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B-B-A in General at Guru Gobind Singh College of Management & Technology
Sri Muktsar Sahib, Punjab
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About the Specialization
What is General at Guru Gobind Singh College of Management & Technology Sri Muktsar Sahib?
This BBA program at Guru Gobind Singh College of Management & Technology focuses on providing a comprehensive foundation in business and management principles, without a specific specialization track. It aims to equip students with core functional knowledge across various business domains like finance, marketing, human resources, and operations. The curriculum is designed to be highly relevant to the evolving Indian industry landscape, preparing graduates for diverse entry-level roles.
Who Should Apply?
This program is ideal for fresh 10+2 graduates from any stream who aspire to build a career in business management. It also caters to individuals seeking a robust management foundation before pursuing an MBA or entrepreneurial ventures. Enthusiastic learners with strong analytical and communication skills, eager to understand business operations in an Indian context, will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including roles in sales, marketing, human resources, finance, and operations across sectors. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs per annum, with significant growth potential for experienced professionals in leading Indian companies and MNCs operating in India. The program also lays a strong groundwork for higher studies like MBA or professional certifications.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus intently on understanding the basic principles of economics, accounting, and management. Utilize textbooks, online tutorials, and peer study groups to clarify concepts. Actively participate in class discussions and solve case studies to apply theoretical knowledge.
Tools & Resources
Textbooks, Punjabi University E-content, Khan Academy, Coursera (free courses), Peer study groups
Career Connection
A strong foundation ensures better comprehension of advanced subjects and forms the bedrock for entry-level roles in any business function, making interviews easier.
Develop Essential Communication & IT Skills- (Semester 1-2)
Dedicate time to improving business communication, both written and oral. Practice public speaking, participate in debates, and hone presentation skills. Simultaneously, gain proficiency in MS Office (Excel, Word, PowerPoint) and basic computer applications as taught in practical labs.
Tools & Resources
Grammarly, Toastmasters International (if available), LinkedIn Learning, MS Office tutorials, College language labs
Career Connection
Effective communication is crucial for corporate roles. Proficiency in IT tools is a non-negotiable skill for modern workplaces and enhances employability.
Build a Strong Academic Network- (Semester 1-2)
Engage with professors during office hours for mentorship and academic guidance. Collaborate with classmates on assignments and projects to foster teamwork and peer learning. Seek feedback on your performance and learning strategies.
Tools & Resources
Professor office hours, College library resources, Student clubs, Group project collaboration tools
Career Connection
Networking with faculty and peers creates a supportive learning environment and can lead to future recommendations, collaborations, or career insights.
Intermediate Stage
Seek Practical Industry Exposure- (Semester 3-5 (especially during summer breaks))
Actively search for and undertake short-term internships or live projects during semester breaks. Focus on understanding real-world business operations, problem-solving, and contributing to organizational goals. Document learning in a structured manner.
Tools & Resources
Internshala, LinkedIn, College placement cell for internships, Company websites, Industry reports
Career Connection
Practical exposure bridges the gap between theory and application, making you more market-ready and providing valuable experience for your resume and interviews.
Participate in Competitions and Workshops- (Semester 3-5)
Engage in inter-college business plan competitions, case study challenges, and management fests. Attend workshops on advanced topics like digital marketing, data analytics, or financial modeling to gain specialized skills beyond the curriculum.
Tools & Resources
E-Cell events, College fest calendars, NPTEL, Udemy courses, Industry expert workshops
Career Connection
Such participation builds critical thinking, problem-solving, and presentation skills, demonstrating initiative and specialized knowledge to potential employers.
Explore Elective Interests for Future Specialization- (Semester 5)
Utilize the elective options in the curriculum to explore areas of interest like marketing, finance, or HR. Deep dive into the chosen subjects to gauge potential career paths. Consider certifications related to these areas to build expertise.
Tools & Resources
Syllabus elective descriptions, Career counselling, Online certification platforms (e.g., Google Digital Garage, NSE Academy), Industry professional talks
Career Connection
Exploring electives helps in identifying a potential career niche and developing specialized skills, which is valuable for focused job applications and future career growth.
Advanced Stage
Undertake a Comprehensive Research Project- (Semester 6)
Devote significant effort to the final year research project/dissertation. Choose a topic relevant to current industry trends or a real business problem. Conduct thorough research, data analysis, and present findings professionally. This showcases analytical and research capabilities.
Tools & Resources
Research databases (Google Scholar, JSTOR), SPSS/R/Excel for analysis, Faculty guidance, Research methodology textbooks
Career Connection
A well-executed research project demonstrates problem-solving ability, critical thinking, and data analysis skills, highly valued in consulting, market research, and strategic roles.
Intensive Placement Preparation- (Semester 5-6)
Begin placement preparation early by refining your resume, practicing aptitude tests, and mock interviews. Work on group discussion skills and soft skills. Network with alumni and placement cell contacts for insights and referrals.
Tools & Resources
Placement cell resources, Mock interview platforms, Online aptitude test series, LinkedIn for alumni networking, Industry news
Career Connection
Thorough preparation significantly increases chances of securing desired placements in reputable companies and ensures confidence during the recruitment process.
Develop Leadership and Team Management Skills- (Semester 4-6)
Take on leadership roles in college clubs, events, or group projects. Practice delegating tasks, motivating teams, and resolving conflicts effectively. Seek feedback on your leadership style to continuously improve.
Tools & Resources
College event organizing committees, Student council, Leadership workshops, Self-help books
Career Connection
Leadership and team management skills are critical for growth into managerial positions. Demonstrating these abilities makes you a valuable asset to any organization.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 40% marks in any stream (as per Punjabi University Patiala general eligibility for BBA)
Duration: 3 years (6 semesters)
Credits: Credits not specified
Assessment: Internal: 30% (for theory subjects), 30-40% (for practical/project subjects), External: 70% (for theory subjects), 60-70% (for practical/project subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Concepts |
| BBA-102 | Principles and Practices of Management | Core | 4 | Fundamentals of Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| BBA-103 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability and Probability Distributions |
| BBA-104 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance and Adjustments, Final Accounts (Trading, P&L, Balance Sheet), Depreciation Accounting |
| BBA-105 | Business Communication | Core | 4 | Communication Process and Types, Barriers to Communication, Oral Communication Skills, Written Communication (Reports, Letters), Presentation Skills and Group Discussions |
| BBA-106 | Computer Applications in Management - I (Theory & Practical) | Core, Practical | 3 | Fundamentals of Computers, Operating Systems (Windows), MS-Word, MS-Excel (Basic), MS-PowerPoint, Internet Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behaviour | Core | 4 | Introduction to OB, Perception, Learning, Personality, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBA-202 | Cost Accounting | Core | 4 | Cost Concepts and Classification, Elements of Cost, Cost Sheet and Tenders, Marginal Costing and Break-Even Analysis, Budgetary Control |
| BBA-203 | Marketing Management | Core | 4 | Marketing Concepts and Scope, Marketing Environment, Market Segmentation and Targeting, Product Decisions and Pricing Strategies, Promotion and Distribution Channels |
| BBA-204 | Business Mathematics | Core | 4 | Matrices and Determinants, Ratio, Proportion, and Variation, Time Value of Money, Permutations and Combinations, Basic Calculus for Business |
| BBA-205 | Business Environment | Core | 4 | Components of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological and Global Environment |
| BBA-206 | Computer Applications in Management - II (Theory & Practical) | Core, Practical | 3 | Database Management System Concepts, MS-Access (Database Creation), Advanced MS-Excel, Internet and E-commerce Tools, Cyber Security Basics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | HRM Concepts and Functions, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Compensation |
| BBA-302 | Production and Operations Management | Core | 4 | Operations Management Introduction, Production Planning and Control, Inventory Management, Quality Management (TQM, ISO), Plant Location and Layout |
| BBA-303 | Corporate Accounting | Core | 4 | Share Capital and Debentures, Issue and Forfeiture of Shares, Redemption of Debentures, Company Final Accounts, Amalgamation and Reconstruction |
| BBA-304 | Management Information System | Core | 4 | MIS Concepts and Framework, Role of Information Systems in Business, Database Management Systems, Decision Support Systems, E-business and E-commerce Applications |
| BBA-305 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Planning in India, Sectoral Performance (Agriculture, Industry, Services), Economic Reforms and Liberalization, Challenges of Indian Economy |
| BBA-306 | Environmental Studies | Qualifying | 0 | Multidisciplinary Nature of Environmental Studies, Natural Resources and Their Management, Ecosystems and Biodiversity, Environmental Pollution and Control, Social Issues and the Environment |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Financial Management | Core | 4 | Financial Management Concepts, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy |
| BBA-402 | Research Methodology | Core | 4 | Research Process and Types, Research Design, Data Collection Methods (Primary, Secondary), Sampling Techniques, Data Analysis and Report Writing |
| BBA-403 | Entrepreneurship and Small Business Management | Core | 4 | Entrepreneurship Concepts and Theories, Business Idea Generation, Business Plan Preparation, Small Business Management, Institutional Support for Entrepreneurs |
| BBA-404 | Consumer Behaviour | Core | 4 | Introduction to Consumer Behaviour, Individual Influences on Buying, Group Influences on Buying, Consumer Decision Process, Organizational Buying Behaviour |
| BBA-405 | E-Commerce | Core | 4 | E-Commerce Framework and Models, Electronic Payment Systems, E-Commerce Security, Legal and Ethical Issues in E-Commerce, M-Commerce and Digital Marketing |
| BBA-406 | Computerized Accounting (Theory & Practical) | Core, Practical | 3 | Introduction to Computerized Accounting, Accounting Software (e.g., Tally Prime), Creating Company, Ledgers, Vouchers, Financial Statement Generation, Payroll and Inventory Management |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Management of Indian Financial System | Core | 4 | Indian Financial System Structure, Money Market and Capital Market, Financial Institutions (Banks, NBFCs), Financial Regulators (RBI, SEBI), Financial Services |
| BBA-502 | Industrial Relations and Labour Laws | Core | 4 | Industrial Relations Concepts, Trade Unions and Collective Bargaining, Industrial Disputes Act, Factories Act, Workmen''''s Compensation Act |
| BBA-503 | International Business | Core | 4 | Globalization and International Business, Theories of International Trade, Foreign Direct Investment, International Organizations (WTO, IMF), Export-Import Procedures |
| BBA-504 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling (PERT/CPM), Project Organization and Teams, Project Monitoring and Control, Project Risk Management |
| BBA-505 | Summer Training Report | Project | 6 | Internship Experience, Industry Analysis, Problem Identification, Data Collection and Analysis, Report Writing and Presentation |
| BBA-506(M-1) | Rural Marketing (Elective - Option 1 of Marketing Group) | Elective | 4 | Rural Marketing Environment, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Promotion and Communication in Rural India, Rural Distribution Challenges |
| BBA-506(F-1) | Indian Financial System (Elective - Option 1 of Finance Group) | Elective | 4 | Structure of Indian Financial System, Capital Market Operations, Money Market Instruments, Role of Financial Institutions, Regulatory Framework |
| BBA-506(HR-1) | Human Resource Development (Elective - Option 1 of HR Group) | Elective | 4 | HRD Concepts and Mechanism, Training and Development, Career Planning and Development, Performance Management System, Employee Counselling |
| BBA-506(IT-1) | Data Base Management System (Elective - Option 1 of IT Group) | Elective | 4 | DBMS Concepts and Architecture, Data Models (ER, Relational), SQL Queries and Operations, Normalization and Denormalization, Database Security and Integrity |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis, Strategy Formulation (Corporate, Business, Functional), Strategy Implementation, Strategic Evaluation and Control |
| BBA-602 | Total Quality Management | Core | 4 | TQM Principles and Philosophy, Quality Gurus and Concepts, Quality Tools and Techniques, Quality Standards (ISO 9000), Six Sigma and Benchmarking |
| BBA-603 | Research Project (Dissertation) | Project | 6 | Problem Identification and Formulation, Literature Review, Research Design and Methodology, Data Collection and Analysis, Interpretation, Conclusion, and Recommendations |
| BBA-604(M-2) | Advertising and Sales Management (Elective - Option 2 of Marketing Group) | Elective | 4 | Advertising Objectives and Media Planning, Sales Promotion Techniques, Personal Selling and Sales Process, Sales Force Management, Advertising Campaign Management |
| BBA-604(F-2) | Security Analysis and Portfolio Management (Elective - Option 2 of Finance Group) | Elective | 4 | Investment Process and Avenues, Fundamental Analysis of Securities, Technical Analysis, Portfolio Theory and Construction, Mutual Funds and Derivatives |
| BBA-604(HR-2) | Compensation Management (Elective - Option 2 of HR Group) | Elective | 4 | Compensation Philosophy and Objectives, Job Evaluation Methods, Wage Determination and Theories, Incentive Plans and Benefits, Legal Aspects of Compensation |
| BBA-604(IT-2) | Web Technologies (Elective - Option 2 of IT Group) | Elective | 4 | Introduction to Web Technologies, HTML, CSS, JavaScript Basics, Web Servers and Hosting, E-commerce Technologies, Website Development and Maintenance |
