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B-COM in General at Jagran College of Arts, Science & Commerce
Kanpur Nagar, Uttar Pradesh
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About the Specialization
What is General at Jagran College of Arts, Science & Commerce Kanpur Nagar?
This B.Com program at Jagran College of Arts, Science & Commerce focuses on providing a strong foundation in commerce, accounting, finance, economics, and business management. Designed to meet the evolving demands of the Indian job market, the curriculum integrates theoretical knowledge with practical skills, preparing students for diverse roles across various industries in India. The program emphasizes a holistic understanding of business operations and economic principles.
Who Should Apply?
This program is ideal for 10+2 graduates with an interest in commerce, finance, and business administration, seeking entry into the corporate world or further academic pursuits. It caters to aspiring accountants, financial analysts, marketing professionals, and entrepreneurs who wish to build a robust career foundation. Students with a strong aptitude for numerical analysis and problem-solving will find this program particularly rewarding.
Why Choose This Course?
Graduates of this program can expect to pursue various India-centric career paths such as accountants, tax consultants, financial planners, marketing executives, or business analysts in Indian companies and MNCs. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth trajectories for experienced professionals reaching INR 8-15 Lakhs. The curriculum also aligns with initial stages of professional certifications like CA, CS, and CMA.
Student Success Practices
Foundation Stage
Master Core Accounting & Business Concepts- (Semester 1-2)
Dedicate time to thoroughly understand fundamental concepts in Financial Accounting and Business Organization. Form study groups to discuss complex topics and solve practical problems, ensuring a strong base for advanced subjects. Regularly review class notes and textbook examples.
Tools & Resources
Textbooks (e.g., T.S. Grewal for Accounting, R.K. Sharma for Business Org), Online tutorials like Khan Academy, ICAI study material for basics, Peer study groups
Career Connection
A strong grasp of fundamentals is crucial for success in all commerce-related roles, from entry-level accounting to management trainees, directly impacting initial job performance and future growth.
Develop Essential Communication & Computer Skills- (Semester 1-2)
Actively participate in Business Communication classes, practice public speaking, and refine written communication through assignments. Simultaneously, get hands-on experience with MS Office (Word, Excel, PowerPoint) and basic internet skills through the Computer Applications lab and self-practice. Seek out online certification courses for software proficiency.
Tools & Resources
MS Office Suite, TypingClub.com, Coursera/edX for basic computer courses, College communication workshops
Career Connection
These skills are non-negotiable in the modern workplace in India, enhancing employability for roles requiring strong documentation, presentation, and digital interaction across all industries.
Engage in Co-curricular & Skill Development Activities- (Semester 1-2)
Actively participate in co-curricular courses like Health and Hygiene, Physical Education, and skill development courses such as Entrepreneurship. These courses build a holistic profile and provide practical life skills. Look for college events or workshops related to personality development.
Tools & Resources
College clubs and societies, TED Talks for inspiration, Local sports facilities
Career Connection
Such engagement fosters critical thinking, teamwork, and resilience, which are highly valued soft skills by Indian employers for leadership and collaborative roles.
Intermediate Stage
Apply Statistical & Economic Thinking to Business Problems- (Semester 3-4)
Focus on understanding how Business Economics and Statistics for Business apply to real-world scenarios. Analyze current economic news in India and discuss its implications. Practice solving statistical problems and interpreting data, building a foundation for data-driven decision-making.
Tools & Resources
Financial newspapers (e.g., The Economic Times), NPTEL courses on statistics, Excel for data practice, Trading Economics for Indian data
Career Connection
These analytical skills are critical for roles in finance, market research, and business strategy within Indian corporations, enabling informed decision-making and problem-solving.
Gain Exposure to Digital Business & Marketing- (Semester 3-4)
Utilize the E-Commerce and Digital Marketing vocational courses to understand the online business landscape. Explore creating a simple e-commerce store or running a mock digital marketing campaign. Follow Indian startups and digital trends to stay updated.
Tools & Resources
Shopify (free trial), Google Analytics Academy, Facebook Blueprint, SEMrush Blog
Career Connection
With India''''s booming digital economy, proficiency in e-commerce and digital marketing opens doors to roles in online retail, digital agencies, and marketing departments of Indian companies.
Network and Participate in Competitions- (Semester 3-4)
Attend industry seminars, webinars, and guest lectures to expand your professional network. Participate in college-level or inter-college business plan competitions, case studies, and quizzes. This helps in applying theoretical knowledge and building presentation skills.
Tools & Resources
LinkedIn, College career services, Industry associations (e.g., FICCI, CII) events
Career Connection
Networking often leads to internship and job opportunities in India, while competitions hone problem-solving and communication skills, making you more attractive to potential employers.
Advanced Stage
Deep Dive into Specialization and Tax Laws- (Semester 5-6)
Given the electives in Sem 5 & 6, choose specializations aligning with your career goals (e.g., Taxation, Auditing, Finance, Marketing). Focus intently on subjects like Income Tax and GST, as these are highly relevant for job roles in India. Practice tax calculations and return filing simulations.
Tools & Resources
Taxmann publications, Income Tax Department portal for e-filing practice, NISM certifications for finance
Career Connection
Specialized knowledge in areas like Indian taxation, auditing, or financial management directly qualifies you for roles as tax analysts, auditors, or financial executives, which are in high demand across various sectors.
Undertake a Meaningful Project/Internship- (Semester 5)
Engage in a rigorous project work or an internship to gain practical industry experience. Choose a topic or company that aligns with your chosen specialization. Focus on applying theoretical knowledge, data collection, analysis, and report writing. This is crucial for your CV.
Tools & Resources
College placement cell, Internshala, Naukri.com for internship searches, Mentors/Faculty guidance
Career Connection
Internships provide invaluable real-world experience and networking, significantly boosting your employability and often leading to pre-placement offers in Indian companies.
Prepare Rigorously for Placements & Viva-Voce- (Semester 6)
Actively participate in placement preparatory sessions, mock interviews, and group discussions organized by the college. Refine your resume, develop strong interview skills, and prepare thoroughly for the final Viva-Voce by reviewing all core subjects and your project work. Understand current affairs, especially economic policies of India.
Tools & Resources
Placement cell resources, Online aptitude test platforms, GD/PI coaching if needed, Current affairs magazines and news apps
Career Connection
Thorough preparation directly translates into securing better placement opportunities, higher initial salaries, and a confident start to your career in the competitive Indian job market.
Program Structure and Curriculum
Eligibility:
- Intermediate (10+2) with Commerce/Maths/Economics/Science with minimum 40% marks in aggregate.
Duration: 3 years / 6 semesters
Credits: 112 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B010101T | Financial Accounting | Core | 4 | Theoretical Framework of Accounting, Accounting Process and GAAP, Final Accounts of Sole Proprietorship, Accounting for Non-Profit Organisations, Accounts from Incomplete Records |
| B010102T | Business Organization and Management | Core | 4 | Nature and Scope of Business, Forms of Business Organizations, Concept and Nature of Management, Planning and Decision Making, Directing and Controlling |
| B010103T | Business Communication | Skill Development | 2 | Meaning and Types of Communication, Process and Barriers of Communication, Oral Communication Skills, Written Communication Skills, E-Communication and Business Correspondence |
| B010104T | Computer Applications in Business | Vocational | 2 | Introduction to Computers and Operating Systems, Word Processing (MS Word), Spreadsheets (MS Excel), Presentations (MS PowerPoint), Internet and E-commerce Fundamentals |
| B010105P | Computer Applications in Business Lab | Vocational Practical | 2 | MS Word Document Creation and Formatting, MS Excel Data Entry and Formulae, MS PowerPoint Slide Design, Internet Browsing and Email Operations, Basic Computer Hardware and Software |
| B010106A | Health and Hygiene | Co-curricular | 2 | Concept of Health and Wellness, Nutrition and Balanced Diet, Personal and Community Hygiene, Common Diseases and Prevention, First Aid Principles |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B010201T | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand Analysis and Elasticity, Production Analysis and Costs, Market Structures and Pricing, Factor Pricing and Distribution |
| B010202T | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Indian Partnership Act, 1932 |
| B010203T | Entrepreneurship Development | Skill Development | 2 | Concept and Importance of Entrepreneurship, Entrepreneurial Environment in India, Business Plan Preparation, Sources of Financial Assistance, Government Policies for Entrepreneurs |
| B010204T | Office Automation | Vocational | 2 | Modern Office and its Functions, Office Correspondence and Filing, Office Record Management, Office Forms and Reports, Office Machines and Appliances |
| B010205P | Office Automation Lab | Vocational Practical | 2 | Practical use of MS Office applications, Creating and Managing Digital Files, Using Office Management Software, Data Entry and Processing for Office, Effective use of Office Equipment |
| B010206A | Physical Education and Yoga | Co-curricular | 2 | Importance of Physical Fitness, Basic Yoga Asanas and Pranayama, Meditation and Stress Management, Common Sports and Games, Healthy Lifestyle Practices |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B010301T | Corporate Accounting | Core | 4 | Accounting for Shares and Debentures, Redemption of Debentures and Preference Shares, Amalgamation, Absorption and Reconstruction, Valuation of Goodwill and Shares, Consolidated Financial Statements |
| B010302T | Principles of Marketing | Core | 4 | Introduction to Marketing and its Environment, Marketing Mix - Product Decisions, Pricing Strategies and Decisions, Promotion Decisions and Communication, Place/Distribution Decisions |
| B010303T | Statistics for Business | Skill Development | 2 | Introduction to Statistics and Data Collection, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis, Index Numbers and Time Series Analysis |
| B010304T | E-Commerce | Vocational | 2 | Introduction to E-Commerce and its Models, E-Payment Systems and Gateways, E-Security and Privacy Issues, E-Marketing and Online Advertising, Legal and Ethical Issues in E-Commerce |
| B010305P | E-Commerce Lab | Vocational Practical | 2 | Online Shopping Simulation, Setting Up a Basic Online Store, Using E-payment Platforms, Cyber Security Awareness Practicals, Basic Web Analytics Tools |
| B010306A | Environmental Studies | Co-curricular | 2 | Natural Resources and their Management, Ecosystems and Biodiversity, Environmental Pollution and Control, Social Issues and the Environment, Human Population and Environmental Degradation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B010401T | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Costing and Inventory Control, Labour Costing and Remuneration, Overhead Costing and Absorption, Activity Based Costing (ABC) |
| B010402T | Microeconomics | Core | 4 | Consumer Behavior and Utility Analysis, Theory of Production and Cost, Market Structures - Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Factor Pricing and Distribution Theories |
| B010403T | Research Methodology | Skill Development | 2 | Meaning and Types of Research, Research Design and Hypothesis Formulation, Methods of Data Collection, Sampling Techniques and Errors, Report Writing and Presentation |
| B010404T | Digital Marketing | Vocational | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing Campaigns, Content Marketing and Analytics |
| B010405P | Digital Marketing Lab | Vocational Practical | 2 | SEO Keyword Research and Optimization, Social Media Content Creation and Scheduling, Setting up Email Marketing Campaigns, Google Ads Basic Campaign Setup, Website Analytics Reporting |
| B010406A | Analytical Ability and Digital Awareness | Co-curricular | 2 | Logical Reasoning and Problem Solving, Quantitative Aptitude and Data Interpretation, Cyber Security and Digital Ethics, Digital Tools for Productivity, Awareness of Digital India Initiatives |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B010501T | Income Tax Law & Practice | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Liability, Income from Salary, Income from House Property, Profits & Gains of Business or Profession |
| B010502T | Banking & Financial Systems | Core | 4 | Introduction to Banking and its Evolution, Commercial Banks and their Functions, Reserve Bank of India (RBI) and Monetary Policy, Financial Markets (Money and Capital Market), Non-Banking Financial Companies (NBFCs) |
| B010503T | Indian Economy | Core | 4 | Characteristics of Indian Economy, Economic Planning and Development in India, Agriculture Sector in India, Industrial Sector and Policies, Service Sector and Foreign Trade |
| B010504AT | Goods and Service Tax (GST) & Customs Law | Elective (Discipline Specific - Option 1) | 4 | Introduction to GST and its Framework, Levy, Collection, and Exemption from GST, Input Tax Credit Mechanism, GST Registration and Returns, Customs Act, 1962 and Valuation |
| B010504BT | Auditing & Corporate Governance | Elective (Discipline Specific - Option 2) | 4 | Introduction to Auditing and its Objectives, Types of Audit and Audit Process, Internal Control and Internal Check, Audit Report and Certificates, Concept and Principles of Corporate Governance |
| B010504CT | E-filing of Tax Returns | Elective (Discipline Specific - Option 3) | 4 | Overview of Tax Filing in India, Types of Income Tax Returns (ITR), Process of E-filing Income Tax Returns, E-filing of GST Returns, TDS and TCS E-filing Procedures |
| B010504DT | Business Data Analytics | Elective (Discipline Specific - Option 4) | 4 | Introduction to Business Analytics, Data Collection and Preparation, Descriptive and Predictive Analytics, Data Visualization Techniques, Applications of Business Analytics in Commerce |
| B010505P | Project Work / Internship | Project | 4 | Project Identification and Objectives, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Documentation, Presentation of Project Findings |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B010601T | Fundamentals of Financial Management | Core | 4 | Nature and Scope of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| B010602T | Public Finance | Core | 4 | Introduction to Public Finance, Public Expenditure and its Effects, Public Revenue and Taxation Principles, Public Debt Management, Fiscal Policy and its Role |
| B010603T | Marketing Management | Core | 4 | Marketing Planning and Strategies, Consumer Behavior and Market Segmentation, Product Life Cycle and Branding, Integrated Marketing Communication, Marketing Channels and Logistics |
| B010604AT | International Business | Elective (Discipline Specific - Option 1) | 4 | Nature and Scope of International Business, Theories of International Trade, Foreign Exchange Market Operations, Global Financial System and Institutions, International Economic Groupings |
| B010604BT | Business Ethics & Corporate Social Responsibility | Elective (Discipline Specific - Option 2) | 4 | Introduction to Business Ethics, Ethical Theories and Decision Making, Concept of Corporate Social Responsibility (CSR), Environmental Ethics and Sustainability, Ethics in Marketing and Finance |
| B010604CT | Investment Management | Elective (Discipline Specific - Option 3) | 4 | Investment Avenues and Objectives, Risk and Return Analysis, Security Analysis - Fundamental & Technical, Portfolio Management Theories, Mutual Funds and Derivatives |
| B010604DT | Insurance & Risk Management | Elective (Discipline Specific - Option 4) | 4 | Concept of Risk and Insurance, Principles of Insurance, Life Insurance and its Products, General Insurance (Fire, Marine, Health), Risk Management Process |
| B010605P | Viva-Voce | Project | 4 | Presentation of Project Work, Defense of Research Findings, Knowledge of Course Concepts, Communication and Presentation Skills, General Awareness in Commerce |
