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BBA in General at Guru Teg Bahadur Institute of Management & Technology
Ludhiana, Punjab
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About the Specialization
What is General at Guru Teg Bahadur Institute of Management & Technology Ludhiana?
This Bachelor of Business Administration (BBA) program at Guru Teg Bahadur Institute of Management & Technology, affiliated with IKGPTU, focuses on developing strong foundational knowledge in business and management principles. It emphasizes practical skills crucial for the dynamic Indian business environment, preparing students for diverse roles across various sectors. The program aims to create well-rounded management professionals ready for the challenges of industry.
Who Should Apply?
This program is ideal for 10+2 graduates seeking a foundational understanding of business administration and aspiring to enter the corporate world. It caters to students with an interest in management, entrepreneurship, and various functional areas of business. No specific prior business background is required, making it accessible to students from all academic streams (Science, Commerce, Arts) who wish to pursue a management career.
Why Choose This Course?
Graduates of this program can expect to pursue entry-level management roles in India across sectors like banking, marketing, human resources, and finance. Typical entry-level salaries range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth potential depending on skills and experience. The program provides a strong base for further studies like MBA or professional certifications in accounting or project management, enhancing career trajectories.
Student Success Practices
Foundation Stage
Strengthen Core Business Fundamentals- (Semester 1-2)
Focus on mastering concepts in Economics, Financial Accounting, and Business Organization. Utilize online resources like NPTEL lectures, Khan Academy, and mock quizzes to reinforce understanding. Actively participate in class discussions and peer learning groups to clarify doubts and build a strong conceptual base.
Tools & Resources
NPTEL, Khan Academy, NCERT business studies books, Peer study groups
Career Connection
A robust understanding of business fundamentals is crucial for excelling in advanced subjects and for future roles requiring analytical thinking and informed decision-making across all business functions.
Develop Effective Communication & Digital Literacy- (Semester 1-2)
Actively participate in communication labs and presentations to enhance public speaking and confidence. Practice professional report writing, email etiquette, and general business correspondence. Enhance computer skills by mastering MS Office suite (Word, Excel, PowerPoint) and utilizing basic internet research and collaboration tools.
Tools & Resources
Grammarly, Presentation software, Online MS Office tutorials, Professional email platforms
Career Connection
These essential soft skills are highly valued in the Indian corporate world for effective communication, impactful presentations, efficient task management, and overall professional competence.
Engage in Extracurricular & Club Activities- (Semester 1-2)
Join college clubs focused on areas like debate, entrepreneurship, finance, or marketing. Participate actively in inter-college competitions and events to develop leadership, teamwork, and organizational skills. These activities provide platforms for applying theoretical knowledge and expanding professional and personal networks.
Tools & Resources
College event calendars, Student club committees, Local business competitions, Youth leadership programs
Career Connection
Enhances holistic development, builds a strong resume beyond academics, and fosters networking abilities crucial for navigating future career opportunities and building a professional circle in India.
Intermediate Stage
Undertake Mandatory Summer Training (Internship)- (After Semester 3 / During Summer Break)
Actively seek and successfully complete the prescribed summer training (internship) between Semester 3 and 4. Focus on gaining hands-on experience in a chosen functional area such as HR, Marketing, or Finance. Prepare a detailed project report and network with industry professionals during this invaluable period.
Tools & Resources
College placement cell, LinkedIn, Internshala, Industry contacts
Career Connection
Provides critical practical industry exposure, helps clarify career interests, builds professional networks, and significantly strengthens placement prospects by showcasing real-world experience to potential employers.
Pursue Certifications & Skill Courses- (Semester 3-4)
Complement academic learning with relevant online certifications in areas like Digital Marketing, Financial Modeling, HR Analytics, or Project Management. Platforms such as Coursera, Udemy, and edX offer industry-recognized courses that demonstrably enhance employability and specialized skill sets.
Tools & Resources
Coursera, Udemy, edX, NISM certifications (for finance), Google Analytics Academy
Career Connection
These certifications differentiate candidates in a competitive job market, demonstrate proactive learning, and equip students with in-demand technical skills essential for specific roles within Indian companies and MNCs operating in India.
Participate in Case Studies & Business Simulations- (Semester 3-4)
Actively engage in classroom case study discussions and participate in business simulation games. Analyze real-world business problems, propose innovative solutions, and develop critical thinking, analytical reasoning, and strategic problem-solving abilities vital for managerial roles.
Tools & Resources
Harvard Business Review case studies, Online business simulation platforms, Industry journals and magazines
Career Connection
Develops strategic thinking, decision-making skills, and the ability to apply theoretical concepts to complex business scenarios, which are highly valued by Indian recruiters for management and consulting roles.
Advanced Stage
Intensify Placement Preparation & Mock Interviews- (Semester 5-6)
Engage rigorously with the college placement cell. Participate in resume building workshops, aptitude test preparation, group discussions, and multiple rounds of mock interviews. Understand common interview questions, corporate etiquette, and industry-specific expectations prevalent in the Indian job market.
Tools & Resources
College placement cell, Online aptitude test platforms (e.g., IndiaBix), HR interview guides, Mock interview panels
Career Connection
Directly prepares students for the competitive campus placement process, significantly improving confidence and performance in securing coveted jobs in leading Indian and multinational companies.
Focus on Specialization & Capstone Project- (Semester 5-6)
Deep dive into chosen specialization electives (e.g., Finance, Marketing, HR, IT) and excel in those subjects, building expertise. Dedicate significant effort to the Entrepreneurship Project in the final semester, applying all learned management principles to a real or simulated business venture.
Tools & Resources
Specialization-specific textbooks, Industry reports, Entrepreneurship guides, Faculty mentors, Incubation centers
Career Connection
Develops specialized functional expertise, demonstrating readiness for targeted roles. The project showcases practical application, innovation, and an entrepreneurial mindset, highly regarded by employers and investors in India.
Build a Professional Online Presence- (Semester 5-6)
Create and meticulously maintain a professional LinkedIn profile, highlighting academic achievements, internship experiences, certifications, and project work. Actively network with alumni, industry leaders, and recruiters through online platforms and college-organized professional events.
Tools & Resources
LinkedIn, Professional networking events (virtual/physical), Alumni association portals
Career Connection
Expands professional visibility, uncovers hidden job opportunities, facilitates informational interviews, and helps establish a strong personal brand crucial for career progression in the dynamic Indian corporate landscape.
Program Structure and Curriculum
Eligibility:
- 10+2 with at least 45% marks (40% for SC/ST category) in aggregate from any Board recognized by Central/State Govt. or an equivalent examination.
Duration: 3 years (6 semesters)
Credits: 128 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Organization & Management | Core | 4 | Nature & Scope of Business, Forms of Business Organization, Management Process & Functions, Planning & Decision Making, Organizing & Staffing, Directing & Controlling |
| BBA-103 | Business Economics-I (Micro) | Core | 4 | Introduction to Economics, Demand Analysis & Elasticity, Supply Analysis & Production, Cost Concepts & Analysis, Market Structures & Pricing, Factor Pricing |
| BBA-105 | Business Communication | Core | 3 | Communication Process, Types & Modes of Communication, Barriers to Effective Communication, Written Business Communication, Oral Communication & Presentations, Group Discussions & Interviews |
| BBA-107 | Financial Accounting | Core | 4 | Accounting Concepts & Principles, Journal & Ledger, Trial Balance & Error Rectification, Financial Statements (P&L, Balance Sheet), Depreciation Accounting, Final Accounts of Non-Manufacturing Concerns |
| BBA-109 | Computer Applications in Management | Core | 3 | Computer Fundamentals, Operating Systems & Software, MS Word & PowerPoint, MS Excel for Business Applications, Internet & E-commerce Basics, Data Security & Privacy |
| BBA-111 | Environmental Studies | Mandatory Qualifying | 0 | Multidisciplinary Nature of Environmental Studies, Natural Resources & Ecosystems, Biodiversity & Conservation, Environmental Pollution, Social Issues & the Environment, Environmental Legislation & Ethics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-102 | Organisational Behaviour | Core | 4 | Foundations of Organisational Behaviour, Perception & Learning, Personality & Attitudes, Motivation Theories, Group Dynamics & Team Building, Leadership & Power |
| BBA-104 | Business Economics-II (Macro) | Core | 4 | National Income Accounting, Theory of Income & Employment, Inflation & Deflation, Monetary Policy, Fiscal Policy, Balance of Payments & Foreign Exchange |
| BBA-106 | Business Statistics | Core | 4 | Introduction to Statistics & Data, Measures of Central Tendency, Measures of Dispersion, Correlation Analysis, Regression Analysis, Index Numbers & Time Series |
| BBA-108 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment & Ethics, Consumer Behaviour, Market Segmentation & Targeting, Product Life Cycle & Development, Pricing, Promotion, & Distribution Strategies |
| BBA-110 | Production & Operations Management | Core | 3 | Introduction to Operations Management, Production Planning & Control, Plant Location & Layout, Inventory Management, Quality Management, Supply Chain Management Fundamentals |
| BBA-112 | Viva-Voce (General) | Practical | 1 | General Business Knowledge Assessment, Presentation Skills Evaluation, Current Affairs in Business, Basic Management Concepts, Analytical and Communication Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| BBA-203 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design, Sampling Techniques, Data Collection Methods, Questionnaire Design, Data Analysis & Interpretation |
| BBA-205 | Financial Management | Core | 4 | Scope of Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Capital Structure Theories |
| BBA-207 | Banking & Insurance | Core | 4 | Indian Banking System, Commercial Banks & Central Bank (RBI), Negotiable Instruments, Principles of Insurance, Life Insurance, General Insurance |
| BBA-209 | Legal Aspects of Business | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Companies Act, 2013, Information Technology Act, 2000 |
| BBA-211 | Summer Training | Practical | 2 | Industry Exposure & Application, Organizational Study, Project Report Preparation, Data Collection in Real Settings, Presentation of Findings, Professional Skill Development |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-202 | Cost & Management Accounting | Core | 4 | Cost Concepts & Classification, Cost Sheet & Costing Methods, Marginal Costing & Break-even Analysis, Budgetary Control, Standard Costing & Variance Analysis, Decision Making Techniques |
| BBA-204 | Services Marketing | Core | 4 | Nature & Characteristics of Services, Service Quality & Gap Model, Service Design & Development, Services Marketing Mix (7 Ps), Customer Relationship Management in Services, Challenges in Services Marketing |
| BBA-206 | Entrepreneurship Development | Core | 4 | Concept & Process of Entrepreneurship, Entrepreneurial Motivation & Competencies, Idea Generation & Opportunity Spotting, Business Plan Preparation, Sources of Finance for Start-ups, Government Policies for Entrepreneurs |
| BBA-208 | Fundamentals of International Business | Core | 4 | Introduction to International Business, International Business Environment, Theories of International Trade, Foreign Exchange Market, Global Marketing Strategies, Foreign Direct Investment (FDI) |
| BBA-210 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation Problem, Assignment Problem, Game Theory, Network Analysis (PERT/CPM) |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Business Policy & Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Scanning & Analysis, Strategy Formulation, Strategic Alternatives, Strategy Implementation, Strategic Evaluation & Control |
| BBA-303 | Taxation Management | Core | 4 | Income Tax Act: Basic Concepts, Heads of Income (Salary, House Property, Business), Deductions from Gross Total Income, GST Fundamentals & Structure, Types of GST (CGST, SGST, IGST), Input Tax Credit & Registration |
| BBA-305 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning & Scheduling, Project Costing & Budgeting, Project Risk Management, Project Quality & Human Resources |
| BBA-307 | Management Information System | Core | 4 | Concepts of Management Information System, Types of Information Systems, Database Management Systems, Decision Support Systems, E-commerce & E-business Systems, IT Strategy & Security |
| BBA-309 | Elective-I | Elective (Choice from Finance/Marketing/HR/IT specializations) | 4 | Advanced concepts in chosen business function, Strategic applications in specialized area, Industry-specific challenges and solutions, Analytical tools for functional expertise, Current trends in specialization field, Case studies relevant to the chosen track |
| BBA-311 | Elective-II | Elective (Choice from Finance/Marketing/HR/IT specializations) | 4 | Specialized theories and models, Implementation strategies in selected domain, Emerging practices in the functional area, Impact of technology on the specialization, Regulatory framework for the chosen field, Advanced problem-solving techniques |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-302 | Industrial Relations & Labour Laws | Core | 4 | Concept & Scope of Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes & Settlement, Labour Welfare Legislation, Factories Act, 1948 & Minimum Wages Act |
| BBA-304 | Supply Chain Management | Core | 4 | Introduction to Supply Chain Management, Supply Chain Drivers & Metrics, Logistics Management, Inventory Control in SCM, Supply Chain Strategies & Design, Global Supply Chains & E-SCM |
| BBA-306 | E-Commerce | Core | 4 | E-Commerce Basics & Business Models, E-Commerce Technologies, Online Marketing & Advertising, E-Payment Systems, E-Security & Privacy Issues, Legal & Ethical Aspects of E-Commerce |
| BBA-308 | Entrepreneurship Project | Project | 4 | Project Idea Generation & Validation, Feasibility Study & Market Analysis, Business Plan Development, Financial Projections & Resource Mobilization, Operational Planning & Execution, Project Report Writing & Presentation |
| BBA-310 | Elective-III | Elective (Choice from Finance/Marketing/HR/IT specializations) | 4 | In-depth analysis of a specialized area, Practical application of functional knowledge, Strategic decision-making in complex scenarios, Emerging trends and future outlook, Industry best practices and innovations, Cross-functional integration |
| BBA-312 | Elective-IV | Elective (Choice from Finance/Marketing/HR/IT specializations) | 4 | Advanced tools and techniques in chosen field, Case studies and real-world projects, Leadership and management in specialized contexts, Global perspective on the functional area, Ethical considerations in specialization, Policy and regulatory impact |
