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BBA in General at Guru Nanak College (Autonomous)
Chennai, Tamil Nadu
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About the Specialization
What is General at Guru Nanak College (Autonomous) Chennai?
This BBA General program at Guru Nanak College, affiliated with the University of Madras, focuses on providing a comprehensive understanding of core business administration principles. It offers a broad curriculum covering functional areas like marketing, finance, human resources, and operations management, essential for thriving in the dynamic Indian business landscape. The program is designed to develop well-rounded management professionals capable of adapting to various industry demands.
Who Should Apply?
This program is ideal for fresh graduates from any academic stream (Science, Commerce, Arts) seeking a strong foundational entry into the management domain. It also caters to aspiring entrepreneurs aiming to build their ventures or working professionals looking to transition into business roles. Students who desire a solid grounding before pursuing an MBA or other postgraduate management studies will find this curriculum highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths within the Indian economy, including roles such as junior management trainee, marketing executive, HR assistant, financial analyst, or operations coordinator. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential in both Indian and multinational companies operating in India. The holistic curriculum also prepares students for competitive government and private sector examinations.
Student Success Practices
Foundation Stage
Build a Strong Academic Foundation- (Semester 1-2)
Dedicate time to thoroughly understand core concepts in management, economics, and accounting. Actively participate in class discussions, regularly review lecture notes, and utilize the college library for supplementary reading. Form collaborative study groups to clarify doubts and prepare effectively for internal assessments and end-semester examinations.
Tools & Resources
Textbooks and reference books, Guru Nanak College Library resources, NPTEL online lectures for foundational management topics, Peer study groups
Career Connection
A strong grasp of fundamental business principles is crucial for excelling in higher-level subjects and forms the bedrock for any management career, directly aiding in understanding business operations and making informed strategic decisions.
Develop Essential Soft Skills- (Semester 1-2)
Actively engage in the Soft Skills courses, focusing on improving verbal and non-verbal communication, presentation, and teamwork abilities. Participate in college clubs, inter-collegiate debates, and cultural events to build confidence, enhance interpersonal skills, and develop leadership qualities crucial for professional success in India.
Tools & Resources
Soft Skills curriculum modules, College clubs (e.g., Debate Club, English Literary Society), Public speaking workshops, Student leadership roles
Career Connection
Highly valued by recruiters in the Indian job market, these skills significantly enhance interview performance, foster effective team collaboration, and improve client interaction, leading to better career prospects.
Explore Industry Awareness- (Semester 1-2)
Begin cultivating a habit of reading leading Indian business newspapers and magazines (e.g., Economic Times, Business Standard, Business Today) to stay updated on current economic trends, industry news, and corporate happenings. Attend introductory guest lectures or workshops organized by the college to gain early insights into various business functions and career paths.
Tools & Resources
Leading Indian business newspapers and magazines, College career counseling sessions, Introductory webinars on business and management topics
Career Connection
Early industry awareness helps in identifying specific career interests, understanding the practical application of theoretical knowledge, and preparing for future internships and placements by speaking the industry language.
Intermediate Stage
Engage in Practical Application & Case Studies- (Semester 3-5)
Actively seek opportunities to apply theoretical knowledge through practical exercises. Volunteer for college events that require organizational or management skills, participate in inter-collegiate case study competitions, and undertake small research assignments or mini-projects under faculty guidance. These experiences build problem-solving capabilities.
Tools & Resources
Case study books and online resources, Management quizzes and competitions, College event committees (e.g., fest organization, department events), Faculty mentorship for mini-projects
Career Connection
Practical experience demonstrates initiative, critical thinking, and problem-solving abilities to potential employers, making students highly attractive for internships and entry-level positions in competitive Indian organizations.
Network & Gain Industry Exposure- (Semester 3-5)
Attend industry seminars, workshops, and guest speaker sessions organized by Guru Nanak College or relevant professional bodies. Utilize platforms like LinkedIn to connect with alumni and professionals, understanding their career trajectories and gaining valuable insights. Actively look for short-term internships or volunteer roles during semester breaks.
Tools & Resources
LinkedIn professional networking platform, Industry association events and conferences, Alumni network events facilitated by GNC, Career fairs and workshops by the GNC placement cell
Career Connection
Networking is paramount in the Indian job market; it often opens doors to internship opportunities, mentorship, and crucial job referrals, significantly aiding in securing desirable positions and future career growth.
Develop Analytical & Quantitative Skills- (Semester 3-5)
Pay focused attention to subjects like Business Economics, Business Statistics, and Research Methods for Management. Learn to effectively use basic data analysis tools such as Microsoft Excel. Participate in workshops centered on quantitative techniques to enhance your analytical capabilities, which are increasingly critical in all business functions.
Tools & Resources
Microsoft Excel tutorials and practice exercises, Online courses on data analysis fundamentals, Quantitative aptitude books and practice platforms, Faculty-led workshops on statistical software basics
Career Connection
Strong analytical and quantitative skills are highly sought after across diverse roles in finance, marketing analytics, operations, and consulting within the Indian corporate sector, providing a significant competitive advantage.
Advanced Stage
Focus on Specialization & Project Excellence- (Semester 6)
Deeply immerse yourself in the chosen Discipline Specific Electives (DSEs), aiming for specialized knowledge. Execute the final year Project Work with utmost dedication, selecting a topic relevant to current industry trends and your desired career path. Seek extensive guidance and feedback from faculty mentors throughout the project lifecycle.
Tools & Resources
Faculty mentors and subject matter experts, Industry reports and academic research journals, Specialized online courses related to DSE topics, Data analysis tools for project execution
Career Connection
A well-executed project and demonstrated expertise in your DSEs showcase specialized knowledge and practical problem-solving abilities, making you a highly desirable candidate for roles aligned with your chosen area in Indian companies.
Intensive Placement Preparation- (Semester 6)
Initiate rigorous preparation for campus placements or external job applications. This includes participating in mock interviews, attending resume and cover letter writing workshops, practicing aptitude tests, and engaging in group discussion drills. Tailor your applications and interview responses to specific company requirements and job descriptions.
Tools & Resources
Guru Nanak College placement cell services, Online aptitude test platforms (e.g., IndiaBix, PrepInsta), Mock interview and group discussion panels, Resume and cover letter templates and workshops
Career Connection
Effective and comprehensive placement preparation significantly increases your chances of securing a desirable job offer from leading Indian companies, ensuring a smooth and successful transition from academic life to the professional world.
Build a Professional Portfolio & Network Further- (Semester 6)
Systematically document all your academic projects, internships, certifications, and significant achievements in a professional portfolio (digital or physical). Continuously expand your professional network by attending alumni meetups, industry conferences, and online forums. Seek regular feedback on your long-term career plan from mentors and industry veterans.
Tools & Resources
LinkedIn professional profile, Personal website or online portfolio platforms, GNC alumni association events, Career counseling services for strategic planning
Career Connection
A robust professional portfolio and an expanding network are invaluable assets for long-term career growth in India, providing opportunities for mentorship, advanced roles, and staying abreast of dynamic industry trends and emerging job markets.
Program Structure and Curriculum
Eligibility:
- Candidates must have passed the Higher Secondary Examination (10+2) conducted by the Government of Tamil Nadu or an examination accepted as equivalent thereto by the Syndicate of the University of Madras.
Duration: 6 semesters / 3 years
Credits: 129 Credits
Assessment: Internal: 25% (for Theory), 40% (for Project), External: 75% (for Theory), 60% (for Project)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UATL1101 | Tamil / Other Language I | Part I Language | 3 | Poetry - Ancient Period, Prose - Short Stories, Grammar - Nouns & Verbs, Communication Skills, Literary History |
| UENL1101 | English I | Part II Language | 3 | Prose & Poetry, Basic Grammar, Vocabulary Building, Paragraph Writing, Communication for Business |
| UBAT101 | Management Process | Core | 4 | Introduction to Management, Planning & Decision Making, Organizing & Staffing, Directing & Motivation, Controlling & Coordination, Management Theories |
| UBAT102 | Business Economics I | Core | 4 | Nature & Scope of Business Economics, Demand Analysis & Forecasting, Supply Analysis, Production Function, Cost Concepts & Analysis, Market Structures |
| UBAA101 | Financial Accounting | Allied | 5 | Accounting Principles & Concepts, Journal & Ledger, Trial Balance, Final Accounts of Sole Proprietors, Depreciation Accounting, Bank Reconciliation Statement |
| UBAS101 | Soft Skills - I | Skill Enhancement Course | 2 | Personality Development, Self-Introduction & Goal Setting, Time Management, Basic Presentation Skills, Group Discussion Etiquette, Emotional Intelligence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UATL2102 | Tamil / Other Language II | Part I Language | 3 | Poetry - Modern Period, Prose - Essays, Grammar - Sentence Structure, Translation Skills, Literary Criticism |
| UENL2102 | English II | Part II Language | 3 | Literary Forms & Genres, Advanced Grammar & Usage, Report Writing, Letter Writing, Public Speaking & Debate, Reading Comprehension |
| UBAT203 | Organizational Behavior | Core | 4 | Foundations of OB, Perception & Learning, Motivation Theories, Leadership & Power, Group Dynamics & Team Building, Organizational Culture & Conflict Management |
| UBAT204 | Business Economics II | Core | 4 | Pricing Practices, Government Policies & Business, National Income & Its Measurement, Money & Banking, Inflation & Deflation, Business Cycles |
| UBAA202 | Marketing Management | Allied | 5 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Product Life Cycle & Branding, Pricing Strategies, Promotion & Distribution |
| UBAS202 | Soft Skills - II | Skill Enhancement Course | 2 | Interpersonal Skills, Conflict Resolution, Stress Management, Decision Making, Negotiation Skills, Teamwork & Collaboration |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UBAT305 | Human Resource Management | Core | 4 | HR Planning & Job Analysis, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management, Industrial Relations |
| UBAT306 | Financial Management | Core | 4 | Introduction to FM, Time Value of Money, Capital Budgeting, Cost of Capital, Capital Structure, Working Capital Management |
| UBAT307 | Principles of Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Fundamentals, Negotiable Instruments Act, Intellectual Property Rights |
| UBAA303 | Operations Management | Allied | 5 | Production Systems, Plant Location & Layout, Production Planning & Control, Inventory Management, Quality Management, Maintenance Management |
| UBAS303 | Soft Skills - III | Skill Enhancement Course | 2 | Critical Thinking, Problem-Solving Techniques, Interview Skills, Resume Building, Professional Etiquette, Cross-Cultural Communication |
| UEVS3101 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems & Biodiversity, Natural Resources, Environmental Pollution, Global Environmental Issues, Environmental Legislation, Human Population & Environment |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UBAT408 | Research Methods for Management | Core | 4 | Introduction to Research, Research Design, Sampling Techniques, Data Collection Methods, Data Analysis & Interpretation, Report Writing & Ethics |
| UBAT409 | Business Statistics | Core | 4 | Measures of Central Tendency, Measures of Dispersion, Correlation & Regression, Probability & Distributions, Sampling & Hypothesis Testing, Index Numbers |
| UBAT410 | Logistics and Supply Chain Management | Core | 4 | Introduction to LSCM, Logistics Management, Inventory Management, Transportation, Warehousing, Supply Chain Integration |
| UBAA404 | Entrepreneurship Development | Allied | 5 | Concept of Entrepreneurship, Role of Entrepreneurs, Small Business Management, Project Identification & Formulation, Government Schemes & Support, Innovation & Creativity |
| UBAS404 | Soft Skills - IV | Skill Enhancement Course | 2 | Digital Literacy, Basic Data Analysis Tools (Excel), Online Collaboration Tools, Cyber Security Awareness, Social Media Ethics, Business Communication Online |
| UVEA4101 | Value Education | Ability Enhancement Compulsory Course | 2 | Human Values & Ethics, Moral Development, Professional Ethics, Social Responsibility, National Integration, Global Peace |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UBAT511 | International Business | Core | 4 | Globalization & Liberalization, Theories of International Trade, Foreign Exchange Market, International Trade Policies, International Marketing, Global Human Resource Management |
| UBAT512 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Commerce Models (B2B, B2C), Electronic Payment Systems, Online Marketing & Advertising, Cyber Security in E-commerce, Legal & Ethical Issues in E-commerce |
| UBAT513 | Advertising and Salesmanship | Core | 4 | Role of Advertising, Advertising Media & Planning, Advertising Appeals & Creativity, Sales Process, Personal Selling, Sales Force Management |
| UBAD514A | Discipline Specific Elective I: Retail Management | DSE | 5 | Introduction to Retail, Retail Formats & Environment, Store Location & Layout, Merchandise Management, Pricing & Promotion in Retail, Customer Service & Relationship Management |
| UBAD515A | Discipline Specific Elective II: Banking and Insurance | DSE | 5 | Indian Banking System, Commercial Banks & RBI, E-Banking & Digital Payments, Principles of Insurance, Life Insurance Products, General Insurance Types |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| UBAT616 | Corporate Social Responsibility and Governance | Core | 4 | Concept of CSR, Triple Bottom Line, Ethics in Business, Corporate Governance Principles, Role of Board of Directors, Stakeholder Management |
| UBAT617 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, SWOT Analysis, Strategy Formulation (Corporate, Business, Functional), Strategy Implementation, Strategic Control & Evaluation |
| UBAP618 | Project Work | Project | 5 | Problem Identification, Literature Review, Research Methodology, Data Collection & Analysis, Report Writing, Viva Voce Preparation |
| UBAD619A | Discipline Specific Elective III: Investment Management | DSE | 5 | Investment Avenues, Risk and Return Analysis, Equity Analysis, Bond Analysis, Portfolio Management, Mutual Funds & Derivatives |
| UBAD620A | Discipline Specific Elective IV: Business Ethics | DSE | 5 | Ethical Theories, Ethical Dilemmas in Business, Corporate Culture & Ethics, Consumer Rights, Environmental Ethics, Ethical Decision Making |
