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M-A in Journalism Mass Communication at Guru Nanak Dev University
Amritsar, Punjab
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About the Specialization
What is Journalism & Mass Communication at Guru Nanak Dev University Amritsar?
This M.A. Journalism & Mass Communication program at Guru Nanak Dev University focuses on equipping students with comprehensive knowledge and practical skills in various facets of media. The curriculum is designed to meet the evolving demands of the Indian media industry, covering print, broadcast, digital, advertising, and public relations. It emphasizes a strong theoretical foundation coupled with hands-on training to prepare industry-ready professionals.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the dynamic field of journalism and mass communication. It also caters to aspiring media professionals looking to specialize in areas like digital media, advertising, or PR. Individuals with a passion for storytelling, critical thinking, and impactful communication will find this course highly rewarding, with particular relevance for those interested in the Indian media landscape.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as journalists, content creators, PR specialists, advertisers, and broadcast producers. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more. The program fosters critical thinking and practical skills, aligning graduates for growth trajectories in major Indian media houses, digital agencies, and corporate communication departments. Professional certifications in specific software or media tools can further enhance prospects.
Student Success Practices
Foundation Stage
Build Strong Reporting & Writing Fundamentals- (Semester 1-2)
Focus on mastering news values, story structures, and ethical reporting. Actively practice writing news reports, features, and developing interview skills. Regularly read national and regional newspapers and magazines to understand diverse writing styles and current affairs.
Tools & Resources
Associated Press Stylebook, GNDU Library Resources, Online news portals like The Hindu, Indian Express
Career Connection
A strong foundation in reporting and writing is crucial for any media role, directly impacting success in journalistic, content creation, and PR careers. This will be an asset in early career roles.
Hands-on Software Proficiency- (Semester 1-2)
Dedicate time to master essential software taught in Communication & Computer Applications, particularly DTP tools and multimedia basics. Explore free online tutorials for video and audio editing software beyond classroom hours.
Tools & Resources
Adobe InDesign/QuarkXPress (DTP), Audacity/Adobe Audition, MS Office Suite, YouTube tutorials
Career Connection
Proficiency in media software is a non-negotiable skill for print design, digital content creation, and broadcast production roles, significantly enhancing employability for entry-level positions in Indian media houses.
Engage in Departmental Media Production- (Semester 1-2)
Actively participate in any student-run newspaper, radio station, or video production projects within the department. This provides practical application of theoretical knowledge and builds a portfolio.
Tools & Resources
Departmental media labs, Peer groups, Faculty guidance
Career Connection
Early practical exposure differentiates candidates in the competitive Indian job market, demonstrating initiative and practical skills to potential employers in media production and journalism.
Intermediate Stage
Undertake Mini-Projects and Internships- (Semester 3-4)
Seek short-term internships or volunteer for media-related projects during semester breaks. Focus on gaining experience in specific areas like advertising, PR campaigns, or broadcast production. Document all experiences meticulously.
Tools & Resources
Networking with alumni, University placement cell, LinkedIn
Career Connection
Practical experience through internships is highly valued by Indian employers, providing industry insights and professional networking opportunities essential for securing good placements. It builds a strong resume for placements.
Specialize in a Niche Media Area- (Semester 3-4)
Based on interests, delve deeper into a specific media area (e.g., digital marketing, video journalism, corporate communications). Take advanced online courses, attend workshops, and read industry publications in that niche.
Tools & Resources
Coursera/edX for specialized courses, Industry magazines like Campaign India, Workshops by professional bodies
Career Connection
Specialized skills make graduates highly sought-after for targeted roles in the diverse Indian media industry, leading to better job opportunities and career growth in areas like digital strategy or niche reporting.
Network Actively with Industry Professionals- (Semester 3-4)
Attend media conferences, guest lectures, and workshops organized by the department or external bodies. Connect with speakers, alumni, and professionals on platforms like LinkedIn to build a robust professional network.
Tools & Resources
LinkedIn, Industry events and seminars, Alumni association
Career Connection
Networking is paramount in the Indian media industry, often leading to hidden job opportunities, mentorship, and crucial industry insights that can accelerate career progression and placement success.
Advanced Stage
Develop a Strong Research Dissertation/Project- (Semester 4)
Invest significant effort in your final semester dissertation or project. Choose a relevant and impactful topic, conduct thorough research, and aim for high-quality output that showcases analytical and practical skills.
Tools & Resources
Academic databases, Statistical software (if applicable), Faculty mentor
Career Connection
A well-executed dissertation or project demonstrates research capabilities, critical thinking, and subject mastery, which are highly regarded by employers for analytical roles or further academic pursuits. It also showcases problem-solving skills.
Tailor Portfolio and Interview Preparation- (Semester 4)
Compile a comprehensive portfolio of your best work (writing samples, designs, video/audio clips, campaign plans). Practice mock interviews, focusing on showcasing your skills, experiences, and understanding of the Indian media landscape.
Tools & Resources
Personal website/blog, Behance/Dribbble, Career services/mock interview sessions
Career Connection
A strong, tailored portfolio and confident interview skills are critical for converting placement opportunities into actual job offers in India''''s competitive media employment market.
Explore Entrepreneurial Avenues- (Semester 4)
For those inclined towards ''''Media Entrepreneurship,'''' actively develop a viable business plan. Participate in university startup challenges or seek mentorship from entrepreneurs. Research government schemes supporting media startups in India.
Tools & Resources
Startup incubators, Government schemes like ''''Startup India'''', Business plan templates
Career Connection
This practice is directly relevant for launching independent ventures, creating jobs, and contributing innovatively to the Indian media sector, offering a distinct alternative to traditional employment and fostering leadership.
Program Structure and Curriculum
Eligibility:
- B.A. or B.Sc. or B.Com. or any other equivalent degree with 50% marks from a recognized university. OR B.A. with 50% marks in Journalism/Mass Communication/Public Relations/Advertising/TV Production/Video Production from a recognized university.
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC-101 | Introduction to Mass Communication | Core | 4 | Nature and Functions of Mass Communication, Mass Communication Theories and Models, Forms of Communication, Communication Process, New Communication Technologies |
| MJMC-102 | Reporting | Core | 4 | News Concepts and Values, Types of Reporting, News Story Structure, Interviewing Techniques, Investigative Reporting, Crime and Court Reporting |
| MJMC-103 | Editing | Core | 4 | Principles of Editing, Copy-editing and Rewriting, Headline Writing, Page Make-up and Design, Proof Reading, Role of Editor |
| MJMC-104 | Media Laws & Ethics | Core | 4 | Constitutional Provisions for Media, Press and Broadcast Laws, Cyber Laws, Media Ethics and Self-Regulation, Privacy, Defamation, Contempt of Court, Right to Information |
| MJMC-105 | Communication & Computer Applications | Core | 4 | Introduction to Computers and Operating Systems, MS Office Applications (Word, Excel, PowerPoint), Internet and Web Concepts, Desktop Publishing (DTP) Software, Multimedia Basics, Data Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC-201 | Advertising: Principles and Practices | Core | 4 | Nature, Scope, and Functions of Advertising, Types of Advertising, Advertising Agencies Structure, Advertising Research and Effectiveness, Creative Strategies and Appeals, Media Planning and Scheduling |
| MJMC-202 | Public Relations: Principles and Practices | Core | 4 | Nature, Scope, and Functions of PR, PR Tools and Techniques, Media Relations, Crisis Communication, Corporate Social Responsibility (CSR), Event Management |
| MJMC-203 | Introduction to Broadcast Media | Core | 4 | History and Evolution of Radio and Television, Radio Production Techniques, Television Production Stages, Broadcast Journalism, Programming Formats, Regulatory Bodies in India |
| MJMC-204 | Communication Research Methods | Core | 4 | Nature and Significance of Research, Research Design, Data Collection Methods (Survey, Content Analysis), Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| MJMC-205 | Audio Production Practical | Core | 4 | Microphone Techniques, Audio Recording and Editing, Sound Effects and Music, Radio Features and Documentaries, Jingles and Voice-overs, Podcast Production |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC-301 | Development Communication | Core | 4 | Concepts and Models of Development, Role of Media in Development, Health Communication, Environmental Communication, Social Change Communication, Case Studies in Indian Context |
| MJMC-302 | Print Media Production & Design | Core | 4 | Principles of Design, Typography, Layout and Pagination, Newspaper and Magazine Design, Publication Software (e.g., InDesign), Infographics and Visuals |
| MJMC-303 | Television Production Practical | Core | 4 | Camera Operation and Angles, Lighting Techniques, Video Editing Software, Scripting for Television, News Bulletins and Talk Shows, Documentary and Short Film Production |
| MJMC-304 | New Media & Web Journalism | Core | 4 | Evolution of New Media, Digital Journalism, Social Media Strategies, Online Reporting and Storytelling, Content Management Systems, Data Journalism and Visualization |
| MJMC-305 | Media Management | Core | 4 | Principles of Media Management, Media Economics and Ownership, Marketing of Media Products, Human Resource Management in Media, Regulatory Framework for Media, Audience Research and Analytics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC-401 | International Communication | Core | 4 | Global Communication Flows, Media Imperialism and Cultural Exchange, International News Agencies, Role of UN and International Organizations, Diplomacy and Media, Global Media Landscape |
| MJMC-402 | Public Opinion & Propaganda | Core | 4 | Nature of Public Opinion, Measurement of Public Opinion, Theories of Propaganda, Techniques of Persuasion, Role of Opinion Leaders, Media Influence on Public Opinion |
| MJMC-403 | Media & Society | Core | 4 | Media''''s Role in Social Change, Cultural Studies and Media Representation, Gender and Media, Children and Media, Media Literacy, Social Impact of Media |
| MJMC-404 | Dissertation/Project | Core | 4 | Research Proposal Development, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva-voce |
| MJMC-405 | Media Entrepreneurship | Core | 4 | Entrepreneurial Concepts for Media, Business Planning for Media Startups, Funding and Investment Strategies, Marketing and Branding for Media Ventures, Legal Aspects for Startups, Case Studies of Successful Media Entrepreneurs |
