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PGDM-SERVICE-MANAGEMENT in Marketing at Jaipuria Institute of Management, Noida
Gautam Buddh Nagar, Uttar Pradesh
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About the Specialization
What is Marketing at Jaipuria Institute of Management, Noida Gautam Buddh Nagar?
This Marketing specialization program at Jaipuria Institute of Management, Noida focuses on developing dynamic professionals capable of navigating India''''s diverse consumer landscape. It covers traditional and digital marketing strategies, essential for businesses operating in a rapidly evolving Indian market. The program emphasizes a service management perspective, preparing students for leadership roles in customer-centric organizations, a crucial aspect of modern business.
Who Should Apply?
This program is ideal for fresh graduates aspiring for marketing roles, professionals seeking to upskill in contemporary marketing techniques, and career changers aiming for a career in brand management, digital marketing, or sales in the Indian industry. Candidates with a creative mindset, analytical skills, and a passion for understanding consumer behavior will thrive in this service-oriented marketing environment.
Why Choose This Course?
Graduates of this program can expect promising career paths in brand management, digital marketing, market research, sales, and advertising across various sectors in India. Entry-level salaries range from INR 6-10 LPA, with significant growth potential depending on sector and performance. The curriculum also aligns with industry certifications, enhancing employability and professional recognition in the competitive Indian job market.
Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Trimester 1-2)
Focus intensely on foundational subjects like Marketing Management I & II, Economics, and Financial Reporting. Actively participate in case discussions and group projects to grasp interdisciplinary business concepts. Utilize the library resources and online platforms for supplemental learning to solidify basic management principles.
Tools & Resources
Official Textbooks, Harvard Business Review cases, Coursera/edX courses on basic management
Career Connection
A strong foundation is crucial for understanding advanced specialization topics and excelling in early career roles. It ensures a holistic business perspective, highly valued by recruiters across industries in India.
Develop Communication & Presentation Skills- (Trimester 1-3)
Actively engage in Business Communication classes, seek feedback on presentations, and participate in college debates or public speaking clubs. Utilize language labs and peer review sessions to refine written and verbal communication. Practise mock interviews and group discussions regularly with peers and faculty mentors.
Tools & Resources
Toastmasters International (local chapters), Online grammar tools (Grammarly), TED Talks for inspiration
Career Connection
Effective communication is a universal skill, critical for client interactions, team collaboration, and leadership roles in marketing. Strong presentations can differentiate you in interviews and client pitches in the Indian context.
Build Quantitative & Analytical Abilities- (Trimester 1-3)
Pay close attention to Quantitative Techniques I & II and Research Methodology. Seek extra help for challenging concepts. Engage in data analysis projects, even small ones, using tools like Excel or basic statistical software. This forms the base for Marketing Analytics and data-driven decision making.
Tools & Resources
Microsoft Excel, Google Sheets, Khan Academy for statistics, Basic R/Python tutorials
Career Connection
In today''''s data-driven marketing, analytical skills are non-negotiable. Proficiency here opens doors to roles in market research, digital analytics, and business intelligence, commanding better salary packages.
Intermediate Stage
Undertake Impactful Summer Internship Project (SIP)- (Between Trimester 3 and 4)
Actively seek a relevant marketing internship after Trimester 3. Choose a project that aligns with your specialization interests (e.g., digital marketing, brand strategy). Focus on delivering measurable outcomes for the company and build a strong professional network during your time there.
Tools & Resources
LinkedIn for networking, Company websites for research, Internship portals like Internshala
Career Connection
SIPs are crucial for practical exposure and often convert into Pre-Placement Offers. They provide valuable experience, strengthen your resume, and clarify career aspirations within the Indian corporate environment.
Deep Dive into Marketing Electives & Certifications- (Trimester 4-5)
Carefully choose your marketing electives (e.g., Digital and Social Media Marketing, Brand Management, Consumer Behaviour) to build expertise. Complement academic learning with industry-recognized certifications in areas like Google Ads, Google Analytics, HubSpot, or SEMRush to add practical value.
Tools & Resources
Google Skillshop, HubSpot Academy, SEMRush Academy, Online courses on platforms like Udemy/Coursera
Career Connection
Specialized knowledge and certifications make you highly employable in specific marketing domains, demonstrating initiative and practical skills beyond the classroom to Indian recruiters.
Participate in Marketing Competitions & Clubs- (Trimester 3-5)
Join the marketing club at Jaipuria Noida and actively participate in inter-college marketing case competitions, ad-making contests, or brand strategy challenges. This applies theoretical knowledge, hones teamwork, and builds a competitive edge among peers.
Tools & Resources
College Marketing Club, Case study platforms, Industry event calendars
Career Connection
Such participations enhance problem-solving skills, provide networking opportunities, and catch the eye of recruiters looking for proactive and skilled individuals with real-world application experience.
Advanced Stage
Intensive Placement Preparation & Networking- (Trimester 5-6)
Start rigorous preparation for placements by Trimester 5. Focus on mock interviews, group discussions, aptitude tests, and resume building. Network extensively with alumni and industry professionals through LinkedIn and campus events for mentorship and insights into current hiring trends.
Tools & Resources
Career Services Department, LinkedIn, Alumni Network portals, Placement preparation books/online platforms
Career Connection
Dedicated preparation significantly improves your chances of securing desired placements with top marketing firms. Networking can lead to referrals and hidden opportunities in the Indian job market.
Undertake an Industry-Relevant Final Project- (Trimester 6)
For your final Business Consulting and Project, choose a real-world marketing problem. Collaborate with a company, analyze challenges, and propose data-driven solutions. This showcases your applied skills and provides a tangible deliverable for your professional portfolio.
Tools & Resources
Faculty mentors, Industry contacts, Market research databases
Career Connection
A strong final project acts as a powerful portfolio piece, demonstrating your ability to contribute to organizational goals and providing talking points during interviews for advanced roles in marketing.
Cultivate a Professional Online Brand- (Trimester 4-6)
Develop a professional online presence. Maintain an updated LinkedIn profile showcasing your skills, projects, and certifications. Consider creating a personal portfolio website or blog to highlight your marketing insights and creative work. Engage thoughtfully with industry content online.
Tools & Resources
LinkedIn, WordPress/Behance for portfolio, Industry blogs and newsletters
Career Connection
An impressive online brand is critical in marketing. It helps recruiters discover you, establishes your credibility, and showcases your passion and expertise to potential employers in the digital age.
Program Structure and Curriculum
Eligibility:
- Bachelor’s Degree with minimum 50% marks or equivalent CGPA in any discipline from a University recognized by AIU/UGC/AICTE. Valid CAT/MAT/XAT/CMAT/GMAT scores as per institutional requirements.
Duration: 2 years (6 Trimesters)
Credits: Credits not specified
Assessment: Assessment pattern not specified
