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BBA in General at Guru Nanak Khalsa Institute of Technology and Management
Yamunanagar, Haryana
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About the Specialization
What is General at Guru Nanak Khalsa Institute of Technology and Management Yamunanagar?
This general BBA program at Guru Nanak Khalsa Institute of Technology and Management, affiliated with Kurukshetra University, focuses on providing a comprehensive foundation in various aspects of business administration. Designed to equip students with core managerial skills and a broad understanding of the business landscape, it prepares them for diverse roles across sectors. The curriculum integrates theoretical knowledge with practical applications, reflecting the evolving demands of the Indian corporate environment.
Who Should Apply?
This program is ideal for 10+2 graduates from any stream who aspire to build a career in management and entrepreneurship. It caters to fresh minds seeking to understand business fundamentals before pursuing specialized postgraduate studies like MBA, or directly entering entry-level managerial positions in Indian industries. Individuals with a keen interest in business operations, leadership, and problem-solving will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including roles in sales and marketing, finance, human resources, operations, and general management. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience increases within Indian companies. The comprehensive knowledge base also serves as an excellent stepping stone for competitive examinations and professional certifications in fields like accounting or finance.
Student Success Practices
Foundation Stage
Build Strong Conceptual Foundations- (Semester 1-2)
Focus on understanding core business concepts in economics, accounting, mathematics, and management. Actively participate in lectures, clear doubts immediately, and spend extra time on foundational subjects. Form study groups to discuss complex topics, ensuring a deep grasp of basics.
Tools & Resources
Textbooks and reference books, University e-resources and library, Online platforms like Coursera for business fundamentals, Peer study groups and faculty office hours
Career Connection
A solid theoretical base is crucial for higher-level subjects and cracking entry-level competitive exams or job interviews, demonstrating fundamental business acumen valued by Indian employers.
Develop Effective Communication Skills- (Semester 1-2)
Actively work on both written and oral communication, as highlighted in Business Communication (BBA-105). Practice presentations, participate in debates/discussions, and write clear, concise reports. Seek constructive feedback from professors and peers to refine your abilities.
Tools & Resources
Communication workshops, Toastmasters clubs (if available), Online grammar checkers (e.g., Grammarly), Public speaking practice groups, mock interviews
Career Connection
Excellent communication is non-negotiable for any managerial role, facilitating effective teamwork, client interaction, and professional progression in Indian corporate settings, enhancing employability.
Master Basic Business Computing- (Semester 1-2)
Beyond just knowing computer fundamentals, strive for proficiency in the MS Office Suite, especially Excel, and understand basic business software applications from BBA-106 and BBA-206. Practice data entry, complex calculations, and presentation skills regularly.
Tools & Resources
MS Office tutorials, Online Excel courses (e.g., from Udemy, LinkedIn Learning), Practice with business case studies requiring data analysis
Career Connection
Proficiency in business software is a fundamental requirement for most entry-level jobs, making data handling and reporting efficient and accurate, significantly boosting employability in the Indian market.
Intermediate Stage
Engage in Practical Marketing & HR Projects- (Semester 3-4)
For Marketing Management and Human Resource Management subjects, actively seek opportunities for practical projects. Conduct small market surveys, develop mock HR policies, or analyze real-world case studies to apply theoretical knowledge effectively and gain hands-on experience.
Tools & Resources
Industry case studies, Local businesses for mini-projects, Survey tools (e.g., Google Forms, SurveyMonkey), HR policy templates and guidelines
Career Connection
Practical application bridges the gap between theory and industry needs, showcasing problem-solving abilities and practical skills to potential employers during internships and placements.
Actively Pursue Summer Internships- (Between Semesters 4 and 5 (Summer Break))
Utilize the summer internship period (leading to BBA-406) diligently. Identify companies in your area of interest (finance, marketing, HR) and actively seek internships. Focus on learning, networking, and delivering tangible results in your project to gain valuable experience.
Tools & Resources
College placement cell, career services, Online job portals (e.g., LinkedIn, Internshala), Company websites, professional networking events
Career Connection
Internships are critical for gaining industry exposure, building a professional network, and often lead to pre-placement offers, significantly enhancing placement prospects in India.
Participate in Business Competitions & Workshops- (Semester 3-5)
Engage in inter-college business plan competitions, case study challenges, or workshops on emerging business trends (e.g., digital marketing, financial modeling). These extracurricular activities build critical thinking, teamwork, and presentation skills essential for managers.
Tools & Resources
College clubs (e.g., Entrepreneurship Cell, Management Club), Notices for national/regional competitions, Industry association workshops and webinars
Career Connection
Such participation demonstrates initiative, problem-solving skills, and a competitive spirit, which are highly valued by recruiters in the dynamic Indian job market.
Advanced Stage
Develop a Robust Research Project- (Semester 6)
For the Research Project (BBA-603), choose a relevant and impactful topic. Conduct thorough research, apply appropriate methodologies, and present findings professionally. This project serves as a culmination of your BBA learning and analytical abilities.
Tools & Resources
Academic databases (e.g., J-Gate, Shodhganga), Statistical software (e.g., MS Excel, basic R/Python for data analysis), Research methodology guidelines, faculty mentorship
Career Connection
A well-executed research project showcases analytical abilities, independent work, and deep understanding of a business area, making you a strong candidate for managerial and research-oriented roles.
Intensive Placement Preparation- (Semester 5-6)
Start preparing for placements early. This includes resume building, mock interviews (technical and HR), group discussion practice, and aptitude test preparation. Understand industry-specific demands and tailor your skills accordingly for targeted applications.
Tools & Resources
College placement cell, career counselling services, Online aptitude test platforms (e.g., IndiaBix, PrepInsta), Interview preparation guides, LinkedIn for company research
Career Connection
Focused preparation ensures you are interview-ready, maximizing your chances of securing a desirable job offer from top Indian companies during campus placements.
Network with Industry Professionals- (Semester 5-6)
Leverage alumni networks, industry events, and professional platforms to connect with professionals in your target sectors. Attend webinars, guest lectures, and seek mentorship to gain insights into career paths and industry expectations.
Tools & Resources
LinkedIn for professional networking, Alumni network events and gatherings, Industry conferences (online/offline), guest lectures organized by the college
Career Connection
Networking opens doors to potential job opportunities, mentorship, and invaluable career advice, providing an edge in the competitive Indian job market.
Program Structure and Curriculum
Eligibility:
- 10+2 examination of Board of School Education Haryana or any other examination recognized as equivalent thereto with at least 50% marks in aggregate. (45% for SC/ST category candidates)
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Economics-I | Core | 4 | Introduction to Economics, Demand Analysis, Supply Analysis, Production Theory, Cost Concepts, Market Structures |
| BBA-102 | Business Mathematics-I | Core | 4 | Set Theory, Functions, Matrix Algebra, Calculus (Differentiation), Commercial Applications, Probability |
| BBA-103 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA-104 | Financial Accounting | Core | 4 | Accounting Concepts, Journal, Ledger, Trial Balance, Final Accounts, Depreciation, Inventory Valuation, Rectification of Errors |
| BBA-105 | Business Communication | Core | 4 | Communication Process, Types of Communication, Written Communication, Oral Communication, Barriers to Communication, Business Correspondence |
| BBA-106 | Computer Fundamentals (Practical) | Lab | 2 | Introduction to Computers, Operating Systems, MS Office (Word, Excel, PowerPoint), Internet & Email, Basic Troubleshooting, Computer Networks |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Business Economics-II | Core | 4 | Macroeconomics, National Income, Consumption and Investment, Monetary Policy, Fiscal Policy, International Trade |
| BBA-202 | Business Mathematics-II | Core | 4 | Integration, Financial Mathematics, Linear Programming, Decision Theory, Game Theory, Regression |
| BBA-203 | Organizational Behaviour | Core | 4 | Foundations of OB, Personality and Perception, Learning and Attitude, Motivation Theories, Group Dynamics and Team Building, Leadership Styles |
| BBA-204 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Sheet, Material Costing, Labour Costing, Overhead Costing, Activity Based Costing |
| BBA-205 | Environmental Studies | Core | 4 | Natural Resources, Ecosystems, Biodiversity and Conservation, Environmental Pollution, Social Issues and Environment, Environmental Ethics |
| BBA-206 | Business Computing (Practical) | Lab | 2 | Advanced MS Excel, Database Concepts (MS Access), Business Software Applications, Data Analysis Tools, Cybersecurity Basics, Introduction to Cloud Computing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Targeting, Positioning, Product Decisions, Pricing Decisions |
| BBA-302 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA-303 | Indian Financial System | Core | 4 | Financial Markets, Financial Institutions, Money Market, Capital Market, Regulatory Bodies (RBI, SEBI), Financial Services |
| BBA-304 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Probability Distributions, Index Numbers |
| BBA-305 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan Preparation, Funding for Startups, Legal Aspects of Business, Government Support for Startups |
| BBA-306 | E-Commerce (Practical) | Lab | 2 | E-Commerce Models, Online Payment Systems, Digital Marketing Basics, E-Security and Privacy, Website Development Basics, E-Business Strategies |
| BBA-307 | Corporate Social Responsibility | Core | 2 | Concept of CSR, Stakeholder Theory, Ethical Decision Making, CSR in India, Sustainability Reporting, Corporate Governance |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA-402 | Research Methodology | Core | 4 | Research Process, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| BBA-403 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories |
| BBA-404 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Companies Act (Basics), Cyber Law (Basics) |
| BBA-405 | International Business | Core | 4 | Globalization and International Trade, International Trade Theories, Balance of Payments, Foreign Exchange Market, International Organizations (WTO, IMF), International Marketing |
| BBA-406 | Summer Internship Report (Practical) | Project | 2 | Internship Experience, Industry Analysis, Project Work, Data Collection & Analysis, Findings & Recommendations, Report Writing & Presentation |
| BBA-407 | Value Added Course (Open Elective) | Elective | 2 | Specific topics as chosen by the department/university from approved list. |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Management Information System | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management Systems, Decision Support Systems, E-business and E-commerce, IT Security and Ethics |
| BBA-502 | Income Tax Law & Planning | Core | 4 | Basic Concepts of Income Tax, Heads of Income, Deductions under Chapter VIA, Assessment of Individuals, Income Tax Planning, Tax Deducted at Source (TDS) |
| BBA-503 | Banking and Insurance | Core | 4 | Banking System in India, Types of Banks, Commercial Banking Functions, Central Banking (RBI), Principles of Insurance, Types of Insurance |
| BBA-504 M1 | Marketing Specialization: Consumer Behaviour (Option 1 of 2) | Elective | 4 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Psychological Influences on CB, Socio-Cultural Influences on CB, Models of Consumer Behaviour, Marketing Implications of CB |
| BBA-504 M2 | Marketing Specialization: Rural Marketing (Option 2 of 2) | Elective | 4 | Rural Market Environment, Rural Consumer Behaviour, Product and Pricing Strategies for Rural Markets, Rural Communication Strategies, Rural Distribution Challenges, Marketing Cooperatives |
| BBA-505 F1 | Finance Specialization: Working Capital Management (Option 1 of 2) | Elective | 4 | Working Capital Concepts, Cash Management, Receivables Management, Inventory Management, Short-Term Financing Sources, Working Capital Policy |
| BBA-505 F2 | Finance Specialization: Investment Management (Option 2 of 2) | Elective | 4 | Investment Process, Risk and Return Analysis, Valuation of Securities, Portfolio Management, Fundamental Analysis, Technical Analysis |
| BBA-506 H1 | HR Specialization: Industrial Relations and Labour Laws (Option 1 of 2) | Elective | 4 | Industrial Relations Framework, Trade Unions, Collective Bargaining, Industrial Disputes, Labour Welfare Legislation, Social Security Laws |
| BBA-506 H2 | HR Specialization: Training and Development (Option 2 of 2) | Elective | 4 | Training and Development Objectives, Training Needs Assessment, Training Methods, Training Evaluation, Executive Development, Career Development |
| BBA-507 | Value Added Course (Open Elective) | Elective | 2 | Specific topics as chosen by the department/university from approved list. |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Strategy Concepts, Strategic Analysis (SWOT, PESTEL), Strategy Formulation, Strategy Implementation, Strategic Control, Corporate Governance |
| BBA-602 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Monitoring and Control, Project Risk Management, Project Closure |
| BBA-603 | Research Project (Practical) | Project | 6 | Problem Identification, Literature Review, Research Design and Methodology, Data Collection and Analysis, Interpretation of Results, Project Report and Presentation |
| BBA-604 M1 | Marketing Specialization: Advertising & Sales Management (Option 1 of 2) | Elective | 4 | Advertising Basics and Objectives, Media Planning and Strategy, Advertising Effectiveness, Personal Selling Process, Sales Force Management, Sales Promotion Techniques |
| BBA-604 M2 | Marketing Specialization: Digital Marketing (Option 2 of 2) | Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Web Analytics |
| BBA-605 F1 | Finance Specialization: Derivatives & Risk Management (Option 1 of 2) | Elective | 4 | Introduction to Derivatives, Futures Contracts, Options Contracts, Swaps, Risk Management Strategies, Hedging Techniques |
| BBA-605 F2 | Finance Specialization: International Financial Management (Option 2 of 2) | Elective | 4 | Foreign Exchange Market, Exchange Rate Theories, Currency Risk Management, International Capital Budgeting, International Working Capital Management, Cross-border Mergers and Acquisitions |
| BBA-606 H1 | HR Specialization: Compensation & Benefits Management (Option 1 of 2) | Elective | 4 | Compensation Objectives, Wage and Salary Administration, Incentive Plans, Employee Benefits, Performance Linked Pay, Legal Aspects of Compensation |
| BBA-606 H2 | HR Specialization: Performance Management (Option 2 of 2) | Elective | 4 | Performance Management System, Performance Appraisal Methods, Feedback and Coaching, Performance Counselling, Potential Appraisal, HR Analytics for Performance |
