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BBA in General at Indo Global College of Engineering
S.A.S. Nagar (Mohali), Punjab
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About the Specialization
What is General at Indo Global College of Engineering S.A.S. Nagar (Mohali)?
This BBA program at Indo Global College of Engineering provides a foundational understanding of business administration, equipping students with essential managerial skills across diverse functions. With a curriculum aligned to industry needs in India, it prepares graduates for entry-level managerial roles. The program''''s holistic approach ensures a strong grasp of core business principles, making it highly relevant for the dynamic Indian market.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring to build a career in business management, seeking a robust undergraduate degree. It also suits individuals looking to develop entrepreneurial skills or pursue higher studies like an MBA. No specific prerequisite backgrounds are required beyond general academic eligibility, making it accessible to a wide range of students.
Why Choose This Course?
Graduates of this program can expect to secure roles such as Junior Manager, Business Analyst, Marketing Executive, or HR Coordinator in various Indian companies and MNCs operating in India. Entry-level salaries typically range from INR 3-5 LPA, with significant growth potential as experience increases. The program also lays a strong foundation for professional certifications in areas like digital marketing or financial planning.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong foundation in subjects like Principles of Management, Financial Accounting, and Business Economics. Actively participate in class discussions, clarify doubts immediately, and use textbooks and online tutorials for conceptual clarity. This ensures a robust understanding of basic business concepts.
Tools & Resources
Textbooks, Class Notes, Khan Academy, NPTEL videos, Investopedia
Career Connection
A solid foundation is crucial for excelling in advanced subjects and forms the bedrock for any managerial role, significantly improving performance in initial job interviews.
Develop Practical Communication Skills- (Semester 1-2)
Beyond theoretical knowledge in Business Communication, actively practice presentation, public speaking, and written report writing. Join college debate clubs or Toastmasters-like groups, and volunteer for presentation opportunities. Seek feedback from professors and peers.
Tools & Resources
College Communication Labs, Presentation Software, Grammarly, TED Talks
Career Connection
Effective communication is a critical skill for any professional. Strong communication skills are highly valued by recruiters and essential for career progression in India''''s corporate environment.
Engage in Early Skill Building with IT Tools- (Semester 1-2)
Gain proficiency in essential computer applications like MS Office (Excel for data analysis, PowerPoint for presentations) and basic internet usage. Explore introductory courses on data analytics or digital literacy online. Complete lab assignments diligently.
Tools & Resources
Microsoft Office Suite, Google Workspace, NPTEL''''s Introduction to Computing, Coursera''''s ''''Excel for Business''''
Career Connection
Digital literacy and proficiency in business software are non-negotiable in today''''s job market. Early mastery makes you more productive and marketable for entry-level roles.
Intermediate Stage
Undertake Meaningful Industrial Training/Internships- (Semester 3-4, and breaks)
Actively seek and participate in the mandatory industrial training (after 2nd semester) and other short-term internships. Focus on applying classroom knowledge to real-world scenarios, understanding organizational culture, and networking with professionals. Document your learnings thoroughly.
Tools & Resources
College Placement Cell, LinkedIn, Internshala, Company Websites
Career Connection
Internships provide crucial practical exposure, build your resume with relevant experience, and often lead to pre-placement offers or valuable industry contacts in the Indian job market.
Participate in Business Competitions and Projects- (Semester 3-5)
Engage in inter-college business plan competitions, case study challenges, and departmental projects. This enhances problem-solving, teamwork, and decision-making skills under pressure, reflecting real-world business challenges. Collaborate effectively with peers.
Tools & Resources
College Business Clubs, Event Portals, Industry Journals, Harvard Business Review cases
Career Connection
Participation demonstrates initiative, practical application of knowledge, and a competitive spirit, all of which are highly regarded by recruiters during placements in India.
Build a Professional Network- (Semester 3-5)
Attend industry seminars, guest lectures, and workshops organized by the college or local business associations. Connect with faculty, alumni, and industry experts on platforms like LinkedIn. Seek mentorship and career advice.
Tools & Resources
LinkedIn, Industry Events, Alumni Network, College Mentorship Programs
Career Connection
Networking is vital for career growth in India. It opens doors to job opportunities, mentorship, and helps in understanding industry trends and career paths.
Advanced Stage
Excel in Research and Project Work- (Semester 5)
Dedicate significant effort to the Research Project in Semester 5. Choose a relevant and impactful topic, conduct thorough research, and present your findings professionally. This demonstrates analytical thinking and problem-solving abilities.
Tools & Resources
Research Databases (e.g., J-STOR, EBSCO), Statistical Software (SPSS, R), Plagiarism Checkers
Career Connection
A well-executed research project showcases your ability to analyze, synthesize, and provide solutions, which is a key skill sought in roles like Business Analyst or Consultant.
Focus on Elective-Driven Skill Specialization- (Semester 5-6)
Carefully choose electives in Semester 5 and 6 that align with your career aspirations (e.g., Finance, Marketing, HR). Deepen your knowledge in these chosen areas through specialized certifications, online courses, and practical projects related to the domain.
Tools & Resources
NISM certifications (Finance), Google Digital Garage (Marketing), HRCI certifications (HR), MOOC platforms
Career Connection
Specialized skills make you a strong candidate for specific roles and industries, providing a competitive edge in the highly specialized Indian job market and preparing you for advanced studies like MBA.
Intensive Placement and Career Preparation- (Semester 5-6)
Actively participate in placement preparatory activities offered by the college, including resume building workshops, mock interviews, and group discussion sessions. Practice aptitude tests and enhance your general knowledge to ace placement drives.
Tools & Resources
College Placement Cell, Online Aptitude Test Platforms, Interview Preparation Guides, Current Affairs resources
Career Connection
Dedicated preparation is critical for securing desirable placements in top companies. It helps you articulate your skills and experience effectively, leading to successful career launch in India.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 50% marks in aggregate from a recognized board/university.
Duration: 3 years (6 semesters)
Credits: 114 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 3 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leadership, Controlling and Coordination, Management Theories |
| BBA-102 | Business Economics | Core | 3 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Concepts, National Income |
| BBA-103 | Financial Accounting | Core | 3 | Accounting Concepts and Principles, Journal, Ledger, Trial Balance, Preparation of Final Accounts, Adjustments and Rectification of Errors, Depreciation Accounting, Accounts of Non-Profit Organizations |
| BBA-104 | Business Communication | Core | 3 | Process of Communication, Types of Communication, Oral Communication Skills, Written Communication Skills, Non-Verbal Communication, Business Reports and Presentations |
| BBA-105 | Computer Applications in Management | Core | 3 | Computer Fundamentals, Operating Systems, MS Word and Excel, MS PowerPoint and Access, Internet and E-mail, Introduction to DBMS |
| BBA-106 | Business Environment | Core | 3 | Concept and Nature of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, Global Environment |
| BBA-107 | Computer Applications in Management (Practical) | Lab | 1 | Practical Application of MS Office, Internet Browsing and E-mail, Creating Presentations, Data Handling in Spreadsheets, Basic Database Operations |
| BBA-108 | NSS/NCC/Sports/Cultural Activities | Mandatory | 1 | Community Service Activities, Physical Fitness and Sports, Cultural Participation, Teamwork and Leadership |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-109 | Organizational Behavior | Core | 3 | Foundations of OB, Perception, Learning, Personality, Attitudes and Values, Motivation Theories, Group Dynamics and Team Building, Leadership and Power |
| BBA-110 | Cost Accounting | Core | 3 | Introduction to Cost Accounting, Material Costing, Labor Costing, Overhead Costing, Costing Methods, Activity Based Costing |
| BBA-111 | Marketing Management | Core | 3 | Core Concepts of Marketing, Marketing Environment, Market Segmentation, Targeting, Positioning, Product Life Cycle and Strategies, Pricing Decisions, Promotion and Distribution Channels |
| BBA-112 | Business Statistics | Core | 3 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion and Skewness, Probability and Probability Distributions, Correlation and Regression Analysis, Index Numbers |
| BBA-113 | Human Resource Management | Core | 3 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation Management |
| BBA-114 | Industrial Training (4-6 weeks after 2nd Semester) | Project | 4 | Practical Industry Exposure, Application of Management Concepts, Observation and Analysis of Business Operations, Problem Identification and Solutions, Report Writing, Presentation of Findings |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Business Law | Core | 3 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013, Partnership Act 1932 |
| BBA-202 | Production & Operations Management | Core | 3 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management, Maintenance Management |
| BBA-203 | Management Accounting | Core | 3 | Nature of Management Accounting, Financial Statement Analysis, Fund Flow Statement, Cash Flow Statement, Ratio Analysis, Budgetary Control |
| BBA-204 | Research Methodology | Core | 3 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing |
| BBA-205 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Idea Generation, Business Plan Formulation, Sources of Finance for Start-ups, MSME Policies and Support |
| BBA-206 | E-Commerce | Core | 3 | Introduction to E-commerce, E-commerce Business Models, E-Marketing and Online Advertising, Electronic Payment Systems, Cyber Security and E-commerce, Legal and Ethical Aspects of E-commerce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-207 | Financial Management | Core | 3 | Goals of Financial Management, Capital Budgeting Decisions, Capital Structure Theories, Working Capital Management, Dividend Policy Decisions, Leverage Analysis |
| BBA-208 | Services Marketing | Core | 3 | Nature and Characteristics of Services, Service Quality Management, Service Design and Delivery, Pricing of Services, Promoting Services, Customer Relationship Management in Services |
| BBA-209 | Sales & Distribution Management | Core | 3 | Sales Management Process, Sales Forecasting, Sales Force Management, Designing Distribution Channels, Logistics Management, Retailing and Wholesaling |
| BBA-210 | Consumer Behavior | Core | 3 | Introduction to Consumer Behavior, Consumer Decision Process, Psychological Determinants, Socio-Cultural Determinants, Models of Consumer Behavior, Consumer Research |
| BBA-211 | Management Information System | Core | 3 | Concepts of MIS, Information Systems in Business, Database Management Systems, Decision Support Systems, Enterprise Resource Planning, E-business and E-commerce applications |
| BBA-212 | Training & Development | Core | 3 | Concept of Training and Development, Training Needs Assessment, Training Methods and Techniques, Evaluation of Training Programs, Management Development, Career Planning and Succession Planning |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Corporate Law | Core | 3 | Company Formation and Incorporation, Shares and Share Capital, Management and Administration of Companies, Company Meetings, Directors and Key Managerial Personnel, Winding Up of Companies |
| BBA-302 | International Business | Core | 3 | Nature and Scope of International Business, Theories of International Trade, Foreign Exchange Market, International Financial System, Entry Strategies into International Business, Cultural and Political Environment |
| BBA-303 | Strategic Management | Core | 3 | Concept of Strategic Management, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control, Business Ethics and CSR |
| BBA-304 | Project Management | Core | 3 | Fundamentals of Project Management, Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Control and Monitoring, Risk Management in Projects |
| BBA-305 | Research Project | Project | 4 | Problem Identification, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Findings and Conclusions, Project Report Writing and Presentation |
| BBA-306 | Security Analysis & Portfolio Management | Elective (Finance Group A) | 3 | Investment Environment, Security Valuation, Efficient Market Hypothesis, Modern Portfolio Theory, Asset Pricing Models (CAPM, APT), Portfolio Performance Evaluation |
| BBA-307 | Indian Financial System | Elective (Finance Group A) | 3 | Structure of Indian Financial System, Financial Markets (Money Market, Capital Market), Financial Institutions (Banks, NBFCs), Financial Instruments, Role of RBI and SEBI, Financial Reforms in India |
| BBA-308 | Integrated Marketing Communication | Elective (Marketing Group B) | 3 | Concept of IMC, Advertising Management, Sales Promotion, Public Relations and Publicity, Personal Selling, Digital Marketing Communication |
| BBA-309 | Digital Marketing | Elective (Marketing Group B) | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing |
| BBA-310 | Industrial Relations & Labor Laws | Elective (HR Group C) | 3 | Concept of Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Indian Labor Laws, Grievance Handling |
| BBA-311 | Performance & Compensation Management | Elective (HR Group C) | 3 | Performance Management System, Performance Appraisal Methods, Compensation Strategy, Wage and Salary Administration, Incentives and Benefits, Job Evaluation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-312 | Business Ethics & Corporate Governance | Core | 3 | Concept of Business Ethics, Ethical Theories, Corporate Social Responsibility, Introduction to Corporate Governance, Role of Board of Directors, Shareholder Rights |
| BBA-313 | Operations Research | Core | 3 | Introduction to Operations Research, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM), Queuing Theory |
| BBA-314 | Supply Chain Management | Core | 3 | Introduction to SCM, Logistics Management, Inventory Management in SCM, Transportation and Warehousing, Supply Chain Integration, SCM in E-commerce |
| BBA-315 | Viva Voce | Viva | 2 | Comprehensive Knowledge Assessment, Overall Program Understanding, Presentation Skills, Communication Skills, Analytical Ability |
| BBA-316 | Financial Derivatives | Elective (Finance Group A) | 3 | Introduction to Derivatives, Forwards and Futures Contracts, Options Contracts, Swaps, Derivatives Pricing, Hedging Strategies |
| BBA-317 | International Financial Management | Elective (Finance Group A) | 3 | Foreign Exchange Market, Exchange Rate Determination, Foreign Exchange Risk Management, International Capital Budgeting, International Working Capital Management, International Investment and Financing |
| BBA-318 | Marketing Research | Elective (Marketing Group B) | 3 | Introduction to Marketing Research, Marketing Research Process, Data Collection Methods, Sampling Design, Data Analysis and Interpretation, Report Preparation and Presentation |
| BBA-319 | Rural Marketing | Elective (Marketing Group B) | 3 | Introduction to Rural Marketing, Rural Market Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution and Promotion in Rural Areas, Challenges and Opportunities in Rural Marketing |
| BBA-320 | Human Resource Planning & Audit | Elective (HR Group C) | 3 | Concept of HRP, HR Demand and Supply Forecasting, HR Information Systems, Introduction to HR Audit, Approaches to HR Audit, Strategic HRP and Succession Planning |
| BBA-321 | Organizational Change & Development | Elective (HR Group C) | 3 | Nature of Organizational Change, Models of Change Management, Resistance to Change, Organizational Development Interventions, Managing Cultural Change, Learning Organization |
