.png&w=1920&q=75)
BBA in General at Institute of Information Technology and Management
Delhi, Delhi
.png&w=1920&q=75)
About the Specialization
What is General at Institute of Information Technology and Management Delhi?
This BBA program at Institute of Information Technology & Management focuses on building a strong foundation in business administration and management principles. It equips students with essential skills across various domains like finance, marketing, human resources, and operations, making them versatile for the dynamic Indian industry. The program emphasizes practical knowledge and analytical thinking, preparing graduates for diverse roles in a competitive market.
Who Should Apply?
This program is ideal for recent 12th-grade graduates with an interest in business and management. It targets individuals aspiring for entry-level managerial positions, those planning to pursue an MBA, or aspiring entrepreneurs looking for foundational business knowledge. Students seeking a broad understanding of corporate functions and a pathway to professional growth in various sectors of the Indian economy will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect to secure roles in various sectors such as banking, marketing, sales, human resources, and operations within Indian companies. Typical entry-level salaries for BBA graduates in India range from INR 2.5 LPA to 4.5 LPA, with significant growth potential after gaining experience. The program also serves as an excellent stepping stone for advanced studies like an MBA, leading to higher management roles and enhanced career trajectories.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core subjects like Principles of Management, Business Economics, and Mathematics. Form study groups with peers to discuss concepts and solve problems, reinforcing learning. Focus on building strong quantitative and analytical skills early on.
Tools & Resources
Textbooks, GGSIPU study material, Online tutorials for Economics and Math, Peer study groups, Faculty office hours
Career Connection
A solid grasp of fundamentals is critical for all higher-level management courses and for performing well in aptitude tests for internships and jobs.
Develop Communication and Presentation Skills- (Semester 1-2)
Actively participate in classroom discussions, volunteer for presentations, and join college clubs like debate or public speaking societies. Focus on articulating ideas clearly, both verbally and in writing. Seek feedback on presentation style and content.
Tools & Resources
Toastmasters International (if available), College communication workshops, Online platforms for presentation design
Career Connection
Effective communication is paramount in all business roles, from client interactions to internal team meetings, and significantly impacts interview performance.
Build Basic Digital Literacy- (Semester 1-2)
Gain proficiency in essential software applications like MS Office (Excel, Word, PowerPoint) and understand basic computer applications in management. Utilize online resources to practice spreadsheet functions for data analysis.
Tools & Resources
Microsoft Learn, Coursera courses on Excel fundamentals, Practical sessions in Computer Applications in Management subject
Career Connection
Digital proficiency is a non-negotiable skill in today''''s business environment, enhancing efficiency and employability across all sectors.
Intermediate Stage
Seek Early Industry Exposure through Internships- (Semester 3-5)
Actively search for summer internships after your second or third semester, even if unpaid or short-term. Focus on gaining practical insights into specific functional areas like marketing, HR, or finance. Document your learning and build a professional network.
Tools & Resources
LinkedIn, Internshala, College placement cell for opportunities, Networking events, Industry guest lectures
Career Connection
Internships provide real-world experience, help clarify career interests, and significantly boost your resume for future placements.
Engage in Case Study Analysis and Projects- (Semester 3-5)
Actively participate in case study competitions and group projects assigned in subjects like Marketing Management or Financial Management. Develop analytical and problem-solving skills by dissecting real-world business scenarios. Learn to apply theoretical concepts to practical situations.
Tools & Resources
Harvard Business Review cases (if accessible), Online case study platforms, Team collaboration tools
Career Connection
Strong case analysis skills are highly valued by recruiters for management roles and are crucial for strategic thinking.
Develop Specialized Skills via Certifications- (Semester 3-5)
Consider pursuing relevant online certifications in areas of interest such as Digital Marketing, Financial Modeling, or HR Analytics. These certifications demonstrate initiative and provide specialized knowledge beyond the core curriculum, making you more competitive.
Tools & Resources
NPTEL, Coursera, Udemy, edX for specialized courses, Industry-recognized certification bodies
Career Connection
Specialized certifications enhance your profile for specific industry roles and can lead to better job opportunities and higher starting salaries.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Begin rigorous preparation for placements by regularly practicing aptitude tests, group discussions, and mock interviews. Work on building a professional resume and cover letter tailored to specific job descriptions. Leverage the college placement cell for guidance and opportunities.
Tools & Resources
Online aptitude platforms (e.g., Indiabix, PrepInsta), Professional resume builders, College placement workshops
Career Connection
Thorough preparation significantly increases your chances of securing a desirable job offer and starting your career effectively.
Undertake a Comprehensive Project/Dissertation- (Semester 5-6)
Focus on your Industrial Training/Project Report with utmost sincerity. Choose a topic that aligns with your career aspirations, conduct thorough research, and apply learned methodologies. A strong project showcases your ability to work independently and solve business problems.
Tools & Resources
Academic databases, Industry reports, Mentorship from faculty and industry experts
Career Connection
A well-executed project is a powerful talking point in interviews and demonstrates your practical application of knowledge, enhancing employability.
Network Strategically and Plan Career Path- (Semester 5-6)
Actively network with alumni, industry professionals, and guest speakers. Attend industry conferences and seminars. Use these connections to gain insights into different career paths and potential job opportunities. Clearly define your post-BBA career goals.
Tools & Resources
LinkedIn, Alumni network events, Career counseling services (if available)
Career Connection
Strategic networking can open doors to hidden job markets, mentorship, and invaluable career guidance, accelerating your professional journey.
Program Structure and Curriculum
Eligibility:
- Pass in 12th Class of 10+2 pattern of CBSE or equivalent with a minimum aggregate of 50% marks and must also have passed English (core or elective or functional) as a subject.
Duration: 3 years (6 semesters)
Credits: 120 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing and Controlling |
| BBA 103 | Business Economics - I | Core | 4 | Introduction to Microeconomics, Demand and Supply Analysis, Consumer Behavior, Production and Cost Analysis, Market Structures |
| BBA 105 | Business Mathematics - I | Core | 4 | Matrices and Determinants, Differential Calculus, Integral Calculus, Financial Mathematics, Linear Programming |
| BBA 107 | Computer Applications in Management | Core (Theory & Practical) | 4 | Introduction to Computers, MS Office (Word, Excel, PowerPoint), Internet and E-commerce, Data Management, Business Applications of Software |
| BBA 109 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 1986, Companies Act 2013 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 102 | Organizational Behaviour | Core | 4 | Foundations of OB, Perception and Learning, Personality and Attitudes, Motivation, Group Dynamics and Leadership |
| BBA 104 | Business Economics - II | Core | 4 | Introduction to Macroeconomics, National Income, Inflation and Business Cycles, Fiscal Policy, Monetary Policy |
| BBA 106 | Business Mathematics - II | Core | 4 | Probability Theory, Random Variables and Distributions, Statistical Inference, Time Series Analysis, Index Numbers |
| BBA 108 | Business Statistics | Core (Theory & Practical) | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Hypothesis Testing |
| BBA 110 | Environmental Studies | Core | 4 | Natural Resources, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Environmental Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Indian Economy | Core | 4 | Characteristics of Indian Economy, Economic Planning in India, Agriculture and Industry, Service Sector, Economic Reforms and Challenges |
| BBA 203 | Financial Accounting | Core (Theory & Practical) | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance and Final Accounts, Depreciation Accounting, Consignment and Joint Venture Accounts |
| BBA 205 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product, Price, Place, Promotion Decisions |
| BBA 207 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| BBA 209 | Research Methodology | Core (Theory & Practical) | 4 | Research Process and Design, Data Collection Methods, Sampling Techniques, Data Analysis, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 202 | Cost Accounting | Core (Theory & Practical) | 4 | Cost Concepts and Classifications, Cost Sheet and Reconciliation, Material Costing, Labour Costing and Overheads, Budgetary Control |
| BBA 204 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy |
| BBA 206 | Production & Operations Management | Core | 4 | Production Systems, Facility Location and Layout, Inventory Management, Quality Management, Supply Chain Management |
| BBA 208 | Marketing Research | Core (Theory & Practical) | 4 | Marketing Research Process, Data Collection Tools, Questionnaire Design, Scaling Techniques, Data Analysis and Interpretation |
| BBA 210 | International Business | Core | 4 | Global Business Environment, Theories of International Trade, Foreign Exchange Market, International Marketing, WTO and Regional Economic Groupings |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Advertising Management | Core | 4 | Role of Advertising, Advertising Media, Advertising Campaign Planning, Creative Strategy, Advertising Effectiveness |
| BBA 303 | Taxation Laws | Core | 4 | Introduction to Income Tax, Heads of Income, Deductions and Tax Computations, Goods and Services Tax (GST), Tax Planning |
| BBA 305 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Business Idea Generation, Business Plan Formulation, Startup Ecosystem in India, Sources of Finance for Entrepreneurs |
| BBA 307 | Management Information System | Core (Theory & Practical) | 4 | Concepts of MIS, Data Management and Database Systems, Decision Support Systems, E-Business and IT Security, Enterprise Resource Planning |
| BBA 309 | Industrial Training / Project Report | Project / Core | 4 | Industry Exposure and Observation, Problem Identification, Data Collection and Analysis, Project Implementation, Report Writing and Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 302 | Business Policy & Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning, Strategy Formulation, Strategy Implementation, Strategic Control and Evaluation |
| BBA 304 | Management of Financial Institutions | Core | 4 | Indian Financial System, Reserve Bank of India, Commercial Banks and NBFCs, Mutual Funds and Insurance Companies, Regulatory Framework |
| BBA 306 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Cultural and Social Influences, Psychological Influences, Consumer Research and Ethics |
| BBA 308 (A) | Financial Markets and Institutions | Elective-I | 4 | Structure of Indian Financial System, Money Market, Capital Market, Derivatives Market, Financial Sector Reforms |
| BBA 308 (B) | E-Commerce | Elective-I | 4 | Introduction to E-commerce, E-business Models, E-marketing and Advertising, Payment Systems, E-commerce Security and Legal Issues |
| BBA 308 (C) | Services Marketing | Elective-I | 4 | Nature of Services, Service Quality, Marketing of Services, Customer Relationship Management in Services, Service Design and Delivery |
| BBA 308 (D) | International Human Resource Management | Elective-I | 4 | Context of IHRM, Staffing International Operations, Training and Development for Expatriates, Performance Management in IHRM, Compensation and Benefits in IHRM |
| BBA 310 (A) | Project Planning and Management | Elective-II | 4 | Project Life Cycle, Project Feasibility Analysis, Project Scheduling Techniques (PERT/CPM), Project Risk Management, Project Evaluation and Control |
| BBA 310 (B) | Corporate Legal Environment | Elective-II | 4 | Indian Companies Act, SEBI Regulations, Competition Law, Intellectual Property Rights, Cyber Laws in India |
| BBA 310 (C) | Sales Management | Elective-II | 4 | Role of Sales Management, Sales Forecasting, Sales Force Recruitment and Training, Sales Territory Management, Sales Performance Evaluation |
| BBA 310 (D) | Compensation Management | Elective-II | 4 | Introduction to Compensation, Job Evaluation, Wage and Salary Administration, Incentives and Benefits, Legal Framework of Compensation in India |
