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BACHELOR-OF-MASS-MEDIA in General at Guru Nanak Khalsa College, Karnal
Karnal, Haryana
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About the Specialization
What is General at Guru Nanak Khalsa College, Karnal Karnal?
This Bachelor of Mass Media program at Guru Nanak Khalsa College, Karnal focuses on equipping students with comprehensive knowledge and practical skills across various facets of mass communication. It delves into traditional media like print, radio, and television, alongside new media and digital platforms, reflecting the dynamic Indian media landscape. The curriculum is designed to foster critical thinking, creativity, and ethical understanding essential for a successful career in India''''s booming media and entertainment industry.
Who Should Apply?
This program is ideal for fresh 10+2 graduates seeking entry into the diverse field of media and communication. It attracts creative individuals passionate about journalism, advertising, public relations, film, and digital content creation. Students with a strong interest in societal issues, current affairs, and storytelling will find this course fulfilling, preparing them for dynamic roles in the Indian media sector.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths including journalists, content writers, PR executives, ad professionals, TV/Radio producers, and digital media specialists. Entry-level salaries in India typically range from INR 2.5 to 4.5 LPA, with significant growth potential for experienced professionals. The curriculum aligns with industry demands, opening avenues in media houses, advertising agencies, PR firms, and production companies across the country.
Student Success Practices
Foundation Stage
Master Communication Fundamentals & News Basics- (Semester 1-2)
Focus intently on understanding core communication theories, news elements, and journalistic principles. Engage in extensive reading of newspapers and current affairs magazines to build general knowledge. Practice basic news writing and reporting exercises diligently.
Tools & Resources
Read prominent Indian newspapers (e.g., The Hindu, Indian Express), News analysis platforms (e.g., The Wire, Scroll.in), Listen to All India Radio news
Career Connection
A strong grasp of fundamentals is crucial for any media role, laying the groundwork for effective content creation and critical media analysis, essential for entry-level journalist or content writer positions.
Develop Multimedia Introduction Skills- (Semester 1-2)
Get familiar with basic computer applications and introductory photojournalism. Learn to use word processors for news scripts, create basic presentations, and understand fundamental photography concepts. Practice taking photos and writing captions.
Tools & Resources
MS Office Suite, Basic photo editing apps on smartphones, Free online tutorials for photography basics
Career Connection
Introduces practical skills for digital content creation, useful for social media management roles or entry into visual journalism.
Cultivate English Language Proficiency for Media- (Semester 1-2)
Improve English grammar, vocabulary, and writing skills specifically for media communication. Practice writing reports, essays, and short articles. Actively participate in debates and public speaking to enhance oral communication.
Tools & Resources
Grammar and style guides (e.g., common English grammar books), Online writing practice platforms, English news channels
Career Connection
Excellent communication skills are paramount in all media roles, enabling clear and impactful content delivery, crucial for interviews and professional growth.
Intermediate Stage
Engage in Practical Production & Campaign Design- (Semester 3-4)
Actively participate in practical sessions for radio and television production, learning scriptwriting, voice modulation, camera handling, and editing. Start brainstorming and designing mock advertising and PR campaigns for local businesses or social causes.
Tools & Resources
College radio/TV studios, Audio/video editing software (e.g., Audacity, DaVinci Resolve Free), Case studies of successful Indian ad/PR campaigns
Career Connection
Builds hands-on experience vital for roles in broadcast production, advertising, or public relations, making graduates job-ready for junior producer or account executive positions.
Explore New Media & Digital Content Creation- (Semester 3-5)
Dive into online journalism, social media management, and content creation for digital platforms. Start a personal blog, manage a social media page for a local event, or contribute to an online news portal. Understand SEO basics.
Tools & Resources
WordPress/Blogger platforms, Social media analytics tools (free versions), Online courses on digital marketing or content writing
Career Connection
Essential for navigating the digital-first Indian media industry, opening doors to roles in digital journalism, social media marketing, and content strategy.
Network & Research Media Trends- (Semester 4-5)
Attend media workshops, webinars, and guest lectures to interact with industry professionals. Follow leading Indian media personalities and publications. Conduct small research projects on media trends or audience behavior to understand the Indian market.
Tools & Resources
LinkedIn for professional networking, Industry conferences (online/offline), Reports from Indian media bodies (e.g., FICCI-EY report)
Career Connection
Builds a professional network and current industry knowledge, crucial for internships, mentorship, and staying competitive in the rapidly evolving Indian media landscape.
Advanced Stage
Intensive Internship & Project Execution- (Semester 5-6)
Secure a meaningful internship at a reputable media house, PR agency, advertising firm, or production company. Focus on practical application of learned skills, taking initiative on projects, and contributing effectively to the team. Document all experiences thoroughly for the project report.
Tools & Resources
College placement cell, Professional networking via LinkedIn, Industry directories
Career Connection
This is the most critical step for direct industry exposure, often leading to pre-placement offers or strong recommendations, directly impacting post-graduation employment in India.
Specialization and Portfolio Development- (Semester 5-6)
Identify a specific area of interest (e.g., documentary filmmaking, digital marketing, investigative journalism) and build a robust portfolio showcasing your best work. This could include articles, audio/video productions, campaign designs, or research papers.
Tools & Resources
Professional portfolio websites (e.g., Behance, personal website), Cloud storage for media files, Peer and faculty feedback
Career Connection
A strong, specialized portfolio differentiates candidates in the competitive Indian job market, directly supporting applications for specific roles.
Career Planning & Placement Preparation- (Semester 6)
Begin rigorous placement preparation including resume building, mock interviews, and group discussions tailored for media roles. Research potential employers in India, understand their requirements, and refine communication and presentation skills.
Tools & Resources
Career counseling services, Online interview practice platforms, Company websites, Current affairs knowledge specific to media
Career Connection
Maximizes chances of securing desirable placements immediately after graduation, aligning skills with industry needs for a smooth transition into the Indian professional media world.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 45% marks (as per GNKC Karnal admissions information)
Duration: 3 Years (6 Semesters)
Credits: Credits not specified
Assessment: Internal: 20% (for theory papers), External: 80% (for theory papers), 100% External for practicals/project
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMM-101 | Introduction to Mass Communication | Core | 4 | Nature, Scope & Definition of Mass Communication, Models & Theories of Communication, Types of Communication, Role of Mass Media, Mass Communication in India, Traditional Media |
| BMM-102 | Introduction to Journalism | Core | 4 | News Concepts, Role & Functions of Journalism, Elements of News, News Gathering, Reporting, Different Forms of Journalism |
| BMM-103 | History of Indian Media | Core | 4 | Origin & Growth of Press in India, Key Personalities & Movements, Press during Freedom Struggle, Radio & Television in India, Cinema in India, Internet Media Evolution |
| BMM-104 | Basics of Computer Applications | Core | 4 | Fundamentals of Computer, Operating Systems, MS-Office (Word, Excel, PowerPoint), Internet & Email, Computer Networks, Multimedia Concepts |
| BMM-105 | Introduction to Mass Communication (Practical) | Core Practical | 4 | Reporting and Editing Exercises, News Writing, Feature Writing, Interview Techniques, Media Content Analysis, Basic Script Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMM-201 | Reporting and Editing | Core | 4 | News Sources & Verification, Reporting Techniques, Interviewing & Research, News Editing Principles, Headlines & Layout, Editorial Content |
| BMM-202 | Media and Society | Core | 4 | Relationship between Media & Society, Media Effects Theories, Media and Social Change, Cultural Studies and Media, Media Representation, Public Opinion and Media |
| BMM-203 | English for Mass Media | Core | 4 | Grammar and Usage, Vocabulary Building, Report Writing, Essay Writing, Oral Communication Skills, Writing for Different Media |
| BMM-204 | Photo Journalism | Core | 4 | History of Photography, Types of Photography, Camera & Accessories, Photo Composition, Photo Editing Basics, Ethics in Photojournalism |
| BMM-205 | Photo Journalism (Practical) | Core Practical | 4 | Camera Handling, Outdoor Photography, Indoor Photography, Photo Editing Software, Caption Writing, Photo Story Development |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMM-301 | Radio Production | Core | 4 | Characteristics of Radio Medium, Radio Genres & Formats, Script Writing for Radio, Voice & Presentation Skills, Radio Production Process, Radio Advertising Concepts |
| BMM-302 | Television Production | Core | 4 | Characteristics of Television Medium, TV Genres & Formats, Script Writing for TV, Camera & Lighting Techniques, TV Production Process, TV Newsroom Operations |
| BMM-303 | Advertising Theory & Practice | Core | 4 | Introduction to Advertising, Types of Advertising, Advertising Appeals & Strategies, Media Planning, Advertising Agencies Structure, Ethics in Advertising |
| BMM-304 | Public Relations | Core | 4 | Introduction to Public Relations, PR Tools & Techniques, Corporate Communication, Crisis Management, PR in Government & NGOs, Ethics in Public Relations |
| BMM-305 | Radio Production (Practical) | Core Practical | 4 | Audio Recording & Editing, Program Production, News Bulletin Production, Interview Recording & Editing, Jingle Creation, Live Radio Simulation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMM-401 | New Media & Web Journalism | Core | 4 | Introduction to New Media, Online Journalism, Social Media & Content Creation, Blogging & Podcasting, Mobile Journalism, Digital Media Ethics & Laws |
| BMM-402 | Event Management | Core | 4 | Introduction to Event Management, Types of Events, Event Planning & Budgeting, Marketing & Promotion of Events, Sponsorship & Fundraising, Event Logistics & Execution |
| BMM-403 | Media Laws & Ethics | Core | 4 | Freedom of Speech & Expression, Defamation & Contempt of Court, Copyright & Intellectual Property, Obscenity & Censorship, Cyber Laws & Digital Media, Press Council of India |
| BMM-404 | Media Research | Core | 4 | Introduction to Research Methodology, Qualitative & Quantitative Methods, Data Collection Techniques, Sampling Procedures, Data Analysis & Interpretation, Report Writing & Research Ethics |
| BMM-405 | Television Production (Practical) | Core Practical | 4 | Video Camera Handling, Video Editing Software, News Package Production, Documentary Making Basics, Anchoring & Interviewing for TV, Multi-Camera Production |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMM-501 | Film Studies | Core | 4 | History of Cinema, Film Genres & Formats, Film Language & Aesthetics, Major Directors & Movements, Indian Cinema Evolution, Film Criticism |
| BMM-502 | Development Communication | Core | 4 | Concept of Development, Role of Media in Development, Communication Strategies for Development, Health Communication, Rural Communication, Campaign Planning & Evaluation |
| BMM-503 | Organizational Communication | Core | 4 | Communication in Organizations, Internal & External Communication, Corporate Image & Reputation, Employee Communication, Leadership Communication, Intercultural Communication |
| BMM-504 | Media Management | Core | 4 | Structure of Media Organizations, Financial Management in Media, Marketing of Media Products, Human Resource Management in Media, Media Policy & Regulation, Entrepreneurship in Media |
| BMM-505 | Internship / Project Report | Core Project | 4 | Practical Media Industry Exposure, Observation and Learning, Skill Application in Real-World Setting, Data Collection for Project, Report Writing & Presentation, Analysis of Industry Practices |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BMM-601 | Graphics and Animation | Core | 4 | Principles of Design, Graphic Software (e.g., Photoshop, CorelDraw), Types of Animation, Storyboarding, Visual Effects Basics, Multimedia Production |
| BMM-602 | Communication for Social Change | Core | 4 | Social Marketing, Advocacy & Persuasion, Communication Campaigns, Participatory Communication, Role of NGOs in Communication, Case Studies in Social Change |
| BMM-603 | Global Media | Core | 4 | International Communication Theories, Global Media Corporations, Media & Globalization, Cultural Imperialism, Role of UN & UNESCO, Cross-Cultural Communication |
| BMM-604 | Contemporary Media Issues | Core | 4 | Media Convergence, Fake News & Disinformation, Media Ownership & Control, Citizen Journalism, Media and Minorities, Future of Media Landscape |
| BMM-605 | Graphics and Animation (Practical) | Core Practical | 4 | Creating Graphics for Print & Web, Designing Logos & Layouts, Basic Animation Techniques, Motion Graphics Basics, Video Editing with Graphics, Portfolio Development |
