.g., NVivo). Focus on understanding the philosophical underpinnings of research paradigms to build a strong theoretical base.
Tools & Resources
SPSS, R/Python Libraries (e.g., Pandas, NumPy, SciPy), NVivo/Atlas.ti, Great Lakes Research Methodology Workshops
Career Connection
A solid grasp of research methodologies is fundamental for any doctoral candidate, crucial for developing a robust dissertation proposal and conducting credible research that is publishable in peer-reviewed journals, thereby enhancing academic career prospects.
Comprehensive Literature Review and Academic Writing- (Coursework Years 1-2)
Dedicate significant time to conducting extensive literature reviews in chosen areas of marketing, identifying research gaps. Develop strong academic writing skills by summarizing, critiquing, and synthesizing existing research. Seek feedback from faculty on early drafts of literature review sections and participate in academic writing boot camps.
Tools & Resources
JSTOR, Scopus, Web of Science, Google Scholar, EndNote/Zotero, Grammarly Premium
Career Connection
Effective literature review and academic writing are essential for crafting compelling research proposals, publishing papers, and communicating complex ideas clearly, which are vital skills for faculty positions and research leadership roles in India.
Networking with Faculty and Peers- (Coursework Years 1-2)
Actively engage with faculty members, discussing research ideas and seeking mentorship. Collaborate with peers on study groups or early research projects. Attend all departmental seminars and guest lectures to stay updated on current research trends and build connections within the academic community.
Tools & Resources
Departmental Seminars, Research Discussion Forums, Faculty Office Hours
Career Connection
Building a strong academic network early on can lead to collaborative research opportunities, valuable guidance for your dissertation, and opens doors to academic job market referrals and support in India and globally.
Intermediate Stage
Developing and Presenting Dissertation Proposal- (Dissertation Years 2-3)
Work closely with your chosen advisor to refine your research questions, theoretical framework, and methodology for the dissertation proposal. Practice presenting your proposal to faculty and peers, incorporating feedback to strengthen your arguments and presentation skills. Aim for clear, concise, and defensible research objectives.
Tools & Resources
PowerPoint/Google Slides, Microsoft Word/LaTeX, Peer Review Sessions, Advisor Consultations
Career Connection
Successfully defending a robust dissertation proposal is a critical milestone, demonstrating your ability to conceptualize and plan independent research, a core requirement for any academic or advanced research position.
Data Collection, Analysis, and Interpretation- (Dissertation Years 2-3)
Execute your research design by meticulously collecting data (primary or secondary). Apply advanced statistical or qualitative analysis techniques. Focus on accurate interpretation of results, critically linking findings back to the existing literature and theoretical contributions. Document every step for transparency and replicability.
Tools & Resources
SurveyMonkey/Qualtrics, Kaggle (for secondary data), Advanced Statistical Software (e.g., Amos, Stata, R), Coding Software (e.g., Python, MATLAB)
Career Connection
Proficiency in data handling and analysis is highly valued in both academia and industry research roles, enabling graduates to contribute to data-driven decision-making and produce impactful scholarly work.
Attending and Presenting at Conferences- (Dissertation Years 2-3)
Submit research-in-progress papers to reputable national and international conferences (e.g., AMA, ACR, ISMS Marketing Science Conference, or IIM/IIT organized conferences in India). Attend sessions to gain insights, network with leading scholars, and receive constructive feedback on your work from a wider academic audience.
Tools & Resources
Conference Websites (submission portals), Academic Conference Databases, Travel Grants/Funding opportunities
Career Connection
Presenting at conferences is crucial for disseminating research, establishing academic visibility, and receiving critical peer feedback, which are all vital for successful publication and a strong academic job market profile in India.
Advanced Stage
Dissertation Writing and Journal Publication- (Dissertation Years 3-4)
Commit to a disciplined writing schedule for your dissertation. Convert dissertation chapters into publishable journal articles, targeting top-tier marketing journals. Understand the publication process, revise based on reviewer comments, and persevere through rejections, treating them as learning opportunities.
Tools & Resources
Academic Journal Submission Systems (e.g., ScholarOne, Editorial Manager), Journal Guidelines for Authors, Peer Editing Groups
Career Connection
Successful publication in reputable journals is the cornerstone of an academic career, significantly boosting prospects for securing faculty positions and gaining promotion and tenure in Indian and global institutions.
Developing Teaching Skills and Portfolio- (Dissertation Years 3-4)
Seek opportunities to assist professors, co-teach courses, or deliver guest lectures. Develop teaching materials, including syllabi, lesson plans, and assessment methods. Build a teaching portfolio that showcases your instructional abilities and student feedback, preparing you for faculty roles.
Tools & Resources
Great Lakes Teaching Assistantships, Faculty Mentorship, Teaching Evaluation Forms, Learning Management Systems (LMS)
Career Connection
Strong teaching skills are as important as research for academic positions. A well-developed teaching portfolio enhances your attractiveness to institutions looking for well-rounded faculty in India.
Navigating the Academic Job Market- (Dissertation Years 3-4)
Prepare a comprehensive academic CV, research statement, teaching statement, and cover letters tailored for faculty positions. Practice job talks and chalk talks extensively. Network with current faculty members who recently went through the job market for insights and advice. Attend campus recruitment drives or virtual job fairs.
Tools & Resources
Great Lakes Career Services (if applicable for FPM), Academic Job Boards (e.g., Chronicle of Higher Education, HigherEdJobs), Mock Interview Panels
Career Connection
Strategic preparation for the academic job market is essential for securing desirable faculty positions in India''''s competitive landscape, allowing graduates to launch their careers effectively post-doctoral studies.
