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PGDM in Marketing at Great Lakes Institute of Management
Chengalpattu, Tamil Nadu
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About the Specialization
What is Marketing at Great Lakes Institute of Management Chengalpattu?
This Marketing specialization program at Great Lakes Institute of Management, Chennai, focuses on developing strategic marketing capabilities for the dynamic Indian business landscape. It equips students with analytical tools and creative thinking to address modern consumer demands and competitive pressures. The curriculum emphasizes both traditional marketing tenets and contemporary digital strategies, preparing leaders for a rapidly evolving market in India.
Who Should Apply?
This program is ideal for fresh graduates aspiring to kickstart a career in marketing, as well as working professionals looking to enhance their marketing expertise or transition into leadership roles within the industry. It particularly suits those with a strong analytical bent and a creative mindset, seeking to apply strategic insights to real-world marketing challenges across various sectors in India.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths such as Brand Manager, Digital Marketing Specialist, Marketing Analyst, Sales Manager, and Market Research Analyst in leading Indian and multinational companies. Entry-level salaries typically range from INR 6-12 LPA, with significant growth potential up to INR 20+ LPA for experienced professionals. The program aligns with industry certifications in digital marketing and analytics, boosting career trajectories.
Student Success Practices
Foundation Stage
Build a Strong Business Core- (Trimester 1-2)
Dedicate time to thoroughly understand foundational subjects like Marketing Management I, Financial Accounting, and Managerial Economics. These core concepts form the bedrock for advanced marketing strategies and financial acumen essential for business leaders in India.
Tools & Resources
Textbooks, case studies, peer study groups, Great Lakes faculty office hours
Career Connection
A robust understanding of business fundamentals is critical for all management roles, providing a holistic perspective for future marketing leaders and interview success.
Enhance Communication and Presentation Skills- (Trimester 1-3)
Actively participate in Business Communication classes, group presentations, and club activities to refine verbal and written communication. Practice articulating ideas clearly and concisely, which is vital for effective stakeholder management in any Indian corporate setting.
Tools & Resources
Toastmasters International (if local chapter available), college communication workshops, mock presentation sessions
Career Connection
Strong communication skills are highly valued by recruiters for roles in client-facing, marketing, and leadership positions, enabling impactful business interactions.
Cultivate Analytical Thinking through Case Studies- (Trimester 1-3)
Engage deeply with case studies in subjects like Data Interpretation and Decision Making. Analyze real-world business problems and propose data-driven solutions. This approach hones problem-solving abilities crucial for navigating the complexities of the Indian market.
Tools & Resources
Harvard Business Review cases, Ivey Publishing cases, B-school case competitions
Career Connection
Develops critical thinking and analytical rigor, preparing students for strategic roles requiring complex problem-solving and data-driven decisions.
Intermediate Stage
Dive Deep into Marketing Electives- (Trimester 4-5)
Beyond core marketing, strategically choose electives like Digital Marketing, Marketing Analytics, and Brand Management. Actively seek practical application through live projects or internships in these specialized areas to gain hands-on experience relevant to Indian industry.
Tools & Resources
Google Analytics Academy, HubSpot Academy, industry seminars, networking events
Career Connection
Builds specialized skills and a strong portfolio in high-demand marketing areas, making you a more attractive candidate for specialized marketing roles in Indian firms.
Network with Industry Professionals- (Trimester 3-5)
Attend industry events, guest lectures, and alumni meets organized by Great Lakes. Build connections with marketing professionals to understand current industry trends, gain mentorship, and explore potential career opportunities within the Indian business ecosystem.
Tools & Resources
LinkedIn, Great Lakes Alumni Network, industry conferences and workshops in Chennai/India
Career Connection
Expands your professional network, leading to internship offers, mentorship, and invaluable insights that can shape your career path and placement prospects.
Participate in Marketing Competitions- (Trimester 3-6)
Form teams and participate in inter-college or corporate-sponsored marketing competitions. These platforms provide practical exposure to real business challenges, foster teamwork, and allow you to test your strategic thinking against peers, simulating market scenarios.
Tools & Resources
Student clubs, corporate marketing challenges (e.g., L''''Oréal Brandstorm, HUL Lime), case study clubs
Career Connection
Showcases your abilities to potential employers, builds your resume with practical experience, and develops leadership and competitive skills highly valued in India''''s corporate sector.
Advanced Stage
Undertake a Comprehensive Marketing Project/Internship- (Trimester 4-6 (during internship period))
Secure a challenging summer internship or a live project focused on your chosen marketing sub-specialization. Apply theoretical knowledge to solve real business problems for an Indian company, contributing tangible value and building a strong experience portfolio.
Tools & Resources
Great Lakes placement cell, faculty mentors, industry contacts
Career Connection
Provides invaluable industry experience, often leading to Pre-Placement Offers (PPOs) and significantly strengthening your profile for final placements in top-tier marketing roles.
Master Placement Preparation and Mock Interviews- (Trimester 5-6)
Actively engage with the career services cell for resume building, interview preparation, and mock interviews tailored for marketing roles. Focus on articulating your skills, projects, and career aspirations effectively to Indian recruiters.
Tools & Resources
Career services workshops, alumni mentors, online interview platforms (e.g., LeetCode for behavioral, Marketing-specific interview guides)
Career Connection
Refines interview techniques and confidence, ensuring you are well-prepared to secure desired placements in leading marketing companies across India.
Develop a Personal Brand and Online Presence- (Throughout the program, intensifying in Trimester 5-6)
Curate a professional online presence through LinkedIn, showcasing your marketing projects, certifications, and insights. Regularly publish articles or posts on marketing trends, establishing yourself as a thought leader in the Indian marketing community.
Tools & Resources
LinkedIn, personal blog/website, marketing forums
Career Connection
Boosts visibility among recruiters and industry peers, opening doors to advanced career opportunities and leadership roles in marketing post-graduation.
