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BMS in General at JAIN (Deemed-to-be University)
Bengaluru, Karnataka
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About the Specialization
What is General at JAIN (Deemed-to-be University) Bengaluru?
This Bachelor of Management Studies (BMS) program at JAIN University focuses on providing a comprehensive foundation in business and management principles. It equips students with essential skills in finance, marketing, human resources, and operations, preparing them for dynamic roles across various sectors in the Indian industry. The program emphasizes practical learning and industry relevance, differentiating it through its Choice Based Credit System (CBCS) which allows some flexibility. The Indian market demands versatile management graduates, and this program is designed to meet that need effectively.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the diverse field of business management, offering a robust launchpad for their careers. It also caters to individuals aiming to develop strong analytical and leadership capabilities early on. Students with a strong aptitude for problem-solving, an interest in business strategy, and a desire to contribute to corporate growth would find this program highly suitable. A 10+2 qualification with a minimum of 50% marks is the primary prerequisite for admission.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in areas such as financial analysis, marketing management, human resource roles, and operations supervision. Entry-level salary ranges typically start from INR 3-5 LPA, growing significantly with experience in Indian companies. The program aligns with various professional certifications in finance and marketing, enhancing growth trajectories within Indian and multinational corporations, preparing students for managerial and executive positions across industries.
Student Success Practices
Foundation Stage
Build a Strong Conceptual Foundation- (Semester 1-2)
Focus diligently on understanding core concepts in Principles of Management, Financial Accounting, and Business Economics. Utilize classroom lectures, recommended textbooks, and online resources for clear definitions and examples to build a strong base.
Tools & Resources
JAIN University Library resources, course textbooks, Investopedia, Khan Academy
Career Connection
A solid foundation ensures understanding of advanced subjects and provides the vocabulary needed for entry-level business discussions and interviews, critical for a successful career.
Develop Quantitative Aptitude & Communication Skills- (Semester 1-2)
Regularly practice problems in Business Mathematics and Statistics. Actively participate in General and Communicative English classes to refine verbal and written communication, crucial for all business interactions and professional settings.
Tools & Resources
Quantitative aptitude books, English grammar resources, group discussions, university''''s communication workshops
Career Connection
Strong quantitative skills are vital for analytical roles, while effective communication is paramount for presentations, client interactions, and team collaboration in any management position.
Engage in Peer Learning & Club Activities- (Semester 1-2)
Form study groups to discuss complex topics and share insights. Join university clubs related to management, entrepreneurship, or finance to gain practical exposure, organize events, and develop leadership qualities through hands-on experience.
Tools & Resources
Student-led study groups, JAIN University''''s management clubs (e.g., Finance Club, Marketing Club, E-Cell)
Career Connection
Enhances teamwork, networking abilities, and provides a platform to apply theoretical knowledge, making you a more rounded and collaborative candidate for future placements.
Intermediate Stage
Seek Early Industry Exposure through Internships/Projects- (Semester 3-4 (Summer/Winter Breaks))
Actively look for short-term internships, even if unpaid, or participate in live projects offered by local businesses or NGOs during breaks. This provides practical application of subjects like Marketing Management, HRM, and Financial Management.
Tools & Resources
JAIN University Placement Cell, LinkedIn, Internshala, company websites, faculty connections
Career Connection
Builds a practical resume, clarifies career interests, and provides valuable networking opportunities, giving you a competitive edge for future placements and career choices.
Focus on Skill Specialization & Certifications- (Semester 3-5)
Identify a preferred area (e.g., finance, marketing, HR) based on core subjects and pursue online certifications or workshops. For example, a ''''Digital Marketing'''' or ''''Basic Financial Modeling'''' course adds specific, in-demand skills.
Tools & Resources
NPTEL, Coursera, Udemy, local training institutes (e.g., for Tally, Excel advanced)
Career Connection
Differentiates your profile, makes you highly desirable for specialized roles in the Indian market, and demonstrates proactive learning and commitment to recruiters.
Actively Participate in Case Competitions & Business Quizzes- (Semester 4-5)
Engage in inter-college or intra-college case study competitions, business quizzes, and hackathons. This sharpens analytical thinking, problem-solving, and presentation skills learned in subjects like Research Methodology.
Tools & Resources
Competition announcements via university, online platforms like Dare2Compete, industry events
Career Connection
Develops critical thinking under pressure, enhances teamwork, and provides visibility to potential employers and industry leaders, boosting your profile for placements.
Advanced Stage
Undertake a Comprehensive Capstone Project/Internship- (Semester 5-6)
Utilize the mandated Project Work (Semester 5) and Internship (Semester 6) to delve deep into a chosen area. Aim for a real-world problem, apply strategic management concepts, and deliver a high-quality, impactful outcome.
Tools & Resources
Faculty mentors, industry contacts, academic databases, statistical software (e.g., basic SPSS, R)
Career Connection
This forms a significant part of your portfolio, demonstrating practical expertise, industry readiness, and problem-solving skills crucial for final placements and early career success.
Intensive Placement Preparation & Mock Interviews- (Semester 5-6)
Engage fully with the university''''s placement cell for resume building, mock interviews, aptitude test practice, and group discussion training. Focus on articulating your learning from core subjects and specialized electives effectively.
Tools & Resources
JAIN University Placement Cell resources, online aptitude tests, mock interview platforms, GD practice groups
Career Connection
Maximizes chances of securing desired placements with top companies in India by refining your presentation and interview skills, ensuring you stand out to recruiters.
Network Strategically & Seek Mentorship- (Semester 5-6)
Attend industry seminars, workshops, and alumni meets to expand your professional network. Connect with faculty and alumni working in your target industry for mentorship and valuable career guidance in the Indian context.
Tools & Resources
LinkedIn, university alumni network events, industry association meetings, faculty office hours
Career Connection
Opens doors to hidden job opportunities, provides insights into industry trends, and builds long-term professional relationships crucial for sustained career growth and leadership roles.
Program Structure and Curriculum
Eligibility:
- A pass in 10+2 with a minimum of 50% marks (45% for SC/ST category) from any recognized Board.
Duration: 6 semesters / 3 years
Credits: 124 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 101BMS | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leadership, Controlling and Coordination, Managerial Ethics |
| 102BMS | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Cycle and Principles, Preparation of Final Accounts, Depreciation Accounting, Introduction to Accounting Standards, Cash Flow Statement Basics |
| 103BMS | Business Economics | Core | 4 | Introduction to Microeconomics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, National Income Accounting, Business Cycles |
| 104BMS | Business Mathematics | Core | 4 | Basic Mathematical Concepts, Set Theory and Relations, Matrices and Determinants, Calculus (Differentiation and Integration), Financial Mathematics (Interest, Annuities), Linear Programming Introduction |
| 105BMS | General English | Ability Enhancement Compulsory Course (AECC) | 2 | Grammar and Vocabulary, Reading Comprehension, Paragraph Writing, Business Correspondence, Presentation Skills, Effective Communication Strategies |
| 106BMS | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Salient Features of Indian Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Executive, Indian Judiciary System, Constitutional Amendments |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 201BMS | Organizational Behaviour | Core | 4 | Introduction to OB, Perception, Attitudes and Values, Motivation Theories, Leadership and Power, Group Dynamics and Team Building, Organizational Culture and Change |
| 202BMS | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation and Targeting, Product and Pricing Decisions, Promotion and Distribution, Services Marketing |
| 203BMS | Cost and Management Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing and Break-Even Analysis, Budgetary Control, Standard Costing and Variance Analysis, Decision Making Techniques |
| 204BMS | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Estimation, Hypothesis Testing, Correlation and Regression Analysis |
| 205BMS | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems and Biodiversity, Natural Resources and Conservation, Environmental Pollution and Control, Global Environmental Issues, Environmental Ethics, Human Population and Environment |
| 206BMS | Communicative English | Ability Enhancement Compulsory Course (AECC) | 2 | Verbal and Non-Verbal Communication, Listening and Speaking Skills, Group Discussions, Public Speaking, Interpersonal Communication, Professional Etiquette |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 301BMS | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Negotiable Instruments Act 1881, Consumer Protection Act 2019, Companies Act 2013 Basics, Intellectual Property Rights |
| 302BMS | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits |
| 303BMS | Corporate Accounting | Core | 4 | Share Capital Accounting, Debentures Accounting, Preparation of Company Final Accounts, Amalgamation of Companies, Accounting for Mergers and Acquisitions, Introduction to Consolidated Financial Statements |
| 304BMS | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Idea Generation, Business Plan Formulation, Sources of Funding, Legal and Regulatory Aspects |
| SEC1 (Example) | Digital Marketing (Skill Enhancement Course 1) | Skill Enhancement Course (SEC) | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Content Marketing |
| GE1 (Example) | Marketing Research (Generic Elective 1) | Generic Elective (GE) | 3 | Introduction to Marketing Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Fundamentals, Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 401BMS | Operations Management | Core | 4 | Introduction to Operations Management, Process Design and Layout, Capacity Planning, Facility Location Decisions, Quality Management and TQM, Project Management Basics |
| 402BMS | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy Decisions |
| 403BMS | Research Methodology | Core | 4 | Introduction to Research, Research Design and Types, Data Collection Methods (Primary/Secondary), Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics |
| 404BMS | Production and Operations Management | Core | 4 | Production Systems, Forecasting Techniques, Aggregate Planning, Inventory Control Models, Material Requirements Planning (MRP), Lean Manufacturing and JIT |
| SEC2 (Example) | E-Commerce (Skill Enhancement Course 2) | Skill Enhancement Course (SEC) | 2 | Introduction to E-Commerce, E-Commerce Business Models, Online Payment Systems, E-Marketing Strategies, E-Commerce Security Issues, Legal and Ethical Aspects of E-Commerce |
| GE2 (Example) | Retail Management (Generic Elective 2) | Generic Elective (GE) | 3 | Introduction to Retail Management, Retail Formats and Theories, Store Location and Layout, Merchandise Management, Pricing Strategies in Retail, Customer Relationship Management in Retail |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 501BMS | Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Analysis, Strategic Formulation, Strategic Implementation, Strategic Evaluation and Control, Corporate Governance |
| 502BMS | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Economic Environment, Foreign Exchange Markets, International Marketing Strategies, Entry Modes in International Business |
| DSE-F1 (Example) | Investment Management (Discipline Specific Elective - Finance) | Elective | 4 | Introduction to Investment, Risk and Return Analysis, Security Analysis, Portfolio Management, Equity Valuation, Mutual Funds and Bonds |
| DSE-M1 (Example) | Consumer Behaviour (Discipline Specific Elective - Marketing) | Elective | 4 | Introduction to Consumer Behaviour, Consumer Decision Making Process, Cultural and Social Influences, Psychological Factors, Consumer Segmentation, Online Consumer Behaviour |
| 503BMS | Project Work | Project | 4 | Problem Identification and Formulation, Literature Review, Research Design and Methodology, Data Collection and Analysis, Interpretation of Results, Project Report Writing |
| 504BMS | Professional Ethics and Corporate Social Responsibility | Core | 2 | Ethical Theories in Business, Business Ethics Dilemmas, Concept of Corporate Social Responsibility (CSR), Stakeholder Management, Corporate Governance, Sustainability and Reporting |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 601BMS | Management Information System | Core | 4 | Introduction to MIS, Information Systems Types, Database Management Systems, Decision Support Systems, E-commerce and M-commerce, IT Security and Ethics |
| 602BMS | Financial Markets and Institutions | Core | 4 | Overview of Financial System, Money Market Instruments, Capital Market (Primary & Secondary), Stock Exchanges and Trading, Financial Intermediaries, Financial Sector Reforms and Regulation |
| DSE-HRM1 (Example) | Industrial Relations and Labour Laws (Discipline Specific Elective - HRM) | Elective | 4 | Industrial Relations System in India, Trade Unions, Collective Bargaining, Industrial Disputes, Labour Welfare and Social Security, Key Labour Legislations |
| DSE-DA1 (Example) | Business Analytics (Discipline Specific Elective - Data Analytics) | Elective | 4 | Introduction to Business Analytics, Data Mining Concepts, Predictive Analytics Models, Prescriptive Analytics, Big Data Technologies, Data Visualization Techniques |
| 603BMS | Internship | Project | 4 | Industry Exposure, Practical Application of Management Concepts, Skill Development, Problem-Solving in Real-World Context, Professional Networking, Internship Report and Presentation |
