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MBA in Marketing at Guru Nanak Institute of Management
Ambala, Haryana
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About the Specialization
What is Marketing at Guru Nanak Institute of Management Ambala?
This Marketing program at Guru Nanak Institute of Management, Ambala, focuses on equipping students with a comprehensive understanding of market dynamics, consumer behavior, and strategic branding in the Indian context. It emphasizes modern marketing tools and techniques, including digital marketing, which is crucial for the evolving Indian industry. The program aims to foster analytical and creative skills demanded by diverse marketing roles across sectors in India, preparing students for real-world challenges.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the dynamic field of marketing in India. It also suits working professionals who wish to upskill or transition into marketing leadership roles, or career changers aspiring to leverage their foundational business knowledge in the marketing industry. Aspiring entrepreneurs keen on building strong brand foundations for their ventures will also find immense value.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths such as Brand Manager, Digital Marketing Specialist, Sales Manager, Marketing Analyst, or Product Manager in leading Indian and multinational corporations. Entry-level salaries typically range from INR 3-6 lakhs per annum, with experienced professionals earning significantly more. The program aligns with professional certifications in digital marketing and analytics, enhancing growth trajectories in the competitive Indian job market.
Student Success Practices
Foundation Stage
Master Core Management Principles- (Semester 1-2)
Develop a strong understanding of fundamental management concepts, economics, and quantitative techniques through rigorous study and active class participation. Form study groups to discuss complex topics and clarify doubts, building a solid academic base for advanced subjects.
Tools & Resources
Core textbooks, NPTEL online courses, Coursera for Business Fundamentals, Case study analysis of Indian companies
Career Connection
A solid foundation in management is essential for understanding the broader business context, which is critical for strategic marketing roles and effective decision-making in any Indian organization.
Enhance Business Communication Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and mock interviews. Focus on improving written communication through assignments, reports, and professional email etiquette. Engage in workshops for resume building and public speaking.
Tools & Resources
Toastmasters International (if available), University language labs, Online platforms for public speaking and professional writing, Grammarly
Career Connection
Effective communication is paramount for marketing professionals to convey brand messages, negotiate effectively, and collaborate seamlessly within Indian corporate settings, leading to better career progression.
Build Digital Literacy and Data Skills- (Semester 1-2)
Familiarize yourself with common business software, spreadsheet analysis, and basic data interpretation. Explore online tutorials for tools like MS Excel for data visualization and introductory business analytics to handle initial datasets.
Tools & Resources
LinkedIn Learning for Excel/PowerPoint, YouTube tutorials on Excel for business, Basic statistics software training
Career Connection
Modern marketing is increasingly data-driven. Early exposure to digital tools and data analysis is crucial for securing roles like Marketing Analyst or Digital Marketing Specialist in the Indian job market.
Intermediate Stage
Engage in Marketing-Specific Projects & Summer Internship- (Semester 3 (incorporating internship completed after Sem 2))
Actively seek and complete a summer internship after Semester 2, applying theoretical knowledge to real-world marketing challenges. Focus on contributing to live marketing projects or conducting relevant research with local businesses or NGOs.
Tools & Resources
College placement cell, Internship portals (Internshala, Naukri), Industry mentorship programs, Case study competitions
Career Connection
Practical experience in an Indian company provides crucial insights into market dynamics and enhances a candidate''''s profile significantly for future placements and building a professional network.
Deepen Specialization Knowledge and Certifications- (Semester 3)
Focus intensely on marketing elective subjects. Pursue deeper understanding and industry-recognized certifications relevant to chosen areas like digital marketing, marketing analytics, or brand management to gain an edge in the competitive market.
Tools & Resources
Google Ads certification, Google Analytics certification, HubSpot Academy, NISM certifications (if relevant for allied finance roles), Specialized marketing online courses
Career Connection
Specialized knowledge and certifications make graduates highly competitive for specific marketing roles in the Indian job market, demonstrating expertise beyond the core curriculum.
Network and Participate in Industry Events- (Semester 3)
Attend industry webinars, workshops, and guest lectures to interact with marketing professionals and experts. Join college marketing clubs and actively participate in inter-college competitions to build a professional network and gain exposure.
Tools & Resources
LinkedIn for professional networking, Local industry association events (e.g., chamber of commerce, marketing associations), Alumni network events
Career Connection
Building connections with industry experts and peers can lead to mentorship, internship leads, and a better understanding of current trends in Indian marketing practices and opportunities.
Advanced Stage
Execute a Comprehensive Major Project- (Semester 4)
Undertake a detailed marketing-focused major project. This involves extensive research, robust data analysis, and developing strategic recommendations, ideally solving a significant real-world business problem or exploring an innovative marketing strategy.
Tools & Resources
Research databases (e.g., EBSCO, Jstor), Statistical software (SPSS, R for marketing analytics), Project management tools for execution and tracking
Career Connection
A well-executed major project demonstrates strong analytical and problem-solving skills, making candidates highly attractive to Indian employers for strategic and research-oriented marketing roles.
Refine Placement Preparation and Personal Branding- (Semester 4)
Actively engage in mock interviews, group discussions, and aptitude test preparation tailored specifically for marketing roles. Create a compelling resume and portfolio that effectively highlights marketing projects, acquired skills, and key achievements.
Tools & Resources
College placement cell workshops, Online interview preparation platforms, Resume builders and cover letter templates, LinkedIn profile optimization
Career Connection
Targeted preparation significantly increases the chances of securing desired marketing positions in leading Indian and multinational companies during campus placements and off-campus drives.
Cultivate Leadership and Managerial Aptitude- (Semester 4)
Take on leadership roles in student committees or projects. Focus on developing essential presentation, negotiation, and team management skills, which are crucial for aspiring managerial positions in marketing departments.
Tools & Resources
Leadership workshops, Case study analysis of marketing leadership challenges, Peer feedback sessions for skill improvement, Mentorship from faculty
Career Connection
Demonstrating leadership potential and strong managerial aptitude prepares graduates for accelerated growth into supervisory and managerial marketing roles within Indian organizations.
Program Structure and Curriculum
Eligibility:
- Graduation in any discipline with 50% marks (47.5% for SC/ST) or equivalent grade. Final year students can also apply.
Duration: 4 semesters / 2 years
Credits: 128 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-101 | Management Process and Organizational Behavior | Core | 4 | Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Organizational Behavior Basics, Personality, Perception, Motivation, Leadership, Group Dynamics, Conflict Management |
| MBA-102 | Managerial Economics | Core | 4 | Nature of Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Decisions, Macroeconomics for Business |
| MBA-103 | Accounting for Management | Core | 4 | Fundamentals of Financial Accounting, Financial Statements Analysis, Cost Accounting Concepts, Budgeting and Budgetary Control, Working Capital Management |
| MBA-104 | Business Environment | Core | 4 | Concept of Business Environment, Economic Environment in India, Political and Legal Environment, Socio-Cultural Environment, Technological and Global Environment |
| MBA-105 | Business Statistics | Core | 4 | Introduction to Statistics, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation and Regression Analysis, Time Series Analysis, Index Numbers |
| MBA-106 | Business Communication | Core | 4 | Fundamentals of Communication, Types of Business Communication, Written Communication Skills, Oral Communication Skills, Presentations and Reports |
| MBA-107 | Computer Applications in Management | Core | 4 | Introduction to Computers, Operating Systems and Office Tools, Database Management Systems (DBMS), Networking and Internet, E-commerce and ERP concepts |
| MBA-108 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment and Research, Consumer Behavior and Segmentation, Product and Pricing Decisions, Promotion and Distribution Decisions |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-201 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Design, Data Analysis and Report Writing |
| MBA-202 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Recruitment, Training and Development, Performance Management, Compensation and Employee Relations |
| MBA-203 | Financial Management | Core | 4 | Nature of Financial Management, Capital Budgeting Decisions, Cost of Capital and Capital Structure, Dividend Policy Decisions, Working Capital Management |
| MBA-204 | Production & Operations Management | Core | 4 | Introduction to POM, Plant Location and Layout, Production Planning and Control, Inventory Management, Quality Management |
| MBA-205 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory, Game Theory |
| MBA-206 | Corporate Legal Environment | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act |
| MBA-207 | Management Information Systems | Core | 4 | Concepts of MIS, Information Systems for Decision Making, Database Management Systems, Enterprise Resource Planning (ERP), E-Business and Supply Chain Management |
| MBA-208 | Business Ethics and CSR | Core | 4 | Introduction to Business Ethics, Ethical Decision Making, Corporate Social Responsibility (CSR), Governance and Sustainability, Environmental Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-301 | Strategic Management | Core | 4 | Concept of Strategy, Environmental Analysis, Strategy Formulation, Strategy Implementation, Strategy Evaluation and Control |
| MBA-302 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance, Support Systems for Entrepreneurs |
| MBA-303 | Digital Marketing | Core | 4 | Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing and Content Marketing, Digital Advertising and Analytics |
| MBA-304 | Summer Training Report | Project | 4 | Project selection and formulation, Literature Review, Data collection and analysis, Report writing and presentation |
| MBA-311 | Consumer Behavior | Elective - Marketing | 4 | Introduction to Consumer Behavior, Individual Determinants, Group Determinants, Consumer Decision Process, Consumerism and Ethics |
| MBA-312 | Advertising & Sales Management | Elective - Marketing | 4 | Advertising Management, Advertising Media Decisions, Sales Management, Sales Force Management, Personal Selling and Sales Promotion |
| MBA-313 | Services Marketing | Elective - Marketing | 4 | Introduction to Services Marketing, Service Quality, Service Delivery Processes, Pricing and Promotion of Services, Managing Service Encounters |
| MBA-314 | International Marketing | Elective - Marketing | 4 | Overview of International Marketing, International Marketing Environment, Market Entry Strategies, International Product and Pricing Decisions, International Promotion and Distribution |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA-401 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Risk Management, Project Cost and Quality Management |
| MBA-402 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive Analytics, Prescriptive Analytics, Big Data Concepts |
| MBA-403 | Major Project Report | Project | 4 | Problem identification and scope, Methodology and data analysis, Findings, conclusions and recommendations, Report preparation |
| MBA-404 | Viva-Voce | Project Component | 4 | Oral defense of Major Project, Understanding of research methodology, Presentation skills, Subject knowledge assessment |
| MBA-411 | Rural & Social Marketing | Elective - Marketing | 4 | Rural Marketing Environment, Rural Consumer Behavior, Product and Pricing for Rural Markets, Rural Distribution and Promotion, Social Marketing Concepts |
| MBA-412 | Marketing Research | Elective - Marketing | 4 | Introduction to Marketing Research, Research Design and Data Sources, Measurement and Scaling, Sampling Techniques, Data Analysis and Report Writing |
| MBA-413 | Product & Brand Management | Elective - Marketing | 4 | Product Strategy, Product Life Cycle, Brand Management Concepts, Brand Equity and Brand Building, New Product Development |
| MBA-414 | Supply Chain Management | Elective - Marketing | 4 | Introduction to SCM, Logistics Management, Inventory Management in SCM, Supply Chain Relationships, Global Supply Chains |
