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MBA in Marketing at GRV Business Management Academy
Bengaluru, Karnataka
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About the Specialization
What is Marketing at GRV Business Management Academy Bengaluru?
This Marketing specialization program at GRV Business Management Academy focuses on equipping students with advanced knowledge and skills in strategic marketing, consumer behavior, digital marketing, and market research. It is designed to meet the dynamic demands of the Indian market, fostering innovation and leadership in marketing. The program emphasizes both theoretical foundations and practical applications relevant to India''''s diverse consumer landscape.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into brand management, digital marketing, or sales roles, working professionals looking to upskill in strategic marketing, and career changers transitioning to the marketing industry. Aspiring entrepreneurs aiming to build strong brands and market presence in India will also find this specialization highly beneficial, with prerequisites typically including a bachelor''''s degree in any discipline.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Brand Manager, Digital Marketing Specialist, Sales and Distribution Head, Marketing Analyst, or Product Manager in diverse industries. Entry-level salaries typically range from INR 4-7 lakhs per annum, with experienced professionals earning significantly more. The program aligns with industry needs, enhancing career growth trajectories in leading Indian and multinational companies and preparing students for professional certifications.
Student Success Practices
Foundation Stage
Master Core Marketing Fundamentals- (Semester 1-2)
Thoroughly understand foundational marketing concepts from ''''Marketing Management'''' and ''''Consumer Behavior''''. Engage in case study analysis provided by faculty, actively participate in discussions, and seek clarification on complex theories. This builds a strong base for advanced specialization topics.
Tools & Resources
Philip Kotler''''s Marketing Management text, Harvard Business Review cases, Online marketing blogs like HubSpot/SEMrush for Indian context
Career Connection
A solid grasp of fundamentals is crucial for entry-level marketing roles, helping in interviews and effective contribution to initial projects.
Develop Data Analysis Skills- (Semester 1-2)
Focus on developing strong analytical abilities through subjects like ''''Business Statistics'''' and ''''Business Research Methods''''. Practice using statistical software (e.g., Excel, R, or Python basics) for market data analysis. Participate in data interpretation challenges or small research projects.
Tools & Resources
Microsoft Excel, Google Sheets, Coursera/edX courses on data analysis, Kaggle for practice datasets
Career Connection
Marketing analytics is a high-demand skill in India; proficiency enables roles in market research, digital analytics, and data-driven strategy.
Build Professional Communication & Networking- (Semester 1-2)
Actively participate in communication-focused subjects, group presentations, and debates to refine verbal and written skills. Attend industry webinars, college-organized seminars, and interact with visiting faculty or alumni. Start building a professional network on LinkedIn.
Tools & Resources
LinkedIn, Grammarly, Toastmasters (if available), College career services
Career Connection
Effective communication and networking are vital for securing internships, job interviews, and long-term career progression in the corporate world.
Intermediate Stage
Engage in Marketing Elective Deep Dive- (Semester 3)
Choose marketing electives strategically based on career interests (e.g., Digital Marketing, Services Marketing). Dive deep into the topics, explore current industry trends in India, and complete associated certifications. Seek mentorship from faculty or industry experts in your chosen sub-field.
Tools & Resources
Google Analytics Academy, Facebook Blueprint, SEMrush Academy, Nielsen reports for Indian market trends
Career Connection
Specialized knowledge in electives directly enhances employability for specific marketing roles and helps create a niche in the competitive job market.
Seek Early Industry Exposure through Internships/Projects- (Semester 3-4 (Summer break after Sem 2 is ideal))
Actively look for short-term internships, live projects, or volunteering opportunities with startups, NGOs, or small businesses in Bengaluru. Apply classroom knowledge to real-world marketing challenges. Document your learnings and build a portfolio of work.
Tools & Resources
Internshala, LetsIntern, College placement cell, Local business directories
Career Connection
Practical experience is highly valued by Indian employers, leading to better full-time placement opportunities and a smoother transition into professional roles.
Participate in Business Competitions & Workshops- (Semester 3)
Actively participate in inter-college business plan competitions, marketing challenges, and workshops. These platforms provide opportunities to apply skills, receive feedback, and network with peers and industry professionals. Focus on problem-solving scenarios relevant to the Indian market.
Tools & Resources
Case study competitions (e.g., from IIMs, XLRI), Marketing events organized by professional bodies, College clubs
Career Connection
Participation showcases initiative, problem-solving skills, and teamwork, which are critical for management roles and stand out to recruiters during placements.
Advanced Stage
Undertake a Comprehensive Marketing Dissertation/Project- (Semester 4)
Choose a relevant and contemporary marketing topic for your ''''Project Work'''' (dissertation), preferably one with practical implications for an Indian industry. Conduct thorough research, gather primary/secondary data, apply analytical tools, and derive actionable insights. Present your findings professionally.
Tools & Resources
Statistical software (SPSS, R), SurveyMonkey/Google Forms, Academic databases (JSTOR, EBSCO)
Career Connection
A strong dissertation demonstrates research aptitude, analytical skills, and independent thinking, which are key for strategic roles and higher studies.
Leverage Internship for Placement Conversion- (Semester 4)
During your ''''Internship'''', aim to exceed expectations, build strong professional relationships, and take initiative. Focus on delivering tangible results and converting the internship into a pre-placement offer. Continuously seek feedback and actively integrate into the company culture.
Tools & Resources
Mentors within the organization, Performance review meetings, Networking within the company
Career Connection
A successful internship is often the most direct route to a full-time job offer, providing invaluable industry experience and a potential career launchpad.
Strategic Placement Preparation & Mock Interviews- (Semester 4)
Begin placement preparation early by understanding company requirements, refining your resume and cover letter for specific marketing roles, and practicing mock interviews. Focus on answering behavioral questions and demonstrating knowledge of current marketing trends and case studies relevant to the Indian market.
Tools & Resources
College placement cell resources, Online interview platforms, Industry news and business journals
Career Connection
Effective preparation maximizes your chances of securing desired marketing placements in top companies, aligning your skills with industry needs.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with 50% aggregate (45% for SC/ST/Cat-I) from a recognized university
Duration: 2 years / 4 semesters
Credits: 105 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 1.1 | Management & Organizational Behavior | Core (Hard) | 4 | Management Functions, Approaches to Management, Foundations of OB, Personality, Perception, Motivation, Leadership, Group Dynamics, Conflict Management |
| MBA 1.2 | Managerial Economics | Core (Hard) | 4 | Introduction to Managerial Economics, Demand Analysis, Production and Cost Analysis, Market Structure, Pricing Practices, Capital Budgeting |
| MBA 1.3 | Accounting for Managers | Core (Hard) | 4 | Introduction to Accounting, Financial Statements, Cost Accounting, Budgetary Control, Financial Statement Analysis, Contemporary Issues in Accounting |
| MBA 1.4 | Business Statistics | Core (Hard) | 4 | Introduction to Statistics, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis, Non-Parametric Tests |
| MBA 1.5 | Business, Government & Society | Core (Soft) | 3 | Social Responsibility of Business, Business Ethics, Consumerism and Consumer Protection, Corporate Governance, Legal and Regulatory Framework, Environmental Issues and Sustainability |
| MBA 1.6 | Marketing Management | Core (Hard) | 4 | Introduction to Marketing, Marketing Environment, Consumer and Business Markets, Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Channels |
| MBA 1.7 | Communication & Business Research Methods | Core (Hard) | 4 | Communication Process, Types of Communication, Business Report Writing, Research Process and Design, Data Collection Methods, Data Analysis and Interpretation |
| MBA 1.8 | Computer Applications for Business | Core (Hard) | 4 | Information Technology for Business, Hardware and Software Concepts, Networking and Internet, Database Management Systems, Cloud Computing and E-commerce, Data Security and Privacy |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 2.1 | Human Resources Management | Core (Hard) | 4 | HR Functions and Policies, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits Management |
| MBA 2.2 | Financial Management | Core (Hard) | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Capital Structure Theories, Working Capital Management, Dividend Policy Decisions |
| MBA 2.3 | Production & Operations Management | Core (Hard) | 4 | Production Systems, Facility Location and Layout, Demand Forecasting, Inventory Management, Quality Management, Supply Chain Management |
| MBA 2.4 | Quantitative Techniques for Management | Core (Hard) | 4 | Operations Research, Linear Programming, Transportation and Assignment Problems, Network Analysis (CPM/PERT), Decision Theory, Game Theory |
| MBA 2.5 | Enterprise Resource Planning | Core (Soft) | 3 | Introduction to ERP, ERP Modules and Architecture, ERP Implementation Challenges, CRM and SCM integration, Business Process Re-engineering, Future Trends in ERP |
| MBA 2.6 | Entrepreneurship & Ethics | Core (Hard) | 4 | Entrepreneurial Process, Business Plan Development, Sources of Finance for Start-ups, Social Entrepreneurship, Ethical Theories and Dilemmas, Corporate Social Responsibility |
| MBA 2.7 | Organisational Change and Development | Core (Soft) | 3 | Nature of Organizational Change, Models of Change Management, Resistance to Change, OD Interventions, Learning Organization, Future of OD |
| MBA 2.8 | Lean Start-up Management | Core (Soft) | 3 | Lean Principles, Minimum Viable Product (MVP), Customer Development, Validated Learning, Pivoting and Iteration, Growth Hacking and Scaling |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 3.1 | Strategic Management | Core (Hard) | 4 | Strategic Analysis and Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Level Strategies, Business Level Strategies, Strategic Leadership and Ethics |
| MBA 3.2 | Mergers, Acquisitions and Corporate Restructuring | Core (Soft) | 3 | Types of Mergers and Acquisitions, Valuation of Companies, Due Diligence and Integration Issues, Leveraged Buyouts, Corporate Governance in M&A, Legal and Regulatory Framework |
| MBA 3.3 | International Business Dynamics | Core (Hard) | 4 | Global Business Environment, Theories of International Trade, Foreign Exchange Management, Global Marketing Strategies, International Human Resource Management, International Financial Management |
| MBA MKT 3.4 | Marketing Research | Elective (Marketing Specialization) | 3 | Marketing Research Design, Data Collection Methods, Sampling Techniques, Measurement and Scaling, Data Analysis Techniques, Report Writing and Presentation |
| MBA MKT 3.5 | Consumer Behaviour | Elective (Marketing Specialization) | 3 | Consumer Decision Making Process, Psychological Factors, Cultural and Social Influences, Organizational Buying Behavior, Consumer Protection, Online Consumer Behavior |
| MBA MKT 3.6 | Services Marketing | Elective (Marketing Specialization) | 3 | Nature and Characteristics of Services, Service Quality Models, Service Design and Development, Pricing and Promotion of Services, Service Recovery Strategies, Customer Relationship Management in Services |
| MBA MKT 3.7 | Integrated Marketing Communication | Elective (Marketing Specialization) | 3 | IMC Process and Planning, Advertising Management, Sales Promotion Strategies, Public Relations and Publicity, Personal Selling, Direct and Digital Marketing |
| MBA MKT 3.8 | Sales and Distribution Management | Elective (Marketing Specialization) | 3 | Sales Organization, Sales Force Management, Channel Management, Logistics and Supply Chain, Key Account Management, Sales Forecasting |
| MBA MKT 3.9 | Digital Marketing | Elective (Marketing Specialization) | 3 | Digital Marketing Landscape, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Web Analytics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA 4.1 | Project Management | Core (Hard) | 4 | Project Life Cycle, Project Planning and Scheduling, Risk Management in Projects, Resource Allocation, Project Monitoring and Control, Software Project Management |
| MBA 4.2 | Corporate Governance & Sustainability | Core (Soft) | 3 | Principles of Corporate Governance, Stakeholder Management, Role of Board of Directors, Sustainability Reporting, Environmental, Social, Governance (ESG), Business Ethics and CSR |
| MBA 4.3 | Project Work | Core (Hard) | 6 | Research Problem Formulation, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva Voce |
| MBA 4.4 | Internship | Core (Soft) | 3 | Industry Exposure, Practical Application of Concepts, Skill Development, Problem Solving in Real-world Scenarios, Report Preparation, Viva Voce and Feedback |
| MBA MKT 4.5 | Brand Management | Elective (Marketing Specialization) | 3 | Brand Identity and Equity, Brand Positioning Strategies, Brand Communication, Brand Extension and Endorsement, Brand Revitalization, Global Branding Challenges |
| MBA MKT 4.6 | International Marketing | Elective (Marketing Specialization) | 3 | Global Marketing Environment, Market Entry Strategies, International Product and Pricing, Global Distribution Channels, International Promotion Strategies, Digital International Marketing |
| MBA MKT 4.7 | Retail Management | Elective (Marketing Specialization) | 3 | Retail Formats and Trends, Store Location and Layout, Merchandising and Assortment Planning, Retail Pricing Strategies, Retail Communication, E-tailing and Omni-channel Retailing |
| MBA MKT 4.8 | Rural Marketing | Elective (Marketing Specialization) | 3 | Rural Market Characteristics, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Rural Distribution Challenges, Rural Communication Strategies, Challenges and Opportunities in Rural Marketing |
| MBA MKT 4.9 | Marketing Analytics | Elective (Marketing Specialization) | 3 | Marketing Data Sources, Data Visualization and Reporting, Predictive Analytics in Marketing, Customer Lifetime Value (CLV), Web Analytics and Social Media Metrics, Marketing Return on Investment (ROI) |
| MBA MKT 4.10 | Strategic Marketing | Elective (Marketing Specialization) | 3 | Strategic Marketing Planning, Achieving Competitive Advantage, Value Creation Strategies, Market Dominance Strategies, Product Life Cycle Strategies, Global Strategic Marketing |
