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BBA in General at Greater Noida Institute of Technology
Gautam Buddha Nagar, Uttar Pradesh
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About the Specialization
What is General at Greater Noida Institute of Technology Gautam Buddha Nagar?
This BBA program at Greater Noida Institute of Technology focuses on providing a strong foundation in various facets of business administration. It aims to equip students with essential management theories, practical skills, and an understanding of the Indian business landscape, preparing them for dynamic roles across diverse industries. The curriculum is designed to foster analytical thinking and decision-making abilities, aligning with current industry demands.
Who Should Apply?
This program is ideal for fresh graduates from any stream (Science, Commerce, Arts) seeking entry into the corporate world or aspiring to start their own ventures. It also benefits young professionals looking to gain formal management education to accelerate their career growth in junior to mid-level management roles, or those aiming for postgraduate studies in management.
Why Choose This Course?
Graduates of this program can expect to pursue various India-specific career paths such as Marketing Executive, Sales Manager, HR Coordinator, Financial Analyst, or Operations Associate in sectors like FMCG, BFSI, Retail, and IT. Entry-level salaries typically range from INR 2.5 LPA to 5 LPA, with significant growth trajectories for experienced professionals in Indian companies, often leading to managerial positions.
Student Success Practices
Foundation Stage
Cultivate Strong Academic Habits- (Semester 1-2)
Develop a disciplined approach to learning by regularly reviewing lecture notes, completing assignments on time, and seeking clarification on difficult concepts from faculty. Focus on understanding fundamental business principles, economics, and mathematics.
Tools & Resources
Course textbooks, University library resources, Peer study groups, Faculty office hours
Career Connection
A strong academic foundation ensures better conceptual understanding, crucial for all future business subjects and provides a competitive edge during entry-level job interviews.
Enhance Business Communication Skills- (Semester 1-2)
Actively participate in classroom discussions, practice public speaking, and work on written communication through reports and presentations. Utilize the practical sessions for communication and computer applications to build proficiency.
Tools & Resources
Communication skill workshops, Toastmasters-style clubs (if available), Online resources for grammar and writing, MS-Office suite
Career Connection
Effective communication is paramount in any business role, aiding in professional networking, client interactions, and delivering impactful presentations, directly influencing career progression.
Build Digital Literacy and Productivity- (Semester 1-2)
Master essential computer applications like MS-Word, Excel, and PowerPoint. Proactively learn about internet research and basic data management to streamline academic tasks and prepare for digital workplace demands.
Tools & Resources
MS Office tutorials, Online learning platforms (e.g., Coursera, NPTEL for basic IT courses), University computer labs
Career Connection
Digital proficiency is a core requirement across industries, making graduates more efficient, adaptable, and attractive to employers for data handling and presentation tasks.
Intermediate Stage
Apply Theoretical Knowledge through Projects- (Semester 3-5)
Actively seek opportunities to engage in mini-projects, case studies, and practical assignments related to HRM, Marketing, Finance, and Operations. Try to connect theoretical concepts to real-world business scenarios.
Tools & Resources
Industry case studies, Business journals, Online project management tools (e.g., Trello), Mentorship from senior students or faculty
Career Connection
Demonstrating practical application skills through projects strengthens problem-solving abilities, which is highly valued by recruiters for internships and entry-level positions.
Engage in Industry Exposure and Networking- (Semester 3-5)
Attend guest lectures, workshops, and industry seminars organized by the institute. Actively participate in any industrial visits or small-scale market research activities to understand business operations firsthand.
Tools & Resources
LinkedIn for professional networking, Institutional career services, Local industry associations
Career Connection
Building a professional network and gaining industry insights provides a competitive edge, helps identify career interests, and can lead to internship and job opportunities.
Develop Research and Analytical Skills- (Semester 3-5)
Focus on excelling in subjects like Research Methodology and Business Statistics. Undertake small research assignments, practice data collection, and use basic statistical tools for analysis to interpret business data effectively.
Tools & Resources
Statistical software (e.g., Excel''''s data analysis toolpak, SPSS if available), Online tutorials for research methods, Academic databases
Career Connection
Strong analytical and research skills are critical for roles requiring data-driven decision-making, market analysis, and strategic planning, making graduates highly valuable.
Advanced Stage
Strategize for Summer Internship & Placements- (Semester 5-6)
Actively participate in the summer internship program, focusing on maximizing learning and contributing meaningfully to the organization. Prepare a compelling resume, practice interview skills, and attend placement preparatory workshops diligently.
Tools & Resources
Career counseling services, Mock interview sessions, Online job portals (e.g., Naukri.com, Internshala), Company research
Career Connection
A successful internship often converts into a pre-placement offer, and strong placement preparation is crucial for securing desirable roles upon graduation in the Indian job market.
Cultivate Entrepreneurial Mindset and Leadership- (Semester 5-6)
Explore entrepreneurial opportunities, participate in business plan competitions, and take on leadership roles in student organizations or group projects. Develop strategic thinking and decision-making abilities through case study analysis.
Tools & Resources
Entrepreneurship cells (if available), Startup incubators, Leadership development programs, Business simulation games
Career Connection
This fosters innovation, problem-solving, and leadership qualities, opening doors to entrepreneurial ventures or fast-track career progression in corporate leadership roles.
Specialize and Deepen Knowledge- (Semester 5-6)
Identify areas of interest from the diverse BBA curriculum (e.g., marketing, finance, HR) and pursue advanced learning through online certifications, industry reports, or specialized workshops. Focus on building expertise relevant to career aspirations.
Tools & Resources
NPTEL courses, Industry certifications (e.g., NISM for finance, digital marketing certifications), Professional body memberships
Career Connection
Developing deeper expertise in specific domains makes graduates highly sought after for specialized roles, improving salary prospects and career growth in a competitive Indian market.
Program Structure and Curriculum
Eligibility:
- Minimum 45% marks in 10+2 (40% for SC/ST category) in any stream from a recognized board (as per GNIOT website)
Duration: 3 years (6 semesters)
Credits: 134 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Business Organization | Core | 4 | Introduction to Business, Forms of Business Organization, Business Combinations, Business Size, Business Social Responsibility |
| BBA 102 | Business Mathematics-I | Core | 4 | Set Theory, Permutations and Combinations, Matrices and Determinants, Analytical Geometry, Differential Calculus |
| BBA 103 | Business Economics | Core | 4 | Introduction to Economics, Demand Analysis, Supply Analysis, Production Analysis, Market Structures |
| BBA 104 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA 105 | Introduction to Computer Applications | Core | 4 | Fundamentals of Computer, Data Representation, Operating Systems, MS-Office, Introduction to Internet |
| BBA 106 | Computer Application Practical | Practical | 2 | MS-Word, MS-Excel, MS-PowerPoint, Internet Browsing, E-mail |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| BBA 202 | Business Mathematics-II | Core | 4 | Integral Calculus, Financial Mathematics, Linear Programming, Decision Theory, Probability |
| BBA 203 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle, Final Accounts, Depreciation, Partnership Accounts |
| BBA 204 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation, Product Decisions, Pricing Decisions, Promotion Decisions |
| BBA 205 | Business Communication | Core | 4 | Basics of Communication, Types of Communication, Written Communication, Oral Communication, Presentation Skills |
| BBA 206 | Business Communication Practical | Practical | 2 | Group Discussions, Presentations, Report Writing, Interview Skills, Public Speaking |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| BBA 302 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBA 303 | Indian Economy | Core | 4 | Basic Characteristics of Indian Economy, Economic Planning in India, Agriculture Sector, Industrial Sector, Service Sector, Economic Reforms |
| BBA 304 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning & Control, Inventory Management, Quality Management |
| BBA 305 | Organization Behavior | Core | 4 | Introduction to OB, Perception and Learning, Personality and Values, Motivation, Group Dynamics, Leadership |
| BBA 306 | Group Discussion & Presentation Practical | Practical | 2 | Group Discussion Techniques, Presentation Preparation, Public Speaking Skills, Body Language, Active Listening |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Capital Structure, Working Capital Management, Dividend Policy |
| BBA 402 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection, Sampling, Data Analysis and Interpretation, Report Writing |
| BBA 403 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law |
| BBA 404 | Management Information System | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management Systems, Decision Support Systems, E-commerce |
| BBA 405 | Entrepreneurship Development | Core | 4 | Introduction to Entrepreneurship, Entrepreneurial Process, Business Plan, Sources of Finance, Small Business Management |
| BBA 406 | Computer Application for Management Practical | Practical | 2 | Advanced Excel for Business, Data Analysis Tools, Business Software Applications, Presentation Software, Project Management Software |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Management Accounting | Core | 4 | Introduction to Management Accounting, Marginal Costing, Budgetary Control, Standard Costing, Fund Flow Statement, Cash Flow Statement |
| BBA 502 | Services Marketing | Core | 4 | Introduction to Services Marketing, Characteristics of Services, Service Design, Service Delivery, Service Quality |
| BBA 503 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, Global Marketing, International Financial Management |
| BBA 504 | Business Ethics & Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility, Corporate Governance Principles, SEBI Guidelines |
| BBA 505 | Rural Marketing | Core | 4 | Rural Market Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Promotion and Distribution in Rural Areas |
| BBA 506 | Summer Internship Project & Viva Voce | Project | 2 | Project Formulation, Data Collection, Analysis, Report Writing, Presentation, Viva Voce |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA 602 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Business Models, E-Marketing, E-Payment Systems, Cyber Security in E-Commerce |
| BBA 603 | Brand Management | Core | 4 | Introduction to Brand Management, Brand Identity, Brand Positioning, Brand Equity, Brand Extension |
| BBA 604 | Project Management | Core | 4 | Introduction to Project Management, Project Planning, Project Scheduling, Project Costing, Project Risk Management, Project Closeout |
| BBA 605 | Export-Import Procedures & Documentation | Core | 4 | Export-Import Policy, Export Documentation, Import Documentation, Export Finance, Import Finance, Customs Procedures |
| BBA 606 | Comprehensive Viva-Voce | Practical | 2 | Overall understanding of BBA curriculum, Business Concepts, Current Affairs related to Business, Interview Skills, General Knowledge |
