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MCOM in General at Gujarat University
Ahmedabad, Gujarat
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About the Specialization
What is General at Gujarat University Ahmedabad?
This General Management program at Gujarat University focuses on developing a holistic understanding of commerce and business operations, equipping students with essential managerial and analytical skills. It covers diverse aspects from economics and accounting to modern management and entrepreneurship, crucial for navigating India''''s dynamic business landscape and fostering well-rounded business professionals.
Who Should Apply?
This program is ideal for B.Com or BBA graduates seeking a comprehensive postgraduate degree to enhance their business acumen. It also suits aspiring entrepreneurs, management professionals aiming for broader organizational roles, or those looking to transition into diverse sectors requiring strong foundational business knowledge relevant to the Indian economy.
Why Choose This Course?
Graduates of this program can expect diverse career paths in finance, marketing, human resources, operations, and general management across Indian companies and multinational corporations operating in India. Potential roles include Business Analyst, HR Manager, Marketing Executive, or Operations Manager, with starting salaries typically ranging from INR 3-6 LPA, growing significantly with experience and expertise.
Student Success Practices
Foundation Stage
Build Strong Conceptual Foundations- (Semester 1-2)
Focus on deeply understanding core subjects like Advanced Business Economics, Advanced Accounting, and Statistical Analysis. Regularly review class notes, solve practical problems, and clarify doubts promptly with faculty. Utilize online resources like NPTEL videos or Khan Academy for supplementary learning to solidify your grasp.
Tools & Resources
Textbook exercises, University library resources, NPTEL, YouTube educational channels
Career Connection
A strong grasp of fundamentals is crucial for cracking competitive exams, interviews, and excelling in entry-level analytical or finance roles within Indian companies.
Develop Practical Computer Skills- (Semester 1-2)
Actively engage with ''''Computer Applications in Commerce'''' and ''''E-Commerce'''' subjects. Master MS Office Suite (Excel for data analysis, PowerPoint for presentations), basic database concepts, and internet-based tools. Seek opportunities for small projects involving data entry, analysis, or e-commerce website creation to build practical proficiency.
Tools & Resources
MS Excel, Tally, Google Workspace, Online tutorials, Local computer labs
Career Connection
Essential for almost all modern business roles in India, improving efficiency and analytical capabilities, highly valued in operations, finance, and marketing departments.
Enhance Research and Communication Skills- (Semester 1-2)
Pay close attention to ''''Research Methodology'''' and present findings effectively. Participate in group discussions, seminars, and case study analyses. Practice articulating ideas clearly and concisely, both orally and in writing. Read business newspapers and journals to stay updated on current affairs and industry trends in India.
Tools & Resources
Academic journals, Business newspapers (e.g., Economic Times, Business Standard), LinkedIn Learning, University writing center
Career Connection
Strong research and communication skills are vital for report writing, presentations, client interactions, and leadership roles across all industries in the Indian market.
Intermediate Stage
Strategic Specialization & Deep Learning- (Semester 3)
For the chosen ''''General Management'''' specialization, actively delve into subjects like Human Resource Management, Entrepreneurship Development, and Operations Management. Engage with case studies, industry reports, and conceptual frameworks specific to these areas, relating them to current Indian business trends and challenges.
Tools & Resources
Harvard Business Review, Industry-specific blogs and journals, Online courses (Coursera, edX) for deeper dives
Career Connection
This focused learning builds expertise for specific functional roles in HR, operations, or entrepreneurial ventures, making graduates more competitive for specialized positions in India.
Execute an Impactful Research Project- (Semester 3)
For the ''''Research Project'''' in Semester 3, select a topic that addresses a current business challenge or opportunity in India. Conduct thorough literature review, collect primary/secondary data meticulously, and apply analytical tools to derive actionable insights. Seek continuous feedback from your faculty mentor for guidance.
Tools & Resources
Statistical software (SPSS, R), Survey platforms (Google Forms, SurveyMonkey), Academic databases, University research support
Career Connection
Demonstrates independent research capability, critical thinking, and problem-solving skills, highly valued by employers for roles requiring analysis and strategic input in the Indian context.
Engage in Peer Learning & Academic Competitions- (Semester 3)
Form study groups to discuss complex topics and prepare for exams. Actively participate in intra- and inter-university academic competitions like business quizzes, case study challenges, or paper presentations. This sharpens analytical skills, broadens perspectives, and builds confidence essential for the Indian corporate scene.
Tools & Resources
Peer study groups, College notice boards for competition announcements, Online collaboration tools
Career Connection
Fosters teamwork, competitive spirit, and quick problem-solving, which are crucial attributes for success in corporate environments and recruitment processes in India.
Advanced Stage
Master Strategic Thinking and Leadership- (Semester 4)
Focus intently on ''''Strategic Management'''' and ''''Organizational Behaviour''''. Understand how organizational strategies are formulated and implemented in the Indian context. Develop leadership qualities through group assignments, role-playing, and analyzing real-world corporate strategies of Indian giants and their market approaches.
Tools & Resources
Business newspapers (Mint, Economic Times), Corporate annual reports, Biographies of Indian business leaders, Leadership workshops
Career Connection
Essential for aspiring managers and leaders, these subjects prepare individuals for decision-making roles and navigating complex organizational dynamics within Indian companies.
Prepare for Comprehensive Viva-Voce- (Semester 4)
Systematically revise the entire M.Com curriculum, especially the core and specialization subjects, for the ''''Viva-Voce (General)''''. Practice answering conceptual questions and discussing contemporary business issues confidently. Be prepared to articulate your research project findings and its implications clearly.
Tools & Resources
Course textbooks, Class notes, Mock viva sessions, Current affairs magazines focused on business
Career Connection
Excellent performance in a viva demonstrates comprehensive knowledge, quick thinking, and strong communication skills, which are crucial for interviews and professional interactions in India.
Targeted Career Planning & Placement Preparation- (Semester 4)
Work closely with the university''''s placement cell. Identify target companies and roles aligning with your ''''General Management'''' specialization. Refine your resume, practice group discussions, and ace mock interviews. Network with alumni for insights and mentorship on career paths in India''''s diverse industries.
Tools & Resources
University placement cell, LinkedIn, Resume builders, Online interview preparation platforms (e.g., InterviewBit, PrepInsta), Alumni network
Career Connection
Directly leads to successful placements in desired companies and roles, enabling a smooth transition from academics to the professional world, particularly in India''''s competitive job market.
Program Structure and Curriculum
Eligibility:
- B.Com. from Gujarat University or any other recognized University.
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 101 | Advanced Business Economics | Core | 4 | Economic environment, Economic policies, Market structure analysis, Demand and Supply elasticity, Pricing strategies, Profit management |
| MC 102 | Advanced Accounting | Core | 4 | Indian Accounting Standards (Ind AS), Valuation of Shares and Goodwill, Accounting for Amalgamation, Holding Company Accounts, Human Resource Accounting |
| MC 103 | Statistical Analysis | Core | 4 | Correlation and Regression, Probability Theory, Theoretical Distributions, Sampling and Sampling Methods, Hypothesis Testing, Time Series Analysis |
| MC 104 | Business Environment | Core | 4 | Components of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, International Business Environment |
| MC 105 | Computer Applications in Commerce | Core | 4 | Introduction to Computers, Operating System Concepts, MS Office Applications (Word, Excel, PowerPoint), Internet and E-commerce Basics, Data Analysis with Spreadsheets |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 201 | Modern Business Organization and Management | Core | 4 | Principles of Management, Functions of Management, Organizational Structures, Motivation and Leadership Theories, Human Resource Management Concepts, Marketing Management Fundamentals |
| MC 202 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Design, Data Analysis and Interpretation, Report Writing, Ethics in Business Research |
| MC 203 | Financial Management | Core | 4 | Financial Goals and Environment, Capital Budgeting Decisions, Cost of Capital, Capital Structure Theories, Working Capital Management, Dividend Policy |
| MC 204 | Marketing Management | Core | 4 | Marketing Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing Strategies, Promotion and Distribution Channels |
| MC 205 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Commerce Business Models, Electronic Payment Systems, E-Commerce Security Issues, Digital Marketing, Legal and Ethical Aspects of E-Commerce |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 301 (E) | Human Resource Management | Elective (General Management Group-E) | 4 | HRM Functions and Policies, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| MC 302 (E) | Entrepreneurship Development | Elective (General Management Group-E) | 4 | Concept of Entrepreneurship, Entrepreneurial Motivation, Business Idea Generation, Project Formulation and Evaluation, Sources of Financial Assistance, Challenges for Entrepreneurs |
| MC 303 (E) | Operations Management | Elective (General Management Group-E) | 4 | Production Systems, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management Introduction |
| MC 304 (E) | International Business | Elective (General Management Group-E) | 4 | Theories of International Trade, Balance of Payments, Foreign Exchange Market, International Financial Institutions, Global Business Strategies, Export-Import Procedures |
| MC 305 (E) | Research Project | Elective (General Management Group-E) | 4 | Project Identification, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing, Presentation of Findings |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC 401 (E) | Strategic Management | Elective (General Management Group-E) | 4 | Strategic Management Process, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| MC 402 (E) | Organizational Behaviour | Elective (General Management Group-E) | 4 | Foundations of Organizational Behaviour, Perception and Attribution, Learning and Personality, Motivation Theories, Group Dynamics and Teamwork, Leadership and Conflict Management |
| MC 403 (E) | Supply Chain Management | Elective (General Management Group-E) | 4 | Introduction to Supply Chain Management, Logistics Management, Inventory Management in SCM, Transportation and Warehousing, Global Supply Chains, SCM Performance Measurement |
| MC 404 (E) | Business Ethics and Corporate Social Responsibility | Elective (General Management Group-E) | 4 | Ethical Theories in Business, Ethical Dilemmas in Business, Corporate Governance, CSR Concepts and Models, Environmental Ethics and Sustainability, Sustainability Reporting |
| MC 405 (E) | Viva-Voce (General) | Elective (General Management Group-E) | 4 | Comprehensive knowledge of M.Com curriculum, Research project defense, Current business affairs, Analytical and communication skills, Problem-solving approaches, Application of theoretical concepts |
