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BBA in General at Guru Tegh Bahadur Institute of Technology
Delhi, Delhi
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About the Specialization
What is General at Guru Tegh Bahadur Institute of Technology Delhi?
This Bachelor of Business Administration (BBA) program at Guru Tegh Bahadur Institute of Technology, affiliated with GGSIPU, offers a holistic foundation in management principles and practices. It is designed to equip students with core business acumen across various functional areas like marketing, finance, human resources, and operations. The curriculum integrates theoretical knowledge with practical applications, preparing graduates to navigate the dynamic Indian business landscape. The program emphasizes critical thinking and problem-solving relevant to current industry demands.
Who Should Apply?
This program is ideal for recent 10+2 graduates with a strong interest in business and management, seeking a robust entry point into the corporate world. It also caters to individuals aspiring to become entrepreneurs or those looking for a foundational degree before pursuing advanced management studies like an MBA. Prerequisites typically include a minimum of 50% marks in 12th grade with English as a compulsory subject, indicating a readiness for a rigorous academic and professional journey.
Why Choose This Course?
Graduates of this program can expect diverse career paths in the Indian job market, including roles in sales, marketing, finance, human resources, and operations across various sectors. Entry-level salaries for BBA graduates in India typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories for experienced professionals reaching INR 8 LPA or more. The program also provides a strong base for pursuing professional certifications in areas like digital marketing, financial analysis, or project management, enhancing employability in Indian companies.
Student Success Practices
Foundation Stage
Cultivate Strong Academic Fundamentals- (Semester 1-2)
Focus on mastering core subjects like Principles of Management, Business Economics, and Financial Accounting. Utilize university resources, attend all lectures, and actively participate in tutorials. Aim for concept clarity as a strong foundation aids in understanding advanced topics and performing well in internal and external examinations.
Tools & Resources
Class notes, Prescribed textbooks, GGSIPU previous year papers, Peer study groups
Career Connection
Strong academic performance is crucial for internships and placements, signaling dedication and a solid understanding of business basics to potential employers.
Develop Essential Communication & IT Skills- (Semester 1-2)
Actively engage in Business Communication classes to hone presentation, writing, and interpersonal skills. Simultaneously, gain proficiency in MS Office (Excel, Word, PowerPoint) and basic computer applications. Join communication clubs or debate societies to practice public speaking.
Tools & Resources
LinkedIn Learning (for MS Office), Toastmasters International (if available), College communication workshops
Career Connection
These are foundational soft and hard skills highly valued in every entry-level management role in India, from report writing to client presentations.
Engage in Early Exposure to Business News- (Semester 1-2)
Start reading business newspapers (e.g., The Economic Times, Business Standard) and follow reputable business news websites/apps daily. Understand current economic trends, industry updates, and company news in India. Participate in college business quizzes or current affairs discussions.
Tools & Resources
ETPrime, Mint, Business Today, Moneycontrol
Career Connection
Develops a business mindset, enhances general awareness, and provides talking points for interviews, demonstrating proactive interest in the corporate world.
Intermediate Stage
Undertake a Meaningful Summer Internship- (After Semester 4)
Actively seek and complete a summer internship after Semester 4. Focus on gaining practical exposure in areas like marketing, finance, HR, or operations. This is a mandatory component and should be taken seriously to apply theoretical knowledge in a real-world setting.
Tools & Resources
College placement cell, Internshala, LinkedIn, Naukri.com, Personal networking
Career Connection
Provides invaluable work experience, helps identify career interests, builds professional networks, and significantly boosts resume value for final placements.
Build a Professional Network and Enhance Soft Skills- (Semester 3-5)
Attend industry webinars, workshops, and guest lectures organized by the college or industry bodies. Connect with alumni and professionals on LinkedIn. Simultaneously, work on advanced soft skills like negotiation, critical thinking, and conflict resolution through role-plays and group projects.
Tools & Resources
LinkedIn, Industry associations (e.g., FICCI, CII student chapters), College alumni network
Career Connection
Networking opens doors to job opportunities and mentorship. Strong soft skills are differentiating factors in competitive Indian job markets, especially in client-facing or team leadership roles.
Participate in Case Study Competitions and Business Simulations- (Semester 3-5)
Actively form teams and participate in inter-college or national-level case study competitions and business simulations. This helps in applying theoretical knowledge to complex business problems, developing analytical skills, and improving teamwork under pressure.
Tools & Resources
Online case platforms, College entrepreneurship cells, Industry-sponsored competitions
Career Connection
Showcases problem-solving abilities, strategic thinking, and teamwork to potential recruiters, which are crucial attributes for managerial positions.
Advanced Stage
Focus on Project Report & Viva-Voce Excellence- (Semester 5-6)
Dedicate significant effort to the final Project Report (BBA 311 & 312). Choose a relevant and impactful topic, conduct thorough research, and present findings professionally. Prepare rigorously for the final Viva-Voce, reviewing all core concepts.
Tools & Resources
Academic mentors, Research databases, Statistical software (e.g., SPSS, R for analysis), Presentation tools
Career Connection
A well-executed project demonstrates independent research capability, analytical skills, and professional presentation, often a key evaluation point in placement interviews.
Intensive Placement Preparation and Skill Refinement- (Semester 5-6)
Actively engage with the college placement cell. Participate in mock interviews, group discussions, aptitude test training, and resume building workshops. Identify target companies and industries. Refine communication skills for interviews and presentations.
Tools & Resources
Placement cell, Online aptitude platforms (e.g., IndiaBix), Interview preparation guides, Professional mentors
Career Connection
Directly prepares students for the rigorous campus placement process, maximizing chances of securing desired job roles in leading Indian companies.
Explore Higher Education or Entrepreneurial Pathways- (Semester 6)
While preparing for placements, research options for further studies (e.g., MBA, specialized diplomas) or entrepreneurial ventures if inclined. Network with entrepreneurs and explore incubation centers. Consider short-term certification courses to specialize in an area of interest.
Tools & Resources
Education counsellors, GMAT/CAT prep materials, Startup accelerators, Online certification platforms (Coursera, edX)
Career Connection
Provides clarity on post-graduation plans, whether it''''s immediate career entry, advanced specialization, or launching a business, ensuring a well-defined career trajectory.
Program Structure and Curriculum
Eligibility:
- Pass in 12th Class of 10+2 of CBSE or equivalent with a minimum of 50% marks in aggregate and must also have passed English (core/elective/functional) as a subject.
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| BBA 103 | Business Economics - I | Core | 4 | Nature and Scope of Economics, Demand and Supply Analysis, Theory of Consumer Behavior, Production and Cost Analysis, Market Structures |
| BBA 105 | Business Mathematics - I | Core | 4 | Set Theory, Functions, Matrices and Determinants, Calculus (Differentiation), Applications in Business |
| BBA 107 | Computer Applications in Management | Core | 4 | Introduction to Computers, MS Office (Word, Excel, PowerPoint), Data Representation, Database Concepts, Internet and E-commerce |
| BBA 109 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law |
| BBA 111 | Business Communication | Core | 4 | Communication Process, Types of Communication, Verbal and Non-Verbal Communication, Business Correspondence, Presentation Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 102 | Organisational Behaviour | Core | 4 | Introduction to OB, Perception, Learning, Personality, Motivation, Group Dynamics, Leadership, Conflict Management |
| BBA 104 | Business Economics - II | Core | 4 | Macroeconomics, National Income, Inflation, Business Cycles, Monetary Policy, Fiscal Policy |
| BBA 106 | Business Mathematics - II | Core | 4 | Integral Calculus, Financial Mathematics (Interest, Annuities), Linear Programming, Game Theory, Probability |
| BBA 108 | Financial Accounting | Core | 4 | Accounting Concepts, Journal, Ledger, Trial Balance, Final Accounts, Depreciation, Accounting Standards |
| BBA 110 | Production and Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Inventory Management, Quality Management, Project Management, Supply Chain Management |
| BBA 112 | Viva - Voce | Core | 4 | Comprehensive assessment of Semester 1 concepts, Comprehensive assessment of Semester 2 concepts, General Business Knowledge |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Human Resource Management | Core | 4 | HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management, Industrial Relations |
| BBA 203 | Marketing Management | Core | 4 | Marketing Concepts, Marketing Environment, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix, Distribution Channels |
| BBA 205 | Statistics for Business Decisions | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Correlation and Regression, Probability Distributions, Hypothesis Testing |
| BBA 207 | Cost Accounting | Core | 4 | Cost Concepts, Elements of Cost, Cost Sheet, Marginal Costing, Standard Costing, Budgetary Control |
| BBA 209 | Indian Economy | Core | 4 | Structure of Indian Economy, Economic Planning, Agriculture, Industry, Services Sector, Poverty, Unemployment, Economic Reforms |
| BBA 211 | Summer Training Report | Core | 4 | Project Report on Summer Internship, Industry Analysis, Problem Identification, Data Collection and Analysis, Recommendations, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 202 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Questionnaire Design, Data Analysis (SPSS/Excel), Report Writing |
| BBA 204 | Financial Management | Core | 4 | Financial Goals, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| BBA 206 | Management Accounting | Core | 4 | Financial Statement Analysis, Ratio Analysis, Fund Flow and Cash Flow Statements, Budgeting, Responsibility Accounting |
| BBA 208 | Environment Management | Core | 4 | Environmental Ethics, Pollution Control, Waste Management, Environmental Impact Assessment, Sustainable Development, Corporate Social Responsibility |
| BBA 210 | International Business Management | Core | 4 | Globalization, Theories of International Trade, Balance of Payments, Forex Market, International Financial Institutions, Global Marketing |
| BBA 212 | Viva – Voce | Core | 4 | Comprehensive assessment of Semester 3 concepts, Comprehensive assessment of Semester 4 concepts, Summer Training Report discussion |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Advertising and Brand Management | Core | 4 | Role of Advertising, Media Planning, Brand Equity, Brand Positioning, Brand Communication, Brand Revitalization |
| BBA 303 | Sales and Distribution Management | Core | 4 | Sales Process, Sales Force Management, Sales Forecasting, Channel Design, Logistics, Retail Management |
| BBA 305 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan, Funding for Start-ups, MSME Policies, Legal Aspects of Business |
| BBA 307 | Management of Non-Profit Organisations / Rural Marketing | Elective | 4 | NPO Characteristics, Fundraising Strategies, Volunteer Management, Social Entrepreneurship, NPO Governance, Rural Consumer Behavior |
| BBA 309 | E-Commerce | Core | 4 | E-commerce Business Models, Online Payment Systems, Digital Marketing, E-security, E-CRM, Mobile Commerce |
| BBA 311 | Project Report – I | Core | 4 | Project Selection, Literature Review, Methodology, Data Collection Plan, Preliminary Analysis, Proposal Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 302 | Business Strategy | Core | 4 | Strategic Management Process, Environmental Analysis, SWOT Analysis, Corporate Level Strategies, Business Level Strategies, Strategy Implementation |
| BBA 304 | Supply Chain Management | Core | 4 | SCM Overview, Logistics Management, Procurement, Inventory Management, Warehousing, Transportation, Global Supply Chain |
| BBA 306 | Corporate Governance, Ethics & Social Responsibility | Core | 4 | Corporate Governance Principles, Business Ethics, Ethical Dilemmas, CSR Models, Stakeholder Management, SEBI Guidelines |
| BBA 308 | Consumer Behaviour / Services Marketing | Elective | 4 | Consumer Decision Process, Perception, Learning, Motivation, Personality, Cultural and Social Influences, Characteristics of Services, Service Quality, Service Design |
| BBA 310 | Security Analysis and Portfolio Management / Retail Management | Elective | 4 | Investment Environment, Risk & Return, Valuation of Securities, Portfolio Theory, Retail Formats, Merchandising |
| BBA 312 | Project Report – II & Viva-Voce | Core | 4 | Final Project Report Submission, Detailed Data Analysis, Key Findings and Conclusions, Recommendations, Presentation of Project, Comprehensive Viva-Voce |
