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BBA in General at I.B. College
Panipat, Haryana
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About the Specialization
What is General at I.B. College Panipat?
This Bachelor of Business Administration BBA program at I.B. Post Graduate College, Panipat focuses on providing a comprehensive foundation in business and management principles. It equips students with essential skills for diverse roles in the dynamic Indian corporate landscape, covering key areas like finance, marketing, human resources, and operations management.
Who Should Apply?
This program is ideal for recent 10+2 graduates seeking a solid entry into the business world, aspiring entrepreneurs, and individuals aiming for foundational knowledge before pursuing an MBA. It caters to those looking to develop analytical, communication, and leadership skills crucial for success in various Indian industries.
Why Choose This Course?
Graduates of this program can expect to secure entry-level management positions across sectors like banking, retail, marketing, and HR in India, with typical starting salaries ranging from INR 2.5 LPA to 4.5 LPA. The robust curriculum prepares students for future leadership roles and higher studies, fostering strong career growth trajectories.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in management, economics, accounting, and statistics. Actively participate in class discussions, seek clarification on difficult topics, and practice problem-solving regularly to solidify your knowledge base.
Tools & Resources
NPTEL courses for foundational business subjects, Khan Academy for economics and mathematics refreshers, Group study sessions with peers
Career Connection
A strong academic foundation ensures better comprehension of advanced subjects and forms the bedrock for effective decision-making in future managerial roles in Indian industries.
Enhance Communication and Computer Skills- (Semester 1-2)
Dedicate time to improving both written and oral communication, essential for corporate environments. Simultaneously, master computer applications like MS Office, focusing on Excel for data handling and PowerPoint for impactful presentations.
Tools & Resources
Online writing platforms like Grammarly, Public speaking clubs or college communication workshops, LinkedIn Learning for MS Office tutorials
Career Connection
Exceptional communication and digital literacy are non-negotiable skills for internships and placements, enabling effective collaboration and professional output in diverse Indian workplaces.
Develop Analytical Thinking through Case Studies- (Semester 1-2)
Engage with business case studies, even introductory ones, to apply theoretical knowledge to real-world scenarios. Work in teams to analyze problems, propose solutions, and defend your reasoning, fostering critical thinking skills.
Tools & Resources
Simplified Harvard Business Review cases, Case study collections from prominent Indian B-schools (if accessible), Faculty-led case discussions
Career Connection
This practice fosters critical thinking and problem-solving abilities, highly valued in Indian recruitment processes and crucial for effective managerial roles across sectors.
Intermediate Stage
Pursue Relevant Internships and Live Projects- (Semester 3-5 (during summer breaks))
Actively search for and undertake summer internships or short-term live projects with local businesses or NGOs in areas like marketing, HR, or finance. Focus on gaining hands-on experience and understanding operational dynamics.
Tools & Resources
College placement cell guidance, Internshala and LinkedIn for internship searches, Networking with faculty and alumni for project leads
Career Connection
Practical exposure helps clarify career interests, builds a professional network, and significantly strengthens resumes, increasing employability for final placements in the Indian market.
Specialise through Electives and Certifications- (Semester 5 (during elective choices))
Carefully choose elective subjects based on your career aspirations. Complement academic learning with online certifications in popular areas like digital marketing, financial modeling, or supply chain analytics from reputable platforms.
Tools & Resources
Coursera, Udemy, edX for online courses, NISM certifications for finance professionals, Google Digital Garage for marketing skills
Career Connection
Specialization makes graduates more marketable, demonstrating focused interest and advanced skills to potential employers in India''''s competitive and diverse job market.
Actively Participate in Business Competitions & Workshops- (Semester 3-5)
Join college clubs and participate in inter-college business plan competitions, case study challenges, or management fests. Attend industry workshops and seminars to stay updated on current business trends.
Tools & Resources
College cultural and business clubs, Event calendars of other colleges and industry bodies, Local industry association meetings (e.g., CII Young Indians chapter)
Career Connection
This enhances teamwork, leadership, and presentation skills, crucial for corporate roles, and provides valuable networking opportunities with peers and industry experts across India.
Advanced Stage
Intensive Placement Preparation and Mock Interviews- (Semester 5-6)
Begin rigorous preparation for campus placements, focusing on aptitude tests, group discussions, and personal interviews. Participate in mock interviews conducted by the college or external mentors to refine your skills.
Tools & Resources
Online aptitude platforms like IndiaBix, Interview preparation guides and books, Professional resume builders and LinkedIn profile optimization
Career Connection
Thorough preparation significantly boosts confidence and performance, leading to successful placements in desired companies within the Indian corporate landscape.
Master Advanced Business Tools and Software- (Semester 5-6)
Gain proficiency in industry-standard software relevant to your chosen domain, such as Tally for accounting, advanced Excel for data analysis, or CRM software. Focus on practical application through dedicated projects.
Tools & Resources
Official software training programs or certifications, Online tutorials and self-paced courses, Utilize college computer labs for hands-on practice
Career Connection
Hands-on experience with specific software makes graduates job-ready and highly attractive to Indian recruiters looking for immediate contributors in specialized roles.
Develop a Professional Brand and Network Strategically- (Semester 5-6)
Create and maintain a strong professional presence on platforms like LinkedIn. Actively network with industry professionals, alumni, and faculty to explore career opportunities and mentorship, building meaningful connections.
Tools & Resources
LinkedIn profile optimization guides, Alumni mentorship programs, Industry events, webinars, and career fairs hosted in Haryana and NCR
Career Connection
A robust professional network can open doors to job opportunities, industry insights, and long-term career guidance, which is crucial for career progression in India.
Program Structure and Curriculum
Eligibility:
- Senior Secondary Certificate Examination (10+2) or equivalent with 40% marks in aggregate from a recognized Board/University.
Duration: 3 years (6 semesters)
Credits: 120 Credits
Assessment: Internal: 20% (for theory papers), 40% (for practical papers), 20% (for project reports), External: 80% (for theory papers), 60% (for practical papers), 80% (for project reports)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination, Managerial Ethics |
| BBA-102 | Business Economics-I | Core | 4 | Introduction to Business Economics, Demand Analysis, Supply Analysis, Production Function, Cost Analysis, Market Structures |
| BBA-103 | Business Mathematics | Core | 4 | Sets and Relations, Matrices and Determinants, Differential Calculus, Integral Calculus, Linear Programming, Financial Mathematics |
| BBA-104 | Business Communication | Core | 4 | Fundamentals of Communication, Types of Communication, Barriers to Communication, Written Communication, Oral Communication, Presentation Skills |
| BBA-105 | Computer Fundamentals & Applications | Core | 4 | Introduction to Computers, Hardware and Software, Operating Systems, MS Office Suite, Internet and Web Browsers, E-commerce Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behavior | Core | 4 | Introduction to OB, Perception and Learning, Personality and Attitudes, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| BBA-202 | Business Economics-II | Core | 4 | Macroeconomic Concepts, National Income Accounting, Consumption and Investment, Money, Banking and Monetary Policy, Inflation and Business Cycles, International Trade |
| BBA-203 | Business Statistics | Core | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability and Probability Distributions |
| BBA-204 | Environmental Studies | Core | 4 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Social Issues and the Environment, Human Population and Environment |
| BBA-205 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Principles and Concepts, Journal, Ledger and Trial Balance, Preparation of Final Accounts, Rectification of Errors, Depreciation Accounting |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Channels |
| BBA-302 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Competition Act, 2002, Introduction to Company Law |
| BBA-303 | Indian Financial System | Core | 4 | Overview of Financial System, Financial Markets and Instruments, Financial Institutions, Money Market, Capital Market, SEBI and its Role |
| BBA-304 | Production & Operations Management | Core | 4 | Introduction to POM, Facilities Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Project Management Techniques |
| BBA-305 | E-Commerce | Core | 4 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Security Issues, M-Commerce and Mobile Payments, Legal and Ethical Aspects of E-Commerce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA-402 | Cost & Management Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Cost Sheet and Reconciliation, Marginal Costing and Break-even Analysis, Budgetary Control, Standard Costing |
| BBA-403 | Entrepreneurship Development | Core | 4 | Introduction to Entrepreneurship, Entrepreneurial Process, Business Idea Generation, Business Plan Preparation, Sources of Finance for Entrepreneurs, Government Policies for SMEs |
| BBA-404 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| BBA-405 | Banking and Insurance | Core | 4 | Introduction to Banking, Commercial Banks and their Functions, Reserve Bank of India (RBI), Fundamentals of Insurance, Life Insurance Products, General Insurance Products and IRDAI |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Capital Structure Theories, Working Capital Management, Dividend Policy Decisions |
| BBA-502 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, Global Business Environment, International Marketing Strategies, International Financial Management |
| BBA-503 | Goods and Services Tax (GST) | Core | 4 | Introduction to Indirect Taxes, Concept of GST, GST Registration and Levy, Input Tax Credit, GST Returns and Payments, E-Way Bill and Assessments |
| BBA-504A | Fundamentals of Cyber Security | Elective (Skill Enhancement Course) | 4 | Introduction to Cyber Security, Cyber Threats and Attacks, Network Security Concepts, Data Security and Privacy, Cyber Laws and Ethics, Basic Cryptography |
| BBA-504B | Digital Marketing | Elective (Skill Enhancement Course) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| BBA-504C | Supply Chain Management | Elective (Skill Enhancement Course) | 4 | Introduction to SCM, Logistics Management, Inventory Management, Transportation and Warehousing, Supply Chain Strategy, Global Supply Chains |
| BBA-504D | Business Analytics | Elective (Skill Enhancement Course) | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive Analytics, Prescriptive Analytics, Data Visualization, Business Intelligence Tools |
| BBA-504E | Investment Management | Elective (Skill Enhancement Course) | 4 | Introduction to Investment, Investment Process, Risk and Return Analysis, Equity and Debt Instruments, Portfolio Management, Mutual Funds and Derivatives |
| BBA-504F | Customer Relationship Management (CRM) | Elective (Skill Enhancement Course) | 4 | Introduction to CRM, CRM Strategies and Models, Customer Life Cycle Management, CRM Technologies, Data Mining for CRM, Customer Service and Support |
| BBA-505 | Summer Internship Project Report and Viva-Voce | Project | 4 | Internship Report Formulation, Research and Data Collection, Analysis and Findings, Recommendations, Presentation Skills, Viva-Voce Examination |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation, Corporate Governance and Ethics |
| BBA-602 | Rural Marketing | Core | 4 | Introduction to Rural Marketing, Rural Market Environment, Rural Consumer Behavior, Product and Pricing Strategies, Promotion and Distribution in Rural Markets, Challenges in Rural Marketing |
| BBA-603 | Corporate Social Responsibility & Business Ethics | Core | 4 | Introduction to Business Ethics, Ethical Theories and Dilemmas, Corporate Social Responsibility (CSR), CSR Models and Initiatives, Environmental Ethics, Corporate Governance |
| BBA-604A | Fundamentals of Cyber Security | Elective (Discipline Specific Elective) | 4 | Introduction to Cyber Security, Cyber Threats and Attacks, Network Security Concepts, Data Security and Privacy, Cyber Laws and Ethics, Basic Cryptography |
| BBA-604B | Digital Marketing | Elective (Discipline Specific Elective) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing and Analytics |
| BBA-604C | Supply Chain Management | Elective (Discipline Specific Elective) | 4 | Introduction to SCM, Logistics Management, Inventory Management, Transportation and Warehousing, Supply Chain Strategy, Global Supply Chains |
| BBA-604D | Business Analytics | Elective (Discipline Specific Elective) | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive Analytics, Prescriptive Analytics, Data Visualization, Business Intelligence Tools |
| BBA-604E | Investment Management | Elective (Discipline Specific Elective) | 4 | Introduction to Investment, Investment Process, Risk and Return Analysis, Equity and Debt Instruments, Portfolio Management, Mutual Funds and Derivatives |
| BBA-604F | Customer Relationship Management (CRM) | Elective (Discipline Specific Elective) | 4 | Introduction to CRM, CRM Strategies and Models, Customer Life Cycle Management, CRM Technologies, Data Mining for CRM, Customer Service and Support |
| BBA-605 | General Viva-Voce | Project | 4 | Comprehensive Knowledge of BBA Curriculum, Analytical and Problem-Solving Skills, Communication and Presentation Skills, Current Business Affairs, General Awareness |
