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BBA in Events Entertainment And Media Management at JAIN (Deemed-to-be University)
Bengaluru, Karnataka
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About the Specialization
What is Events, Entertainment and Media Management at JAIN (Deemed-to-be University) Bengaluru?
This Events, Entertainment and Media Management program at JAIN University focuses on equipping students with the business acumen and specialized skills required to excel in India''''s dynamic EEM industry. It covers various facets from event planning and execution to media production and distribution, preparing professionals for high-growth sectors like digital media, live entertainment, and sports management. The program is designed to meet the increasing demand for skilled managers in these vibrant fields.
Who Should Apply?
This program is ideal for fresh graduates passionate about creative industries and business management, seeking entry into the thriving events, entertainment, and media sectors. It also caters to working professionals aiming to upskill for leadership roles, and career changers transitioning into an industry that combines creativity with strategic business operations. A keen interest in the Indian cultural and media landscape is beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including event manager, media planner, talent manager, digital content strategist, and public relations specialist. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Students will be well-prepared for roles in production houses, advertising agencies, event management firms, and digital media companies, contributing to India''''s burgeoning creative economy.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus on building a strong understanding of core business subjects like accounting, economics, and management principles. Utilize JAIN University''''s academic resources, participate in study groups, and seek clarification from faculty to solidify foundational knowledge.
Tools & Resources
University Library Resources, Peer Study Groups, Faculty Office Hours
Career Connection
A strong grasp of business fundamentals is crucial for strategic decision-making in any EEM role, laying the groundwork for specialized management positions and entrepreneurship.
Develop Essential Communication Skills- (Semester 1-2)
Actively participate in public speaking exercises, presentations, and group discussions offered in courses like Business Communication. Join toastmasters or debate clubs within the university to hone articulation and interpersonal skills, critical for client interactions and team leadership in EEM.
Tools & Resources
University Communication Labs, Toastmasters/Debate Clubs, Public Speaking Workshops
Career Connection
Effective communication is paramount in EEM for pitching ideas, negotiating deals, managing teams, and interacting with diverse stakeholders, directly impacting career progression.
Engage in Early Industry Exploration- (Semester 1-2)
Attend industry webinars, guest lectures, and workshops organized by the department or student clubs related to events, entertainment, and media. Research current trends and key players in the Indian EEM landscape to gain early insights into potential career paths and identify areas of interest.
Tools & Resources
Departmental Guest Lectures, Industry Webinars (e.g., FICCI FRAMES, CII Media Summit), Online Industry News Portals
Career Connection
Early exposure helps align academic learning with industry realities, facilitating informed specialization choices and better preparation for future internships and job roles.
Intermediate Stage
Seek Practical Experience through Mini-Projects and Volunteering- (Semester 3-5)
Actively volunteer for campus events, fests, and departmental projects to gain hands-on experience in event planning, coordination, and media management. Proactively seek out and participate in internal or local community events to apply theoretical knowledge.
Tools & Resources
University Cultural & Technical Fests, Departmental Projects, Local NGOs/Community Event Organizers
Career Connection
Practical application of concepts builds a strong portfolio and demonstrates initiative, making students more competitive for internships and entry-level positions in the EEM industry.
Build a Professional Network- (Semester 3-5)
Utilize university networking events, alumni meetups, and professional platforms like LinkedIn to connect with industry professionals. Attend workshops and seminars featuring EEM leaders to gather insights and establish contacts for mentorship and future opportunities.
Tools & Resources
LinkedIn, University Alumni Network, Industry Conferences and Meetups
Career Connection
Networking is vital in the EEM sector for discovering opportunities, gaining mentorship, and staying updated on industry trends, which significantly aids career advancement.
Develop Digital & Media Production Skills- (Semester 3-5)
Enroll in online courses or workshops to learn practical digital media tools such as video editing software, graphic design applications, and social media analytics platforms. Experiment with content creation for various media formats.
Tools & Resources
Coursera/Udemy courses (e.g., Adobe Premiere Pro, Canva, Hootsuite), YouTube Tutorials, JAIN University''''s Media Labs (if available)
Career Connection
Proficiency in digital tools is indispensable for modern EEM roles, enhancing employability in areas like digital marketing, content creation, and media production.
Advanced Stage
Complete a High-Impact Internship- (Semester 5-6)
Secure a substantive internship in a reputable event management company, media house, or entertainment firm in India. Focus on gaining diverse experience, taking initiative, and making tangible contributions. Leverage JAIN University''''s placement cell for support.
Tools & Resources
JAIN University Placement Cell, Internshala, Direct Company Applications
Career Connection
A strong internship is often the direct pathway to pre-placement offers and provides critical industry exposure, portfolio building, and professional references for successful placements.
Specialize and Execute a Capstone Project- (Semester 6)
Align your final year project or dissertation with your chosen specialization area within EEM (e.g., sports events, digital content strategy, film marketing). Work closely with faculty mentors and integrate industry insights to produce a comprehensive and impactful project.
Tools & Resources
Faculty Mentors, Academic Research Databases, Industry Case Studies
Career Connection
A well-executed specialization project demonstrates expertise and research capabilities, differentiating you in the job market and showcasing your readiness for advanced roles.
Refine Interview and Portfolio Presentation Skills- (Semester 6)
Participate in mock interviews, resume writing workshops, and portfolio reviews offered by the university''''s career services. Develop a professional online portfolio showcasing your projects, internships, and skill sets relevant to EEM roles, ready for placement drives.
Tools & Resources
Career Services Department, LinkedIn Profile Optimization, Online Portfolio Platforms (e.g., Behance, personal website)
Career Connection
Polished interview skills and a compelling portfolio are crucial for converting job applications into offers, ensuring you effectively communicate your value to potential employers in the competitive EEM sector.
Program Structure and Curriculum
Eligibility:
- Pass in 10+2 / PUC from any recognized Board / Council / University with 40% aggregate marks. Or equivalent.
Duration: 3 years / 6 semesters (Honours) or 4 years / 8 semesters (Honours with Research)
Credits: 128 (for 3-year Honours program) Credits
Assessment: Assessment pattern not specified
