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MJMC in General at Invertis University
Bareilly, Uttar Pradesh
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About the Specialization
What is General at Invertis University Bareilly?
This Master of Journalism and Mass Communication program at Invertis University focuses on developing skilled media professionals for India''''s dynamic landscape. It equips students with theoretical knowledge and practical expertise in journalism, advertising, public relations, and new media. The program''''s integrated approach addresses the evolving demands of the Indian media industry, fostering critical thinking and ethical practices.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into media, journalism, or communication roles. It also suits working professionals aiming to upskill in specific media domains or career changers transitioning into the vibrant Indian media sector. Aspirants with a keen interest in current affairs, storytelling, and digital communication will thrive here.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in print, broadcast, digital media, advertising, and PR. Entry-level salaries range from INR 3-5 LPA, growing significantly with experience. Opportunities exist in media houses, ad agencies, corporate communication, and content creation. The program also aligns with skills needed for various professional media certifications.
Student Success Practices
Foundation Stage
Master Communication Fundamentals- (Semester 1-2)
Actively participate in communication skills labs and practice public speaking regularly. Join university clubs focused on debate or creative writing to hone your expressive abilities and overcome stage fear, which is crucial for media roles.
Tools & Resources
University Communication Labs, Toastmasters (if available), Grammarly for writing improvement
Career Connection
Strong foundational communication and personality development skills are indispensable for any media professional, enhancing your interview performance and overall industry credibility.
Build a Strong Media Knowledge Base- (Semester 1-2)
Beyond classroom lectures, extensively read reputable Indian newspapers, magazines, and watch diverse news channels to understand current affairs and media trends. Maintain a media diary to track news cycles and analytical observations.
Tools & Resources
The Hindu, Indian Express, Outlook Magazine, Reputable News Channels (NDTV, Aaj Tak)
Career Connection
A deep understanding of media history, ethics, and current landscape is fundamental for informed journalistic and communication decisions, vital for future roles.
Develop Digital Literacy and Basic Media Software Skills- (Semester 1-2)
Utilize university computer labs to gain proficiency in MS Office, basic graphic design tools, and explore digital content creation software. Complete online tutorials on photo editing and internet research techniques.
Tools & Resources
Adobe Photoshop/GIMP, Canva, Online MS Office courses, University Computer Labs
Career Connection
Basic digital proficiency is a prerequisite for entry-level media roles, from content creation to data management in newsrooms and ad agencies, giving you a competitive edge.
Intermediate Stage
Engage in Practical Media Production- (Semester 3-4)
Actively participate in university media projects like student newspapers, radio stations, or short film productions. Volunteer for departmental events to gain hands-on experience in reporting, editing, advertising, and PR campaigns.
Tools & Resources
University Media Centre, Departmental Events, Student Media Clubs
Career Connection
Practical application of theoretical knowledge is crucial. This experience forms the core of your portfolio, demonstrating your abilities to potential employers in the Indian media industry.
Network with Industry Professionals- (Semester 3-4)
Attend workshops, seminars, and guest lectures organized by the department. Connect with visiting media professionals on LinkedIn and seek informational interviews to understand industry nuances and build professional relationships.
Tools & Resources
LinkedIn, Industry Workshops & Conferences, Alumni Network
Career Connection
Networking is paramount in the Indian media landscape for internships and job placements. Early connections can open doors to mentorship and career opportunities.
Specialize and Enhance Portfolio- (Semester 3-4)
Choose electives wisely to align with your career interests (e.g., corporate communication, documentary filmmaking). Develop a specialized portfolio featuring your best reporting, ad campaigns, PR strategies, or production work from practical courses.
Tools & Resources
Online Portfolio Platforms (e.g., Behance, personal website), Elective Course Projects
Career Connection
A specialized portfolio showcases your unique skills and passion, making you a more attractive candidate for specific roles in India''''s competitive media market.
Advanced Stage
Undertake High-Impact Internships- (Semester 4)
Secure a substantive internship in your area of interest (e.g., news channel, ad agency, PR firm) in major Indian cities like Delhi or Mumbai. Focus on real-world projects, networking, and converting the experience into a strong professional reference.
Tools & Resources
University Placement Cell, Internshala, Direct company applications
Career Connection
Internships are often the gateway to full-time employment in India. Excellent performance can lead to pre-placement offers or strong referrals for future job applications.
Excel in Dissertation/Project Work- (Semester 4)
Choose a dissertation topic with practical industry relevance or an innovative media project. Dedicate significant time to rigorous research and execution, aiming for a high-quality output that can be presented to potential employers.
Tools & Resources
University Research Guidance, Academic Databases, Industry Mentors
Career Connection
A well-executed dissertation or project showcases your critical thinking, research skills, and ability to deliver complex work, highly valued in advanced media roles.
Prepare for Placements and Career Launch- (Semester 4)
Attend placement preparation workshops, refine your resume and cover letters, and practice interview skills, including group discussions. Research target companies and roles within the Indian media industry thoroughly.
Tools & Resources
University Career Services, Mock Interview Sessions, Placement Guides
Career Connection
Thorough preparation ensures you are job-ready and confident for campus placements or off-campus applications, maximizing your chances of securing a desirable position upon graduation.
Program Structure and Curriculum
Eligibility:
- Graduation in any discipline with a minimum of 50% aggregate marks / percentage in the qualifying examination. Appearing Final Year Students may also apply.
Duration: 4 semesters / 2 years
Credits: 96 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC 101 | Introduction to Mass Communication | Core | 4 | Concepts of Communication, Types of Communication, Mass Communication, Communication Theories, Models of Mass Communication |
| MJMC 102 | Introduction to Journalism | Core | 4 | Concept of Journalism, News Elements & Values, Reporting Techniques, Editing Concepts, Photo Journalism |
| MJMC 103 | History of Media | Core | 4 | Print Media in India, Radio in India, Television in India, Film as a Mass Medium, New Media Trends |
| MJMC 104 | Communication Skills & Personality Development Lab | Lab | 4 | Introduction to Communication, Verbal & Non-Verbal Skills, Interview Skills, Public Speaking, Personality Development |
| MJMC 105 | Computer Applications in Media Lab | Lab | 4 | Introduction to Computers, MS Office Applications, Internet and Online Resources, Basic Graphic Design Software, Media specific software usage |
| MJMC 106 | Internship | Practical | 4 | Industry Exposure, Practical Application, Report Writing, Presentation Skills, Professional Ethics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC 201 | News Reporting & Editing | Core | 4 | News Gathering, Reporting Techniques, Feature Writing, Copyediting, Page Layout |
| MJMC 202 | Radio Journalism & Production | Core | 4 | History of Radio, Radio News Writing, Programme Production, Radio Advertising, Radio Presenting |
| MJMC 203 | Television Journalism & Production | Core | 4 | History of Television, TV News Reporting, Scripting for TV, Camera & Lighting, Video Editing |
| MJMC 204 | Advertising | Core | 4 | Introduction to Advertising, Advertising Appeals, Media Planning, Brand Management, Advertising Ethics |
| MJMC 205 | Public Relations | Core | 4 | Concepts of PR, PR Tools & Techniques, Crisis Communication, Corporate Communication, Event Management |
| MJMC 206 | Computer Graphics & Animation Lab | Lab | 4 | Graphic Design Principles, Image Editing Software, Vector Graphics, Animation Basics, Digital Illustration |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC 301 | Media Laws & Ethics | Core | 4 | Indian Constitution & Media, Press Laws, Broadcast Laws, Cyber Laws, Media Ethics & Accountability |
| MJMC 302 | Media Research | Core | 4 | Research Methods, Data Collection, Quantitative Research, Qualitative Research, Research Report Writing |
| MJMC 303 | Elective I (Development Communication / Communication for Social Change) | Elective | 4 | Introduction to Development Communication, Models of Development Communication, Participatory Development, Health Communication, Environment Communication |
| MJMC 304 | Elective II (Corporate Communication / Event Management) | Elective | 4 | Corporate Identity, Reputation Management, Internal Communication, Media Relations, Corporate Social Responsibility (CSR) |
| MJMC 305 | Media Production Lab | Lab | 4 | Audio Production, Video Production, Documentary Filmmaking, Ad Film Making, Portfolio Development |
| MJMC 306 | Field Study & Report | Practical | 4 | Research Design, Data Collection, Field Work Ethics, Report Writing, Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC 401 | New Media & Web Journalism | Core | 4 | Digital Media Landscape, Online Journalism, Social Media, Content Creation for Web, Cyber Laws |
| MJMC 402 | Global Media | Core | 4 | International Communication, Global Media Organizations, Media and Cultural Imperialism, Global News Flow, Media Diplomacy |
| MJMC 403 | Elective III (Media Entrepreneurship / Media Management) | Elective | 4 | Entrepreneurial Skills, Business Planning, Funding Strategies, Media Startup Ecosystem, Marketing for Media |
| MJMC 404 | Elective IV (Documentary Film Making / Photojournalism & Visual Communication) | Elective | 4 | History of Documentary, Pre-Production, Production Techniques, Post-Production, Ethics in Documentary |
| MJMC 405 | Dissertation / Project Work | Project | 4 | Research Proposal, Literature Review, Methodology, Data Analysis, Thesis Writing |
| MJMC 406 | Internship | Practical | 4 | Industry Experience, Skill Application, Professional Networking, Career Exploration, Final Report |
