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BBA in Event Management at ISBR Business School
Bengaluru, Karnataka
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About the Specialization
What is Event Management at ISBR Business School Bengaluru?
This Event Management specialization at ISBR College focuses on equipping students with the skills required to conceptualize, plan, execute, and evaluate various types of events. India''''s burgeoning events industry, driven by corporate, cultural, and sports events, offers immense opportunities, making this program highly relevant for aspiring professionals seeking a dynamic career. It blends core business principles with specialized event industry knowledge.
Who Should Apply?
This program is ideal for creative, organized fresh graduates seeking entry into the vibrant event industry, and professionals looking to transition or upskill in event planning. Individuals with a flair for creativity, strong communication skills, and an interest in project management will thrive. Prior experience in organizing school or college events would be an added advantage for applicants.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths, including Event Manager, Wedding Planner, Exhibition Organizer, Brand Activation Specialist, or Conference Coordinator. Entry-level salaries range from INR 3-5 LPA, potentially rising to INR 8-15 LPA with experience. Growth trajectories are strong in India''''s expanding MICE (Meetings, Incentives, Conferences, Exhibitions) and entertainment sectors, aligning with industry certifications.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Focus on building a strong foundation in core BBA subjects like Management Principles, Accounting, and Economics. Utilize textbook exercises, online tutorials from NPTEL or Swayam for foundational concepts, and participate in peer study groups to clarify doubts and reinforce learning. This strong base is crucial for understanding the business aspects of event management.
Tools & Resources
NPTEL courses, Swayam platform, Peer study groups, Online quiz platforms
Career Connection
A solid understanding of business fundamentals is essential for event managers to handle budgets, contracts, and team management effectively, making graduates more versatile and employable in diverse event roles.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in communication classes, practice public speaking, and engage in group discussions. Join college clubs focused on debating or dramatics. Seek feedback on written assignments and presentations to refine business communication and interpersonal skills. This prepares students for client interactions and team leadership in event planning.
Tools & Resources
Toastmasters International chapters (if available), Grammarly, College communication workshops, Mock interview sessions
Career Connection
Exceptional communication is paramount for an event manager to interact with clients, vendors, and teams, ensuring smooth execution and successful event outcomes.
Engage in Event Volunteering & Observation- (Semester 1-2)
Volunteer for college festivals, local community events, or small-scale corporate gatherings. Observe how events are planned and executed, from logistics to audience engagement. This hands-on experience, even in small roles, provides invaluable insight into the practical challenges and rewards of event management, helping to develop a keen eye for detail.
Tools & Resources
College event committees, Local NGOs organizing events, Event listing platforms for volunteer opportunities
Career Connection
Early exposure to real-world event dynamics helps in understanding the industry, building practical skills, and demonstrating passion for the field during internships and placements.
Intermediate Stage
Undertake Industry-Relevant Projects- (Semester 3-5)
Proactively seek out mini-projects or case studies related to event marketing, logistics, or budgeting. Collaborate with peers on creating mock event proposals for various scenarios (e.g., product launch, music concert, wedding). Utilize tools like project management software to simulate planning and execution, applying theoretical knowledge to practical scenarios.
Tools & Resources
Trello, Asana, Google Workspace, Event management case studies
Career Connection
Developing project management skills and a portfolio of conceptual event projects makes students highly attractive to potential employers seeking candidates with practical application abilities.
Build a Professional Network- (Semester 3-5)
Attend industry workshops, seminars, and networking events (online and offline) where event professionals congregate. Connect with guest speakers, faculty, and alumni working in the event industry. Use platforms like LinkedIn to build a professional profile and connect with key figures, seeking mentorship and insights into industry trends.
Tools & Resources
LinkedIn, Industry conferences (e.g., EEMA), webinars, Alumni connect programs
Career Connection
Networking opens doors to internship opportunities, mentorship, and eventual job placements, giving students an edge in a competitive industry.
Develop Digital & Technical Skills for Events- (Semester 3-5)
Acquire proficiency in event-specific software, digital marketing tools, and social media platforms. Learn about virtual event platforms, ticketing software, and graphic design basics for promotional materials. Enroll in short online courses to gain certifications in relevant digital tools that enhance event planning and execution capabilities.
Tools & Resources
Canva, Zoom Events, Eventbrite, Google Ads/Social Media Marketing courses, Coursera/Udemy certifications
Career Connection
Digital proficiency is critical for modern event management, from online promotion to virtual event execution, making graduates versatile and future-ready for industry demands.
Advanced Stage
Secure and Excel in Internships- (Semester 6)
Actively pursue internships with reputed event management companies, PR firms, or corporate event departments. Choose internships that provide exposure to various aspects of event planning and execution. Strive to take initiative, learn from experienced professionals, and build a strong professional reputation. Document all learning and achievements in a portfolio.
Tools & Resources
College placement cell, Internshala, Naukri.com, Industry contacts from networking
Career Connection
Internships are often direct pathways to full-time employment, offering invaluable real-world experience, industry contacts, and a strong resume booster for placements.
Focus on Specialization and Portfolio Building- (Semester 6)
Deep dive into a specific area of interest within event management, such as wedding planning, corporate events, or sports events. Curate a comprehensive portfolio showcasing projects, internship experiences, and skill demonstrations (e.g., event concept notes, marketing plans, budget proposals). This specialization enhances marketability.
Tools & Resources
Personal website/blog, Behance (for visual portfolio), Professional portfolio templates
Career Connection
A specialized focus and a strong portfolio differentiate candidates, enabling them to target specific roles and secure higher-quality placements in their chosen niche.
Prepare for Placements and Interviews- (Semester 6)
Engage in mock interviews, aptitude test preparation, and resume building workshops offered by the college. Research target companies and roles within the event industry. Practice articulating experiences and skills effectively, highlighting problem-solving abilities and resilience crucial for event management careers.
Tools & Resources
College career services, Online aptitude platforms, Interview preparation guides, Company-specific research
Career Connection
Thorough preparation ensures confidence and competence during the placement process, maximizing chances of securing desirable job offers from leading event firms.
Program Structure and Curriculum
Eligibility:
- 10+2 or equivalent in any discipline from a recognized board/university.
Duration: 3 years / 6 semesters
Credits: 180 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAA101 | Language I (Additional English/Kannada/Sanskrit/Hindi) | Compulsory Language | 3 | Basic English Grammar, Reading Comprehension, Paragraph Writing, Vocabulary Building, Public Speaking Basics |
| BAA102 | Language II (English) | Compulsory Language | 3 | Business Communication, Report Writing Fundamentals, Presentation Skills, Formal Letter Writing, Group Discussion Techniques |
| BAA103 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Roles and Ethics |
| BAA104 | Financial Accounting | Core | 4 | Accounting Concepts, Journal and Ledger, Trial Balance Preparation, Final Accounts of Sole Proprietorship, Depreciation Accounting |
| BAA105 | Micro Economics for Business Decisions | Core | 4 | Demand and Supply Analysis, Consumer Behavior Theories, Production and Cost Analysis, Market Structures, Pricing Decisions |
| BAA106 | Digital Fluency (Skill Enhancement Course - SEC I) | Skill Enhancement | 2 | Digital Devices and Systems, Internet and Web Browsers, Social Media and Networking, Cyber Security Basics, Digital Citizenship |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAB201 | Language I (Additional English/Kannada/Sanskrit/Hindi) | Compulsory Language | 3 | Advanced Grammar, Short Story Analysis, Report Writing Practice, Extended Essay Writing, Dialogue and Conversation |
| BAB202 | Language II (English) | Compulsory Language | 3 | Interpersonal Communication, Negotiation Skills, Cross-Cultural Communication, Resume and Cover Letter Writing, Business Etiquette |
| BAB203 | Human Resource Management | Core | 4 | HRM Functions, Manpower Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BAB204 | Corporate Accounting | Core | 4 | Company Accounts, Issue of Shares and Debentures, Redemption of Shares, Profit Prior to Incorporation, Valuation of Goodwill |
| BAB205 | Macro Economics for Business Decisions | Core | 4 | National Income Accounting, Theories of Employment, Inflation and Deflation, Monetary and Fiscal Policies, International Trade |
| BAB206 | Computer Applications in Business (Skill Enhancement Course - SEC II) | Skill Enhancement | 2 | MS Word for Business Documents, MS Excel for Data Analysis, MS PowerPoint for Presentations, Internet for Business Research, Introduction to ERP |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAC301 | Language I (Additional English/Kannada/Sanskrit/Hindi) | Compulsory Language | 3 | Literary Appreciation, Creative Writing, Translation Exercises, Cultural Communication, Figurative Language |
| BAC302 | Language II (English) | Compulsory Language | 3 | Advanced Business Correspondence, Public Relations Communication, Media Communication, Effective Listening, Conflict Resolution in Business |
| BAC303 | Marketing Management | Core | 4 | Marketing Concepts and Environment, Consumer and Industrial Buying Behavior, Product and Brand Management, Pricing Strategies, Promotion and Distribution Channels |
| BAC304 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Hypothesis Testing, Correlation and Regression Analysis |
| BAC305 | Production and Operations Management | Core | 4 | Operations Strategy, Facility Location and Layout, Inventory Management, Quality Management, Supply Chain Management |
| BAC306 | Business Analytics (Skill Enhancement Course - SEC III) | Skill Enhancement | 2 | Introduction to Analytics, Data Collection and Preprocessing, Descriptive Analytics, Predictive Modeling Basics, Data Visualization Tools |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAD401 | Language I (Additional English/Kannada/Sanskrit/Hindi) | Compulsory Language | 3 | Academic Writing, Research Paper Basics, Critical Thinking Skills, Formal Presentation, Editing and Proofreading |
| BAD402 | Language II (English) | Compulsory Language | 3 | Strategic Communication, Crisis Communication, Global Business Communication, Digital Communication, Professional Networking |
| BAD403 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital, Dividend Policy |
| BAD404 | Entrepreneurship and Small Business Management | Core | 4 | Concept of Entrepreneurship, Business Plan Development, Funding for Startups, Small Business Operations, Legal Aspects of Entrepreneurship |
| BAD405 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| BAD406 | Marketing Communication (Skill Enhancement Course - SEC IV) | Skill Enhancement | 2 | Advertising Management, Sales Promotion, Public Relations, Digital Marketing Fundamentals, Integrated Marketing Communication |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAE501 | Business Law | Core | 4 | Indian Contract Act, Sales of Goods Act, Negotiable Instruments Act, Company Law Basics, Consumer Protection Act |
| BAE502 | Cost and Management Accounting | Core | 4 | Cost Concepts and Classification, Marginal Costing, Budgetary Control, Standard Costing and Variance Analysis, Decision Making with Cost Data |
| BAE503 | Discipline Specific Elective I / Event Management Specialization Subject 1 | Specialization / Elective | 4 | Expected topics would include: Introduction to Event Industry, Event Planning Process, Event Marketing Fundamentals, Sponsorship and Funding, Event Logistics and Operations |
| BAE504 | Discipline Specific Elective II / Event Management Specialization Subject 2 | Specialization / Elective | 4 | Expected topics would include: Event Risk Management, Venue Selection and Management, Event Technology, Experiential Marketing, Creative Event Design |
| BAE505 | Open Elective I | Open Elective | 3 | |
| BAE506 | Project Work Part-I / Internship | Project/Internship | 4 | Problem Identification, Literature Review, Methodology Design, Data Collection Strategy, Preliminary Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAF601 | Income Tax | Core | 4 | Income Tax Act 1961, Heads of Income, Deductions from Gross Total Income, Computation of Taxable Income, Assessment of Individuals |
| BAF602 | International Business | Core | 4 | Globalization and International Business, Theories of International Trade, Balance of Payments, Foreign Exchange Management, International Marketing Strategies |
| BAF603 | Discipline Specific Elective III / Event Management Specialization Subject 3 | Specialization / Elective | 4 | Expected topics would include: Crowd Management and Security, Event Budgeting and Financial Control, Event Law and Licensing, Digital Tools for Event Management, Post-Event Evaluation |
| BAF604 | Discipline Specific Elective IV / Event Management Specialization Subject 4 | Specialization / Elective | 4 | Expected topics would include: Event Production and Design, Vendor and Stakeholder Management, Sustainable Event Practices, Crisis Management in Events, Event Entrepreneurship |
| BAF605 | Open Elective II | Open Elective | 3 | |
| BAF606 | Project Work Part-II / Viva-Voce | Project/Viva | 4 | Data Analysis and Interpretation, Findings and Conclusions, Recommendations, Project Report Finalization, Viva Voce Examination |
