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MASTER-OF-BUSINESS-ADMINISTRATION-MBA in Business Communication at Indian Institute of Management Jammu
Jammu, Jammu and Kashmir
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About the Specialization
What is Business Communication at Indian Institute of Management Jammu Jammu?
This Business Communication focus at IIM Jammu''''s MBA program emphasizes developing critical communication skills essential for effective leadership and management in the dynamic Indian business landscape. The program is designed to equip future managers with advanced verbal, non-verbal, written, and digital communication competencies. It differentiates itself by integrating practical communication strategies with core business principles, reflecting the increasing demand for articulate and influential professionals across all sectors in India.
Who Should Apply?
This program is ideal for aspiring leaders, mid-career professionals, and fresh graduates who understand the pivotal role of communication in organizational success. It targets individuals seeking to enhance their interpersonal, public speaking, and strategic communication abilities, preparing them for roles in corporate communications, consulting, marketing, human resources, and general management within Indian and global organizations.
Why Choose This Course?
Graduates of this program can expect to excel in India-specific career paths such as corporate communications manager, PR specialist, brand strategist, HR business partner, or management consultant. Entry-level salaries typically range from INR 10-18 LPA, with experienced professionals potentially earning INR 25-50+ LPA. The program fosters growth trajectories towards senior leadership, C-suite roles, and entrepreneurial ventures, aligning with industry demand for strong communicators.
Student Success Practices
Foundation Stage
Master Core Communication Skills Early- (Trimester 1-2)
Dedicate extra effort to Business Communication I & II. Actively participate in class discussions, practice public speaking, and refine business writing. Seek peer feedback and utilize faculty office hours to build a strong communication foundation, crucial for all future business interactions.
Tools & Resources
Toastmasters International (local chapters), Grammarly Business, Harvard Business Review articles on communication
Career Connection
Strong foundational communication accelerates your ability to articulate ideas in internships and first jobs, setting you apart during campus placements.
Engage in Inter-Trimester Communication Workshops- (Trimester 1-3)
Look for internal workshops or clubs focusing on debate, presentation skills, or case study competitions. Actively participate to apply theoretical knowledge in practical, high-pressure scenarios, enhancing critical thinking and verbal agility beyond classroom settings.
Tools & Resources
IIM Jammu''''s Communication Clubs, Online platforms like Coursera/edX for ''''Public Speaking'''' courses
Career Connection
These experiences build confidence and polish, directly translating to better performance in group discussions, interviews, and client presentations.
Cultivate a Professional Network- (Trimester 1-3)
Start networking with seniors, alumni, and guest speakers from the very first trimester. Attend industry seminars and engage with professionals on platforms like LinkedIn to understand real-world communication challenges and opportunities in various sectors.
Tools & Resources
LinkedIn, Alumni Connect Programs, Industry Events and Webinars
Career Connection
Early networking can open doors to mentorship, internship leads, and a better understanding of career paths in communication-intensive roles.
Intermediate Stage
Dive into Communication-Focused Electives- (Trimester 4-5)
Strategically choose electives like Advanced Business Communication for Leaders, Digital Communication and Storytelling, or Negotiation. These electives allow for deeper specialization and practical application of communication theories in specific business contexts.
Tools & Resources
IIM Jammu Elective Course Catalogue, Case studies on crisis communication or digital marketing campaigns
Career Connection
Specialized knowledge in these areas makes you a more attractive candidate for roles requiring advanced communication skills, such as strategic PR or leadership positions.
Undertake Industry Projects and Internships- (Trimester 4-5 (Summer Internship & Live Projects))
Seek internships or live projects that offer significant exposure to corporate communications, public relations, brand management, or internal communication roles. Focus on delivering impactful communication strategies for real business challenges.
Tools & Resources
IIM Jammu Placement Cell, Company websites for internship programs, Project management tools
Career Connection
Hands-on experience strengthens your resume, provides industry contacts, and helps you apply classroom learning to real-world communication scenarios, boosting placement chances.
Develop Digital Communication Proficiency- (Trimester 3-6)
Beyond coursework, explore tools and platforms for content creation, social media analytics, and digital storytelling. Create a professional online portfolio showcasing your written and visual communication abilities.
Tools & Resources
Canva, Adobe Spark, Google Analytics, Hootsuite/Buffer
Career Connection
Digital proficiency is non-negotiable in modern business. This skill set is highly sought after by marketing, PR, and even HR departments in Indian companies.
Advanced Stage
Practice for Placement Interviews & Group Discussions- (Trimester 5-6)
Intensively prepare for placement processes by participating in mock interviews, group discussions, and aptitude tests. Focus on articulating your thoughts clearly, concisely, and persuasively under pressure, leveraging your communication training.
Tools & Resources
IIM Jammu Career Services, Online GD/PI preparation platforms, Peer groups for practice sessions
Career Connection
Excellent GD/PI performance is crucial for converting placement opportunities, directly impacting your entry into top Indian companies.
Mentor Juniors and Lead Communication Initiatives- (Trimester 5-6)
Take on leadership roles in student clubs, mentor junior batches in communication skills, or lead institute-level communication efforts. This hones your advanced leadership communication and provides practical experience in managing diverse teams and messages.
Tools & Resources
Student leadership roles at IIM Jammu, Mentorship programs
Career Connection
Demonstrating leadership and mentorship skills showcases your ability to influence and guide, preparing you for managerial roles post-MBA.
Build a Thought Leadership Portfolio- (Trimester 5-6)
Begin writing articles, blog posts, or white papers on communication trends, business insights, or your specialization. Publish on platforms like LinkedIn Pulse or professional blogs to establish yourself as a thought leader in business communication.
Tools & Resources
LinkedIn Pulse, Medium, Personal professional blog
Career Connection
A strong thought leadership presence enhances your professional brand, attracts recruiters, and positions you for strategic communication advisory roles in the Indian corporate ecosystem.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% marks (45% for SC/ST/PwD candidates) from a recognized university. Must appear for the Common Admission Test (CAT).
Duration: 2 years (6 Trimesters)
Credits: 105 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PGPACC101 | Financial Accounting | Core | 3 | Accounting Fundamentals, Financial Statements, Revenue Recognition, Inventory Management, Cash Flow Analysis, Financial Reporting |
| PGPEC101 | Managerial Economics - I | Core | 3 | Microeconomic Principles, Demand and Supply Analysis, Consumer Behavior, Production and Cost Theory, Market Structures, Pricing Strategies |
| PGPQT101 | Quantitative Techniques - I | Core | 3 | Probability Theory, Statistical Distributions, Hypothesis Testing, Regression Analysis, Decision Theory, Data Analysis Tools |
| PGPHR101 | Organizational Behavior - I | Core | 3 | Individual Behavior, Personality and Perception, Motivation Theories, Learning and Attitudes, Stress Management, Values and Ethics |
| PGPMC101 | Marketing Management - I | Core | 3 | Marketing Concepts, Market Segmentation, Targeting and Positioning, Product Management, Branding Strategies, Consumer Behavior |
| PGPOPS101 | Operations Management - I | Core | 3 | Operations Strategy, Process Design, Capacity Planning, Inventory Control, Quality Management, Lean Operations |
| PGPINF101 | Information Technology for Managers | Core | 3 | IT Infrastructure, Database Management, Network Technologies, E-commerce, Cybersecurity Basics, IT Strategy |
| PGPLGL101 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Company Law, Consumer Protection, Intellectual Property, Cyber Laws, Business Ethics and Law |
| PGPESG101 | Ethics and Sustainability | Core | 3 | Ethical Theories, Corporate Governance, Social Responsibility, Environmental Sustainability, Stakeholder Management, Ethical Decision Making |
| PGPBCC101 | Business Communication - I | Core | 3 | Communication Process, Verbal and Non-Verbal Cues, Audience Analysis, Writing Skills, Presentation Skills, Group Communication Dynamics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PGPACC201 | Management Accounting | Core | 3 | Cost Accounting, Budgeting and Control, Variance Analysis, Performance Measurement, Pricing Decisions, Investment Decisions |
| PGPEC201 | Managerial Economics - II | Core | 3 | Macroeconomic Indicators, Fiscal Policy, Monetary Policy, Inflation and Unemployment, International Trade, Economic Growth Models |
| PGPQT201 | Quantitative Techniques - II | Core | 3 | Linear Programming, Network Models, Queuing Theory, Simulation, Game Theory, Forecasting Techniques |
| PGPHR201 | Organizational Behavior - II | Core | 3 | Group Dynamics, Team Building, Leadership Theories, Power and Politics, Organizational Culture, Change Management |
| PGPMC201 | Marketing Management - II | Core | 3 | Product Life Cycle, Pricing Strategies, Distribution Channels, Integrated Marketing Communications, Digital Marketing Basics, Service Marketing |
| PGPOPS201 | Operations Management - II | Core | 3 | Project Management, Supply Chain Integration, Logistics Management, Quality Control, Forecasting in Operations, Technology in Operations |
| PGPFIN201 | Financial Management - I | Core | 3 | Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Sources of Finance, Risk and Return |
| PGPINF201 | Data Analytics for Managers | Core | 3 | Big Data Concepts, Data Visualization, Predictive Analytics, Machine Learning Basics, Business Intelligence, Data-driven Decision Making |
| PGPQT202 | Research Methods for Business | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Questionnaire Design, Statistical Analysis, Report Writing |
| PGPBCC201 | Business Communication - II | Core | 3 | Persuasive Communication, Public Speaking, Intercultural Communication, Crisis Communication, Negotiation Skills, Digital Communication Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PGPFIN301 | Financial Management - II | Core | 3 | Capital Structure, Dividend Policy, Mergers and Acquisitions, International Finance, Derivatives, Venture Capital |
| PGPMC301 | Marketing Research | Core | 3 | Market Research Process, Qualitative Research, Quantitative Research, Data Analysis in Marketing, Conjoint Analysis, Marketing Mix Optimization |
| PGPQT301 | Operations Research | Core | 3 | Linear Programming Extensions, Integer Programming, Dynamic Programming, Markov Chains, Inventory Models, Project Crashing |
| PGPHR301 | Human Resource Management | Core | 3 | HR Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits, Employee Relations |
| PGPSM301 | Strategic Management - I | Core | 3 | Strategic Analysis, Industry Structure, Competitive Advantage, Corporate Strategy, Business Unit Strategy, Strategy Implementation |
| PGPINF301 | Enterprise Resource Planning | Core | 3 | ERP Concepts, Modules of ERP, ERP Implementation, Supply Chain Integration, CRM Systems, Cloud ERP |
| PGPINN301 | Innovation & Entrepreneurship | Core | 3 | Innovation Process, Business Models, Startup Ecosystem, Venture Capital, Design Thinking, Social Entrepreneurship |
| PGPINT301 | International Business | Core | 3 | Globalization Drivers, International Trade Theories, Foreign Direct Investment, Exchange Rate Management, Cultural Environment, Global Strategy |
| PGPOPS301 | Supply Chain Management | Core | 3 | Supply Chain Design, Logistics Optimization, Procurement, Inventory Management, SCM Technology, Global Supply Chains |
| PGPFIN302 | Corporate Finance | Core | 3 | Financial Forecasting, Valuation Methods, Risk Management, Capital Markets, Financial Institutions, Private Equity |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| PGPEBCC401 | Advanced Business Communication for Leaders | Elective | 3 | Leadership Communication, Strategic Communication Planning, Crisis Communication, Executive Presence, Media Relations, Stakeholder Engagement |
| PGPEBCC402 | Cross Cultural Communication | Elective | 3 | Cultural Dimensions, Intercultural Competence, Global Business Etiquette, Adapting Messages, Virtual Team Communication, Conflict Resolution Across Cultures |
| PGPEBCC403 | Digital Communication and Storytelling | Elective | 3 | Digital Strategy, Social Media Communication, Content Creation, Visual Storytelling, Influencer Marketing, Online Reputation Management |
| PGPEBCC404 | Negotiation and Conflict Resolution | Elective | 3 | Negotiation Strategies, Bargaining Techniques, Conflict Styles, Mediation Approaches, Persuasion Tactics, Dispute Resolution |
| PGPEBCC405 | Professional Selling and Sales Management | Elective | 3 | Sales Process, Prospecting Techniques, Presentation Skills, Objection Handling, Closing Techniques, Sales Team Leadership |
| PGPEBCC406 | Business Storytelling and Persuasion | Elective | 3 | Narrative Structure, Persuasive Language, Data Storytelling, Public Speaking Principles, Rhetoric and Influence, Audience Engagement |
