

B-DES in General at JAIN (Deemed-to-be University)


Bengaluru, Karnataka
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About the Specialization
What is General at JAIN (Deemed-to-be University) Bengaluru?
This Bachelor of Design (B.Des) program at JAIN University, Bengaluru, focuses on cultivating creative problem-solvers equipped for India''''s burgeoning design industry. It emphasizes a holistic approach, integrating theoretical foundations with practical skills across various design disciplines. The program is tailored to meet the dynamic demands of Indian businesses, fostering innovation and aesthetic excellence crucial for national and global markets.
Who Should Apply?
This program is ideal for aspiring designers and creative individuals passionate about shaping products, experiences, and visual communications. It attracts fresh graduates seeking entry into diverse design fields like product, fashion, or UX design, as well as those transitioning from other creative disciplines. A strong aptitude for visual thinking, innovation, and a desire to contribute to India''''s design landscape are key prerequisites.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Product Designers, UX/UI Designers, Fashion Designers, Graphic Designers, and Design Consultants. Entry-level salaries typically range from INR 3-6 LPA, growing significantly with experience in Indian startups and MNCs. The curriculum also aligns with industry certifications, enhancing professional credibility and enabling rapid career growth within the creative economy.

Student Success Practices
Foundation Stage
Build a Strong Portfolio of Foundational Skills- (Semester 1-2)
Actively engage in all drawing and visualization exercises, maintaining a dedicated sketchbook for daily practice. Systematically compile all your project work, sketches, and digital creations from courses like Visual Representation and Digital Design Tools I into an organized digital portfolio. Regularly seek feedback from faculty and peers to refine your entries.
Tools & Resources
Sketchbooks, pencils, drawing tablets, Adobe Creative Suite (Photoshop, Illustrator), Behance, Dribbble
Career Connection
A robust foundational portfolio is crucial for showcasing your core design abilities during internships and initial job applications in India''''s competitive design market. It demonstrates your potential and discipline.
Immerse in Design Theory and History- (Semester 1-2)
Beyond classroom lectures, explore design history, theory, and significant art movements through books, documentaries, and museum visits (virtual or physical). Discuss concepts from ''''Basic Design Theory'''' and ''''Contextual Studies'''' with peers and faculty to deepen understanding of design''''s societal and cultural impact in India and globally.
Tools & Resources
NID Library resources, Google Arts & Culture, design history books, local art galleries/museums
Career Connection
A strong theoretical grounding enables informed design decisions, articulate discussions, and helps position your work within a broader context, critical for leadership roles in Indian design firms.
Master Digital Design Fundamentals Early- (Semester 1-2)
Dedicate extra hours to becoming proficient in basic digital design tools like Adobe Photoshop and Illustrator, beyond classroom assignments. Utilize online tutorials and practice projects to build speed and efficiency. Explore basic 3D modeling introductions even if not explicitly required, as digital proficiency is paramount in modern design.
Tools & Resources
Adobe Photoshop, Illustrator, online tutorials (YouTube, LinkedIn Learning), basic 3D software trials (e.g., SketchUp)
Career Connection
Early mastery of digital tools makes you highly employable in entry-level design positions, particularly in India''''s digital-first industries like e-commerce, advertising, and tech startups.
Intermediate Stage
Engage in Real-world Design Challenges- (Semester 3-5)
Actively seek out and participate in design competitions, hackathons, or pro-bono projects for local startups or NGOs. Apply the design methods and processes learned to solve actual problems, translating theoretical knowledge into tangible solutions. Document your problem-solving journey and outcomes meticulously.
Tools & Resources
Design competitions (e.g., India Design Mark, Lexus Design Award India), local community initiatives, networking with startups
Career Connection
Practical project experience is invaluable for building a compelling portfolio and demonstrates your ability to deliver under real-world constraints, making you attractive to Indian companies seeking job-ready designers.
Develop a Specialised Skill Set (Self-Directed)- (Semester 3-5)
While the initial semesters are broad, start identifying areas of design that pique your interest (e.g., UX/UI, product modeling, fashion illustration). Dedicate time to self-learning through online courses, workshops, or personal projects to build deeper expertise in these chosen areas. This proactive approach complements the general curriculum.
Tools & Resources
Coursera, Udemy, NPTEL courses on specific design software/domains, design workshops
Career Connection
Demonstrating self-initiated specialization beyond the core curriculum highlights initiative and passion, differentiating you in the Indian job market and guiding your career path towards specific design roles.
Network with Industry Professionals- (Semester 3-5)
Attend design conferences, industry events, and workshops organized by JAIN University or external bodies. Connect with practicing designers, alumni, and potential mentors on platforms like LinkedIn. Seek informational interviews to understand industry trends, job roles, and gain insights into the Indian design ecosystem.
Tools & Resources
LinkedIn, industry events (e.g., India Design Forum, Design India), JAIN University alumni network
Career Connection
Networking is crucial for internships, mentorship, and uncovering hidden job opportunities in India. Strong connections can open doors to placements and collaborations that are not publicly advertised.
Advanced Stage
Execute a Capstone Project/Major Internship- (Semester 6-8)
Undertake a significant capstone project or a long-term internship (3-6 months) with a reputable design firm or company. Focus on solving a complex problem from conceptualization to final output, reflecting a high level of independent research and execution. Ensure the project is well-documented and forms the centerpiece of your professional portfolio.
Tools & Resources
Industry partnerships of JAIN University, project management software (Asana, Trello), advanced design software relevant to chosen project
Career Connection
A strong capstone project or a successful internship is often the direct gateway to full-time employment in Indian design agencies, providing invaluable experience and industry references.
Master Portfolio and Interview Preparation- (Semester 6-8)
Refine your digital and physical portfolios, ensuring they are tailored to the specific roles and companies you are targeting. Practice mock interviews, focusing on articulating your design process, problem-solving skills, and understanding of industry trends. Prepare to discuss your unique contributions and design philosophy.
Tools & Resources
Online portfolio platforms (Behance, Adobe Portfolio), resume builders, mock interview sessions with career services
Career Connection
A polished portfolio and confident interview skills are non-negotiable for securing placements at top design firms and tech companies in India. This stage is dedicated to perfecting your presentation.
Explore Entrepreneurship or Advanced Studies- (Semester 6-8)
Research opportunities for starting your own design venture or pursuing higher education (e.g., M.Des) in specialized fields. Attend workshops on design entrepreneurship, intellectual property, and business development. Connect with startup incubators or faculty advisors for guidance on post-graduation pathways in India.
Tools & Resources
JAIN University Entrepreneurship Centre, startup accelerators, NID/IIT M.Des program information, business plan templates
Career Connection
This practice prepares you for leadership roles, independent consulting, or specialized academic pursuits, fostering innovation and contributing to India''''s growing design innovation ecosystem.
Program Structure and Curriculum
Eligibility:
- Pass in PUC / 10+2 / HSC / equivalent examination with a minimum of 50% marks (45% in case of SC/ST) from any recognized Board. Appearing for JET (Jain Entrance Test) and Portfolio Review is mandatory.
Duration: 4 years / 8 semesters
Credits: 160 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDE101 | Basic Design Theory | Core | 4 | Elements & Principles of Design, Design History, Art Movements, Visual Perception, Design Thinking Process |
| BDE102 | Visual Representation | Core | 4 | Freehand Drawing, Sketching Techniques, Perspective Drawing, Orthographic Projections, Line & Tone |
| BDE103 | Material & Process I | Core | 4 | Material Properties, Fabrication Techniques, Woodworking, Metalworking, Joinery |
| BDE104 | Design Methods & Process | Core | 4 | Research Methods, Ideation Techniques, User Centric Design, Prototyping, Design Documentation |
| BDE105 | Digital Design Tools I | Core | 4 | Introduction to CAD, Adobe Photoshop, Illustrator Basics, Digital Imaging, Vector Graphics |
| BDE106 | Communication Skills for Design | Skill Enhancement | 2 | Verbal Communication, Written Communication, Presentation Skills, Interpersonal Skills, Design Critiques |
| BDE107 | Contextual Studies I | Core | 2 | Cultural Context, Social Impact, Environmental Responsibility, Design Ethics, Global Design Trends |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BDE201 | Applied Design Theory | Core | 4 | Semiotics in Design, Colour Theory, Typography Principles, Gestalt Principles, Visual Hierarchy |
| BDE202 | Advanced Visual Representation | Core | 4 | Rendering Techniques, Digital Painting, Storyboarding, Figure Drawing, Exploded Views |
| BDE203 | Material & Process II | Core | 4 | Plastics, Composites, Textile Materials, Forming Processes, Finishing Techniques |
| BDE204 | Design Research & Innovation | Core | 4 | Ethnographic Research, Trend Forecasting, Innovation Strategies, Futures Thinking, Intellectual Property |
| BDE205 | Digital Design Tools II | Core | 4 | Adobe InDesign, UI/UX Tools (Figma/Sketch), 3D Modeling (Rhino/SolidWorks Intro), Animation Basics, Portfolio Design |
| BDE206 | Professional Practice & Ethics | Skill Enhancement | 2 | Design Business, Project Management, Client Interaction, Legal Aspects of Design, Ethical Responsibilities |
| BDE207 | Contextual Studies II | Core | 2 | Design for Sustainability, Ergonomics, Universal Design, Inclusive Design, User Experience Principles |




