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MBAEX in Marketing Management at Indian Institute of Management Calcutta
Kolkata, West Bengal
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About the Specialization
What is Marketing Management at Indian Institute of Management Calcutta Kolkata?
This Marketing Management program at IIM Calcutta focuses on equipping experienced professionals with advanced strategic and analytical skills to navigate complex market dynamics. It emphasizes contemporary marketing concepts, digital transformation, and consumer insights crucial for leadership roles in the rapidly evolving Indian business landscape, leveraging IIMC''''s strong industry connections and rigorous academic approach.
Who Should Apply?
This program is ideal for mid-career professionals with significant work experience seeking to transition into senior marketing leadership roles or enhance their existing marketing expertise. It attracts individuals aiming for pivotal positions in brand management, digital marketing, market research, and sales strategy across diverse sectors in India, requiring a minimum of 5 years of experience.
Why Choose This Course?
Graduates of this program can expect to secure pivotal marketing leadership positions in top Indian and multinational companies operating in India. Career paths include Brand Head, Marketing Director, Digital Marketing Strategist, and Product Manager. Salaries typically range from INR 25-50 lakhs per annum for experienced professionals, with significant growth trajectories, supported by IIMC''''s robust alumni network and strong placement record.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Term 1)
Actively engage in foundational courses like Marketing Management, Economics, and Quantitative Methods. Focus on understanding the interdependencies between functions through rigorous case studies and discussions, building a robust general management perspective for marketing leadership.
Tools & Resources
Course textbooks, Harvard Business Review cases, IIM Calcutta library resources
Career Connection
Establishes a strong analytical and strategic base, essential for making informed marketing decisions at a leadership level and navigating complex business environments.
Strategic Peer & Alumni Networking- (Term 1)
Proactively connect with the diverse cohort of experienced MBAEx peers and leverage the extensive IIMC alumni network. Participate in study groups and club activities to foster collaborations and gain varied industry perspectives, particularly relevant to the Indian business context.
Tools & Resources
IIMC student groups (e.g., Marketing Club), Official IIMC Alumni Portal, LinkedIn
Career Connection
Develops a crucial professional support system, offering insights, mentorship, and potential future career opportunities within India''''s executive marketing landscape.
Cultivate Self-Reflection & Leadership Skills- (Term 1)
Engage in self-assessment and leadership development workshops offered by the institute. Reflect on past professional experiences to identify strengths and areas for improvement, preparing for enhanced leadership roles and strategic decision-making in marketing.
Tools & Resources
Leadership development programs, Mentorship sessions with faculty, Executive coaching resources
Career Connection
Builds essential soft skills, emotional intelligence, and strategic thinking, vital for leading marketing teams and initiatives effectively in a competitive market.
Intermediate Stage
Deep Dive into Marketing Electives- (Term 2-3)
Thoughtfully select advanced marketing electives offered in Terms 3 and 4 (starting from Term 3) such as Digital Marketing, Brand Management, or Marketing Analytics, aligning with specific career aspirations. Engage with faculty and industry experts for specialized insights.
Tools & Resources
Specialized software (e.g., CRM, marketing automation platforms, analytics tools), Industry whitepapers, Guest lectures from marketing leaders
Career Connection
Develops critical functional expertise, positioning graduates for specialized and senior marketing roles in the Indian market, enhancing their competitive edge.
Execute Live Industry Projects & Case Competitions- (Term 2-3)
Actively participate in marketing-focused live projects or national/international case competitions. Apply theoretical knowledge to solve real-world business challenges, gaining practical experience and industry exposure with Indian companies and global players in India.
Tools & Resources
IIMC Placement Cell, Corporate engagement programs, Online platforms for case competitions
Career Connection
Enhances practical problem-solving skills, builds a strong professional portfolio, and provides crucial networking opportunities with potential employers for executive roles.
Enhance Data-Driven Decision Making- (Term 2-3)
Focus on applying analytical tools and frameworks learned in core courses to complex marketing problems. Seek opportunities to work with marketing data, understand consumer insights, and evaluate campaign effectiveness using quantitative methods and research.
Tools & Resources
Statistical software (e.g., SPSS, R, Python), Advanced Excel, Business intelligence tools (e.g., Tableau, Power BI)
Career Connection
Equips professionals with in-demand skills for roles requiring marketing analytics, market research, and strategic planning, driving impactful business outcomes.
Advanced Stage
Tailored Placement Preparation- (Term 4)
Engage intensively with the Career Development Office for resume building, interview preparation, and negotiation strategies specifically for marketing leadership roles. Participate in mock interviews and company-specific workshops to refine presentation skills.
Tools & Resources
IIMC Career Services Centre, Industry-specific recruiters, Alumni mentors for interview guidance
Career Connection
Maximizes success in securing desired high-impact marketing positions in top Indian and global companies at an executive level, ensuring a strong career transition.
Showcase Capstone/Consulting Projects- (Term 4)
If available, undertake a capstone project or a short consulting assignment in marketing. This serves as a comprehensive demonstration of learned skills and provides a valuable talking point for interviews, highlighting strategic contribution and problem-solving.
Tools & Resources
Faculty advisors, Industry mentors, Project management tools (e.g., Asana, Trello)
Career Connection
Provides a strong, tangible example of strategic thinking and practical application, highly valued by recruiters for executive roles and leadership positions.
Continuous Learning & Industry Trend Analysis- (Term 4)
Stay updated on the latest trends in marketing, especially digital transformation, AI in marketing, and sustainable marketing practices in India. Attend industry conferences, webinars, and subscribe to relevant publications to maintain cutting-edge knowledge.
Tools & Resources
Marketing journals and research papers, Industry reports (e.g., Nielsen, Forrester), Online courses from leading platforms
Career Connection
Ensures long-term career relevance and adaptability in a dynamic marketing environment, fostering continuous professional growth and leadership in innovation.
