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MBA in General at Guru Nanak Dev University Regional Campus, Gurdaspur
Gurdaspur, Punjab
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About the Specialization
What is General at Guru Nanak Dev University Regional Campus, Gurdaspur Gurdaspur?
This general MBA program at Guru Nanak Dev University Regional Campus, Gurdaspur, focuses on developing well-rounded business leaders equipped with comprehensive management skills. It emphasizes a broad understanding of various functional areas essential for navigating the dynamic Indian business landscape, preparing students for diverse roles across sectors. The program aims to foster critical thinking and practical application.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into corporate management roles, individuals with some work experience looking to formalize their business education and accelerate career progression, and aspiring entrepreneurs aiming to build a strong foundation in business principles. Candidates typically possess a bachelor''''s degree and a drive for leadership.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles in finance, marketing, human resources, operations, and general management across various industries like manufacturing, services, and IT. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience. The program aims to align with industry demands for adaptable and skilled managers.
Student Success Practices
Foundation Stage
Build Strong Management Fundamentals- (Semester 1-2)
Focus on mastering core subjects like Accounting, Economics, Marketing, and HR. Utilize case studies and group discussions to understand practical business scenarios. Regularly review foundational theories and their application.
Tools & Resources
Harvard Business Review cases, NPTEL lectures, Corporate annual reports, Study groups
Career Connection
A solid base in these areas is crucial for all entry-level management positions and for successful later specialization.
Develop Effective Communication & Presentation Skills- (Semester 1-2)
Actively participate in class presentations, debates, and role-playing exercises to enhance verbal and non-verbal communication. Practice writing clear and concise reports, emails, and business proposals.
Tools & Resources
Toastmasters International (if available), Grammarly, LinkedIn Learning courses on public speaking, Peer feedback
Career Connection
Essential for effective team collaboration, client interactions, and leadership roles in any Indian corporate setup.
Master Business Analytics Tools- (Semester 1-2)
Gain proficiency in essential software like MS Excel for data analysis and basic statistical tools covered in Quantitative Techniques. Understand how to interpret data for informed decision-making.
Tools & Resources
Excel tutorials, Coursera/edX courses on data analytics, Real-world datasets for practice, University computer labs
Career Connection
Data literacy is increasingly vital across all business functions, enabling data-driven insights valued by Indian companies.
Intermediate Stage
Engage in Industry Internships and Live Projects- (Between Semester 2 & 3, during Semester 3 (part-time projects))
Actively seek and complete summer internships with reputable companies to gain practical exposure. Participate in live projects offered by the university or through industry collaborations.
Tools & Resources
University placement cell, LinkedIn, Industry contacts, Project management tools (Trello, Asana)
Career Connection
Builds a professional network, provides real-world experience, and often leads to pre-placement offers in the Indian job market.
Cultivate Strategic Thinking & Problem-Solving- (Semester 3)
Focus on applying concepts from Strategic Management and Business Research Methods to analyze complex business problems. Participate in business competitions and case study challenges.
Tools & Resources
Business simulation games, Case study competitions (e.g., those hosted by IIMs/XLRI), Industry reports, SWOT/PESTEL analysis frameworks
Career Connection
Develops the analytical mindset and decision-making capabilities highly sought after for mid-level management roles and consulting in India.
Deep Dive into Chosen Electives- (Semester 3)
For the specialization electives chosen in Semester 3, go beyond classroom learning by reading specialized journals, attending webinars, and networking with professionals in those specific domains.
Tools & Resources
Specialization-specific industry reports, Professional body memberships (e.g., FICCI, CII student chapters), LinkedIn networking
Career Connection
Strengthens a candidate''''s profile for specific roles, showing initiative and deeper interest beyond core curriculum, crucial for Indian recruiters.
Advanced Stage
Excel in Project Work & Training Reports- (Semester 4)
Dedicate significant effort to the Summer Training Report and the comprehensive Project Report. Ensure thorough research, rigorous analysis, and clear presentation. Seek faculty mentorship.
Tools & Resources
Research databases (e.g., Jstor, Scopus), Statistical software (SPSS, R), Academic writing guides, University library resources
Career Connection
Demonstrates independent research, problem-solving, and analytical capabilities, highly valued in Indian companies for management trainee roles.
Master Interview & Group Discussion Techniques- (Semester 4)
Actively participate in mock interviews and group discussions conducted by the placement cell. Work on improving communication, critical thinking, and confidence under pressure.
Tools & Resources
Placement cell workshops, Online interview practice platforms, Peer mock sessions, Current affairs knowledge for GDs
Career Connection
Directly prepares students for the rigorous placement processes common across Indian corporates and enhances employability.
Build a Professional Network & Brand- (Semester 4)
Continuously expand professional connections through LinkedIn, alumni events, and industry conferences. Develop a strong online professional presence and tailor resumes and cover letters.
Tools & Resources
LinkedIn, Professional networking events, Alumni mentorship programs, Career counseling services
Career Connection
Opens doors to hidden job opportunities, provides mentorship, and builds a reputation, crucial for long-term career growth in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree (10+2+3 pattern or equivalent) in any discipline with at least 50% marks (45% for SC/ST candidates) from Guru Nanak Dev University or any other examination recognized as equivalent thereto. Candidates must also have passed a Common Entrance Test (CMAT/GMAT/MAT/University entrance test).
Duration: 2 Years / 4 Semesters
Credits: 88 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-101 | Management Concepts and Processes | Core | 4 | Management nature and scope, Planning and Organizing, Staffing and Directing, Controlling and Decision Making, Managerial Ethics and Social Responsibility |
| MB-102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Theory, Market Structures and Pricing, Profit Maximization, Macroeconomic Environment |
| MB-103 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Preparation of Financial Statements, Cost Accounting Concepts, Budgeting and Variance Analysis, Fund Flow and Cash Flow Statements |
| MB-104 | Business Environment | Core | 4 | Economic and Political Environment, Legal and Regulatory Framework, Socio-cultural Factors, Technological Environment, Global Business Environment |
| MB-105 | Business Communication | Core | 4 | Communication Process and Barriers, Written and Oral Communication, Presentation Skills, Non-verbal Communication, Digital Communication Strategies |
| MB-106 | Computer Applications in Management | Core/Lab | 2 | MS Office Applications for Business, Data Analysis Tools (Spreadsheets), Internet and E-Commerce Applications, Database Management Concepts, Business Intelligence Fundamentals |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-201 | Quantitative Techniques for Managers | Core | 4 | Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Regression and Correlation Analysis, Linear Programming and Decision Theory |
| MB-202 | Marketing Management | Core | 4 | Marketing Concepts and Philosophies, Consumer Behavior and Market Segmentation, Product and Pricing Decisions, Promotion and Distribution Channels, Digital Marketing and Services Marketing |
| MB-203 | Human Resource Management | Core | 4 | HRM Functions and Strategy, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| MB-204 | Financial Management | Core | 4 | Financial Objectives and Investment Decisions, Capital Budgeting Techniques, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| MB-205 | Operations Management | Core | 4 | Operations Strategy and Process Design, Facility Location and Layout Planning, Inventory Management, Quality Management and TQM, Project Management and Scheduling |
| MB-206 | Organisational Behaviour | Core | 2 | Foundations of Individual Behaviour, Group Dynamics and Team Building, Motivation Theories, Leadership Styles and Power, Conflict Management and Organizational Culture |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-301 | Business Research Methods | Core | 4 | Research Process and Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Research Ethics |
| MB-302 | Strategic Management | Core | 4 | Strategic Analysis and Formulation, Environmental Scanning and Industry Analysis, Competitive Advantage and Grand Strategies, Strategy Implementation and Evaluation, Corporate Governance and Social Responsibility |
| MB-303 | E-Business | Core | 4 | E-Business Models and Strategies, E-Commerce Applications, Digital Marketing and CRM, Supply Chain Management in E-Business, Payment Systems and Security Issues |
| MB-304 | Management Information System | Core | 4 | Role of Information Systems in Business, Types of Information Systems, Database Management Systems, Decision Support Systems and AI, System Development Life Cycle |
| MB-305 | Specialization Elective I | Elective | 4 | This is a specialization elective chosen from specific functional areas (e.g., Marketing, Finance, HR, IT, Operations, Entrepreneurship)., Specific topics depend on the specialization chosen by the student., Not detailed here as ''''Specialization: None'''' was specified., Students typically choose two electives from their chosen specialization group. |
| MB-306 | Specialization Elective II | Elective | 4 | This is a specialization elective chosen from specific functional areas (e.g., Marketing, Finance, HR, IT, Operations, Entrepreneurship)., Specific topics depend on the specialization chosen by the student., Not detailed here as ''''Specialization: None'''' was specified., Students typically choose two electives from their chosen specialization group. |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MB-401 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Direct Investment and Multinational Corporations, International Financial Markets and Exchange Rates, Cross-Cultural Management and Ethics, Global Marketing and HR Strategies |
| MB-402 | Corporate Social Responsibility & Business Ethics | Core | 4 | Concepts of CSR and Sustainability, Ethical Theories and Decision Making, Corporate Governance and Stakeholder Management, Environmental Responsibility and Green Business, Philanthropy and Community Engagement |
| MB-403 | Specialization Elective III | Elective | 4 | This is a specialization elective, continuing from the chosen area in Semester 3., Specific topics depend on the specialization chosen by the student., Not detailed here as ''''Specialization: None'''' was specified., Students typically choose two electives from their chosen specialization group. |
| MB-404 | Specialization Elective IV | Elective | 4 | This is a specialization elective, continuing from the chosen area in Semester 3., Specific topics depend on the specialization chosen by the student., Not detailed here as ''''Specialization: None'''' was specified., Students typically choose two electives from their chosen specialization group. |
| MB-405 | Training Report & Viva-Voce | Core/Project | 4 | Industry Training Experience, Report Writing and Documentation, Presentation Skills, Viva Voce Examination |
| MB-406 | Project Report & Viva-Voce | Core/Project | 4 | Independent Research Project, Problem Formulation and Methodology, Data Analysis and Interpretation, Dissertation Writing and Presentation, Viva Voce Examination |
