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MCOM in Marketing at J. M. Shah Arts & Commerce College
Bharuch, Gujarat
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About the Specialization
What is Marketing at J. M. Shah Arts & Commerce College Bharuch?
This Marketing program at J. M. Shah Arts & Commerce College, affiliated with VNSGU, focuses on equipping students with advanced knowledge and practical skills required in the dynamic marketing landscape. It delves into consumer behavior, digital strategies, and global market trends, highly relevant for India''''s evolving economy. The program emphasizes both theoretical foundations and contemporary industry practices.
Who Should Apply?
This program is ideal for B.Com graduates and aspiring marketing professionals seeking to deepen their expertise. It suits individuals looking for roles in brand management, market research, advertising, and sales. Freshers aiming for entry-level marketing positions in FMCG, retail, or tech companies will find it beneficial, as will those looking to transition into a specialized marketing career.
Why Choose This Course?
Graduates of this program can expect promising career paths in brand management, digital marketing, sales leadership, and market research across diverse industries in India. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience. Opportunities exist in Indian MNCs and startups, aligning with roles such as Marketing Manager, Brand Analyst, or Digital Marketing Specialist.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand Managerial Economics, Modern Management Practices, and Accounting for Business Decisions. These subjects form the bedrock for advanced marketing and strategic thinking.
Tools & Resources
Textbooks, case studies, VNSGU academic resources, online business news portals
Career Connection
A strong grasp of these fundamentals ensures holistic business acumen, crucial for strategic marketing roles later, helping in higher-level decision-making.
Develop Research & Analytical Skills- (Semester 1-2)
Actively engage with Research Methodology concepts, focusing on data collection, analysis, and report writing. This will be invaluable for marketing research and project work.
Tools & Resources
SPSS/Excel for data analysis, online research journals, VNSGU library resources
Career Connection
Proficiency in research directly translates to effectiveness in market research, consumer insights, and business intelligence roles, enhancing employability.
Enhance Digital Literacy- (Semester 1-2)
Excel in Computer Application in Business and Internet & E-Commerce. Understand how digital tools and platforms are transforming business operations and market reach.
Tools & Resources
Microsoft Office suite, Google Workspace, basic coding tutorials, e-commerce platforms like Amazon/Flipkart
Career Connection
Digital proficiency is non-negotiable in modern marketing. This skill set prepares you for roles in digital marketing and e-commerce, crucial in the Indian job market.
Intermediate Stage
Deepen Marketing Core Competencies- (Semester 3)
Focus intently on Marketing Management, Advertising Management, and Services Marketing. Understand their interplay and how they drive consumer engagement and brand loyalty.
Tools & Resources
Industry journals, marketing blogs, relevant case studies on Indian brands, guest lectures by marketing professionals
Career Connection
Mastery of these core marketing subjects is directly linked to roles in brand management, advertising agencies, and service sector marketing, which are booming in India.
Engage in Industry-Relevant Electives- (Semester 3)
Actively participate in electives like Consumer Behavior and Marketing Research. Apply theoretical knowledge to practical scenarios, potentially through mini-projects or assignments.
Tools & Resources
Online courses on consumer psychology, market research reports (Nielsen, IMRB), survey tools (Google Forms)
Career Connection
Specialized knowledge in these areas makes you a strong candidate for market research firms, product development teams, and consumer insights departments.
Cultivate Strategic Thinking- (Semester 3)
Utilize Strategic Management concepts to analyze real-world business challenges. Participate in discussions, debates, and group assignments that require strategic problem-solving.
Tools & Resources
Business newspapers (Economic Times), Harvard Business Review articles, strategy consulting firm publications
Career Connection
Strategic thinking is vital for leadership roles. This practice prepares you to understand the bigger picture, a key differentiator in career progression in Indian corporates.
Advanced Stage
Specialize in Modern Marketing Domains- (Semester 4)
Dive deep into Global Marketing, Retail Management, and especially Digital Marketing. Explore certification opportunities in specific digital marketing areas.
Tools & Resources
Google Ads Certification, Facebook Blueprint, LinkedIn Learning courses, digital marketing agencies'''' blogs
Career Connection
Expertise in these domains is highly sought after, particularly Digital Marketing, opening doors to lucrative roles in e-commerce, social media, and digital strategy within India and globally.
Undertake Comprehensive Project Work- (Semester 4)
Choose a relevant marketing topic for your project work. Apply all learned research methodologies and analytical skills to conduct a thorough study, culminating in a detailed report and viva-voce.
Tools & Resources
Access to industry data, academic databases, mentorship from faculty, presentation software
Career Connection
A well-executed project demonstrates your ability to apply knowledge practically, a significant advantage during campus placements and for future research or consulting roles.
Develop Entrepreneurial Mindset- (Semester 4)
Engage with Entrepreneurship Development by exploring local startup ecosystems, attending workshops, and considering how marketing principles apply to new ventures in India.
Tools & Resources
Local incubators/accelerators, startup events, government schemes for entrepreneurs (e.g., Startup India, Mudra Yojana)
Career Connection
This fosters an innovative spirit, preparing you for roles in startups, business development, or even launching your own venture, contributing to India''''s entrepreneurial growth.
Program Structure and Curriculum
Eligibility:
- Bachelor of Commerce (B.Com.) or equivalent degree from a recognized university.
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-101 | Managerial Economics | Core | 4 | Nature & Scope of Managerial Economics, Demand Analysis & Forecasting, Production & Cost Analysis, Pricing Policies & Practices, Capital Budgeting |
| CC-102 | Modern Management Practices | Core | 4 | Foundations of Modern Management, Planning & Decision Making, Organizing, Staffing & Directing, Controlling, Emerging Management Issues |
| CC-103 | Business Environment | Core | 4 | Overview of Business Environment, Economic Environment, Socio-Cultural Environment, Political-Legal Environment, Technological & Global Environment |
| CC-104 | Accounting For Business Decisions | Core | 4 | Introduction to Accounting for Decisions, Financial Statement Analysis, Fund Flow & Cash Flow Statement, Standard Costing, Budgetary Control |
| CE-105 | Computer Application in Business | Core Elective | 4 | Introduction to Computers, Word Processing (MS Word), Spreadsheet (MS Excel), Presentation (MS PowerPoint), Internet & E-commerce Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-201 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis & Report Writing |
| CC-202 | Organizational Behavior | Core | 4 | Introduction to OB, Individual Behavior in Organizations, Group Dynamics & Team Building, Leadership & Power, Organizational Change & Development |
| CC-203 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market Operations, Global Business Strategies, International Organizations & Agreements |
| CC-204 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Appraisal & Management |
| CE-205 | Internet & E-Commerce | Core Elective | 4 | Introduction to Internet Technologies, E-Commerce Models & Frameworks, E-Payment Systems, E-Security & Privacy, Legal & Ethical Aspects of E-Commerce |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-301 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis & Diagnosis, Strategy Formulation & Choices, Strategy Implementation, Strategic Control & Evaluation |
| MC-302 | Marketing Management | Specialization Core (Marketing) | 4 | Introduction to Marketing, Marketing Environment & Information System, Consumer Behavior & Segmentation, Product, Price, Place, Promotion Decisions, Marketing Mix Strategies |
| MC-303 | Advertising Management | Specialization Core (Marketing) | 4 | Introduction to Advertising, Advertising Objectives & Strategies, Advertising Media Planning, Advertising Agency Management, Advertising Effectiveness & Ethics |
| MC-304 | Services Marketing | Specialization Core (Marketing) | 4 | Introduction to Services Marketing, Characteristics & Classification of Services, Service Quality & Gap Model, Service Design & Delivery, Customer Relationship Management in Services |
| CE-305 | Consumer Behavior and Marketing Research | Elective (Marketing Specific) | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Factors Influencing Consumer Behavior, Introduction to Marketing Research, Marketing Research Process & Design, Data Analysis in Marketing Research |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-401 | Entrepreneurship Development | Core | 4 | Introduction to Entrepreneurship, Entrepreneurial Process & Motivation, Business Idea Generation & Feasibility, Business Plan Preparation, Sources of Finance & Government Support |
| MC-402 | Global Marketing | Specialization Core (Marketing) | 4 | Introduction to Global Marketing, Global Marketing Environment Analysis, Global Market Entry Strategies, Global Product, Pricing & Promotion Decisions, International Distribution Channels |
| MC-403 | Retail Management | Specialization Core (Marketing) | 4 | Introduction to Retail Management, Retail Formats & Theories, Retail Location & Site Selection, Merchandise Management, Store Operations & Retail Communication |
| MC-404 | Digital Marketing | Specialization Core (Marketing) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing & Email Marketing, Web Analytics & Performance Measurement |
| CE-405 | Project Work/Viva-Voce | Project | 4 | Specialized Research Topic Selection, Literature Review & Methodology, Data Collection & Analysis, Report Writing & Presentation, Viva-Voce Examination |
